Flavoxanthin is a natural

xanthophyll Xanthophylls (originally phylloxanthins) are yellow pigments that occur widely in nature and form one of two major divisions of the carotenoid group; the other division is formed by the carotenes. The name is from Greek (, "yellow") and (, "lea ...

pigment A pigment is a colored material that is completely or nearly insoluble in water. In contrast, dyes are typically soluble, at least at some stage in their use. Generally dyes are often organic compounds whereas pigments are often inorganic compou ...

with a golden-yellow color found in small quantities in a variety of plants. As a food additive it used under the E number E161a as a

food coloring Food coloring, or color additive, is any dye, pigment, or substance that imparts color when it is added to food or drink. They come in many forms consisting of liquids, powders, gels, and pastes. Food coloring is used in both commercial food ...

although it is not approved for use in the EU or USA. It is listed as food additive 161a in Australia and New Zealand where it is approved for usage as an ingredient in food products.Australia New Zealand Food Standards Code

References

Carotenoids Food colorings Tetraterpenes Benzofurans Cyclohexenes {{organic-compound-stub