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DriveNow was a one-way carsharing service wholly owned by the automotive manufacturer BMW.
In 2019, DriveNow and
In contrast to classic car rental, where a vehicle is rented at a designated location and typically returned after one or more days, one-way carsharing models allows the use of freely parked vehicles in the city area, or business area. Vehicles can be found and rented through an app on the phone. Driving charge is by a minute rate that ranges between 0.24 to 0.57 per minute depending on the vehicle and business area. The price includes fuel, parking, and insurance. DriveNow also offers packages to make the per minute rate cheaper. Vehicles can be parked back anywhere in the business area of the city. Typically, the car must be parked in the same city as it was rented. The exception is in Düsseldorf and Cologne.
DriveNow operates a variety of gasoline-powered and diesel
Official website
{{Vehicle rental brands German companies established in 2011 BMW Car rental companies of Germany Free-floating carsharing Transport companies established in 2011 Transport companies disestablished in 2019 German companies disestablished in 2019
car2go
Share Now GmbH is a German carsharing company, formed from the merger of Car2Go and DriveNow. Since 2022, it is a subsidiary of the Free2Move division of multinational automaker Stellantis providing carsharing services in urban areas in Europe ...
, a carsharing service from Daimler AG
The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufactu ...
, merged to form the global mobility provider Share Now, with a combined fleet of 20,000 vehicles in 31 cities in 14 countries and over four million members worldwide. Share Now is one of the five mobility services which are part of the mobility joint venture of the BMW Group and the Daimler AG.
DriveNow service began in Munich, Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
in June 2011. As of October 2017, DriveNow operated over 6,000 vehicles in nine European countries. Apart from five cities in Germany - Berlin, Hamburg, Munich, Düsseldorf, and Cologne - DriveNow is available in Vienna
en, Viennese
, iso_code = AT-9
, registration_plate = W
, postal_code_type = Postal code
, postal_code =
, timezone = CET
, utc_offset = +1
, timezone_DST ...
, Copenhagen
Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...
, Brussels
Brussels (french: Bruxelles or ; nl, Brussel ), officially the Brussels-Capital Region (All text and all but one graphic show the English name as Brussels-Capital Region.) (french: link=no, Région de Bruxelles-Capitale; nl, link=no, Bruss ...
, Milan
Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
, Helsinki
Helsinki ( or ; ; sv, Helsingfors, ) is the capital, primate, and most populous city of Finland. Located on the shore of the Gulf of Finland, it is the seat of the region of Uusimaa in southern Finland, and has a population of . The city ...
and Lisbon. In October 2017, the company reached the milestone of one million customers.
DriveNow operated a fleet comprising only vehicles manufactured by subsidiaries of BMW Group including various MINI
The Mini is a small, two-door, four-seat car, developed as ADO15, and produced by the British Motor Corporation (BMC) and its successors, from 1959 through 2000. Minus a brief hiatus, original Minis were built for four decades and sold during ...
models (3 and 5 door, Convertible, Clubman, Countryman) as well as BMW X1, X2, i3, 1 series, and 2 series.
Created as a joint venture between BMW Group and the car rental company Sixt SE holding 50% of shares each, DriveNow became a wholly owned subsidiary of BMW in March 2018. On 29 January 2018, BMW announced that Sixt SE had agreed to sell its 50% stake for c. €209 million. In April 2018, BMW Group and Daimler AG agreed to combine their mobility services, including their car sharing devices DriveNow and car2go, to shape sustainable urban mobility for the future.
A similar BMW service, ReachNow, was offered in North American cities from April 2016 to July 2019, in Seattle, Washington
Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region ...
, Portland, Oregon
Portland (, ) is a port city in the Pacific Northwest and the list of cities in Oregon, largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette River, Willamette and Columbia River, Columbia rivers, Portland is ...
and Brooklyn, New York
Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
. In contrast to DriveNow, ReachNow's technology platform was provided by RideCell rather than Sixt.
Operation
Cities
The following table details all cities where DriveNow operated:One-way car sharing model
In contrast to classic car rental, where a vehicle is rented at a designated location and typically returned after one or more days, one-way carsharing models allows the use of freely parked vehicles in the city area, or business area. Vehicles can be found and rented through an app on the phone. Driving charge is by a minute rate that ranges between 0.24 to 0.57 per minute depending on the vehicle and business area. The price includes fuel, parking, and insurance. DriveNow also offers packages to make the per minute rate cheaper. Vehicles can be parked back anywhere in the business area of the city. Typically, the car must be parked in the same city as it was rented. The exception is in Düsseldorf and Cologne.
App
An app for mobile devices allow users to locate and reserve vehicles. When reserving a car online, the customers are able to see the car's fuel gauge (gasoline-powered cars) or the battery's state of charge (electric-powered cars), so if the customer wants to go for an extended drive, they can find the right car for that trip. Cars can also be opened and closed through the app.Vehicles
DriveNow operates a variety of gasoline-powered and diesel BMW 1 Series
The BMW 1 Series is a range of subcompact executive cars (C-segment) manufactured by BMW since 2004. It is the successor to the BMW 3 Series Compact and is currently in its third generation. Positioned as the entry level model in BMW range of pr ...
, BMW 2 Series
The BMW 2 Series is a range of subcompact executive cars (C-segment) manufactured by BMW since 2014. The 2 Series was created when BMW spun-off the 2-door models (coupé and convertible) of the BMW 1 Series into a separate series.
The 2 Seri ...
, BMW X2 series, BMW X1
The BMW X1 is a line of subcompact luxury crossovers produced by BMW. Debuted in 2009, the first-generation X1 has been based on the E90 3 Series and offers rear-wheel drive layout as standard. At its introduction, it was positioned as the sm ...
, Mini Countryman
The Mini Countryman, also called Mini Crossover in Japan, is a subcompact luxury crossover SUV, the first vehicle of this type to be launched by BMW under the Mini marque. It was launched in 2010 and received a facelift in 2014. The second gen ...
, Mini Clubman, Mini Convertible and Mini Cooper Mini Cooper may refer to:
*Cars of the original Mini series called the "Mini Cooper", made by the British Motor Corporation and its successors 1961–1971, and 1990–2000
*Cars of the Mini (marque), including a number of different models produced ...
vehicles as well the electric-powered BMW i3
The BMW i3 is a B-segment, high-roof hatchback manufactured and marketed by BMW with an electric powertrain using rear-wheel drive via a single-speed transmission and an underfloor Lithium-ion battery, lithium-ion battery pack and an optional R ...
and BMW ActiveE. In the San Francisco Bay Area
The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...
, DriveNow deployed a fleet of 70 BMW ActiveE electric cars by July 2015.
Electric driving
DriveNow Electric Driving with BMW i3 DriveNow offers the largest electric car sharing fleet in the world, using BMW i3, BMW i3 Rex, and BMW Active E. Since 15 July 2015, a total of 724 full-electric BMW i3s have been in regular operation in the fleets of Berlin (130 vehicles), Hamburg, Cologne / Düsseldorf and Munich. The BMW ActiveE in Berlin and Munich were thus replaced. In London, DriveNow offered the BMW i3 from May 2015 till closure and could thus benefit from tax relief. In Copenhagen, DriveNow launched a purely electric fleet of 400 vehicles in September 2015.References
External links
Official website
{{Vehicle rental brands German companies established in 2011 BMW Car rental companies of Germany Free-floating carsharing Transport companies established in 2011 Transport companies disestablished in 2019 German companies disestablished in 2019