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A drink mix is a processed-food product, designed to mix usually with water to produce a beverage resembling fruit juice or soda in flavor. Another type of drink mix is represented by products that are mixed into milk. It is traditionally made in powdered form (powdered drink mix), but liquid forms are also seen now.
While some are made with sugar, or sold unsweetened, the products are often made with artificial sweeteners such as aspartame, sucralose, cyclamates or
History
The first juice-type powdered drink mix was Poly Pop, invented by Paul Stevens Hollis in 1922. He sold it as part of the Big State Company until its acquisition byGeneral Foods
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895.
The company changed its name to "General Foods" in 1929, after several corporate ...
in 1953.
Ingredients
While some are made with sugar, or sold unsweetened, the products are often made with artificial sweeteners such as aspartame, sucralose, cyclamates or saccharin
Saccharin (''aka'' saccharine, Sodium sacchari) is an artificial sweetener with effectively no nutritional value. It is about 550 times as sweet as sucrose but has a bitter or metallic aftertaste, especially at high concentrations. Saccharin is ...
, and often include artificial flavors and colors. Some of the products include vitamins or other nutrients.
The products are variously marketed to children, athletes, bodybuilders, dieters, or as a vitamin supplement. Some brands are only sold as drink mixes, while some beverage companies produce powdered versions of their products, as do Gatorade and Ocean Spray. Another form of drink mix is represented by products mixed into milk, such as malted milk, Nesquik, Ovaltine, and Carnation Instant Breakfast.
Drink mix brands
* Nesquik (mix) * Burple * Country Time * Crystal Light (primarily to female dieters) * Emergen-C (vitamin supplement, with sugar or unsweetened) * Flavor Aid (primarily marketed to children) *Funny Face
''Funny Face'' is a 1957 American musical romantic comedy film directed by Stanley Donen and written by Leonard Gershe, containing assorted songs by George and Ira Gershwin. Although having the same title as the 1927 Broadway musical ''Funny ...
, (primarily marketed to children)
* Kool-Aid
Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate called Fruit Smack.
History
Kool-Aid was invented by ...
(primarily marketed to children)
* Fruty
* Milo (drink)
* Tang
* MiO
* Cedevita
* Bolero
Bolero is a genre of song which originated in eastern Cuba in the late 19th century as part of the trova tradition. Unrelated to the older Spanish dance of the same name, bolero is characterized by sophisticated lyrics dealing with love. It has ...
* G Fuel
See also
* Instant coffee * Instant tea *Powdered milk
Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and do ...
* Squash (drink)
Squash (sometimes known as cordial in British English, dilute in Hiberno English, and diluting juice in Scottish English) is a non- alcoholic beverage with concentrated syrup used in beverage making. It is usually fruit-flavoured, made from ...
References
{{Instant foods Soft drinks Dietary supplements Instant foods and drinks Powdered drink mixes