Discovery Velocity is a Canadian
Category B specialty channel owned by
CTV Specialty Television, a joint venture of
CTV Specialty Television Inc. and
Warner Bros. Discovery
Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with Di ...
. It is a Canadian version of the
U.S. channel formerly of the same name (now known as Motor Trend), and broadcasts factual and reality-style series related to automobiles and transportation (including series from
Discovery
Discovery may refer to:
* Discovery (observation), observing or finding something unknown
* Discovery (fiction), a character's learning something unknown
* Discovery (law), a process in courts of law relating to evidence
Discovery, The Discover ...
's library).
History
Beginning in August 2003, CTV had operated a channel known as Discovery Channel HD, which served as a high-definition simulcast of the main
Discovery Channel lineup, where applicable. In August 2005, the
Canadian Radio-television and Telecommunications Commission (CRTC) approved an application for a new category 2 digital service, Discovery HD Theatre (based on the
U.S. channel of the same name), covering many of the same genres as Discovery Channel, but with a separate lineup consisting exclusively of high definition programming. Discovery HD Theatre replaced Discovery Channel HD on December 19, 2005. While maintaining the same format, the channel was renamed Discovery HD in 2009.
In June 2010, CTVglobemedia announced that it would launch three new Discovery-branded channels in Canada, among them included a re-branding of Discovery HD as
Discovery World
Discovery World is a science and technology museum in Milwaukee, Wisconsin. The museum is dedicated to inspiring the next generation of STEM majors through curiosity and creativity.
Focus
Mission
"Discovery World provides fun and educational ...
HD (later just Discovery World) on August 2, 2010, with a new lineup aiming to "showcase a beautiful and brilliant portrait of our world in vivid high definition". A separate HD simulcast of Discovery Channel returned in June 2011.
In January 2015, Bell Media announced that Discovery World would be re-branded as Discovery Velocity on February 12, 2015. It is a Canadian version of the U.S. channel
Velocity
Velocity is the directional speed of an object in motion as an indication of its rate of change in position as observed from a particular frame of reference and as measured by a particular standard of time (e.g. northbound). Velocity i ...
—which was the current format of the network's original U.S. counterpart. With the re-branding, the network increased its focus on automotive-oriented series, although selected non-automotive programs from Discovery World were carried over.
See also
*
Discovery Turbo
Discovery Turbo (previously known as Discovery Turbo MAX in Australia) is a pay television channel devoted to programming about transport. It is similar to Discovery Velocity and Motor Trend. It was also briefly available as an on-demand service ...
*
Discovery HD
Discovery HD is the international name of the high-definition television channels owned by Warner Bros. Discovery EMEA, a subsidiary of Warner Bros. Discovery.
The international Discovery HD (later Discovery HD World in Asia-Pacific markets, n ...
(International)
References
External links
*
{{DEFAULTSORT:Discovery Velocity
Bell Media networks
Warner Bros. Discovery networks
Digital cable television networks in Canada
Television channels and stations established in 2005
2005 establishments in Canada