In radio or television broadcasting, a director of network programming, shortly program director or director of programming, also called president of TV entertainment, senior vice president for TV programming or vice president of program scheduling, is a TV executive who, typically, selects the programs to air and plans the broadcasting schedule (
broadcast programming), deciding what
radio program
A radio program, radio programme, or radio show is a segment of content intended for broadcast on radio. It may be a one-time production or part of a periodically recurring series. A single program in a series is called an episode.
Radio networ ...
or TV program will be broadcast and when. In addition of selecting the content that will be broadcast, it might also have a role in developing it.
A program director's selections are based upon expertise in the media as well as knowledge of the target
demographic. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called private television, the most important program directors were or are often the managing directors of the station, such as
Les Moonves
Leslie Roy Moonves (; born October 6, 1949) is an American media executive who was the chairman and CEO of CBS Corporation from 2003 until his resignation in September 2018 following numerous allegations of sexual harassment, sexual assault and ...
for CBS in the United States, or
Anke Schäferkordt for RTL in Germany.
In a broadcasting network, there might be a separation between the news department and the programming department, in which case there is a
news director
A news director is an individual at a broadcast station or network or a newspaper who is in charge of the news department. In local news, the news director is typically in charge of the entire news staff, including journalists, news presenters, ...
oversighting the news department, in which the director of programming has no say.
[Lynne Gross, Brian Gross, Philippe (2012) ]
Programming for TV, Radio & The Internet: Strategy, Development & Evaluation
'
See also
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Dayparting
In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Television programs are most oft ...
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Full-service radio
{{Unreferenced, date=October 2008
Full service (also known as hometown radio) is a type of radio format; the format is characterized by a mix of music programming (usually drawing from formats such as adult contemporary, country, or oldies) and a l ...
References
Broadcasting occupations
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it:Direttore di rete
de:Programmdirektor