DigiTour Media was a touring and

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

festival production company, known for producing the world's first

tour. DigiTour events are held in venues such as theaters, amphitheaters, and parking lots or fields upon which the stages and other structures are erected. The tour began as a showcase for social media stars from

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

, but its roster of performers has now expanded to include

Vine A vine (Latin ''vīnea'' "grapevine", "vineyard", from ''vīnum'' "wine") is any plant with a growth habit of trailing or scandent (that is, climbing) stems, lianas or runners. The word ''vine'' can also refer to such stems or runners themselv ...

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

, and

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

stars as well as traditional pop music stars.

Overview

DigiTour Media produces live events and unique content that features some of the most popular acts on

. DigiFest NYC, a full-day festival property owned by DigiTour, is typically held on the first Saturday of June in New York City. Many of the acts at DigiTour events do not get their music played on the radio yet continually sell out DigiTour's multiple events with their tens of millions of fans. DigiTour has secured multiple brand sponsorships from companies such as

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...

Google Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...

Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...

, and

Gibson Gibson may refer to: People * Gibson (surname) Businesses * Gibson Brands, Inc., an American manufacturer of guitars, other musical instruments, and audio equipment * Gibson Technology, and English automotive and motorsport company based * Gi ...

. On May 15, 2014, the company announced strategic investments from

Ryan Seacrest Ryan John Seacrest (born December 24, 1974) is an American media personality and producer. He is the co-host of ''Live with Kelly and Ryan'', as well as the host of multiple media shows including ''American Idol'', ''American Top 40'', and '' ...

and

Advance Publications Advance Publications, Inc., doing business as Advance, is an American media company owned by the descendants of S.I. Newhouse Sr., Donald Newhouse and S.I. Newhouse Jr. It owns a large number of subsidiary companies, including Condé Nast, an ...

, parent company of

Conde Nast Conde may refer to: Places United States * Conde, South Dakota, a city France * Condé-sur-l'Escaut (or simply 'Condé'), a commune Linguistic ''Conde'' is the Ibero-Romance form of "count" (Latin ''comitatus''). It may refer to: * Count ...

History

DigiTour Media was founded in 2010 by music executive Meridith Valiando Rojas and multi-platinum music producer

Christopher Rojas Christopher Rojas (born 1982) is a multi-platinum composer, musician, songwriter, and record producer. He is also the co-founder of DigiTour Media. Biography Rojas grew up in Flushing, Queens and attended Hunter College High School from 1994� ...

. DigiTour has produced over 70 events as of 2013, including all-day festivals, which feature 40–80 artists, as well as month-long tours. The first DigiTour took place in 2011 and was sponsored by

. The 27-city tour began with a multi-camera livestream at the

Headquarters in Mountainview,

California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...

, on April 8, 2011. Top musician

Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...

attended the opening night of the tour at the

El Rey Theater The El Rey Theatre is a live music venue in the Miracle Mile area of the Mid-Wilshire region in Los Angeles, California. This art deco building was designed by Clifford A. Balch (who designed over twenty classic art deco movie theatres around ...

. The second DigiTour took place in 2012 and traveled to 18 cities including

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...

Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures rele ...

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

, and

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

. The first DigiFest took place on June 1, 2013, at Terminal 5 in New York City and was headlined by

Pentatonix Pentatonix (abbreviated PTX) is an American a cappella group from Arlington, Texas, currently consisting of vocalists Mitch Grassi, Scott Hoying, Kirstin Maldonado, Kevin Olusola, and Matt Sallee. Characterized by their pop-style arrangements ...

and Allstar Weekend. DigiTour 2013 showcased the most popular British YouTube personalities. Over 11,000 fans attended shows in Chicago, Toronto, Philadelphia, and New York. DigiFest LA took place on December 14, 2013, and was dubbed the largest YouTube music festival by

Just Jared Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...

. The event featured over 50 performances and was headlined by rapper

Hoodie Allen Steven Adam Markowitz (born August 19, 1988), better known by his stage name Hoodie Allen, is an American rapper, singer and songwriter from Plainview, New York. After graduating from the University of Pennsylvania, he began working at Google befo ...

. Teen actors

Bella Thorne Annabella Avery Thorne (born October 8, 1997) is an American actress, singer, and writer. She first received recognition for her roles as Margaux Darling in the series ''Dirty Sexy Money'' (2007–2008) and as Ruthy Spivey in the drama series ...

Madison Pettis Madison Michelle Pettis (born July 22, 1998) is an American actress. She is known for her roles as Sophie Martinez on the Disney Channel comedy series '' Cory in the House'', as Peyton Kelly in the 2007 film '' The Game Plan'', and as Allie Bro ...

Blake Michael Blake Michael (born July 31, 1996) is an American actor, journalist, and businessman. He is perhaps best known for his role as Charlie Delgado in the Disney Channel original movie ''Lemonade Mouth'' (2011), as well as for his role as Tyler James ...

, and

Jake Short Jacob Patrick Short (born May 30, 1997 in Indianapolis, Indiana), known professionally as Jake Short, is an American actor. He is best known for his roles as Fletcher Quimby in the Disney Channel comedy series ''A.N.T. Farm'' (2011–2014), Oli ...

also made on-stage appearances, with

James Maslow James David Maslow (born July 16, 1990) is an American actor, singer and dancer. He played the role of James Diamond on Nickelodeon's ''Big Time Rush'', had roles in '' Getaway'' and ''The Frozen Ground'', and is a member of the boyband Big Time ...

Big Time Rush ''Big Time Rush'' is an American musical sitcom television series created by Scott Fellows that originally aired on Nickelodeon from November 28, 2009, to July 25, 2013 and is currently available in Paramount+. It focuses on the Hollywood misa ...

and

Darren Criss Darren Everett Criss (born February 5, 1987) is an American actor, singer, and songwriter. He rose to fame starring on the television series ''Glee'' (2010–2015) and received Emmy and Golden Globe acting awards for his leading role as spree ...

of ''

Glee Glee means delight, a form of happiness. Glee may also refer to: * Glee (music), a type of English choral music * ''Glee'' (TV series), an American musical comedy-drama TV series, and related media created by Ryan Murphy * ''Glee'' (Bran Van 30 ...

'' in attendance. Nearly 100,000 fans attended DigiTour events in the United States, Canada, and Europe in 2014. The company and

Disney Music Group Disney Music Group (DMG) is the music recording arm of Disney Platform Distribution, a division of The Walt Disney Company. It is located at the studio's headquarters in Burbank, California. The division's subsidiaries consist of two owned record ...

formed in June 2017 RMI Recordings, a new label for "digital-first" talent.

Notable performers

Notable DigiTour and DigiFest entertainers include: *

Dylan Dauzat Dylan Dauzat (born November 2, 1997) is an Owner & Operator of a Statewide Residential/Commercial Building Inspection company & and is also a State Licensed Building Contractor and Owner of a Contractor & Investment Company. Dylan has a net wort ...

Christina Grimmie Christina Victoria Grimmie (March 12, 1994 – June 10, 2016) was an American singer and YouTuber. In 2009, she began posting covers of popular songs onto YouTube. After releasing her debut EP, '' Find Me'' (2011), her YouTube channel reached ...

* Aaron Carpenter *

Demi Lovato Demetria Devonne Lovato ( ; born August 20, 1992), known as Demi Lovato, is an American singer, songwriter, and actress. After appearing on the children's television series ''Barney & Friends'' (2002–2004), Lovato rose to prominence for pl ...

Jasmine Villegas Jasmine Marie Villegas (born December 7, 1993), known professionally as Jasmine V, is an American singer. She was signed to Damon Dash's Dame Dash Music Group at the age of 12 and RCA Records at the age of 16 before signing to Interscope Records ...

Midnight Red Midnight Red (formerly known as FLYTE) is an American boy band formed in 2009. The group was signed to RedOne's 2101 Records and to Capitol. Career 2009–12: Formation and beginning Midnight Red was originally formed by Eric Secharia, Antho ...

Before You Exit Before You Exit is an American pop rock band originally from Orlando, Florida, now based in Los Angeles, California. The band consists of brothers Connor, Riley, and Toby McDonough. In August 2009, they self-released their debut EP, ''A Short S ...

Megan and Liz Megan and Liz (commonly stylized as Megan & Liz) are an American pop duo composed of fraternal twin sisters Megan and Liz Mace from Edwardsburg, Michigan. They are both songwriters, and Megan is their guitarist. As of November 2020, they have 990 ...

Action Item Action Item is a four-piece pop rock band based out of Bergen County, NJ. History Action Item started off as a five-piece consisting of Cag, Li, Brozek, Buczkowski, and Politz. After self-releasing numerous songs via their Myspace page, the fo ...

Marcus Butler Marcus Lloyd Butler (born 18 December 1991) is an English model and former YouTuber, whose channels have reached over 4.1 million subscribers. In 2015, he released an autobiographical book, titled ''Hello Life!''. Butler co-hosted a radio sh ...

* Twaimz *

Nash Grier Hamilton Nash Grier (born December 28, 1997) is an American Internet personality. He became known for his online videos on the now-defunct video sharing service Vine in early 2013. By 2015, Grier was the second most-followed user on the platfo ...

Andrea Russett Andrea Rose Russett (born June 27, 1995) is an Internet personality active on Snapchat, Instagram, and YouTube. In 2020 Russett released her first music, making her a published singer-songwriter. Early life Russett was born in Fort Wayne, In ...

* Kaleb Nation *

Andrew Lowe This is a list of minor-planet discoverers credited by the Minor Planet Center with the discovery of one or several minor planets (such as near-Earth and main-belt asteroids, Jupiter trojans and distant objects). , the discovery of 612,011 numb ...

* Sawyer Hartman * Lohanthony * Jennxpenn * Luke Korns *

Jackson Guthy Jackson Guthy (born March 19, 1996) is an American singer-songwriter. Biography His mother is Victoria Jackson. He started playing piano at age four when his older sister lost interest in her piano lessons and he picked them up; then began writ ...

Poppy A poppy is a flowering plant in the subfamily Papaveroideae of the family Papaveraceae. Poppies are herbaceous plants, often grown for their colourful flowers. One species of poppy, ''Papaver somniferum'', is the source of the narcotic drug opi ...

* Crawford Collins * Sam Pottorff * Weekly Chris * Paul Zimmer * Danny Edge *

Tanya Burr Tanya Burr (born 9 June 1989) is an English YouTuber and actress, who began posting makeup and fashion videos to her YouTube channel in 2009. In 2017, Burr began pursuing a career in acting, and has since had guest roles in series such as ''Bu ...

* Luke Conard *

Caspar Lee Caspar Richard George Lee (born 24 April 1994) is a British-South African YouTuber turned investor and serial entrepreneur. He was featured in ''Forbes'' 30 Under 30 in 2020 for his work in media and advertising. Career Lee started his YouTube ...

Jim Chapman Jim Chapman may refer to: * Jim Chapman (congressman) (born 1945), American businessman and politician ** Jim Chapman Lake, a lake in Texas named after the politician * Jim Chapman (footballer) (born 1965), Scottish footballer * Jim Chapman (Intern ...

* PointlessBlog *

GloZell GloZell Lyneette Green (born July 30, 1972), better known as GloZell, is an American YouTube personality. GloZell established her YouTube channel in 2008, with video interviews, comedy about her life and song parodies. By 2015, the channel had ...

Tyler Ward Tyler Ray Ward (born March 12, 1984) is an American independent singer, songwriter, and producer. On his YouTube channel, he has over 2 million subscribers with 5+ billion views. Ward also has a strong social media following on sites like Facebo ...

Improv Everywhere Improv Everywhere (often abbreviated IE) is a comedic performance art group based in New York City, formed in 2001 by Charlie Todd. Its slogan is "We Cause Scenes". The group carries out pranks, which they call "missions", in public places. The s ...

Allstar Weekend Allstar Weekend was an American pop rock band based in Poway, California. The band gained its popularity from the Disney Channel television network. The band consisted of lead singer Zachary "Zach" Porter, bassist Cameron Quiseng, drummer Micha ...

Keenan Cahill Keenan Cahill (1995 – December 29, 2022) was an American YouTuber and Internet celebrity who gained fame in the early 2010s for his viral videos in which he lip synced to popular songs. Cahill launched his first lipsynced YouTube video on ...

* Steve Kardynal *

Kina Grannis Kina Kasuya Grannis (born August 4, 1985) is an American guitarist, singer and Internet personalities, YouTuber. Grannis was the winner of the 2008 Doritos Crash the Super Bowl contest, earning a recording contract with Interscope Records and ha ...

* Savannah Outen *

The Gregory Brothers The Gregory Brothers are an American musical quartet, specializing in comedy music and pitch correction through their YouTube channel Schmoyoho (). After the success of their songs 'Chrissy Wake Up' and ' It's Corn' in the summer of 2022, NPR re ...

Dave Days David Joseph Colditz (born August 13, 1991), commonly known as Dave Days, is a musician, entertainer and YouTube personality from Downingtown, Pennsylvania, currently living in Los Angeles, California. He is best known for his YouTube channel fe ...

Rebecca Black Rebecca Renee Black (born June 21, 1997) is an American singer and YouTuber. She gained extensive media coverage when the music video for her 2011 single "Friday" went viral on YouTube and other social media sites. "Friday" was derided by many ...

Antoine Dodson Kevin Antoine Dodson (born June 27, 1984) is an American Internet celebrity, singer, and actor. In 2010, while a resident of the Lincoln Park housing project in Huntsville, Alabama, he gave an interview on local television news prompted by the ...

Nick Pitera Nicholas Joseph Pitera (born March 7, 1986) is an American singer, animator and YouTuber. , Pitera worked as a 3D Modeler at Pixar Studios. Pitera sung the Triple Dent Gum jingle in Pixar's ''Inside Out''. He was also known as the singing voice o ...

Joey Graceffa Joseph Michael Graceffa Jr. (; born May 16, 1991) is an American YouTuber, vlogger, actor, author, and producer. He runs four active YouTube channels, all named after him. His main channel is dedicated to vlogging, while the second features vide ...

Fifth Harmony Fifth Harmony, often shortened to 5H, was an American girl group based in Miami, composed of Ally Brooke, Normani, Dinah Jane, Lauren Jauregui, and previously Camila Cabello until her departure from the group in December 2016. The group signe ...

Troye Sivan Troye Sivan Mellet ( ; born 5 June 1995) is an Australian singer-songwriter, actor and YouTuber. After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with EMI Australia in 2013 and released his thi ...

Noah Cyrus Noah Lindsey Cyrus (born January 8, 2000) is an American singer and actress. As a child actress she voiced the titular character in the English dub of the film ''Ponyo'' (2008), as well as having minor roles on shows like ''Hannah Montana'' and ' ...

Jacob Sartorius Rolf Jacob Sartorius (born October 2, 2002) is an American singer and internet personality who rose to fame via social media after posting lip-syncing videos on Musical.ly. In 2016, he released his debut single "Sweatshirt", which charted on th ...

Tyler Oakley Mathew Tyler Oakley (born March 22, 1989) is an American YouTuber, actor, activist and author. Much of Oakley's activism has been dedicated to LGBT youth, LGBT rights, as well as social issues including health care, education, and the prevention ...

Forever in Your Mind Forever in Your Mind (FIYM) is an American pop boy band formed in 2013, consisting of Emery Kelly, Ricky Garcia, and Liam Attridge. Their debut extended play, '' FIYM'', was released through Hollywood Records on July 1, 2016. History 2013–2015 ...

* Reed Deming * Chase Goehring * Madliyn Bailey *

Jacob Whitesides Jacob Michael Whitesides (born November 11, 1997) is an American singer-songwriter from Sevierville, Tennessee. He records his music for Double U Records, of which he is also the CEO.Stassen, Murray (May 29, 2015BMG partners with online sensati ...

Heffron Drive Heffron Drive was an American duo formed by Kendall Schmidt and Dustin Belt, both originally from Kansas. It was originally formed in 2008 after Kendall and Dustin met each other by chance and realized they lived on the same street, Heffron Drive, ...

Brent Rivera Brent Rivera (born January 9, 1998) is an American social media personality and actor who first gained popularity on the now-defunct video hosting service Vine. He has large followings on Instagram, TikTok, and YouTube. Early and personal lif ...

Ryan Beatty Ryan Kevin Beatty (born September 25, 1995) is an American singer-songwriter. He was born in Clovis, California, and now resides in Los Angeles. His debut EP, ''Because of You'', was released in 2012. After a hiatus, Beatty began to majorly re- ...

* Cody Johns *

The Janoskians The Janoskians (Just another name of silly kids in another nation) are a YouTube comedy group from Melbourne, Australia. The group consists of elder brother Beau Brooks, twins Luke and Jai Brooks, and friends Daniel Sahyounie and James Yammouni ...

Lia Marie Johnson Lia Marie Johnson (born November 23, 1996) is an American actress, singer, and Internet personality, who in 2014 was profiled by ''Adweek'' as one of the "10 biggest young stars on YouTube". She first received recognition for her work on her You ...

Elijah Daniel Elijah Daniel (born January 9, 1994) is an American comedian, rapper, record producer, songwriter, and author. He became popular online through his satirical social media posts. Daniel began rapping under the name Lil Phag in late 2017. Daniel ...

Jacksfilms John Patrick "Jack" Douglass (born June 30, 1988), better known as jacksfilms, is an American YouTuber. Douglass began his online career in 2006. His YouTube channel initially consisted of infomercial parodies, sketches, and comedic music video ...

Al Calderon The third and final season of the American music competition television show ''The X Factor (American TV series), The X Factor'' premiered on Fox Broadcasting Company, Fox on September 11, 2013 and ended on December 19, 2013. This season was hoste ...

Jack & Jack Jack & Jack are an American pop-rap duo from Omaha, Nebraska, consisting of Jack Johnson and Jack Gilinsky, based in Los Angeles, California. After success via the social media app Vine, the duo turned to careers as musicians. Their 2014 single " ...

Oli White Oliver Alan White (born 26 January 1995) is an English YouTuber. In August 2012, he began posting videos on the YouTube channel Oli White. As of February 2023, his channel has over 475 million views and over 2.6 million subscribers. In 2014, he ...

Bea Miller Beatrice Annika Miller (born February 7, 1999) is an American singer and actress. She came in ninth place on season two of ''The X Factor'' (US) when she was 13 years old. She was later signed to Hollywood Records. Her debut EP '' Young Blood'' ...

* Thatsojack *

Cimorelli Cimorelli is an American singing group from El Dorado Hills, California consisting of 5 sisters: Christina, Katherine, Lisa, Amy, and Lauren. They first gained popularity on YouTube singing Cover version, cover music and were subsequently signed ...

Karmin Karmin was an American pop duo consisting of Amy Renee Noonan and Nick Noonan. Starting as a novelty act that released covers on YouTube, they signed in 2011 with Epic Records. In May 2012, Karmin released their debut EP ''Hello'', which spa ...

* Cameron Dallas *

Loren Gray Loren Gray Beech (born April 19, 2002) is an American social media personality and singer best known for the TikTok career she began in 2016, at the age of 13. She is the seventeenth most-followed individual on TikTok as of December 2022, and w ...

* Nathan Triska * Sophia Kameron * Blake Gray *

Luna Blaise Luna Blaise Boyd (born October 1, 2001) is an American actress and singer. She is best known for her role as Olive Stone in the NBC/Netflix sci fi drama series ''Manifest'' and Nicole Ellis in ABCs ''Fresh Off The Boat''. Early life Blaise wa ...

* Raegan Beast *

Jonah Marais Why Don't We, shortened to WDW, are an American boy band consisting of Jonah Marais, Corbyn Besson, Daniel Seavey, Jack Avery, and Zach Herron. They were formed in 2016 and have released two studio albums and six extended plays. History 2016–2 ...

References

External links

* {{Official website, http://www.thedigitour.com
Digi Media
Rock festivals in the United States Concert tours