Diapers.com was an online specialty retailer for baby products from 2005 to 2017. It was founded by

Marc Lore Marc Eric Lore (pronounced LorEE, born May 16, 1971) is an American entrepreneur, businessman, investor, and NBA owner. In December 2021, CNBC reported that Lore is now the Founder, Chairman, and CEO of the Wonder Group. From 2016 to 2021, he w ...

and Vinit Bharara in Montclair,

New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delaware ...

. Initially named 1800DIAPERS, the company set out delivering

consumables Consumables (also known as consumable goods, non-durable goods, or soft goods) are goods that are intended to be consumed. People have, for example, always consumed food and water. Consumables are in contrast to durable goods. Disposable products ...

, such as diapers, wipes, and formula. It used Kiva robots for warehouse automation and a combination of UPS Ground and FedEx delivery. In late 2008, Diapers.com expanded its selection of baby products, including clothes, car seats, strollers, and

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pet ...

s. Diapers.com was ranked #35 overall, #1 for Retail, #3 in NY-NJ-PA, and #5 Top Indian Run Companies by ''Inc.'' magazine in 2009.

Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econo ...

acquired parent Quidsi, Inc. for $545 million on November 8, 2010. The company's headquarters were located at Exchange Place in Jersey City, New Jersey. In March 2017, Amazon.com announced the shutdown of Diapers.com and all other Quidsi sites as of April 19, 2017, due to lack of profitability. On April 20, 2017, Quidsi.com, Diapers.com, Soap.com, Wag.com, BeautyBar.com, Casa.com, and YoYo.com were relocated to Amazon.com, and were available at their former

URLs A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifi ...

. These URLs no longer work.

History

Marc Lore and Vinit Bharara started Diapers.com in 2005. At launch, the company sold diapers, targeting mothers with children up to age 3. In its first year, the company sold $2.5 million in diapers and formula. Lore and Bharara opened a formal office in Montclair, New Jersey, in 2006, and the following year hired their first full-time employee. Originally created as 1800Diapers in 2005, the company later became Diapers.com and expanded to include Soap.com as well as other sites under the parent company Quidsi, Inc. Diapers, Inc. changed its name to Quidsi in 2009.

acquired

Quidsi Diapers.com was an online specialty retailer for baby products from 2005 to 2017. It was founded by Marc Lore and Vinit Bharara in Montclair, New Jersey. Initially named 1800DIAPERS, the company set out delivering consumables, such as diapers, ...

, Inc. for $545 million on November 8, 2010. However, it continued to operate independently and follow an integration model similar to the one Amazon uses with Zappos.com until April 2017.

References

External links

Diapers.com
{{DEFAULTSORT:Diapers.Com Companies based in Hudson County, New Jersey Retail companies established in 2005 Retail companies disestablished in 2017 Internet properties established in 2005 Internet properties disestablished in 2017 Online retailers of the United States Diapers Amazon (company) acquisitions 2010 mergers and acquisitions Defunct American websites