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Dean Court, currently known as the Vitality Stadium for sponsorship purposes, is a
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly ...
stadium in Kings Park, Boscombe, a suburb of
Bournemouth Bournemouth () is a coastal resort town in the Bournemouth, Christchurch and Poole council area of Dorset, England. At the 2011 census, the town had a population of 183,491, making it the largest town in Dorset. It is situated on the English ...
, Dorset, England and the home ground of
AFC Bournemouth AFC Bournemouth () is a professional association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a r ...
.


History

In 1910,
Boscombe F.C. AFC Bournemouth () is a professional association football club based in Kings Park, Boscombe, a suburb of Bournemouth, Dorset, England. The club competes in the Premier League, the highest division of English club football. Formed in 1899 as B ...
was given a piece of land by the town's Cooper-Dean family, after whom the ground was named. The land was the site of an old gravel pit, and the ground was not built in time for the start of the 1910–11 season. As a result, the club played at the adjacent King's Park until moving into Dean Court in December 1910. However, the club facilities were still not ready, and players initially had to change in a nearby hotel. Early developments at the ground included a 300-seat stand.Paul Smith & Shirley Smith (2005) ''The Ultimate Directory of English & Scottish Football League Grounds Second Edition 1888–2005'', Yore Publications, p41, In 1923, the club were elected to Division Three South of
the Football League The English Football League (EFL) is a league of professional association football, football clubs from England and Wales. Founded in 1888 as the Football League, the league is the oldest such competition in Association football around the wor ...
, at which point they changed their name to Bournemouth & Boscombe Athletic. The first Football League match was played at Dean Court on 1 September 1923, with 7,000 watching a 0–0 draw with Swindon Town. Subsequent ground improvements were made following the purchase of fittings from the British Empire Exhibition at Wembley, which allowed the construction of a 3,700-seat stand. A covered terrace was added at the southern end of the ground in 1936. The club's record League attendance was set on 14 April 1948, when 25,495 watched a 1–0 defeat to QPR. The overall record attendance was set on 2 March 1957, when 28,799 spectators watched an
FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual knockout football competition in men's domestic English football. First played during the 1871–72 season, it is the oldest national football compet ...
match against
Manchester United Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The ...
. Shortly afterwards, a roof was added to the western stand. The club also purchased more land behind the northern end of the ground, with the intention of enlarging the stand and building a leisure centre. However, the club ran out of money during its construction and abandoned the scheme in 1984. As a result, the half-built structure was demolished and housing was built on that part of the site. The club's lowest Football League attendance was set on 4 March 1986, when only 1,873 saw a 2–2 drawn with Lincoln City. The ground was completely rebuilt in 2001, with the pitch rotated ninety degrees from its original position and the ground moved away from adjacent housing. Because the work was not finished in time for the start of the 2001–02 season, Bournemouth played their first eight games at
the Avenue Stadium The Avenue Stadium is a football stadium in Dorchester, England and is home of Dorchester Town F.C. History Located to the south of Dorchester on Weymouth Avenue (where the club have been based since their inception), the ground was opened in 1 ...
in nearby Dorchester. When Dean Court reopened with a game against
Wrexham Wrexham ( ; cy, Wrecsam; ) is a city and the administrative centre of Wrexham County Borough in Wales. It is located between the Welsh mountains and the lower Dee Valley, near the border with Cheshire in England. Historically in the count ...
on 10 November, it gained its first sponsored name, becoming the Fitness First Stadium. Although it was rebuilt as a three sided stadium with a capacity of 9,600, seats were placed on the undeveloped south end in the autumn of 2005. On 24 February 2004 Bournemouth's James Hayter scored the Football League's fastest-ever
hat-trick A hat-trick or hat trick is the achievement of a generally positive feat three times in a match, or another achievement based on the number three. Origin The term first appeared in 1858 in cricket, to describe H. H. Stephenson taking three w ...
at Dean Court, scoring three goals in 2 minutes and 20 seconds during a 6–0 victory over Wrexham. The club sold the stadium in December 2005 in a
sale-and-leaseback Leaseback, short for "sale-and-leaseback", is a financial transaction in which one sells an asset and leases it back for the long term; therefore, one continues to be able to use the asset but no longer owns it. The transaction is generally done fo ...
deal with London property company Structadene. In the 2010–11 a temporary south stand was built, but was removed during the 2011–12 season after attendances fell. In July 2011 the stadium was renamed the Seward Stadium after the
naming rights Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event, typically for a defined period of ...
were sold to the Seward Motor Group. Following Seward entering administration in February 2012, the ground was subsequently renamed the Goldsands Stadium in a two-year deal. During the summer of 2013 a 2,400 seat stand was built on the undeveloped end of the ground as a result of the club's promotion to the Championship. In July 2013 it was named after former club striker
Ted MacDougall Edward John MacDougall (born 8 January 1947 in Inverness) is a Scottish former footballer. MacDougall was a prolific goalscorer who played for eight teams, scoring 256 goals in 535 League appearances and winning seven full international caps fo ...
.


Further redevelopment

In August 2014, chairman Jeff Mostyn revealed that the club were looking at the possibility of redeveloping the stadium rather than moving to Matchams. With a limited capacity of 11,464, the club were exploring the option of building a new, permanent stand and filling-in the stadium's corners should they continue to be successful in the
Premier League The Premier League (legal name: The Football Association Premier League Limited) is the highest level of the men's English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Fo ...
. The naming rights changed once more in July 2015 when the stadium became the Vitality Stadium. In May 2016, Bournemouth announced that they would not be adding new capacity to its ground in time for the next Premier League season. The club has taken the decision to delay redevelopment plans following a meeting of its board. A statement from the Cherries blamed "ongoing negotiations with the club's landlord to purchase the stadium". The club had previously said improving the stadium's size was needed as "demand for tickets far outweighs our current capacity". Dean Court was the smallest ground in the Premier League. In December 2016 the club announced plans to find a new site due to the ongoing issues regarding ownership of the ground. In July 2017 the club confirmed it was looking to build a new stadium near the current site in Kings Park.


Damage under Storm Eunice

In February 2022, the stadium was damaged by Storm Eunice, an unusually intense storm. It caused an
EFL Championship The English Football League Championship (often referred to as the Championship for short or the Sky Bet Championship for sponsorship purposes) is the highest division of the English Football League (EFL) and second-highest overall in the E ...
game against Nottingham Forest, scheduled for 18 February, to be postponed.


Other events

In 2013 both England Ladies and Under 16 sides played games at the ground. The stadium has also been used for music concerts, hosting
Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, pianist and composer. Commonly nicknamed the "Rocket Man" after his 1972 hit single of the same name, John has led a commercially successful career a ...
in 2006.


England international games


England under-21 games


England under-20 games


England under-16 games


England women games


References


External links


History of AFC BournemouthFootball Ground Guide Article
{{Bournemouth AFC Bournemouth Football venues in England Premier League venues Buildings and structures in Bournemouth Event venues established in 1910 Sport in Bournemouth Sports venues in Dorset English Football League venues