Dave Brandon
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David Allen Brandon (born May 15, 1952) is an American businessman. He is the former
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...
of
Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loc ...
. From 1999 to 2009, he served as the president and chief executive officer of Domino's, and from 2010 to 2014, he was the athletic director at the
University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...
. Brandon took over Domino's in March 1999 when founder
Tom Monaghan Thomas Stephen Monaghan (born March 25, 1937) is an American entrepreneur who founded Domino's Pizza in 1960. He owned the Detroit Tigers from 1983 to 1992. Monaghan also owns the Domino's Farms Office Park, located in the Ann Arbor Charter Tow ...
sold it to the investment group
Bain Capital Bain Capital is an American private investment firm based in Boston. It specializes in private equity, venture capital, credit, public equity, impact investing, life sciences, and real estate. Bain Capital invests across a range of industry se ...
. Prior to Domino's, he was the CEO of Valassis Communications. He is also a former
regent A regent (from Latin : ruling, governing) is a person appointed to govern a state '' pro tempore'' (Latin: 'for the time being') because the monarch is a minor, absent, incapacitated or unable to discharge the powers and duties of the monarchy ...
of the University of Michigan and former football player.


Education

Brandon graduated with a
bachelor's degree A bachelor's degree (from Middle Latin ''baccalaureus'') or baccalaureate (from Modern Latin ''baccalaureatus'') is an undergraduate academic degree awarded by colleges and universities upon completion of a course of study lasting three to six ...
and teaching certificate from the University of Michigan in 1974. While in Ann Arbor, he was a back-up
defensive end Defensive end (DE) is a defensive position in the sport of gridiron football. This position has designated the players at each end of the defensive line, but changes in formations over the years have substantially changed how the position is ...
on the university's football team, under the leadership of Bo Schembechler. Brandon has honorary doctorate degrees from
Walsh College Walsh College is a private college focused on business education with its main campus in Troy, Michigan. It was founded in 1922. History The college began with the founding of the Walsh Institute of Accountancy and the introduction of the Pac ...
,
Schoolcraft College Schoolcraft College is a public community college in Livonia, Michigan. History Schoolcraft College was established in 1961. Originally named Northwest Wayne County Community College, the name of the college was changed because of the length. ...
, Lawrence Technological University,
Cleary College Cleary University is a private university focused on business education with its main campus in Livingston County, Michigan. It also has an education center located in Detroit. Cleary University offers certificate, ABA, BBA, MS, and MBA programs. ...
, Central Michigan University, and
Albion College Albion College is a private liberal arts college in Albion, Michigan. The college was founded in 1835 and its undergraduate population was approximately 1,500 students in 2014. They participate in NCAA Division III and the Michigan Interco ...
. On May 9, 2009, David received his honorary Doctorate of Humane Letters from
Albion College Albion College is a private liberal arts college in Albion, Michigan. The college was founded in 1835 and its undergraduate population was approximately 1,500 students in 2014. They participate in NCAA Division III and the Michigan Interco ...
during the college's commencement ceremonies, in Albion, Michigan. He also delivered a commencement address to the 2009 graduating class and finished his address by giving a graduation present to each of the graduates. Taped to the bottom of each of their seats was a coupon for a free pizza and a soda.


Valassis

Brandon began working for Valassis in 1979 at age 27. Brandon described moving from
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...
to Valassis, then a small, family-owned coupon company, as a "culture shock." Over 20 years, Brandon rose in the company's ranks. He was promoted to executive vice president and chief operating officer of Valassis in 1986, then to chief executive officer in 1989. During his tenure as CEO, Brandon organized Valassis's initial public offering in 1992 at $11.34 per share. ''Fortune'' selected Valassis as one of the 100 best companies to work for in 1997, 1998, and 1999.


Domino's

Brandon became the chief executive officer of Domino's Pizza in March 1999 after its founder, Thomas Monaghan, sold his shares of the pizza chain to Bain Capital in order to start
Ave Maria University Ave Maria University (AMU) is a private Roman Catholic university in Ave Maria, Florida. It shares its history with the former Ave Maria College in Ypsilanti, Michigan, which was founded in 1998 and moved its campus in 2007. The two schools w ...
. Brandon led Domino's to its initial public offering in 2004 at $14 per share, raising $337 million. Under Brandon's direction, Domino's introduced the first pizza tracker, and added desserts and sub sandwiches to its menu. To promote the new products, Brandon appeared on a national TV commercial to burn a cease-and-desist letter from Subway. In 2009, Domino's changed its core pizza recipe in a move that Brandon called the "biggest product introduction we've done since… well, pizza." Over the course of Brandon's tenure, Bain received a 500% return on its initial investment. By December 31, 2009, around when Brandon left for the University of Michigan, the stock price had fallen to $8.38.


Politics

Brandon was elected to the
Board of Regents In the United States, a board often governs institutions of higher education, including private universities, state universities, and community colleges. In each US state, such boards may govern either the state university system, individual c ...
of the University of Michigan in 1998, as a member of the Republican Party. In the November 2006 election, he lost his
reelection The incumbent is the current holder of an office or position, usually in relation to an election. In an election for president, the incumbent is the person holding or acting in the office of president before the election, whether seeking re-ele ...
bid to
Democrat Democrat, Democrats, or Democratic may refer to: Politics *A proponent of democracy, or democratic government; a form of government involving rule by the people. *A member of a Democratic Party: **Democratic Party (United States) (D) **Democratic ...
Julia Donovan Darlow. His term expired December 31, 2006. Brandon has donated to several Republican campaigns and conservative causes.


Television

On May 5, 2005, Brandon appeared on the third edition of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...
's ''
The Apprentice ''The Apprentice'' is a reality talent game show franchise originally aired in 2004 in the United States. Created by U.S.-based British producer Mark Burnett, the show depicts contestants from around the country with various professional backg ...
'' as part of the finale CEO interview panel."The Apprentice, Season 3, Episode 15 Recap"
. ''NBC'', May 5, 2005.
In an advertisement that first aired on January 21, 2009, David starred by "oven baking" a cease and desist order from Subway. He was seen putting the letter in a
pizza oven Pizza (, ) is a dish of Italian origin consisting of a usually round, flat base of leavened wheat-based dough topped with tomatoes, cheese, and often various other ingredients (such as various types of sausage, anchovies, mushrooms, oni ...
, and the letter caught on fire. Subway had sent the letter to Domino's to stop advertisements for their new oven baked sandwiches that noted a 2 to 1 advantage over Subway's subs in an independent taste test.


University of Michigan athletic director

On January 5, 2010, Brandon was named
athletic director An athletic director (commonly "athletics director" or "AD") is an administrator at many American clubs or institutions, such as colleges and universities, as well as in larger high schools and middle schools, who oversees the work of coaches an ...
at the
University of Michigan , mottoeng = "Arts, Knowledge, Truth" , former_names = Catholepistemiad, or University of Michigania (1817–1821) , budget = $10.3 billion (2021) , endowment = $17 billion (2021)As o ...
, succeeding Bill Martin. University President Mary Sue Coleman said she chose Brandon because she believed his financial management experience would serve the department well as it grew larger and increasingly complex. Soon after arriving, Brandon established a marketing department, which began investing in resources for athletes and established a student loyalty program. Within a few years, Brandon began returning surpluses in the hundreds of millions of dollars, which the university used for a number of major facilities improvements. An opinion editorial in the ''Detroit News'' credited Brandon with raising academic standards for athletes and bringing in more counseling and tutoring resources for athletes. Michigan Athletics, under Brandon's leadership, raised student season ticket prices amid a slump in student attendance nationally, which drew scrutiny from student government officials after roughly a third fewer students bought season tickets. On September 30, 2014, a graduate student posted a petition on the website of the University's Central Student Government asking that Brandon be fired. By midnight of October 1, the petition had grown to over 10,000 signatures. After Brandon revealed that Michigan quarterback
Shane Morris Shane Ryan Morris (born August 4, 1994) is a former American football quarterback. He was a highly touted five-star prospect from De La Salle Collegiate High School in Warren, Michigan, until he endured mononucleosis midway through his senior se ...
played after exhibiting symptoms of a concussion, hundreds of students gathered at the home of University President
Mark Schlissel Mark Steven Schlissel (born November 24, 1957) is an American medical scientist and academic administrator who served as the 14th president of the University of Michigan from 2014 to 2022. Schlissel's initial contract with the University of M ...
calling for changes in the leadership of Michigan Athletics. Brandon resigned from the position on October 31, 2014. ''USA Today'' described Brandon's tenure as the University of Michigan's athletic director as "peculiar and unsuccessful."


Toys "R" Us

Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loc ...
announced that Brandon would succeed Antonio Urcelay as CEO on June 2, 2015. Brandon was chosen for his track record of leading two private companies to their IPOs. In an interview with ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'', Brandon acknowledged that the owners of Toys R Us (Bain Capital and
Vornado Realty Trust Vornado Realty Trust is a real estate investment trust formed in Maryland in 1982, with its primary office in New York City. The company invests in office buildings and street retail in Manhattan. Investments Notable properties owned by the ...
) would seek to exit the business, but emphasized the necessity of improving the company's performance: "The focus now is on execution, performance and growth. … The company needs to put itself in a position where it can compete globally." On May 14, 2018, Brandon resigned as CEO of Toys "R" Us. He earned $11.25 million in compensation with the company in 2017.


Bankruptcy

On September 19, 2017, Toys "R" Us filed for Chapter 11 bankruptcy. In a U.S Bankruptcy Court filing on March 15, 2018, the company determined that the best way to maximize their recoveries would be to liquidate the existing inventory. In response to the decision, Brandon explained "Toys R Us found itself in serious default on our financing covenants." Earnings following Christmas 2017 were about half of what the company typically earns in a normal year.


References


External links


Michigan Wolverines profile

David Brandon's campaign contributions
{{DEFAULTSORT:Brandon, David Living people American chairpersons of corporations American chief executives of food industry companies Businesspeople from Ann Arbor, Michigan Michigan Republicans Michigan Wolverines football players Regents of the University of Michigan Michigan Wolverines athletic directors 1952 births