Daruvu
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''Daruvu: Sound Of Mass'' is a 2012 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode ...
-language
fantasy Fantasy is a genre of speculative fiction involving magical elements, typically set in a fictional universe and sometimes inspired by mythology and folklore. Its roots are in oral traditions, which then became fantasy literature and d ...
action comedy film Action comedy is a genre that combines aspects of action and comedy. The genre is most prevalent in film with action comedy films, though several TV series fit this genre. Film The action comedy film is a film genre that combines aspects of acti ...
written and directed by Siva, produced by Burugupalli Siva Rama Krishna under Sri Venkateswara Entertainments banner and starring
Ravi Teja Bhupatiraju Ravi Shankar Raju (born 26 January 1968), known professionally as Ravi Teja, is an Indian film actor and producer who predominantly works in Telugu cinema. He is known for his roles in action comedy films. He is one of the highes ...
and
Taapsee Taapsee Pannu (born 1 August 1987) is an Indian actress who works primarily in Hindi, Telugu and Tamil films. She is the recipient of three Filmfare Awards. After a brief modelling career, Pannu ventured into acting with the Telugu film ''J ...
in lead roles. The soundtrack of the film is composed by
Vijay Antony Vijay Antony (born 24 July 1975) is an Indian music composer, playback singer, actor, film editor, lyricist, audio engineer, and filmmaker working predominantly in Tamil cinema. He made his debut as music composer in 2005. He is the first India ...
, while the cinematography is handled by Vetrivel. Anil Ravipudi penned the dialogues and Gautham Raju handled the editing department. The film is inspired from ''Yamudiki Mogudu''. The movie was an average at box office. The movie was remade in Odia as ''Ashok Samrat''.


Plot

The film's story is similar to fantasy films like '' Yamagola'', '' Yamudiki Mogudu'', ''
Yamaleela ''Yamaleela'' () is a 1994 Indian Telugu-language fantasy comedy film written and directed by S. V. Krishna Reddy, featuring comedian Ali in his first lead role. This film was a huge box office success. It was later remade in Hindi as '' Taqd ...
'', and '' Yamadonga''. Bullet Raja (
Ravi Teja Bhupatiraju Ravi Shankar Raju (born 26 January 1968), known professionally as Ravi Teja, is an Indian film actor and producer who predominantly works in Telugu cinema. He is known for his roles in action comedy films. He is one of the highes ...
) is a small-time crook with a good heart. He bumps into Swetha (
Taapsee Taapsee Pannu (born 1 August 1987) is an Indian actress who works primarily in Hindi, Telugu and Tamil films. She is the recipient of three Filmfare Awards. After a brief modelling career, Pannu ventured into acting with the Telugu film ''J ...
) at a function and falls in love with her, but she is already engaged to Harbour Babu (
Sushant Singh Sushant Singh (born 9 March 1972) is an Indian character actor, television actor, author and presenter known for his works predominantly in Hindi cinema, and Telugu cinema. He made his screen debut in 1998 with Ram Gopal Varma's ''Satya''. ...
), a powerful local goon. One day, using Swetha's dance master Vidya Balan (
Brahmanandam Kanneganti Brahmanandam (born 1 February 1956), known mononymously as Brahmanandam, is an Indian actor, comedian, impersonator, and voice actor known for his works predominantly in Telugu cinema. He is particularly known for his comic perform ...
), Raja and Swetha manage to run away from Babu to reach a hilltop, but Babu tracks them down and is severely beaten by Raja. At the last moment, Babu uses his Scorpio car to hit Raja off the hilltop. Raja clings on to a branch growing on the hill but slips off it and falls down, yet still manages to survive. Just then, Chitragupta ( M. S. Narayana) changes the story, and the car that was stuck on the edge of the hill falls down on top of Raja, and as he was crushed. The Scorpio car blasts, thus killing him. Raja heads to Yamalokam, where he realizes that his life has unjustly been terminated by Chitragupta, and so he picks up a fight with Yamadharma Raja (
Prabhu ''Prabhu'' means master or the Prince in Sanskrit and many of the Indian languages; it is a name sometimes applied to God. The term is also used by devotees of the Hindu God Lord Krishna/ Vishnu as a title and form of address. It is also appen ...
). A helpless Yama gives Bullet Raja three options. Either he could be a Chinese warrior who was to die two days later, a
terrorist Terrorism, in its broadest sense, is the use of criminal violence to provoke a state of terror or fear, mostly with the intention to achieve political or religious aims. The term is used in this regard primarily to refer to intentional violen ...
who also has the same life span, or greedy, evil, and corrupt Home Minister of
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to the ...
, Ravindra (Ravi Teja), who decides to turn over a new leaf after he realizes the affection and support that the public has for him, but he is killed by his associates Balram (
Sayaji Shinde Sayaji Shinde (Marathi pronunciation: əjaːd͡ʒiː ʃin̪d̪eː born 13 January 1959) is an Indian actor who has acted in Telugu, Marathi, Tamil, Kannada, Malayalam, English, Gujarati, Hindi, Bhojpuri films and several Marathi Plays. Say ...
), Shantaram (
Avinash Avinash Yelandur (born 22 December 1959) is an Indian actor who stars predominantly in South Indian language films, notably in the Kannada and Tamil film industries. He has been in the industry for two decades and has acted in over 200 films. Kn ...
), and Pavitrananda (
Raghu Babu Yerra Raghu, known professionally as Raghu Babu, is a Telugu comedian well known for his comic expressions and timing. He has worked in many successful films in Telugu industry. He is the eldest son of famous comedian and character actor Giri B ...
). Thus, Raja decides to enter Ravindra, who seemed the most normal among them. After Raja enters into Ravindra's body, he beats up Ravindra's assassins and kills them with the help of Yamakinkaras (servants of the lord Yama), Deceives Shantaram, Balaram and Pavitrananda by usurping their assets and throwing them behind bars and reforms the political ecosystem of the ruling party. The trio (Shantaram, Balaram and Pavitrananda) receive bail with the help of Harbour Babu and try to kill Ravindra (Raja), but the trio gets reformed due to the social welfare conducted by Ravindra (Raja) with their confiscated assets. Harbour Babu gets arrested, and when Ravindra (Raja) was about to get home he was shot by a labourer (who was not able to receive justice due to some mishap when Ravindra was alive). Ravindra (Raja) survives due to his good deeds, which he did from the beginning. Ravindra (Raja) gets blessings from Lord Yama as he did the righteous job by supporting the people.


Cast


Production


Development

Director Siva who previously made films like
Souryam ''Souryam'' () is a 2008 Indian Telugu-language action film produced by V. Anand Prasad on Bhavya Creations banner and directed by cinematographer Siva, who made his directorial debut. It stars Gopichand, Anushka Shetty, Poonam Kaur and Man ...
,
Sankham ''Shankar'' () is a 2009 Indian Telugu-language action comedy film produced by J Bhagavan, J Pulla Rao under Sri Balaji Cine Media banner and directed by Siva and associated by Shiva Rama Krishna. Starring Gopichand, Trisha and Sathyaraj, th ...
and
Siruthai ''Siruthai'' () is a 2011 Indian Tamil-language action film written and directed by Siva. It is a remake of the 2006 Telugu film ''Vikramarkudu'', directed by S. S. Rajamouli. It stars Karthi playing dual roles, alongside Tamannaah and comedian ...
started working on this film in early 2011. Burugupalli Siva Rama Krishna who previously produced films like Thammudu,
Sahasa Veerudu Sagara Kanya ''Sahasa Veerudu Sagara Kanya'' () is a 1996 Indian Telugu language film directed by K. Raghavendra Rao. It stars Venkatesh, Shilpa Shetty and Malashree, with music composed by M. M. Keeravani. The film was produced by Burugapalli Sivarama Kr ...
and Yuvaraju signed Ravi Teja for the film. The film was officially launched on 18 August 2011 in Hyderabad, India. After several months of filming, in January 2012 it was announced that the film was titled ''Daruvu''. In February 2012, filming was disrupted by Telangana activists. The incident happened when the unit was filming Osmania University campus, Hyderabad. The activists raising slogans rammed onto the location and damaged the furniture and film equipment thus forcing the crew to call off the shoot.


Casting

Ravi Teja was the first actor who was cast in the film. In October 2011, it was announced that Taapsee Pannu who earlier worked with Ravi Teja in '' Veera'' was signed for the film. The film is a socio-fantasy flick dealing with Yama Dharmaraju and Yamalokam. Veteran actor Kaikala Satyanarayana who was famous for his portrayal of Yama Dharmaraju in several films was cast for that role. Tamil actor
Prabhu ''Prabhu'' means master or the Prince in Sanskrit and many of the Indian languages; it is a name sometimes applied to God. The term is also used by devotees of the Hindu God Lord Krishna/ Vishnu as a title and form of address. It is also appen ...
was cast for the role of Yama Dharmaraju's son. Popular Kannada actor
Avinash Avinash Yelandur (born 22 December 1959) is an Indian actor who stars predominantly in South Indian language films, notably in the Kannada and Tamil film industries. He has been in the industry for two decades and has acted in over 200 films. Kn ...
and Marathi actor
Sayaji Shinde Sayaji Shinde (Marathi pronunciation: əjaːd͡ʒiː ʃin̪d̪eː born 13 January 1959) is an Indian actor who has acted in Telugu, Marathi, Tamil, Kannada, Malayalam, English, Gujarati, Hindi, Bhojpuri films and several Marathi Plays. Say ...
were cast for important roles in the film. Top comedians of Telugu cinema like
Bramhanandam Kanneganti Brahmanandam (born 1 February 1956), known mononymously as Brahmanandam, is an Indian actor, comedian, impersonator, and voice actor known for his works predominantly in Telugu cinema. He is particularly known for his comic performa ...
, M. S. Narayana,
Raghu Babu Yerra Raghu, known professionally as Raghu Babu, is a Telugu comedian well known for his comic expressions and timing. He has worked in many successful films in Telugu industry. He is the eldest son of famous comedian and character actor Giri B ...
,
Dharmavarapu Subramanyam Dharmavarapu Subrahmanyam (20 September 1954 – 7 December 2013) was a popular Indian actor, comedian and film director who worked in Telugu cinema. He was established as one of the highly paid and top most leading comedians in Telugu film i ...
, Srinivas Reddy and Vennela Kishore were also cast for vital roles in the film.


Filming

After the film was launched in August 2011, first schedule of filming began in November 2011. Filming took place in Hyderabad and Chennai. Second schedule of filming began on 11 December 2011. Filming took place in Hyderabad,
Badami Badami, formerly known as Vatapi, is a town and headquarters of a taluk by the same name, in the Bagalkot district of Karnataka, India. It was the regal capital of the Badami Chalukyas from CE 540 to 757. It is famous for its rock cut monuments ...
and
Bangkok Bangkok, officially known in Thai as Krung Thep Maha Nakhon and colloquially as Krung Thep, is the capital and most populous city of Thailand. The city occupies in the Chao Phraya River delta in central Thailand and has an estimated populati ...
. In January 2012, it was announced that 60% of the filming was completed. It was reported that huge sets of Yamalokam were specially designed and constructed in Ramoji Film City for the film. Filming took place in Ramoji Film City till 3 February 2012 after which three songs were shot from 5 February 2012 till 20 February 2012 in Bangkok. On 5 March 2012 it was announced that the filming will completed by 16 March 2012 and post-production beginning soon after that. He is looking forward to Bollywood too.


Release

The movie was scheduled for a worldwide release on 4 May 2012 but got postponed to 18 May 2012 due to delay in the post production work. The film was again postponed and fixed, released on 25 May 2012. The film was given a U/A certificate by the CBFC.


Critical reception

The movie met with negative reviews, however praising Ravi Teja's Performance.
Rediff Rediff.com (stylized as ''rediff.com'') is an Indian news, information, entertainment and shopping web portal. It was founded in 1996. It is headquartered in Mumbai, with offices in Bangalore, New Delhi and New York City. , it had more than 300 e ...
gave a review stating "Daruvu may be lapped up by Ravi Teja fans but others may find it pretty dreary. If the tagline 'Sound of Mass' means that it's right for the masses, then it's got that right; a discerning audience won't find anything to cheer about.
NDTV New Delhi Television Ltd is an Indian news media company focusing on broadcast and digital news publication. The company is considered to be a legacy brand that pioneered independent news broadcasting in India, and is credited for launching t ...
gave a review stating "Daruvu suffers from gaps in reason and logic. As a socio fantasy film, it lives on as a punch line of bad movie jokes. Even Ravi Teja's comic timing and Taapsee's simpering can't resurrect a film that has gaping plot holes you could fall into."
IBN Live Network18 Media & Investments Limited, (formerly SGA Finance and Management Service and Network18 Fincap Limited) commonly referred to as the Network18 Group and sometimes as the Network18–Eenadu Group, is an Indian media conglomerate owned b ...
gave a review stating "Some people make films for themselves, and some others for juveniles. 'Daruvu' is a film made for the low brow. Even those given to mean enjoyment in an inebriated condition in the most godless hamlet would find this film cheap." greatandhra.com gave a review stating "Overall, this is a film for those who want to see a good act from Ravi Teja but if you are expecting a wholesome entertainer then it will completely disappoint you. Muta Mestri + Yama Donga + Yamudiki Mogudu = Daruvu." Oneindia Entertainment gave a review stating "Daruvu is just like any other movie of Ravi Teja. It looks like an old film narrated in a new way, an old wine in a new bottle of course. Like the old wine, which would always be very tasty as many years you keep in a bottle, in the same way Ravi Teja's comedy abilities would always make the audiences happy." 123telugu.com gave a review stating "Ravi Teja continues to amaze with his incredible energy levels. His best performance comes when he portrays the role of the Home Minister with negative shades. There is a lot of potential in this fine actor and someone needs to tap that but there is not much he can do when there are a host of other issues with the film. Poor graphics, lengthy narration and bad music are glaring problems. There are a few good moments in the film, but the key word here is 'few'. Watch the movie without any expectations only if you are a Ravi Teja fan." SuperGoodMovies.com gave a review stating "If you are looking for Raviteja's film without much logic and story, Daruvu may appeal to you. On the entertainment front it fails to deliver the goods." Cinegoer.com gave a review stating "Daruvu is a downright delusional film for Ravi Teja fans. Clichéd is an over used term for this story, the director takes a couple of plots and dumps it in a blender with the usual consistent Ravi Teja energy and Brahmi syrup that has long passed the expiry date."


Box office

The film has completed 50 days on 13 July 2012 in 56 centers. The movie was an average at the box-office.


Soundtrack

The audio of the film was released on 18 April 2012 and the launch was held at Prasad labs in Hyderabad on the same day. The soundtrack of the film was composed by
Vijay Antony Vijay Antony (born 24 July 1975) is an Indian music composer, playback singer, actor, film editor, lyricist, audio engineer, and filmmaker working predominantly in Tamil cinema. He made his debut as music composer in 2005. He is the first India ...
. The lyrics for the songs were written by Bhaskarabhatla, Ramajogayya Sastry,
Suddala Ashok Teja Suddala Ashok Teja (born Gurram Ashok Teja; 4 April 1954) is an Indian poet and lyricist known for his work in Telugu cinema and Telugu literature. He has written lyrics for over 2200 songs. He won the National Film Award for Best Lyrics for ...
and Basha Sri. Except "Thom Thom" and "Athiri Chirabara" all other songs were reused from Vijay Antony's own Tamil compositions.


References


External links

* {{Siva (director) 2012 films 2010s fantasy comedy films Films shot in Tamil Nadu Telugu films remade in other languages Indian fantasy comedy films 2000s masala films Films directed by Siva (director) 2010s Telugu-language films Films scored by Vijay Antony Films shot in Thailand Films shot at Ramoji Film City Films shot in Hyderabad, India 2012 comedy films Yama in popular culture