Dan Rooney
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Daniel Milton Rooney (July 20, 1932 – April 13, 2017) was an American executive and diplomat best known for his association with the Pittsburgh Steelers, an
American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team wi ...
team in the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
(NFL), and son of the Steelers' founder,
Art Rooney Arthur Joseph Rooney Sr. (January 27, 1901 – August 25, 1988), often referred to as "The Chief", was the founding owner of the Pittsburgh Steelers, an American football franchise in the National Football League (NFL), from 1933 until his death ...
. He held various roles within the organization, most notably as president, owner and chairman. Rooney implemented a philosophy and management style that emphasized open, practical and efficient management. The Steelers were very successful during his tenure, winning 15 division championships, eight AFC Championships, and an NFL record six Super Bowl Championships. In 2000, he was elected to the
Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional American football, located in Canton, Ohio. Opened on September 7, , the Hall of Fame enshrines exceptional figures in the sport of professional football, including players, coa ...
for his contributions to the game. He was also credited with spearheading a requirement that NFL teams with head coach and general manager vacancies interview at least one minority candidate, which has become known as the "
Rooney Rule The Rooney Rule is a National Football League policy that requires league teams to interview ethnic-minority candidates for head coaching and senior football operation jobs. It is an example of affirmative action, even though before 2022 there wa ...
". Outside of football, Rooney served as the
United States Ambassador to Ireland The United States Ambassador to Ireland is the ambassador extraordinary and plenipotentiary from the United States of America to Ireland. It is considered a highly prestigious position within the United States Foreign Service. The current ambassa ...
, from July 2009 until his resignation in December 2012. He was also co-founder of the Ireland-related fundraising organization The Ireland Funds.


Early life and education

Daniel Milton Rooney was born in
Pittsburgh, Pennsylvania Pittsburgh ( ) is a city in the Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County. It is the most populous city in both Allegheny County and Western Pennsylvania, the second-most populous city in Pennsylva ...
, the son of Kathleen (née McNulty) and Pittsburgh Steelers' owner
Art Rooney Arthur Joseph Rooney Sr. (January 27, 1901 – August 25, 1988), often referred to as "The Chief", was the founding owner of the Pittsburgh Steelers, an American football franchise in the National Football League (NFL), from 1933 until his death ...
. In the Steelers organization, Rooney was involved in many aspects of the franchise from the time he was a young boy, often assisting his father at
Pitt Stadium Pitt Stadium was an outdoor athletic stadium in the eastern United States, located on the campus of the University of Pittsburgh in the Oakland neighborhood of Pittsburgh, Pennsylvania. Opened in 1925, it served primarily as the home of the un ...
and
Forbes Field Forbes Field was a baseball park in the Oakland neighborhood of Pittsburgh, Pennsylvania, from 1909 to June 28, 1970. It was the third home of the Pittsburgh Pirates Major League Baseball (MLB) team, and the first home of the Pittsburgh Steelers ...
. He grew up in the North Side neighborhood of Pittsburgh and attended North Catholic High School where he excelled as the team's quarterback. He was also the coach for the St. Peter's Elementary school football team, which was quarterbacked by future CIA Director and lifelong friend Michael Hayden. Rooney was mentored by Fran Fogerty, Joe Carr and Ed Kiely. These men assisted in teaching him the business of football. After graduating from
Duquesne University Duquesne University of the Holy Spirit ( or ; Duquesne University or Duquesne) is a private Catholic research university in Pittsburgh, Pennsylvania. Founded by members of the Congregation of the Holy Spirit , image = Holy Gh ...
, with his major in accounting, he knew football was what he wanted to pursue.


Career

In 1960, Rooney originally worked as director of personnel for the Steelers. By early 1969, Rooney was managing the day-to-day operations of the team and personally selected the coaching hire of
Chuck Noll Chuck is a masculine given name or a nickname for Charles or Charlie. It may refer to: People Arts and entertainment * Chuck Alaimo, American saxophonist, leader of the Chuck Alaimo Quartet * Chuck Barris (1929–2017), American TV producer * C ...
. Rooney was appointed team president in 1975 and was officially given full operational control of the franchise. His father remained Chairman and President Emeritus, as well as the public face of the franchise, until his death in 1988. Rooney generally avoided the spotlight, but he was a very active owner behind the scenes. Rooney helped lead the negotiations of the collective bargaining agreement of 1982, and is largely credited both by owners and players for ending a strike that lasted half of the season. He was also one of the main architects of the
salary cap In professional sports, a salary cap (or wage cap) is an agreement or rule that places a limit on the amount of money that a team can spend on players' salaries. It exists as a per-player limit or a total limit for the team's roster, or both. Sever ...
, which was implemented in 1993. Rooney became the patriarch and controlling owner of the team, following the death of his father. In 2003, Rooney followed in his father's footsteps by slowly ceding day-to-day operations of the franchise to the next generation of the family. While Rooney was still chairman, and to many fans, the public face of the team, his son
Art Rooney II Arthur Joseph Rooney II (born September 14, 1952) is the owner of the Pittsburgh Steelers of the National Football League (NFL). Early life Arthur Joseph Rooney II was born in Pittsburgh, Pennsylvania, the eldest of nine children of Patricia (Re ...
assumed full operational control of the Steelers. In 1995, Rooney tried to stop the Steelers' biggest rival, the Cleveland Browns, from moving to Baltimore. He and Buffalo Bills owner
Ralph Wilson Ralph Cookerly Wilson Jr. (October 17, 1918 – March 25, 2014) was an American businessman and sports executive. He was best known as the founder and owner of the Buffalo Bills, a team in the National Football League (NFL). He was one of the fo ...
were the only owners to vote against the move and he was a driving force in ensuring the Browns return to Cleveland in 1999.


Sale of the Steelers

On July 7, 2008, Rooney and his son, team president Art Rooney II, announced that they were seeking to buy out his brothers' shares in the team. The team initially said that some of Rooney's four brothers want to "get out of the NFL and focus their business efforts on their
racetracks A race track (racetrack, racing track or racing circuit) is a facility built for racing of vehicles, athletes, or animals (e.g. horse racing or greyhound racing). A race track also may feature grandstands or concourses. Race tracks are also ...
and other interests." ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reported that the Steelers had "been secretly shopped to potential buyers amid continuing divisions among the five sons of the team's founder, Art Rooney Sr." This forced the Steelers to announce that prolonged, ongoing negotiations were under way concerning the "restructuring" of ownership, which could have resulted in the sale of the franchise or a consolidation of control within the Rooney family. Discussions had supposedly been taking place for the last two years. The use of the phrase "ensure compliance with NFL ownership policies" referred to the family's gambling operation. At the time of publication, they owned
Yonkers Raceway Yonkers Raceway & Empire City Casino, founded in 1899 as the Empire City Race Track, is a one-half-mile standardbred harness racing dirt track and slots racino located at the intersection of Central Park Avenue and Yonkers Avenue in Yonkers, New Y ...
, a harness racing track outside of
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, and Palm Beach Kennel Club, a greyhound racetrack in
West Palm Beach West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth. Etymology The word "west" is a Germanic word passed into some R ...
. The New York racetrack had been owned by the family since 1972, and the Florida racetrack had been owned since 1970. The team said "these facilities have added forms of gaming that are inconsistent with NFL gambling policy.", relating to the then-recent installation of
slot machine A slot machine (American English), fruit machine (British English) or poker machine (Australian English and New Zealand English) is a gambling machine that creates a game of chance for its customers. Slot machines are also known pejoratively a ...
s. According to league policy, no NFL owner may own, directly or indirectly, any interests in a gambling casino. The NFL defines any facility with slot machines as a casino. The Steelers' statement said that NFL commissioner Roger Goodell asked former NFL commissioner
Paul Tagliabue Paul John Tagliabue (; born November 24, 1940) is an American lawyer who was the commissioner of the National Football League (NFL). He took the position in 1989 and served until September 1, 2006. He had previously served as a lawyer for the NFL ...
to "serve as a league representative in discussions with the family in order to reach an agreement on the separation of the gambling interests and on a restructuring of ownership if the team is sold." Any sale involving an NFL team is subject to a league review and must be approved by 75% of member clubs. The Steelers were valued at $929 million by ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also r ...
'' magazine in September 2007. However, Rooney's brothers: Art Jr., Tim, Patrick and John released a statement confirming that they retained Goldman, Sachs & Co. to put a price tag on the franchise, and analysts in New York placed its value between $800 million and $1.2 billion. Their shares were likely worth more than Dan and Art II had offered in the initial buyout, and it could have raised even higher and still remain under the NFL's ceiling of $150 million in ownership debt. Each Rooney brothers' stake was worth about $160 million, or less than Dan was believed to be offering. Art Jr. was the brother who might have determined if the majority of the team remains in the Rooney family. He was formerly a Pro Football Hall of Fame nominee for his drafting skills, and was fired by Dan in 1987. The brothers likely would not have retained Goldman Sachs if they felt they could soon work out a deal with Dan. The move also reflected their fears that selling to Dan, coupled with the ensuing taxes, could leave their children and grandchildren with far less money than their shares are worth. There was also concern if any of the brothers were to die without a change in ownership, their heirs would face
estate tax An inheritance tax is a tax paid by a person who inherits money or property of a person who has died, whereas an estate tax is a levy on the estate (money and property) of a person who has died. International tax law distinguishes between an es ...
es of up to 45% of the shares' value. Rooney worked with
Morgan Stanley Morgan Stanley is an American multinational investment management and financial services company headquartered at 1585 Broadway in Midtown Manhattan, New York City. With offices in more than 41 countries and more than 75,000 employees, the fir ...
and PNC Financial Services to attempt to bring in additional investors who might prop up his buyout attempt. According to ''The Wall Street Journal'', Duquesne Capital Management chairman Stanley Druckenmiller was apparently interested in acquiring the team. On July 8, The Associated Press reported that a deal could be reached within days to sell a majority interest in the Steelers to Druckenmiller, taking control of the franchise away from the Rooney family. However Rooney, stopped short of guaranteeing that he and his son, would be able to stay at the helm of a team. He hinted that "many people," not just Druckenmiller, might be interested in the NFL franchise. Later, NFL spokesman Greg Aiello stated that the NFL would continue to support the Rooneys in their efforts to retain control of the Steelers, and maintained the franchise would not relocate to another city, only that the ownership will either change or be consolidated. On November 21, the ''Pittsburgh Post-Gazette'' reported that Tim and Pat planned to sell each of their 16% stakes in the Steelers, so they could remain involved in racetracks and casinos in Yonkers and West Palm Beach. John and Art Jr. each planned to keep a little less than half of their 16% stake, and Dan and Art II, were trying to acquire 30% of the team to abide by NFL policy and compiled a list of investors who, in essence, would become their new partners in the franchise.


Controversies


James Harrison vs. Cedrick Wilson

On March 19, 2008, Rooney released wide receiver Cedrick Wilson from the Steelers, after he was arrested for punching his former girlfriend. However earlier that month, on March 8, Rooney failed to offer any type of discipline to
linebacker Linebacker (LB) is a playing position in gridiron football. Linebackers are members of the defensive team, and line up three to five yards behind the line of scrimmage and the defensive linemen. They are the "middle ground" of defenders, ...
James Harrison for slapping his girlfriend. When asked about the incident involving Wilson, Rooney stated that "the Steelers do not condone violence of any kind, especially against women". However, he was then confronted about this by Ed Bouchette and Michael A. Fuoco of the ''
Pittsburgh Post-Gazette The ''Pittsburgh Post-Gazette'', also known simply as the PG, is the largest newspaper serving metropolitan Pittsburgh, Pennsylvania. Descended from the ''Pittsburgh Gazette'', established in 1786 as the first newspaper published west of the Alle ...
'', who asked why Harrison was not punished for committing the same crime. Rooney said that the cases were different and stated that "I know many are asking the question of hywe released Wilson and Harrison we kept. The circumstances—I know of the incidents, they are completely different. In fact, when I say we don't condone these things, we don't, but we do have to look at the circumstances that are involved with other players and things like that, so they're not all the same. What James Harrison was doing and how the incident occurred, what he was trying to do was really well worth it. He was doing something that was good, wanted to take his son to get baptized where he lived and things like that. She said she didn't want to do it." Rooney later said that Harrison had no intention of harming his girlfriend when he went to her house to pick up his son. "The situation angered him. He didn't go there with intent." Meanwhile, Rooney stated that the Wilson case was different. According to Rooney " ilsonknew what he was doing. He knew where his
ormer Abalone ( or ; via Spanish , from Rumsen ''aulón'') is a common name for any of a group of small to very large marine gastropod molluscs in the family Haliotidae. Other common names are ear shells, sea ears, and, rarely, muttonfish or mutto ...
girlfriend was and went to the bar looking for her. When he got there he punched her. That's different and I understand he expressed no regret. Afterwards, Rooney was criticized by the Women's Center and Shelter of Pittsburgh as a result of his comments.
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). Th ...
's Matt Mosley later wrote that Rooney's attempt to "explain that Harrison's heart was in the right place ... had to be one of the worst
Public Relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
moments in club history."


Steelers taxes and taxpayer funding

In August 2004, '' Pittsburgh Tribune-Review'' writer Bill Steigerwald reported that Rooney's team received $5 million in state funds for a new, $12 million amphitheater. This was in addition to the $158 million in public subsidies the organization received to build
Heinz Field Acrisure Stadium is a football stadium located in the North Shore neighborhood of Pittsburgh, Pennsylvania, United States. It primarily serves as the home of the Pittsburgh Steelers of the National Football League (NFL) and the Pittsburgh Panth ...
. Steigerwald wrote that: Since the Steelers don't own any taxable property, the Rooneys dodge city and county real estate taxes. Heinz Field, which the Steelers operate and profit from in myriad ways, is owned by taxpayers through the Sports and Exhibition Authority. The team offices, practice field and workout facilities are leased from UPMC's tax-exempt Sports Performance Complex. Steelers players pay payroll and occupation taxes like everyone else. Fans pay the 5 percent city amusement tax on each ticket. But the Steelers - like a few other profit-making corporations - aren't exempt from paying both a city mercantile tax (3
mills Mills is the plural form of mill, but may also refer to: As a name * Mills (surname), a common family name of English or Gaelic origin * Mills (given name) *Mills, a fictional British secret agent in a trilogy by writer Manning O'Brine Places Uni ...
on concessions, etc.) and a city business privilege tax (6 mills on gross receipts). Tax officials say these taxes are highly complicated to compute – and the final amounts the Steelers pay are top secret.


Ambassador to Ireland

On March 17, 2009, President Obama announced he had nominated Rooney to become the next
U.S. ambassador to Ireland The United States Ambassador to Ireland is the ambassador extraordinary and plenipotentiary from the United States of America to Ireland. It is considered a highly prestigious position within the United States Foreign Service. The current ambassa ...
, citing the owner's longstanding support for
Irish-American , image = Irish ancestry in the USA 2018; Where Irish eyes are Smiling.png , image_caption = Irish Americans, % of population by state , caption = Notable Irish Americans , population = 36,115,472 (10.9%) alone ...
charitable causes. In 2008, Rooney gave $30,000 to a Democratic Party committee that aided Obama's campaign, according to CQ MoneyLine, a non-partisan group that tracks political contributions. According to David Lewis, a
Vanderbilt University Vanderbilt University (informally Vandy or VU) is a private research university in Nashville, Tennessee. Founded in 1873, it was named in honor of shipping and rail magnate Cornelius Vanderbilt, who provided the school its initial $1-million ...
political scientist and the author of ''The Politics of Presidential Appointments'', "giving coveted ambassadorships to political supporters is a relatively low-risk way for presidents to repay campaign debts." Secretary of State
Hillary Clinton Hillary Diane Rodham Clinton ( Rodham; born October 26, 1947) is an American politician, diplomat, and former lawyer who served as the 67th United States Secretary of State for President Barack Obama from 2009 to 2013, as a United States sen ...
swore him in as the new ambassador to Ireland on July 1, 2009. Rooney presented his credentials to Irish President
Mary McAleese Mary Patricia McAleese ( ; ga, Máire Pádraigín Mhic Ghiolla Íosa; ; born 27 June 1951) is an Irish activist lawyer and former politician who served as the eighth president of Ireland from November 1997 to November 2011. She is an academic ...
on July 3, before making his first official speaking engagement at a lunch hosted by the American Chamber of Commerce Ireland. In an April 2011 interview with ''
The Irish Times ''The Irish Times'' is an Irish daily broadsheet newspaper and online digital publication. It launched on 29 March 1859. The editor is Ruadhán Mac Cormaic. It is published every day except Sundays. ''The Irish Times'' is considered a newspaper ...
'', Rooney mentioned that he would consider resigning his ambassadorship in order to campaign for Obama's re-election. In a prepared statement released after that interview was published. Rooney stated, "I was asked what I could do to help bamain the next election and I responded that the best thing I could do would be to help him campaign. Were I to do so, it would require my resignation as ambassador to Ireland. However, I am very pleased with my accomplishments to date and I intend to continue to carry out my duties." On December 14, 2012, he resigned as ambassador to Ireland and returned to Pittsburgh. He would eventually be replaced in June 2014 by
Kevin O'Malley Kevin Francis O'Malley (born May 12, 1947) is an American lawyer and diplomat who was the United States Ambassador to Ireland from 2014 to 2017. Personal life and education Kevin O'Malley is a second generation Irish American, with dual citizens ...
.


Personal life

Rooney was married to his wife Patricia Regan for sixty-five years. They first met in the office of the Steelers where she was working, and got married soon after. The couple had nine children together, although he was predeceased by two of his daughters. Rooney was also the maternal great-uncle of actresses
Kate Mara Kate Rooney Mara ( ; born February 27, 1983) is an American actress. She is known for work in television, playing reporter Zoe Barnes in the Netflix political drama ''House of Cards'' (2013–2014; 2016), computer analyst Shari Rothenberg in t ...
and her sister
Rooney Mara Patricia Rooney Mara ( ; born April 17, 1985) is an American actress. She has received various accolades, including a Cannes Film Festival Award for Best Actress, in addition to nominations for two Academy Awards, a British Academy Film Award, ...
. In 2008, he surprised many with his public endorsement of
Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...
for president. The family had traditionally been very private on politics, even being rumored to have a Republican bent. Rooney responded to his public endorsement with: "When I think of Barack Obama's America I have great hope. I support his candidacy and look forward to his Presidency." Rooney was the benefactor of the
Rooney Prize for Irish Literature The Rooney Prize for Irish Literature was created in 1976 by the Irish American businessman Dan Rooney, owner and chairman of the NFL Pittsburgh Steelers franchise and former US Ambassador to Ireland. The prize is awarded to Irish writers aged ...
and Vice-Chairman of The American Ireland Fund. He was also a Founding Chairman of The Mentoring Partnership of Southwestern Pennsylvania. He was named to the
PoliticsPA PoliticsPA.com is a website centered on the politics of Pennsylvania. Content The website reports on political and campaign news in Pennsylvania, from the state legislature up to federal races. The editors write occasional features, like the we ...
list of most influential individuals in Pennsylvania politics in 2002. In 2008, Rooney became an honorary
Commander of the Most Excellent Order of the British Empire The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established o ...
. He won the 2009 ''Jack Horrigan Memorial Award'', presented by the
Pro Football Writers Association The Pro Football Writers of America (PFWA), sometimes known as Pro Football Writers Association, is an organization that purports to be " heofficial voice of pro football writers, promoting and fighting for access to NFL personnel to best serve ...
to honor a league or club official "for his or her qualities and professional style in helping the pro football writers do their job." He was recognized in 2016 with a Lifetime Achievement Award from the
Jackie Robinson Foundation The Jackie Robinson Foundation is a national, 501(c)(3) non-profit organization, which gives scholarships to minority youths for higher education, as well as preserves the legacy of Baseball Hall of Fame member Jackie Robinson. The foundation ...
.


Death

Rooney died at the age of 84 on April 13, 2017. Attendees at his funeral in Pittsburgh included former president Barack Obama and former secretary of state
John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party, he ...
. His burial was in Christ Our Redeemer Catholic Cemetery, Ross Township, Pennsylvania.


See also

* List of U.S. political appointments that crossed party lines


References


External links

*
Biography for Ambassador Daniel M. Rooney
– via archive.org , - , - {{DEFAULTSORT:Rooney, Dan 1932 births 2017 deaths Ireland Funds Ambassadors of the United States to Ireland National Football League team presidents Pittsburgh Steelers executives Pittsburgh Steelers owners Honorary Commanders of the Order of the British Empire Pro Football Hall of Fame inductees Duquesne University alumni Pennsylvania Republicans Sportspeople from Pittsburgh Rooney family American people of Irish descent American Roman Catholics