DB Breweries is a

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island coun ...

-based brewing company, owned by

Heineken Asia Pacific Heineken Asia Pacific, formerly Asia Pacific Breweries (APB) is a Singaporean brewery company. Founded in 1931 as a joint venture between Heineken International and Fraser and Neave, it was renamed Asia Pacific Breweries (APB) in 1989 and given ...

. Founded in 1930 by Sir Henry Kelliher and W Joseph Coutts, the partners purchased Levers and Co. and the Waitemata Brewery Co. in Otahuhu. Asia Pacific Breweries acquired DB Breweries in 2004, which in turn was bought-out by

Heineken International Heineken N.V. () is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. , Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality be ...

in 2012. The company mainly produces

pale lager Pale lager is a very pale-to- golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale bre ...

, whilst its Tui brand is one of the better-known beers in New Zealand, partly due to strong advertising.

History

The company was founded in 1930 by Sir Henry Kelliher with the purchase of Levers and Co. and the Waitemata Brewery Co. in Otahuhu, owned by W.J. Coutts, who became a director. Coutts' son, Morton Coutts, took over as director in 1946, and later developed a new production process called "continuous fermentation", which enabled beer to be made continuously, without the need to stop and clean between batches. The system proved popular enough to be sold to other brewing companies.

Breweries

DB Breweries (original name was Dominion Brewery) owns and operates four breweries in New Zealand - Waitemata Brewery (Otahuhu, Auckland), Tui Brewery (

Mangatainoka Mangatainoka is a small settlement in the Tararua District of New Zealand's North Island. It is located on the banks of the Mangatainoka River, north of Pahiatua. Mangatainoka is home to the nationally famous Tui Brewery which provides brewer ...

), DB Draught Brewery (

Timaru Timaru (; mi, Te Tihi-o-Maru) is a port city in the southern Canterbury Region of New Zealand, located southwest of Christchurch and about northeast of Dunedin on the eastern Pacific coast of the South Island. The Timaru urban area is home to ...

) and Monteith's Brewery (

Greymouth Greymouth () (Māori: ''Māwhera'') is the largest town in the West Coast region in the South Island of New Zealand, and the seat of the Grey District Council. The population of the whole Grey District is , which accounts for % of the West Coas ...

). Mainland Brewery was renamed to DB Draught Brewery in 2012 in honour of the brand’s significance in the South Island. The Tui Brewery was established in 1889 by Henry Wagstaff and Edward Russell. The main brand is ''Tui'', a 4% abv pale lager, named after a common native New Zealand bird. The New Zealand Consumers' Institute recently criticised Tui for claiming to be an "East India Pale Ale" because it is a pale lager that bears little resemblance to the traditionally hoppy, bitter or malty India Pale Ale styles. Tui Brewery Tower

''Yeah right''

Tui is promoted through a humorous advertising campaign which uses

stereotype In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for exampl ...

s, heavy

irony Irony (), in its broadest sense, is the juxtaposition of what on the surface appears to be the case and what is actually the case or to be expected; it is an important rhetorical device and literary technique. Irony can be categorized int ...

and the phrase ''Yeah Right''. These advertisements have caused some controversy, such as a billboard in

Wellington Wellington ( mi, Te Whanganui-a-Tara or ) is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the second-largest city in New Zealand by ...

stating 'Camilla for Queen? Yeah Right' and one stating 'Aucklanders are people too. Yeah Right'. Others to have made the news include "Dad's new husband seems nice - Yeah right" (after New Zealand legalised same-sex marriage); "I nvr txt whl drvn - yeah right"; "When Winston says no, he means no - Yeah right"; "Captain, I know a short cut to the port – Yeah right" (after ran aground near Tauranga); "Our father in Heaven, Tamaki be your name – Yeah right"; "She clearly married Dotcom for his body – Yeah right". In 2010 a church was threatened with legal action after parodying the Tui billboard campaign with the slogan, "Atheists have nothing to worry about - Yeah Right".

Radler Trademark

DB trademarked the word Radler in 2003. This was contested in court by the Society of Beer Advocates who lost the case in 2011 when the Intellectual Property Office of New Zealand ruled in favour of DB breweries after a two-year court battle. The Society of Beer Advocates likens this trademark to being able to trademark the word 'Muesli' for cereal and is disappointed in this result as the word radler is commonly used in Europe. This ruling has also been labelled as 'out of touch with reality' and condemned by some intellectual property experts in New Zealand.

Beer

Amstel Light Amstel Brewery ( nl, Amstelbrouwerij, ) is a Dutch brewery founded in 1870 on the Mauritskade in Amsterdam. It was taken over by Heineken International in 1968, and the brewing plant closed down in 1982, with production moving to the main ...

Better Beer Company Better may refer to: * "to better" as a verb, meaning to undergo betterment * better, an alternate spelling of bettor, someone who bets ( gambles) Music Albums * ''Better'' (Chrisette Michele album), 2013 * ''Better'' (Brian McKnight album ...

* Black Dog * DB Bitter * DB Draught * DB Export *

Double Brown Double Brown is a naturally fermented bitter beer. It is produced by DB Breweries in New Zealand, containing 4% alcohol by volume. It is considered a low-cost beer since it is priced below mainstream brands owned by the company such as Tui, Exp ...

* Flame *

Heineken Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 Feb ...

Kingfisher (beer) Kingfisher is an Indian beer brewed by United Breweries Group, Bangalore. The brand was first introduced in 1857 and then relaunched in 1978 by Vijay Mallya. With a market share of over 36% in India, it is also available in 52 other countries ...

Monteith's Monteith's Brewery Company was originally a family-owned brewing company until it was bought by DB Breweries. It continued to brew its beers on the West Coast of New Zealand until DB decided that the cost of keeping production there was no lo ...

* Murphy's *

Sol Sol or SOL may refer to: Astronomy * The Sun Currency * SOL Project, a currency project in France * French sol, or sou * Argentine sol * Bolivian sol, the currency of Bolivia from 1827 to 1864 * Peruvian sol, introduced in 1991 * Peruvian sol ...

Tiger The tiger (''Panthera tigris'') is the largest living Felidae, cat species and a member of the genus ''Panthera''. It is most recognisable for its dark vertical stripes on orange fur with a white underside. An apex predator, it primarily pr ...

* Tui * Tuatara

Other Brands

* Orchard Theives

Defunct brands

* Joseph Kuhtze * Kiwi LagerTop 6: Lost Kiwi Beers
/ref> * Mako Most of the brand products (''Export 33'', ''Export Dry'', ''Export Gold'' and ''

Single Source'') have won a Gold Quality

Award An award, sometimes called a distinction, is something given to a recipient as a token of recognition of excellence in a certain field. When the token is a medal, ribbon or other item designed for wearing, it is known as a decoration. An awar ...

at the 2011 annual World Quality Selections, organized by

Monde Selection Monde Selection is an annual non-competitive award open to food, drinks, and cosmetics products, created in 1961. It is run by the commercial company, International Institute for Quality Selections, Brussels, Belgium. Consumer products are tasted a ...

References

External links

DB BreweriesTuiMy Choice Tui AdExport Gold
{{DEFAULTSORT:Db Breweries Breweries of New Zealand Heineken subsidiaries Food and drink companies established in 1930 New Zealand companies established in 1930