History
In 1958, Monroe 'Moe' Jubitz, opened Fleet Leasing, Inc., a truck leasing and maintenance company in Portland, Oregon. Jubitz later expanded to provide fuel, food, and accommodations to truckers on the road, the origin of Jubitz Truck Stop. The trucking industry was deregulated in the 1970s, encouraging independent truck drivers and small companies to find extra loads rather than returning empty. Jubitz noticed drivers hanging around his truck stop after the usual meal and shower, hoping to find a load. He decided to start signing up brokers and shippers who needed freight hauled from Portland. Before the service, truck drivers seeking loads left handwritten notes on a bulletin board at the Jubitz Truck Stop in Portland for shippers and freight brokers seeking truckers to move their freight. Jubitz began posting the loads on a monitor at the truck stop and charging drivers a fee for the phone number of the company wanting to move freight. in 1978, Jubitz's son, Albin Jubitz, founded Dial-A-Truck as a subsidiary of the Jubitz Corporation. By the 1980s, DAT monitors were located in hundreds of truck stops around the country, with thousands of truck drivers and shippers subscribing to the load board services. Dial-A-Truck was relabeled ''DAT Services'' in 1989. In 2001, the DAT Network was used to mobilize trucks in support of the relief efforts in the wake of theServices and products
The DAT Network hosts more than 270 million freight loads and trucks per year in the US and Canada. The network consists of several load board subscription services for small to midsize carriers, freight brokers, and shippers. DAT provides real-time truckload freight rate service, which is based on $116 billion of transactions annually from actual "broker-buy" rates (what freight brokers pay carriers) and shipper-to-carrier contract rates. The company's lane and pricing analyses can be used to make truck routing decisions. DAT 's other products include carrier monitoring, transportation management software and tracking systems. Additional services include trucking authority services, a free truck driver app (DAT One), freight factoring carrier onboarding, and other fleet management services.Ownership
Jubitz Corporation established DAT Services and maintained ownership through January 2001. TransCore purchased DAT Services in February 2001. (DAT's services were augmented by additional TransCore acquisitions of Viastar Services and DM Computing.) TransCore was acquired byReferences
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