Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners, is an American advertising agency that employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B. The agency was founded in

Miami, FL Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at the ...

where it had its headquarters until the relocation to

Boulder, CO Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Colora ...

and subsequently

Denver Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the Unit ...

in 2021. Additional offices are in

Coconut Grove, Florida Coconut Grove, also known colloquially as The Grove, is the oldest continuously inhabited neighborhood of Miami in Miami-Dade County, Florida. The neighborhood is roughly bound by North Prospect Drive to the south, LeJeune Road to the west, S ...

;

Los Angeles, California Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...

;

London, England London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major s ...

;

São Paulo, Brazil SAO or Sao may refer to: Places * Sao civilisation, in Middle Africa from 6th century BC to 16th century AD * Sao, a town in Boussé Department, Burkina Faso * Saco Transportation Center (station code SAO), a train station in Saco, Maine, U.S. ...

; Gothenburg, Sweden; Stockholm, Sweden;

Copenhagen, Denmark Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

;

Hong Kong, China Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...

; and Beijing, China. CP+B Europe opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig. CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King,

BMW MINI Mini (stylised as MINI) is a British automotive marque founded in 1969, owned by German automotive company BMW since 2000, and used by them for a range of small cars assembled in the United Kingdom, Austria and the Netherlands. The word Mi ...

, and anti-smoking campaign TheTruth.com. Sally Hogshead worked for the company at this time, and opened Crispin Porter + Bogusky's

Venice, California Venice is a neighborhood of the city of Los Angeles within the Westside region of Los Angeles County, California. Venice was founded by Abbot Kinney in 1905 as a seaside resort town. It was an independent city until 1926, when it was annexed by ...

office. The agency’s current client list includes

Domino's Pizza Domino's Pizza, Inc., trading as Domino's, is an American multinational pizza restaurant chain founded in 1960 and led by CEO Russell Weiner. The corporation is Delaware domiciled and headquartered at the Domino's Farms Office Park in Ann Arbor ...

Infiniti is the luxury vehicle division of the Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles included dealers in over 50 countries in ...

American Airlines American Airlines is a major airlines of the United States, major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the Largest airlines in the world, largest airline in the world when measured ...

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...

Hotels.com Hotels.com is a website for booking hotel rooms online and by telephone. The company has 85 websites in 34 languages, and lists over 325,000 hotels in approximately 19,000 locations. Its inventory includes hotels and B&Bs, and some condos and oth ...

, Hulu,

Goose Island Brewery Goose Island Beer Company is a brewery in Chicago, Illinois, that began as a single brewpub opened in 1988 in Lincoln Park, Chicago, and named after a nearby island. The larger production brewery opened in 1995, and a second brewpub, in Wrigle ...

, and Kraft Macaroni & Cheese. They are known for using

viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...

techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns. In September 2008, the agency created a television spot for Microsoft featuring Jerry Seinfeld and

Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...

that received negative media attention. The '

I'm a PC "I'm a PC" is the title for a television advertising campaign created for Microsoft by ad agency Crispin Porter + Bogusky (CPB). The series first began to appear in September, 2008.

' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date. In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers. , CP+B’s leadership includes: Chuck Porter, chairman; Lori Senecal, Co-Global CEO; Erik Sollenberg, Co-Global CEO; Linus Karlsson, Global Chief Creative Officer; Danielle Aldrich, President of CP+B West, which includes Boulder and LA; Ralph Watson, chief creative officer in Boulder; and Kevin Jones, chief creative officer in Los Angeles. CP+B has been named "Agency of the Year" 13 times in the trade press. On December 15, 2008, CP+B was named Creativity's agency of the year. They were also named Adweek's 2008 U.S. Agency of the year. In December 2009, CP+B was named ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in m ...

'' Agency of the Decade and ''Boards'' magazine's Agency of the Year. In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005.

References

External links

Crispin Porter + BoguskyCrispin Porter + Bogusky Europe
{{Authority control Advertising agencies of the United States Companies based in Boulder, Colorado Companies based in Miami Companies based in Los Angeles County, California Economy of London