Creme 21 is a German

skincare Skin care is a range of practices that support skin integrity, enhance its appearance, and relieve skin conditions. They can include nutrition, avoidance of excessive sun exposure, and appropriate use of emollients. Practices that enhance appea ...

brand which is owned by Creme 21 GmbH and is based in

Bad Homburg vor der Höhe Bad Homburg vor der Höhe () is the district town of the Hochtaunuskreis, Hesse, on the southern slope of the Taunus mountains. Bad Homburg is part of the Frankfurt Rhein-Main urban area. The town's official name is ''Bad Homburg v.d.Höhe'', w ...

Hesse Hesse (, , ) or Hessia (, ; german: Hessen ), officially the State of Hessen (german: links=no, Land Hessen), is a States of Germany, state in Germany. Its capital city is Wiesbaden, and the largest urban area is Frankfurt. Two other major histor ...

Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

. Originally founded by

Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. It is active in both the consumer and industrial sectors. Founded in 1876, the DAX company is organi ...

in 1967 which was acquired by Antje Willems-Stickel when she bought the trademark from Henkel KGaA and refounded the company. In the 1970s its advertising campaign was, according to the manufacturer, the first to show bare skin. During the 1960s, the way in which cosmetics and skincare products were marketed and sold to consumers changed. Cosmetics and skincare products were originally just sold by specialist retailers, such as

chemists A chemist (from Greek ''chēm(ía)'' alchemy; replacing ''chymist'' from Medieval Latin ''alchemist'') is a scientist trained in the study of chemistry. Chemists study the composition of matter and its properties. Chemists carefully describe th ...

and

department stores A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appea ...

. At the same time as the growth in grocery shopping in supermarkets and

convenience store A convenience store, convenience shop, corner store or corner shop is a small retail business that stocks a range of everyday items such as coffee, groceries, snack foods, confectionery, soft drinks, ice creams, tobacco products, lottery ticket ...

s, Henkel announced in 1967 the instigation of project Lebensmitteleinzelhandel-Kosmetik (“grocery and retail-trade cosmetics”). Its aim was to develop different products specifically for self-service retailers, leading to the creation of Creme 21. The colour orange and the

plastic container Plastic containers are containers made exclusively or partially of plastic. Plastic containers are ubiquitous either as single-use or reuseable/durable plastic cups, plastic bottles, plastic bags, foam food containers, Tupperware, plastic tubes ...

represented modernity. The number 21, the then-current age the one became a legal adult, expressed that the skincare cream was for young and old, and the whole family. The product was discontinued in the mid-1980s due to faltering demand. Twenty years, later the entrepreneur Antje Stickel bought the intellectual properties for the product from Henkel and founded Creme 21, GmbH. The product's name and styling were borrowed in the 1990s by German pop band Creme 21. On January 25, 2019, Emami Ltd., an Indian cosmetics and personal care company acquired Creme 21 GmbH for EUR 8 million.

References

{{Reflist

External links

creme21.com

Cosmetics companies of Germany German brands Products introduced in 1967 Personal care brands 2003 mergers and acquisitions