Content writing services (also known as online content writing services and content marketing services) is a category of work that first surfaced in the early 1990s, due to an exponential rise in

online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" ...

activities.NBC News (2016)
"This Is What the Internet Looked Like in the 1990s"
''NBC News'', Retrieved 2016-02-05 Content writing services are firms,companies or group of writers that provide services such as blog writing for websites, web content writing, marketing material content, white papers, research articles, proof reading services, infographic content, social media content, press releases, product descriptions, copywriting services, proofreading and editing and many more. Content writing services generally charge a fixed per word rate which is popularly known as PPW (pay per word or price per word). However, many content writing firms also have pricing plans that offer fixed amount of content against subscription plans.

History

Adoption of the

World Wide Web The World Wide Web (WWW), commonly known as the Web, is an information system enabling documents and other web resources to be accessed over the Internet. Documents and downloadable media are made available to the network through web ...

spread across the globe during the early 1990s. With it came the ability for businesses to represent themselves through a

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and W ...

, enabling visitors to obtain relevant information and engage with their favorite brands. Later came

search engines A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in ...

Yahoo Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...

Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...

, and

Bing Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a varie ...

. Their goal was to categorize information found on the internet and present it to those who were searching for it. This information, known as web content, became intrinsic to the modern Web in years to come.

Present day content

The 21st century distinguishes content writing services into multiple segments. Such categorization comes from a diversified approach of presenting information in the World Wide Web Consortium. Today, in addition to its utilization for commercial descriptive purposes, individuals have taken up

writing Writing is a medium of human communication which involves the representation of a language through a system of physically inscribed, mechanically transferred, or digitally represented symbols. Writing systems do not themselves constitute h ...

as a means to communicate with their global audience. The main subdivisions of content writing services today include. *

Article Article often refers to: * Article (grammar), a grammatical element used to indicate definiteness or indefiniteness * Article (publishing), a piece of nonfictional prose that is an independent part of a publication Article may also refer to: ...

- A descriptive piece of text used by companies and organizations to enlighten users on a particular topic. It highly informative and detailed in nature. *

Blog A blog (a Clipping (morphology), truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in Reverse ...

- A personal journal that is maintained by an individual or an organization and needs to be uploaded as and when required. Blogs indulge in an interactive tone with its readers. *

Press Release A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considere ...

– A brief news story from an organization’s PR manager outlining recent facts, sales figures, profit margins, new services, product releases, etc. as laid down by the officials. *

Web Content Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images, sounds and audio, online videos, among other items placed wi ...

– Visually descriptive & interactive content present on the web pages of every website that highlights the services and amenities provided by a venture. *

SEO Seo or SEO may refer to: * Search engine optimization, the process of improving the visibility of a website or a web page in search engines Organisations * SEO Economic Research, a scientific institute * Spanish Ornithological Society (''Soci ...

Content – Search Engine Optimized Content so that it can rank in Search engine result pages on some particular queries. *Research and Report Writing – This type of content needs strong research and analytical bent of mind to write. *

Copywriting Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...

– Copywriting is the act of writing the text for the purpose of advertising or other forms of

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

. The product, called copy, is written content that aims to increase

brand awareness Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. Brand awareness is a key consi ...

and ultimately persuade a person or group to take a particular action. *

Social Media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social me ...

Content – This type of content has to be the most compelling, engaging and viral in nature. Used for

Social media Optimization Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking si ...

and

Social Media Marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for ...

. *

Business Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separ ...

Writing – It includes

Sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in r ...

proposals, memos, official

emails Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" mean ...

, manual writing and another form of writing which is used by organizations in B2B or B2C communication. *

Landing Page In online marketing, a landing page, sometimes known as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page", is a single web page that appears in response to clicking on a search engine optimized s ...

- The pages on which Ads of your search engine like Google and Bing lands. Ads of social media platforms like Facebook, Instagram, LinkedIn and so on also lands on the landing page. Landing Page content writing plays an important role in generating leads. Through the landing page, show the audience the benefits of getting the service from you. * Direct Marketing Copy - These are pieces that speak directly to a business' audience. For example, newsletters, emails, and marketing funnels.

Industry-wise Content Writing Services

Today content writing services are offered for various niche and industries. The popular industry-wise content writing service categories are: * Content Writing Services for IT Sector: Such services provide range of content solutions for Information Technology Sector. Content required by IT industry include blogs, info graphics, buyer's guides, pricing guides, White papers, software comparison content, Software product analysis, case studies, technical content, email marketing content, podcasts, research articles, surveys, eBooks, marketing content, guest blogs, product and service lists etc. * Content Writing Services for Ecommerce Sector: Ecommerce content writing services provide content such as product descriptions, product reviews, blogs, website content for ecommerce platform, copywriting, social media interaction content, content for product demo, video scripts etc. * Content Writing Services for Travel/Tourism Industry: Content writing services provide content to travel aggregators for their websites, travel guides, blog content, list of tourist attractions, travelogues, travel fashion articles, destination articles, memoirs, travel advice articles, tour guides. * Content Writing Services for Education Sector: It offers content to educational institutes such as schools, colleges, Business schools, coaching centers, academic bodies, etc. These institutes require blogs, academic articles, educational case studies, content for flyers, brochures, and banners, etc. * Content Writing Services for Digital Marketing Agencies: Content writing services for

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

agencies provide content such as blog posts, social media content, video scripts, SEO content, content marketing material, Client articles, resource page content, web content, guest posts, podcast content, survey questionnaire, etc. * Content Writing Services for Small Businesses: Small businesses need content for their website landing page, web pages, blog page, and other web properties. Apart from these, small businesses need case studies, research articles, press release for marketing, SEO optimized content, social media post content with captions, copywriting material etc. * Content Writing Services for Manufacturing Industry: Content writing services for manufacturing sector need product descriptions, analytical content, compliance related material, industry news, proposals, surveys, articles about manufacturing trends, research articles, etc. * Content Writing services for Financial Sector: Finance companies hire content writing services for website content, SEO content, reviews of asset classes, articles about current financial trends, investment strategies, market reviews, stock market articles, customer help articles, self-service articles for banking customers, financial research, etc.

References

Occupations {{Web-stub

History

Present day content

Industry-wise Content Writing Services

See also

References