Confidential (magazine)
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''Confidential'' was a magazine published quarterly from December 1952 to August 1953 and then bi-monthly until it ceased publication in 1978. It was founded by Robert Harrison and is considered a pioneer in scandal, gossip and exposé journalism.


Origins


''New York Graphic''

Following
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, Robert Harrison, a New York City publisher of men's magazines, decided to return to investigative journalism. He was previously a reporter on the ''
New York Evening Graphic The ''New York Evening Graphic'' (not to be confused with the earlier '' Daily Graphic)'' was a tabloid newspaper published from 1924 to 1932 by Bernarr Macfadden. Exploitative and mendacious in its short life, the ''Graphic'' exemplified tablo ...
'' (1924–1932), an ancestor of the
supermarket tabloid Tabloid journalism is a popular style of largely sensationalist journalism (usually dramatized and sometimes unverifiable or even blatantly false), which takes its name from the tabloid newspaper format: a small-sized newspaper also known a ...
s that would emerge in the 1960s. Called "Pornographic" by detractors for its emphasis on sex, crime and violence, it provided many of the themes that Harrison would use as publisher of ''Confidential''. When Harrison started as a copyboy at the paper, he met the theater critic,
Walter Winchell Walter Winchell (April 7, 1897 – February 20, 1972) was a syndicated American newspaper gossip columnist and radio news commentator. Originally a vaudeville performer, Winchell began his newspaper career as a Broadway reporter, critic and ...
, who would later promote the future magazine.


''Motion Picture Herald''

After the ''New York Graphic'' shut down, Harrison moved to the editorial staff of the ''
Motion Picture Herald The ''Motion Picture Herald'' was an American film industry trade paper published from 1931 to December 1972.Anthony Slide, ed. (1985)''International Film, Radio, and Television Journals'' Greenwood Press. p. 242. It was replaced by the ''QP Heral ...
'', a film trade publication whose conservative Catholic owner, Martin Quigley, Sr., helped create the
Motion Picture Production Code The Motion Picture Production Code was a set of industry guidelines for the self-censorship of content that was applied to most motion pictures released by major studios in the United States from 1934 to 1968. It is also popularly known as the ...
. Though Harrison was more interested in Broadway and New York social life, his tenure at the ''Herald'' would bias the direction of the future ''Confidential'' toward Hollywood. Having learned from Quigley what he could get away with legally, Harrison struck out on his own with a series of non-pornographic "
cheesecake Cheesecake is a sweet dessert consisting of one or more layers. The main, and thickest, layer consists of a mixture of a soft, fresh cheese (typically cottage cheese, cream cheese or ricotta), eggs, and sugar. If there is a bottom layer, i ...
" magazines.Anthony Slide (University Press of Mississippi, February 26, 2010), ''Inside the Hollywood Fan Magazine: A History of Star Makers, Fabricators, and Gossip Mongers'', p. 180 His first was ''Beauty Parade'' (1941–1956), started in October 1941. Using the facilities of Quigley Publishing surreptitiously at night, Harrison used publicity photos collected from a visit to the company's Hollywood offices to paste together his galleries. When he was caught and fired on Christmas Eve, 1941, his sisters Edith Tobias and Helen Studin rallied around him and raised several thousand dollars in capital, $400 of it from his favorite niece, Marjorie Tobias, who would later become a central figure in his most famous enterprise. Harrison had great success with ''Beauty Parade'' and five sister magazines, but their circulation declined in the post-war years. Harrison had a distaste for full nudity and refused to follow the trend of magazines such as ''
Playboy ''Playboy'' is an American men's Lifestyle magazine, lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from H ...
''. By early 1952Henry E. Scott (Pantheon, 1st reprint edition, January 19, 2010), ''Shocking True Story: The Rise and Fall of Confidential, "America's Most Scandalous Scandal Magazine'', p. 17 his accountant told him that he was broke.


''Eyewitness''

In 1947, Harrison "mocked up a 'fact' magazine called ''Eyewitness''," which was never published. It would not be until 1952 that financial pressure forced Harrison to put serious effort in a new magazine. Harrison spent six months reworking the format of another factual magazine. He would later say: "I must have ripped that thing apart three times before I published it, and it still wasn't right."Tom Wolfe (Farrar Straus & Giroux, 1st edition, September 1982), "Purveyor of the Public Life," ''The Purple Decades: A Reader'', p. 81 Supposedly inspired by
Virginia Hill Virginia Hill (born Onie Virginia Hill; August 26, 1916 – March 24, 1966) was an American organized crime figure. An Alabama native, she became a Chicago outfit courier during the mid-1930s. She was famous for being the girlfriend of mobster ...
's testimony to the Kefauver Committee hearings, Harrison finally launched his tabloid-style gossip magazine: ''Confidential''. "The name came from a series of exposé books by
Lee Mortimer Lee Mortimer (1904–1963) was an American newspaper columnist, radio commentator, crime lecturer, night club show producer, and author. He was born Mortimer Lieberman in Chicago, but was best known by the pen name he adopted as a young newsp ...
and
Jack Lait Jack Lait (March 13, 1883 – April 1, 1954) was an American journalist, author and playwright. During a 50-year career he wrote prolifically and became renowned as one of the leading newspapermen of the first half of the 20th century. He is ...
." As with the earlier ''New York Graphic'', it concentrated on exposing the substance abuse habits, criminal records and hidden political and sexual preferences of celebrities. Though Harrison would publish non-show business stories involving "racketeering, consumer scams and politicians' peccadilloes," like Quigley Publishing that he previously worked for, the emphasis was Hollywood, but with a twist—"exposés of star secrets" became ''Confidential''s prime focus.


Early years


Begins publication

The first ''Confidential'' issue was dated December (released November) 1952 under the caption "The Lid Is Off!" Its circulation was 250,000 copies. But when the breakup of
Marilyn Monroe Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...
's marriage to
Joe DiMaggio Joseph Paul DiMaggio (November 25, 1914 – March 8, 1999), nicknamed "Joltin' Joe", "The Yankee Clipper" and "Joe D.", was an American baseball center fielder who played his entire 13-year career in Major League Baseball for the New York Yank ...
was reported in the August 1953 issue ("Why Joe DiMaggio Is Striking Out with Marilyn Monroe!"), the circulation jumped to 800,000. The quarterly magazine then became bimonthly and was the fastest growing magazine in the United States at the time. Harrison would claim its circulation reached four million, and because every copy was estimated to be read by ten persons, it might have reached a fifth of the US population. "The ''Confidential'' house style was laden with elaborate, pun-inflected alliteration and allowed stories to suggest, rather than state, the existence of scandal." But if Harrison had sworn affidavits or photographic/audio proof, the story would go beyond innuendo (unlike an earlier Hollywood scandal publisher, Frederic Girnau of the ''Coast Reporter''—who was tried for libeling
Clara Bow Clara Gordon Bow (; July 29, 1905 – September 27, 1965) was an American actress who rose to stardom during the silent film era of the 1920s and successfully made the transition to " talkies" in 1929. Her appearance as a plucky shopgirl in the ...
—Harrison usually protected himself with signed affidavits). Film historian Mary Desjardins described ''Confidential''s editorial style as using "research methods and writing techniques that recycled old stories or created 'composite' facts as the basis of new ones." Robert Harrison himself described it thus: "Once we establish the star in the hay and that's documented, we can say anything we want and I think we make them a hell of a lot more interesting than they really are. What's a guy gonna do, sue us and admit he was in the hay with the dame, but claim he didn't do all the other things we dress the story with?"Harold Conrad (Stein & Day Publishers, April 1982), ''Dear Muffo: 35 Years in the Fast Lane'', p. 99 After the "facts" of an article were assembled, a staff of four (headed by associate editor Jay Breen) would rewrite it several times to achieve ''Confidential''s "toboggan ride" style: "racy and free of embroidery, keeps the reader on the edge of his seat."J. Howard Rutledge (Wednesday, August 10, 1955), "The Rise of the Expose Magazines," ''The Kansas City Times'' (Kansas City, Missouri), p. 30 The final product would be read aloud at a staff meeting for euphony. When Harrison published "Winchell Was Right About
Josephine Baker Josephine Baker (born Freda Josephine McDonald; naturalised French Joséphine Baker; 3 June 1906 – 12 April 1975) was an American-born French dancer, singer and actress. Her career was centered primarily in Europe, mostly in her adopted Fran ...
!", he came out in support of his childhood mentor at the ''Graphic'' during the Stork Club controversy. Winchell returned the favor by mentioning ''Confidential'' in his newspaper column and television and radio broadcasts. Harrison would rent 4,000 square feet of office space at 1697 Broadway in New York City, but never had more than 15 staff members, mostly family relations of whom the most important were his sisters Edith Tobias and Helen Studin. He would also move into an even more luxurious apartment at the Hotel Madison cooperative on East 58th Street. From his two new headquarters, Harrison developed a Hollywood network of informants—prostitutes, hotel employees, down-on-their-luck actors and vengeful celebrities—working with local detective agencies such as the
Fred Otash Fred Otash (January 6, 1922 – October 5, 1992) was a Los Angeles police officer, private investigator, author, and a WWII Marine veteran, who became known as a Hollywood fixer, while operating as its "most infamous" private detective; he is mos ...
Detective Bureau and H. L. Von Wittenburg's Hollywood Detective Agency. Among the informants were minor actresses such as Francesca De Scaffa (ex-wife of
Bruce Cabot Bruce Cabot (born Étienne de Pelissier Bujac Jr.; April 20, 1904 – May 3, 1972) was an American film actor, best remembered as Jack Driscoll in ''King Kong'' (1933) and for his roles in films such as ''The Last of the Mohicans'' (1936), Fri ...
) and Ronnie Quillan (ex-wife of screenwriter Joseph Quillan). According to Harrison,
Barbara Payton Barbara Lee Payton (born Barbara Lee Redfield; November 16, 1927 – May 8, 1967) was an American film actress best known for her stormy social life and battles with alcoholism and drug addiction. Her life has been the subject of several bo ...
would stop by ''Confidential''s Hollywood office and sell a story whenever she was short of cash. However, the informants could rise to the level of prominent Hollywood columnists such as
Florabel Muir Florabel Muir (May 6, 1889 – April 27, 1970) was an American reporter, newspaper columnist and author. She became known for covering both Hollywood celebrities and underworld gangsters from the 1920s through the 1960s. Career Muir was b ...
and in some cases, all the way up to a producer such as
Mike Todd Michael Todd (born Avrom Hirsch Goldbogen; June 22, 1909 – March 22, 1958) was an American theater and film producer, best known for his 1956 production of '' Around the World in 80 Days'', which won an Academy Award for Best Picture. Act ...
or even a studio head such as
Harry Cohn Harry Cohn (July 23, 1891 – February 27, 1958) was a co-founder, president, and production director of Columbia Pictures Corporation. Life and career Cohn was born to a working-class Jewish family in New York City. His father, Joseph Cohn, w ...
. Money, publicity, revenge or blackmail was the lure. Contrary to the popular legend that the magazine double-checked its facts before publishing its articles, as well as being vetted by ''Confidential''s lawyers as "suit-proof," the later 1957 court case would show otherwise.Henry E. Scott (Pantheon, 1st reprint edition, January 19, 2010), ''Shocking True Story: The Rise and Fall of Confidential, "America's Most Scandalous Scandal Magazine'', pp. 125–126 Despite spending over $100,000 a year having a Manhattan law firm, "Becker, Ross, and Stone to vet each story,"Neal Gabler (April 2003), "The Scandalmonger: ''Confidential's'' Reign of Terror," ''Vanity Fair'' (New York City, New York), p. 206 Harrison would still ignore the lawyers' warnings, as in the case of the article on
Maureen O'Hara Maureen O'Hara (; 17 August 1920 – 24 October 2015) was a native Irish and naturalized American actress and singer, who became successful in Hollywood from the 1940s through to the 1960s. She was a natural redhead who was known for pl ...
. But Harrison had further safeguards in place. In addition to articles being vetted by lawyers and sworn affidavits or photographic/audio proof of claims, Harrison compartmentalized both the printing and distribution channels. Though the editorial content was prepared in the New York offices, the magazine itself was printed in Chicago by an independent contractor (Kable Publishing of Mount Morris, Illinois).UP (Thursday, May 16, 1957), "11 Indictments Reported In Scandal Sheet Probe," ''Tucson Daily Citizen'' (Tucson, Arizona), p. 28 The copies were sold before they came off the presses and neither Confidential Inc. nor the printer had any corporate connection to the chain of "distributors, wholesalers and retailers that provided ''Confidential'' to all those people who claimed they only read it at the beauty parlor or the barbershop."


Success

Harrison soon started making approximately $500,000 per issue. By 1955, ''Confidential'' had reached a circulation of five million copies per issue with larger sales than ''
Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wif ...
'', ''
Ladies' Home Journal ''Ladies' Home Journal'' was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In ...
'', '' Look'', ''
The Saturday Evening Post ''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely ...
'' or ''
Collier's ''Collier's'' was an American general interest magazine founded in 1888 by Peter Fenelon Collier. It was launched as ''Collier's Once a Week'', then renamed in 1895 as ''Collier's Weekly: An Illustrated Journal'', shortened in 1905 to ''Coll ...
''. That year Harrison shut down all his men's magazines except ''Beauty Parade'' and ''Whisper''. ''Beauty Parade'' would cease the next year and ''Whisper'' would continue as ''Confidential''s sister publication, which recycled variants of ''Confidential''s stories.


Rushmore

A former film reviewer for the communist ''
Daily Worker The ''Daily Worker'' was a newspaper published in New York City by the Communist Party USA, a formerly Comintern-affiliated organization. Publication began in 1924. While it generally reflected the prevailing views of the party, attempts were m ...
'',
Howard Rushmore Howard Clifford Rushmore (July 2, 1913 – January 3, 1958) was an American journalist, nationally known for investigative reporting. As a communist, he reported for ''The Daily Worker''; later, he became anti-communist and wrote for publication ...
was fired for a too-favorable review of ''
Gone With The Wind Gone with the Wind most often refers to: * ''Gone with the Wind'' (novel), a 1936 novel by Margaret Mitchell * ''Gone with the Wind'' (film), the 1939 adaptation of the novel Gone with the Wind may also refer to: Music * ''Gone with the Wind'' ...
''. He moved to the ''
New York Journal-American :''Includes coverage of New York Journal-American and its predecessors New York Journal, The Journal, New York American and New York Evening Journal'' The ''New York Journal-American'' was a daily newspaper published in New York City from 1937 t ...
'' and became an active anti-communist. He later became director of research for Senator
Joseph McCarthy Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death in 1957. Beginning in 1950, McCarth ...
's Subcommittee on Investigations in 1953. After a dispute with the subcommittee's chief counsel,
Roy Cohn Roy Marcus Cohn (; February 20, 1927 – August 2, 1986) was an American lawyer and prosecutor who came to prominence for his role as Senator Joseph McCarthy's chief counsel during the Army–McCarthy hearings in 1954, when he assisted McCarth ...
, Rushmore resigned. At the ''Journal-American'', Rushmore criticized Cohn in print and was fired from the paper. Then his mentor,
Walter Winchell Walter Winchell (April 7, 1897 – February 20, 1972) was a syndicated American newspaper gossip columnist and radio news commentator. Originally a vaudeville performer, Winchell began his newspaper career as a Broadway reporter, critic and ...
, gained for him a new editorial job. Under Winchell's sponsorship, Howard Rushmore became the chief editor of ''Confidential.'' Rushmore, having earned the enmity of McCarthyite papers like those of the Hearst chain, found himself cut off from his usual employment. Rushmore hoped to use ''Confidential'' as a new venue to expose communists, though he often had to settle for suspected Hollywood
fellow traveller The term ''fellow traveller'' (also ''fellow traveler'') identifies a person who is intellectually sympathetic to the ideology of a political organization, and who co-operates in the organization's politics, without being a formal member of that o ...
s, who were implied in stories to be sexual "deviates." While his anti-communist hit pieces were bylined under his own name, he used a host of pseudonyms for Hollywood exposés, such as "Juan Morales" for "The Lavender Skeletons in TV's Closet" and "Hollywood—Where Men Are Men, and Women, Too!", or "Brooks Martin" for the
Zsa Zsa Gabor Zsa Zsa Gabor (, ; born Sári Gábor ; February 6, 1917 – December 18, 2016) was a Hungarian-American socialite and actress. Her sisters were actresses Eva and Magda Gabor. Gabor competed in the 1933 Miss Hungary pageant, where she ...
story "Don't Be Fooled by the Glamour Pusses." Beside Rushmore-authored pieces unmasking communists and homosexuals in Washington and Hollywood, he also wrote how-to articles on divorce and conducting extra-marital affairs, echoing his past relationships with his two wives. In January 1955, Rushmore flew to Los Angeles to confer with old Harrison informants like De Scaffa and Quillan. He also recruited new ones like Mike Connolly of the ''Hollywood Reporter'' and Agnes Underwood of the ''Los Angeles Herald Express''. One of Rushmore's most prolific discoveries was
United Press United Press International (UPI) is an American international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20t ...
columnist
Aline Mosby Aline Mosby (July 7, 1922 – August 7, 1998) was an American journalist. Mosby mostly wrote for United Press International. She was the first American woman correspondent assigned by a major news service to the Moscow Kremlin and later Beijin ...
. Despite his high salary, Rushmore was repelled by the informants and Harrison. Rushmore considered his employer a "pornographer," though Rushmore himself was a collector of
erotica Erotica is literature or art that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use ...
.Claire Cox (Sunday, January 5, 1958), "Former 'Confidential' Editor Cracks; Kills Wife And Self," ''The Delta Democrat-Times'' (Greenville, Mississippi), p. 5 Harrison communicated with his West Coast network by telegram and phone. But in the rising face of legal threats from the film industry, Harrison would make his boldest move yet.


Hollywood Research Inc.

Hollywood Research Inc. was the new intelligence-gathering front of ''Confidential'', run by Marjorie Meade, Robert Harrison's now 26-year-old niece. Despite her youth and red-headed beauty, she was one of the most feared persons in Hollywood after her arrival in January 1955. John Mitchum, the younger brother of
Robert Mitchum Robert Charles Durman Mitchum (August 6, 1917 – July 1, 1997) was an American actor. He rose to prominence with an Academy Award nomination for the Best Supporting Actor for ''The Story of G.I. Joe'' (1945), followed by his starring in ...
, tried to infiltrate Hollywood Research under the guidance of attorney
Jerry Giesler Harold Lee Giesler, known professionally as Jerry Giesler (November 2, 1886 – January 1, 1962) was an American trial attorney. Giesler was the defense attorney of record for many of the highest-profile litigations, both criminal and civil, in ...
. John, pretending to have scandalous information on his brother, described a visit to Fred Otash, where he was taken to "a ground floor apartment in a luxury apartment building in Beverley Hills, the offices, it turned out, of Hollywood Research Inc., command central for ''Confidential''s fact-gathering and surveillance agents. The place was filled with big, tough looking guys, and some of them looked like they were packing heat. There were desks around the apartment topped with phones and recording and listening devices and files and photographs. John was taken to the head tough guy and recognized him—it was Fred Otash, a notorious ex-Los Angeles policeman turned private eye, Hollywood fixer, problem solver, leg breaker, a big mean Lebanese, looked like Joe McCarthy with muscle." The Harrison enterprise had evolved into a "quasi-blackmail operation." Once a proposed story was assembled, it could be published outright. Or more typically, either Meade or an agent would visit the subject and present a copy as a "buy-back" proposal, or the story be held back for in exchange for information on other celebrities. But instead of paying the magazine not to publish an article about themselves or implicating others, two actors,
Lizabeth Scott Lizabeth Virginia Scott (born Emma Matzo; September 29, 1921 – January 31, 2015) was an American actress, singer and model for the Walter Thornton Model Agency, known for her "smoky voice" and being "the most beautiful face of film noir durin ...
and Robert Mitchum, sued. Their attorney was Jerry Giesler, who also represented tobacco heiress
Doris Duke Doris Duke (November 22, 1912 – October 28, 1993) was an American billionaire tobacco heiress, philanthropist, art collector, horticulturalist, and socialite. She was often called "the richest girl in the world". Her great wealth, luxurious l ...
.


Two hoaxes

On July 8, 1955, Rushmore appeared on '' The Tom Duggan Show'' in Chicago. He claimed on air that he was on a secret mission to uncover the communist assassins of former
Secretary of Defense A defence minister or minister of defence is a cabinet official position in charge of a ministry of defense, which regulates the armed forces in sovereign states. The role of a defence minister varies considerably from country to country; in so ...
James Forrestal James Vincent Forrestal (February 15, 1892 – May 22, 1949) was the last Cabinet-level United States Secretary of the Navy and the first United States Secretary of Defense. Forrestal came from a very strict middle-class Irish Catholic fami ...
. Rushmore told the viewers that the leader of the "Chicago Communist Party," whose name was given as "Lazarovich," was in hiding and that Rushmore needed their help in locating him. Rushmore later disappeared from his hotel room, leading to a nationwide manhunt by the FBI. As the nation speculated that Rushmore was either kidnapped or murdered by communists, he was discovered hiding under the name "H. Roberts" at the Hotel Finlen in
Butte __NOTOC__ In geomorphology, a butte () is an isolated hill with steep, often vertical sides and a small, relatively flat top; buttes are smaller landforms than mesas, plateaus, and tablelands. The word ''butte'' comes from a French word me ...
,
Montana Montana () is a state in the Mountain West division of the Western United States. It is bordered by Idaho to the west, North Dakota and South Dakota to the east, Wyoming to the south, and the Canadian provinces of Alberta, British Columb ...
. Meanwhile, news reporters found "Lazarovich" living in Manhattan under his real name of William Lazar. Associate Director of the FBI,
Clyde Tolson Clyde Anderson Tolson (May 22, 1900 – April 14, 1975) was the second-ranking official of the FBI from 1930 until 1972, from 1947 titled Associate Director, primarily responsible for personnel and discipline. He was the ''protégé'', long-ti ...
, wrote in the margin of a report on the disappearance: "Rushmore must be a 'nut.' We should have nothing to do with him."
J. Edgar Hoover John Edgar Hoover (January 1, 1895 – May 2, 1972) was an American law enforcement administrator who served as the first Director of the Federal Bureau of Investigation (FBI). He was appointed director of the Bureau of Investigation  ...
added in the margin: "I certainly agree." Rushmore's second marriage was deteriorating. In addition to Rushmore's amphetamine habit, he became an alcoholic as did his wife. On Monday, September 5, 1955, Frances Rushmore jumped into the East River in a suicide attempt, but was rescued by an air terminal worker. Meanwhile, Rushmore tried to get Harrison to publish a story about former
First Lady First lady is an unofficial title usually used for the wife, and occasionally used for the daughter or other female relative, of a non- monarchical head of state or chief executive. The term is also used to describe a woman seen to be at the ...
Eleanor Roosevelt Anna Eleanor Roosevelt () (October 11, 1884November 7, 1962) was an American political figure, diplomat, and activist. She was the first lady of the United States from 1933 to 1945, during her husband President Franklin D. Roosevelt's four ...
having an alleged affair with her African American chauffeur. When Harrison refused, Rushmore quit. By early February 1956, Rushmore was reportedly an editor at the ''
National Police Gazette The ''National Police Gazette'', commonly referred to as simply the ''Police Gazette'', is an American magazine founded in 1845. Under publisher Richard K. Fox, it became the forerunner of the men's lifestyle magazine, the illustrated sports w ...
''. The next spring, despite Giesler's reassurances to the press, the legal effort against ''Confidential'' would go nowhere. Since the magazine was domiciled in New York State, and the plaintiffs were California residents who initiated the suits in their own state, the suits were stopped. On March 7, 1956, Los Angeles Supreme Court judge Leon T. David quashed Lizabeth Scott's suit on grounds that the magazine was not published in California. Despite this setback, in addition to Scott's suit, "Giesler said he also would refile in New York a $2 million suit by actor Robert Mitchum against the magazine if it also is quashed here." Though Giesler's initial attack failed, lawsuits from other actors continued to pile up—they would eventually total $40 million. In September 1956, Harrison generated front-page headlines around the world when he allegedly was shot in the shoulder during a safari in the
Dominican Republic The Dominican Republic ( ; es, República Dominicana, ) is a country located on the island of Hispaniola in the Greater Antilles archipelago of the Caribbean region. It occupies the eastern five-eighths of the island, which it shares with ...
by Richard Weldy, a travel agency owner and former executive for
Pan American Grace Airways Pan American-Grace Airways, also known as Panagra, and dubbed "The World's Friendliest Airline" was an airline formed as a joint venture between Pan American World Airways and Grace Shipping Company. On September 13, 1928, a small single-engine ...
. Harrison claimed to be searching for Paga Palo (Rhynchosia pyranzidalis)—a vine used to restore virility in males, which was the subject of a January 1957 ''Confidential'' article. The shooter, Weldy, variously described as a "jungle trapper and guide" or "a big game hunter," purportedly harbored a grudge over a ''Confidential'' story about his ex-wife, Pilar Pallete, a Peruvian actress who was then married to John Wayne. The nonexistent ''Confidential'' article depicted Pallete as having an affair with Wayne while married to Weldy. According to newspaper accounts, Weldy fled the scene, leaving Harrison to die alone in the jungle with his blonde girlfriend; the two were eventually rescued by either the Dominican Army or local police and boy scouts. Newspapers reported that Weldy was later arrested by police. But Harrison refused to press charges against Weldy and the two publicly reconciled. Later the whole story was revealed to be a hoax—the shooting never took place. Photos of a wounded Harrison in a hospital were staged, complete with an actor playing a physician. Even the "girlfriend" was an actress that Harrison hired for the publicity stunt. During a television interview with
Mike Wallace Myron Leon Wallace (May 9, 1918 – April 7, 2012) was an American journalist, game show host, actor, and media personality. He interviewed a wide range of prominent newsmakers during his seven-decade career. He was one of the original correspo ...
, Harrison fooled the
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
film crew into thinking that a birthmark on his back was the bullet wound.


Decline


1957 mistrial

Back in New York, Rushmore used his severance pay from ''Confidential'' to buy an air ticket to California, where he contacted Giesler's office. Rushmore offered to become a witness in exchange for a job in Hollywood, but Giesler refused. Then Rushmore became a witness for California Attorney General
Pat Brown Edmund Gerald "Pat" Brown (April 21, 1905 – February 16, 1996) was an American lawyer and politician who served as the 32nd governor of California from 1959 to 1967. His first elected office was as district attorney for San Francisco, and he w ...
. On Wednesday, May 15, 1957, a Los Angeles grand jury investigating ''Confidential'' indicted 11 individuals—Robert Harrison (publisher and sole owner of ''Confidential'' Inc.), Francesca De Scaffa, Harrison's niece Marjorie Meade (president and sole owner of Hollywood Research Inc.) and her husband Fred Meade (secretary-treasurer of Hollywood Research Inc.),Bob Houser (Saturday, September 7, 1957), "Juror Ill, Mag Trial Recessed," ''Independent'' (Long Beach, California), p. 7A Harrison's sister Edith Tobias (Harrison's secretary) and her son Michael Tobias (vice-president of Hollywood Research), Harrison's sister Helen Studin (office manager of ''Confidential'') and her husband Daniel Studin (circulation manager of ''Confidential''), and ''Confidential'' managing editor A. P. Govani. In addition, two Illinois publishing executives, Robert Kable and Richard Cox of Kable Publishing, which printed Harrison's magazines under contract, were also indicted. The five corporations listed in the indictments were Confidential Inc., Whisper Inc., Publishers Distributing Corp. of New York, Kable Publishing Inc. of Illinois and Hollywood Research Inc. of Los Angeles. But the magazines and main distributor were ensconced in New York state, and New York refused to let Brown extradite Harrison and the others to California. Illinois also refused to cooperate with the Attorney General. Brown eventually put Marjorie and Fred Meade on trial. The Meades were actually in New York City at the time of the grand jury indictments and originally intended not to participate in the California trial—libel was not an extraditable offense under New York state law. But Harrison, seeing an opportunity of a lifetime for front-page headlines, wanted to avoid a
trial in absentia Trial in absentia is a criminal proceeding in a court of law in which the person who is subject to it is not physically present at those proceedings. is Latin for "in (the) absence". Its meaning varies by jurisdiction and legal system. In comm ...
and encouraged the Meades to return to Los Angeles with defense attorney Arthur Crowley to plead their case. Crowley's strategy was simple: put subjects of ''Confidential''s stories on the witness stand and ask them under oath if the stories were true. Film industry executives, who previously tried to convince Pat Brown to charge Robert Harrison with
conspiracy A conspiracy, also known as a plot, is a secret plan or agreement between persons (called conspirers or conspirators) for an unlawful or harmful purpose, such as murder or treason, especially with political motivation, while keeping their agre ...
to publish criminal libel, now tried to backpedal for fear of adverse publicity from what would be "heralded by the press as the 'Trial of a Hundred Stars'." But Brown would have none of it—on August 7, 1957, ''The People of the State of California v. Robert Harrison et al.'' trial began. It would eventually involve over 200 members of the film industry, most of whom fled California to avoid defense subpoenas. Rushmore, now the state's star witness, testified that the magazine knowingly published unverified allegations, despite the magazine's reputation for double-checking facts:
Douglas O. Linder (2010, accessed December 9, 2014)
"Some of the stories are true and some have nothing to back them up at all. Harrison many times overruled his libel attorneys and went ahead on something." According to Rushmore, Harrison told the attorneys, "I'd go out of business if I printed the kind of stuff you guys want." Rushmore even fingered
Aline Mosby Aline Mosby (July 7, 1922 – August 7, 1998) was an American journalist. Mosby mostly wrote for United Press International. She was the first American woman correspondent assigned by a major news service to the Moscow Kremlin and later Beijin ...
, who was in the press galleries covering the trial for the newspaper wire service called United Press. It was revealed that Mosby wrote more than 24 stories for ''Confidential''. United Press replaced the disgraced Mosby with another reporter. During the trial, two witnesses for the defense unexpectedly died. Private detective Polly Gould was found dead in her apartment of disputed causes. She was a former investigator for ''Confidential'' and ''Whisper''. The previous week,
Mae West Mae West (born Mary Jane West; August 17, 1893 – November 22, 1980) was an American stage and film actress, playwright, screenwriter, singer, and sex symbol whose entertainment career spanned over seven decades. She was known for her breezy ...
's alleged love interest in ''Confidential''s "Mae West's Open Door Policy",
Chalky Wright Albert "Chalky" Wright (February 1, 1912 – August 12, 1957) was an American featherweight boxer who fought from 1928 to 1948 and held the world featherweight championship in 1941–1942. His career record was 171 wins (with 87 knockouts), ...
, was found dead in a bathtub before he could testify that the story was factual. Harrison's attorneys tried to give witnesses (who were also plaintiffs in other lawsuits against Harrison) a face-saving exit with token out-of-court settlements, such as the May 1957 $10,000 settlement with
Dorothy Dandridge Dorothy Jean Dandridge (November 9, 1922 – September 8, 1965) was an American actress, singer and dancer. She is the first African-American film star to be nominated for the Academy Award for Best Actress, which was for her performance in '' C ...
.Henry E. Scott (Pantheon, 1st reprint edition, January 19, 2010), ''Shocking True Story: The Rise and Fall of Confidential, "America's Most Scandalous Scandal Magazine'', p. 167 After cashing Harrison's check, Dandridge testified for the prosecution anyway. Three of the most prominent witnesses for the prosecution—
Liberace Władziu Valentino Liberace (May 16, 1919 – February 4, 1987) was an American pianist, singer, and actor. A child prodigy born in Wisconsin to parents of Italian and Polish origin, he enjoyed a career spanning four decades of concerts, recordi ...
,
Errol Flynn Errol Leslie Thomson Flynn (20 June 1909 – 14 October 1959) was an Australian-American actor who achieved worldwide fame during the Golden Age of Hollywood. He was known for his romantic swashbuckler roles, frequent partnerships with Olivia ...
and Maureen O'Hara—refused to settle out-of-court. O’Hara and Dandridge were the only actors who testified, and a daily newspaper called the ''
Los Angeles Examiner The ''Los Angeles Examiner'' was a newspaper founded in 1903 by William Randolph Hearst in Los Angeles, California. The afternoon '' Los Angeles Herald-Express'' and the morning ''Los Angeles Examiner'', both of which had been publishing in the ...
'' ran a photograph of them shaking hands in a hallway of the courthouse. At the end of the trial the jury was sequestered at the
five star Five Star (also styled as 5 Star) are a British pop group, formed in 1983 and comprising siblings Stedman, Lorraine, Denise, Doris and Delroy Pearson. Between 1985 and 1988, Five Star had four top 20 albums and 15 top 40 singles in the UK, ...
Mayflower Hotel The Mayflower Hotel is a historic hotel in downtown Washington, D.C., located on Connecticut Avenue NW. It is two blocks north of Farragut Square (one block north of the Farragut North Metro station). The hotel is managed by the Autograph Col ...
. The jury set a new state record in deliberation time while enjoying Mayflower's amenities. After 15 days it was declared that the jury could not reach a verdict. After a mistrial was declared on October 1, 1957, Liberace, Flynn and O'Hara would give up on their own individual lawsuits. But Pat Brown preempted ''Confidential''s win by calling for a retrial. Harrison was rattled. To spare his niece another ordeal—and the danger of three-years' imprisonment—Harrison promised the Attorney General to publish only positive stories.


Later years

Harrison's publicity stunt backfired. The deal with Brown became the effective end of ''Confidential'' and ''Whisper'', as the magazines were no longer able to publish their usual scandalous stories. The magazines' one and only trial cost Harrison over $500,000—in addition to legal fees of $500,000 and a $5,000 fine for each magazine, Maureen O'Hara settled out-of-court for an undisclosed sum on July 1, 1958; Errol Flynn settled on July 8, 1958 for $15,000; and on July 16, 1958, Liberace settled for $40,000, an amount that the pianist might typically exceed with one or two performances. In addition to the legal fees and settlements, Harrison gave the Meades $150,000 as a gift.Samuel Bernstein, (Walford Press, 1st edition, November 27, 2006), ''Mr. Confidential: The Man, His Magazine & The Movieland Massacre That Changed Hollywood Forever'', p. 266 Harrison was still a multimillionaire. But the Hollywood informant network was in a shambles, mainly due to Howard Rushmore's courtroom revelations. Characteristically of Harrison, he bore no ill will toward Rushmore, who by 1957 was reduced to writing occasional articles on hunting for outdoors magazines. In December 1957, Rushmore chased his wife Frances and teenaged step-daughter Lynn out of their Manhattan home with a shotgun. While Frances was under psychiatric care since the East River incident, Howard himself was now under psychiatric care. On January 3, 1958, at 6:15 pm, the Rushmores met in a final attempt at a reconciliation inside the lobby of their apartment building. An argument broke out between the couple and Frances exited the lobby and hailed a taxi. Simultaneously, Howard entered the cab. As the two continued arguing, the cab driver raced to the 23rd Precinct at Third and 104th. Suddenly, the driver heard three gunshots fired inside the cab. Rushmore had shot his wife in the right side of the head and neck then put the pistol to his temple and shot himself. Harrison heard about the murder-suicide when a taxicab picked him up at Idlewild Airport. The driver told Harrison that the publisher of ''Confidential'' just killed himself and his wife, momentarily confusing the unmarried Harrison. Later Harrison refused to believe the suicide narrative and thought Howard Rushmore was murdered. He remained loyal to Rushmore even after the California trial and the Rushmores' scandalous deaths. The once biggest-selling magazine in the United States plunged to a circulation of 200,000, smaller than its December 1952 début. The rights to ''Whisper'' and ''Confidential'' were sold off in May 1958 for $25,000. The buyer, Hy Steirman, further toned down the content of both magazines. But Harrison remained in publishing. In 1963 he started a much smaller magazine called ''Inside News'' (in which he authored "Who Really Killed Howard Rushmore?"), as well as one-shot publications like ''New York Confidential''. Harrison continued to live in New York City during the next two decades under an assumed name, while plotting a comeback. But lacking the financial pressures that drove Harrison to create his previous magazines, he was essentially retired, living his remaining years at "the Delmonico Hotel, at 59th Street and Park Avenue." Robert Harrison died in 1978 with his long-time mistress, Regi Ruta, at his side; that same year ''Confidential'' was shut down.


Legal activity

* Following a highly-unflattering article about Cuban dictator
Fulgencio Batista Fulgencio Batista y Zaldívar (; ; born Rubén Zaldívar, January 16, 1901 – August 6, 1973) was a Cuban military officer and politician who served as the elected president of Cuba from 1940 to 1944 and as its U.S.-backed military dictator ...
, an attempt was made to ban the magazine from sale in
Cuba Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...
. * In the May 1955 issue of ''Confidential'', "Doris Duke and Her African Prince" appeared. The story alleged that Doris Duke had an affair with a "Negro handyman and chauffeur," whom the article said she once employed. In July 1955, Doris Duke sued the magazine for $3 million, claiming libel. * In August 1955, US Postmaster General
Arthur Summerfield Arthur Ellsworth Summerfield (March 17, 1899 – April 26, 1972) was a U.S. political figure who served as the 54th Postmaster General of the United States from 1953 to 1961. As Postmaster General, he was an ardent opponent of obscenity. Early ...
barred ''Confidential'' from the mails. "Post Office officials objected to among other things, a racy description of a stripteaser's gyrations and a 'questionable' cheesecake photograph of Hollywood Starlet Terry Moore," originally appearing in the Istanbul, French-language newspaper, ''Millyet''. * Frank Sinatra, subject of a May 1956 ''Confidential'' story, "Open Letter To General Mills: Here's Why Frank Sinatra Is The Tarzan Of The Boudoir," threatened to sue ''Confidential'' for a story about how
Wheaties Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Meda ...
allegedly enhanced his sex life. * The July 1957 issue featured a cover story on Liberace headlined "Why Liberace's theme song should be 'Mad About The Boy'." It alleged that the actor had a homosexual dalliance with a press agent in
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
. Liberace testified before the Los Angeles grand jury but was not called to testify at the actual 1957 trial. *
Tab Hunter Tab Hunter (born Arthur Andrew Kelm; July 11, 1931 – July 8, 2018) was an American actor, singer, film producer, and author. Known for his blond, clean-cut good looks, Hunter starred in more than forty films. He was a Hollywood heartthrob of t ...
, subject of a September 1955 ''Confidential'' story, "The Lowdown On That 'Disorderly Conduct' Charge Against Tab Hunter!" was "on 'two-hour call status' for the duration of the trial," but was not called to testify. * Maureen O'Hara, subject of a March 1957 ''Confidential'' story, "It was the hottest show in town when Maureen O'Hara Cuddled in Row 35," testified before the Los Angeles grand jury. She and Dorothy Dandridge were the only subjects of ''Confidential'' stories who were called to testify at the 1957 trial.


Impact

Due to ''Confidential''s success, competing magazines soon were created—''Exclusive'', ''Exposed'', ''Hush-Hush'', ''Inside'', ''On The Q.T.'', ''Rave'', ''Revealed'', ''Side Street'', ''The Lowdown'', and ''Uncensored.'' All of these magazines had striking slogans in the ''Confidential'' "Uncensored And Off The Record" tradition: "All The Facts...All The Names" (''Exposed'' and ''Uncensored''), "What You Don’t Know About The People You Know" (''Hush-Hush''), "Stories The Newspapers Won’t Print!" (''On The Q.T.''), "Great Moments of Passion!" (''Side Street''), "The Facts They Dare Not Tell You" (''The Lowdown''). Today, the only Confidential-inspired supermarket tabloids that remain are ''
National Enquirer The ''National Enquirer'' is an American tabloid newspaper. Founded in 1926, the newspaper has undergone a number of changes over the years. The ''National Enquirer'' openly acknowledges that it pays sources for tips, a common practice in tabl ...
'', ''Globe'', ''
InTouch Weekly ''In Touch Weekly'' is an American celebrity gossip magazine. The magazine is focused on celebrity news, fashion, beauty, relationships and lifestyle, and is geared towards a younger readership, billing itself as "fast and fun", along with making ...
'', '' OK!'', and '' Life & Style''. Television tabloid shows such as '' A Current Affair'' and ''
Hard Copy ''Hard Copy'' is an American tabloid television show that ran in syndication from 1989 to 1999. ''Hard Copy'' was aggressive in its use of questionable material on television, including gratuitous violence. The original hosts of ''Hard Copy' ...
'' are also inspired by the tabloid, as well as the celebrity news and gossip website
TMZ TMZ is a tabloid news website owned by Fox Corporation. It made its debut on November 8, 2005, originally as a collaboration between AOL and Telepictures, a division of Warner Bros., until Time Warner divested AOL in 2009. On September 13, 202 ...
.


Portrayal in other media

Film historians usually assume that ''Confidential'' inspired the name of
James Ellroy Lee Earle "James" Ellroy (born March 4, 1948) is an American crime fiction writer and essayist. Ellroy has become known for a telegrammatic prose style in his most recent work, wherein he frequently omits connecting words and uses only short, ...
's novel '' L.A. Confidential'',Vincent Brook (Rutgers University Press, December 25, 2012), ''Land of Smoke and Mirrors: A Cultural History of Los Angeles'', p. 148 although the magazine that is portrayed in the story is ''Hush-Hush''. The novel became the basis of the film of the same name. In July 2014, the
New York Musical Theatre Festival The New York Musical Festival (NYMF) was an annual three-week summer festival that operated from 2004 to 2019. It presented more than 30 new musicals a year in New York City's midtown theater district. More than half were chosen by leading theate ...
opened ''Mr. Confidential'', a musical starring Kevin Spirtas as Robert Harrison. The play's title derived from Samuel Bernstein's Robert Harrison biography of the same name.


References


External links

{{Commons category-inline, Confidential (magazine) Bimonthly magazines published in the United States News magazines published in the United States Celebrity magazines published in the United States Defunct magazines published in the United States English-language magazines Magazines disestablished in 1978 Magazines established in 1952 Pulp magazines Magazines published in New York City