Computer Usage Company
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Computer Usage Company (CUC) (1955–1986), sometimes called Computer Usage Corporation, was the first independent company to market
computer software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consist ...
.


History

CUC is generally considered the first company to develop software independently and to have pioneered the field of programming services. Before this time, software was developed either by the users of the computers, or by the few commercial computer vendors. Computer Usage Company (CUC) was founded in March 1955 by Elmer C. Kubie (1926–2004) and John W. Sheldon. They had formerly worked together at IBM, and planned to offer services to help develop computer programs. The initial investment of US$40,000 supported the founders and a staff of five. The first offices were located in
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. CUC's first project was a program written for California Research Corporation to simulate the flow of oil. On October 3, 1955, Computer Usage Company, Inc., was incorporated in
Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent ...
. George R. Trimble Jr. became Corporate Technical Director in February 1956 after work on the
IBM 650 The IBM 650 Magnetic Drum Data-Processing Machine is an early digital computer produced by IBM in the mid-1950s. It was the first mass produced computer in the world. Almost 2,000 systems were produced, the last in 1962, and it was the fir ...
. Trimble headed a project to computerize the
air traffic control Air traffic control (ATC) is a service provided by ground-based air traffic controllers who direct aircraft on the ground and through a given section of controlled airspace, and can provide advisory services to aircraft in non-controlled airsp ...
system of the
Federal Aviation Administration The Federal Aviation Administration (FAA) is the largest transportation agency of the U.S. government and regulates all aspects of civil aviation in the country as well as over surrounding international waters. Its powers include air traffic ...
. This work was done at the National Aviation Facilities Experimental Center in
New Jersey New Jersey is a state in the Mid-Atlantic and Northeastern regions of the United States. It is bordered on the north and east by the state of New York; on the east, southeast, and south by the Atlantic Ocean; on the west by the Delawa ...
. In 1959 an office in
Washington, DC ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morg ...
was opened, since CUC had business with the
US Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...
. In April 1960 the company had an
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investme ...
of stock shares, and grew to three managers, 37 mathematicians, 6 physicists, and 3 engineers. Later in 1960 CUC established a division to sell computer time and in Spring 1961 opened an office in
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.
Cuthbert Hurd Cuthbert Corwin Hurd (April 5, 1911 – May 22, 1996) was an American computer scientist and entrepreneur, who was instrumental in helping the International Business Machines Corporation develop its first general-purpose computers. Life Hurd w ...
joined the company as
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in 1962, a former division director from IBM. The FAA was planning to use the IBM 9020 model of the new
IBM System/360 The IBM System/360 (S/360) is a family of mainframe computer systems that was announced by IBM on April 7, 1964, and delivered between 1965 and 1978. It was the first family of computers designed to cover both commercial and scientific applic ...
, so contracted with CUC to develop a compiler for the
JOVIAL JOVIAL is a high-level programming language based on ALGOL 58, specialized for developing embedded systems (specialized computer systems designed to perform one or a few dedicated functions, usually embedded as part of a larger, more complete dev ...
computer language. The compiler was first developed on a simulator using the
IBM 7030 The IBM 7030, also known as Stretch, was IBM's first transistorized supercomputer. It was the fastest computer in the world from 1961 until the first CDC 6600 became operational in 1964."Designed by Seymour Cray, the CDC 6600 was almost three ...
before actual hardware was available. In early 1964, CUC developed software used by
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to track the election results. Sheldon left later in 1964. Another major contract was to implement part of IBM's first
time-sharing In computing, time-sharing is the sharing of a computing resource among many users at the same time by means of multiprogramming and multi-tasking.DEC Timesharing (1965), by Peter Clark, The DEC Professional, Volume 1, Number 1 Its emergence ...
system,
TSS/360 The IBM Time Sharing System TSS/360 is a discontinued early time-sharing operating system designed exclusively for a special model of the System/360 line of mainframes, the Model 67. Made available on a trial basis to a limited set of cust ...
. CUC was asked to manage the TSS project, as it was seen as losing ground to competitors in time-sharing. Realizing that performance would never meet expectations, CUC declined. In 1965 the Computer Usage Education subsidiary was formed, headed by Ascher Opler, which published software books and offered courses. One of its best sellers was on Programming the IBM system/360. Carl H. Reynolds joined as President of the new Computer Usage Development Company subsidiary in 1966. Reynolds had been director of programming for the Data Systems Division of IBM during the development of the System/360. By 1967 CUC had a staff of over 700 people in 12 offices and revenues over $13 million. An office in
Dallas, Texas Dallas () is the third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the fourth-largest metropolitan area in the United States at 7.5 million people. It is the largest city in and seat of Dallas County ...
was established to work on a contract with
Texas Instruments Texas Instruments Incorporated (TI) is an American technology company headquartered in Dallas, Texas, that designs and manufactures semiconductors and various integrated circuits, which it sells to electronics designers and manufacturers globa ...
to develop software including an
operating system An operating system (OS) is system software that manages computer hardware, software resources, and provides common daemon (computing), services for computer programs. Time-sharing operating systems scheduler (computing), schedule tasks for ef ...
and a FORTRAN compiler for the
TI Advanced Scientific Computer The Advanced Scientific Computer (ASC) is a supercomputer designed and manufactured by Texas Instruments (TI) between 1966 and 1973. The ASC's central processing unit (CPU) supported vector processing, a performance-enhancing technique which was ...
. During that time, the company's vice president was H. Dean Brown. Kubie and Reynolds left in July 1968 and the company changed direction under new president Charles Benton, Jr. from IBM's Federal Systems Division. Benton hired sales people instead of technical people, and contracts did not keep up with overhead. CUC declared its first loss as a public company in 1969. Other competitors such as
Computer Sciences Corporation Computer Sciences Corporation (CSC) was an American multinational corporation that provided information technology (IT) services and professional services. On April 3, 2017, it merged with the Enterprise Services line of business of HP Ente ...
were now larger.
Sears Sears, Roebuck and Co. ( ), commonly known as Sears, is an American chain of department stores founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosenwald, with what began a ...
announced they were in discussions for an acquisition, but talks fell through. By early 1970 Benton resigned and Hurd stepped in as president, although he lived in
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. Other potential mergers were discussed, including
Ross Perot Henry Ross Perot (; June 27, 1930 – July 9, 2019) was an American business magnate, billionaire, politician and philanthropist. He was the founder and chief executive officer of Electronic Data Systems and Perot Systems. He ran an indepe ...
who by now had founded his own service business
Electronic Data Systems Electronic all cash BSN acc: 1311729000110205 Data Systems (EDS) was an American multinational information technology equipment and services company headquartered in Plano, Texas which was founded in 1962 by Ross Perot. The company was a s ...
. CUC negotiated a contract to manage computer facilities at the Firemans Fund Insurance Company, which restored profitability for a time. Hurd left in 1974. Victor Bartoletti became president, but died in 1984 and George C. Strohl from
Bank of America The Bank of America Corporation (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Carolina. The bank ...
became president. However, losses continued to mount as the computer business was now very different from the field dominated by IBM 30 years earlier. By 1985, CUC lost $2.4 million on revenues of only $1.5 million. In 1986 CUC declared
bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the debto ...
and was liquidated in what is known as Chapter 7.


See also

*
Software industry The software industry includes businesses for development, maintenance and publication of software that are using different business models, mainly either "license/maintenance based" (on-premises) or "Cloud based" (such as SaaS, PaaS, IaaS, MBa ...
* History of IBM


References


Further reading

* * {{DEFAULTSORT:Computer Usage Company Software companies based in New York (state) Defunct software companies of the United States Computer companies established in 1955 Software companies established in 1955 Technology companies disestablished in 1986 1955 establishments in New York City 1986 disestablishments in New York (state) Companies that have filed for Chapter 7 bankruptcy