Combination company
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A combination company was a touring
theater company Theatre or theater is a collaborative form of performing art that uses live performers, usually actors or actresses, to present the experience of a real or imagined event before a live audience in a specific place, often a stage. The perform ...
which performed only one
play Play most commonly refers to: * Play (activity), an activity done for enjoyment * Play (theatre), a work of drama Play may refer also to: Computers and technology * Google Play, a digital content service * Play Framework, a Java framework * P ...
. Unlike
repertory A repertory theatre is a theatre in which a resident company presents works from a specified repertoire, usually in alternation or rotation. United Kingdom Annie Horniman founded the first modern repertory theatre in Manchester after withdrawin ...
companies, which performed multiple plays in rotation, combination companies used more elaborate and specialized scenery in their productions.


Overview

Repertory theatre had been popular in the United States through the 19th century, and it is not clear how the combination system originated. Combination companies contributed to the early success of
Broadway theatre Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
, as most combination companies began their tours in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. Combination companies were fueled by stars. The Star agenda or star system that had been set in place in mid 19th century America helped greatly in the development of the combination company. The idea of celebrity was at full force and people would flock to theater houses to see their favorite stars perform. Stars made famous in New York would travel to stock theaters and perform limited engagements there. “The engagements of the first important stars… were rare and special events”(Poggi 4). Audiences would come in from all over to sold out performances at playhouses and see their favorite stars. The Stock companies would cancel their normal repertory programs for a few nights to allow for the show of the star. The star would be supported by the local company of actors in the play, which proved to be very frustrating to them (Poggi 5). After the star left, the company returned to its repertory schedule as per usual. Yet annoyed by the lack of talent from regional companies, the stars began to search for companies to tour with them. They began to tour with two or three actors, and then eventually whole companies would tour with them and they would perform a repertory of plays (Wilmeth 200-201). This switch to companies that support the stars for the whole tour was one more step in the transition from stock companies to combination companies.


Repertory vs. combination

Repertory companies, both those in residence and those on tour, featured several actors who rehearsed multiple plays which were performed in rotation, adding and removing shows from their repertoire over time. Repertory theaters, also known as ''stock theaters'', generally employed generic
theatrical properties A prop, formally known as (theatrical) property, is an object used on stage or screen by actors during a performance or screen production. In practical terms, a prop is considered to be anything movable or portable on a stage or a set, distinc ...
for use in each of their productions. This system was popular throughout the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
in the 19th century (Somerset-Ward). Because combination companies only performed a single play, they were not restricted by the need to use generic properties. Combination companies took advantage of this fact by specializing each asset of the company—actors, rehearsals,
scenery Theatrical scenery is that which is used as a setting for a theatrical production. Scenery may be just about anything, from a single chair to an elaborately re-created street, no matter how large or how small, whether the item was custom-made or ...
, properties, costumes and personnel—to tailor to the needs of the one play being performed (Londré). In particular, this enabled combination companies to use more elaborate scenery than their repertory counterparts (Somerset-Ward).


Origin

It is not entirely clear how the combination system originated. American actress
Laura Keene Laura Keene (20 July 1826 – 4 November 1873) was a British stage actress and theatre manager. In her twenty-year career, she became known as the first powerful female manager in New York. She is most famous for being the lead actress in ...
toured with a combination company as early as 1862. American actor Joseph Jefferson claimed that both he and Charles Wyndham independently established the combination system in 1868 with their productions of ''
Rip van Winkle "Rip Van Winkle" is a short story by the American author Washington Irving, first published in 1819. It follows a Dutch-American villager in colonial America named Rip Van Winkle who meets mysterious Dutchmen, imbibes their liquor and falls aslee ...
'' and ''
The Lancers Les Lanciers or The Lancers is a square dance, a variant of the Quadrille, a set dance performed by four couples, particularly popular in the 18th and 19th centuries. It is a composite dance made up of five figures or ''tours'', each performed four ...
'', respectively. The advent of the First transcontinental railroad may have contributed to the success of touring companies (Londré). Many early touring companies found success by exclusively performing renditions of the immensely popular
Uncle Tom's Cabin ''Uncle Tom's Cabin; or, Life Among the Lowly'' is an anti-slavery novel by American author Harriet Beecher Stowe. Published in two volumes in 1852, the novel had a profound effect on attitudes toward African Americans and slavery in the U ...
, an anti-
slavery Slavery and enslavement are both the state and the condition of being a slave—someone forbidden to quit one's service for an enslaver, and who is treated by the enslaver as property. Slavery typically involves slaves being made to perf ...
novel published in 1852 by Harriet Beecher Stowe. In 1927, 75 years after Uncle Tom's Cabin had been published, these renditions, known as
Tom Shows Tom show is a general term for any play or musical based (often only loosely) on the 1852 novel ''Uncle Tom's Cabin'' by Harriet Beecher Stowe. The novel attempts to depict the harsh reality of slavery. Due to the weak copyright laws at the tim ...
(Londré), were still being performed exclusively by twelve combination companies worldwide (Somerset-Ward). Most of the combination companies in the United States rehearsed and began their tours in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
, which contributed to the early success of what would eventually be known as
Broadway theatre Broadway theatre,Although ''theater'' is generally the spelling for this common noun in the United States (see American and British English spelling differences), 130 of the 144 extant and extinct Broadway venues use (used) the spelling ''Th ...
. The combination company system was so successful throughout the United States that
Dion Boucicault Dionysius Lardner "Dion" Boucicault (né Boursiquot; 26 December 1820 – 18 September 1890) was an Irish actor and playwright famed for his melodramas. By the later part of the 19th century, Boucicault had become known on both sides of the ...
, an Irish actor and playwright, brought it to England for the first tour of his play ''
The Colleen Bawn ''The Colleen Bawn, or The Brides of Garryowen'' is a melodramatic play written by Irish playwright Dion Boucicault. It was first performed at Laura Keene's Theatre, New York, on 27 March 1860 with Laura Keene playing Anne Chute and Boucicau ...
'' in the 1860s (Somerset-Ward).


Circuits and the syndicate

Another way the combination business was run was through circuits. Local managers struggled with finding a continuous flow of touring companies, because it required them to take multiple trips to New York to make deals with producers. “Booking a successful season of touring productions was a complex gamble for the theatre manager,” so the solution was to create a travel circuit. (Toten Beard 35). A travel circuit is when a group of the theaters all in the same state or neighboring states would band together under one theater manager who would then go to New York to make deals with the Broadway Producers (Toten Beard 25). This idea was much more beneficial for the producer because it provided multiple stops of a tour all guaranteed under one business deal and made tour planning much simpler. It was helpful to the local theater managers because it provided a steady stream of business to help keep their theater afloat and also helped them to get the most popular and raved about shows to travel through their city (Poggi10). This soon grew into managers from theaters in a large city taking advantage of the smaller theaters by buying them out or making them pay interest to the larger theater (Poggi 10). M.B. Leavitt was the manager of a popular theater in San Francisco and is given the credit of developing “loosely organized circuits” into centralized booking agencies, which controlled the theatre in large segments of the country (Poggi 11). He did this by adding small theaters from Omaha to San Francisco to the circuit and having them pay him to provide for the traveling expenses of the company. This brought attention to the company because they would be guaranteed sold out one-night stands in smaller towns and a sold out long run in San Francisco (Poggi 10-11). This became the foundation of what became a Syndicate. Through the centralization of booking, booking agents became extremely important in negotiations between local managers and circuit representatives. These booking agencies grew in power by monopolizing all the theaters in a certain region of America, claiming “that it was more efficient for a theater or a circuit to do all its booking through one agency” (Poggi 11). In 1896 the ultimate monopoly of the theater booking industry of traveling companies was created. It was called the
Theatrical Syndicate Starting in 1896, the Theatrical Syndicate was an organisation that in the United States that controlled the majority of bookings in the country's leading theatrical attractions. The six-man group was in charge of theatres and bookings. Beginnin ...
and was formed by six booking agents who pooled together thirty-three of the top theaters from major cities around the country, which were then called Syndicate houses (Poggi 11). If a producer played in one Syndicate house on his tour then every city he performed in, if there was a syndicate house there, he would have to perform at that house and no other theater (Poggi 12). The Syndicate was the foremost business power in Theater during the late 1800s and early 1900s and was very similar to the other “giant ‘trusts’ of its day”(Poggi 13). It had no competition so it was able to choose its prices and fees that it took from the producers, managers and circuits under their control and demanded percentages of the profits of the shows. It was the height of the centralization of the theater business (Poggi 13-14). The Theatrical Syndicate allowed for the business of touring shows and combination companies to be managed in one centralized place, New York City. The Syndicate began to lose power with what is called the death of the road and the rise of motion pictures.


The death of the road

The death of the road started happening after 1915 due to sinking profits, increased travel expenses and lower quality touring productions (Toten Beard 37). Theater began to be based in New York with no intentions of touring, because the Syndicate monopoly had been corrupted and was producing low art productions (Toten Beard 37). New York became the producing center and the most important city for producing theater. The long runs were reestablished and producers now began looking for the next best play that could last multiple performances. Also the rise of motion pictures drew audiences away from touring shows, because they offered the same stars and entertainment but at a cheaper price and more diverse productions. Slowly but surely playhouses converted back to regional theaters and combination companies became non-existent.


Sources

* *Poggi, Jack. Theater in America; the Impact of Economic Forces, 1870-1967. Ithaca, NY: Cornell UP, 1968 * *"Stock Company , Theatre." Encyclopædia Britannica Online. Encyclopædia Britannica, n.d. Web. 25 Feb. 2015 *Toten Beard, DeAnna. Sheldon Cheney’s Theatre Arts Magazine: Promoting a Modern American Theatre, 1916-1921. Lanham, Maryland: Scarecrow Press, 2010 *Wilmeth, Don B., and C. W. E. Bigsby. "A Changing Theatre: New York and Beyond." The Cambridge History of American Theatre. Vol. 2. Cambridge: Cambridge UP, 1999 {{DEFAULTSORT:Combination Company Theatre 19th-century theatre