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The College Board is an American
nonprofit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
that was formed in December 1899 as the College Entrance Examination Board (CEEB) to expand access to
higher education Higher education is tertiary education leading to award of an academic degree. Higher education, also called post-secondary education, third-level or tertiary education, is an optional final stage of formal learning that occurs after compl ...
. While the College Board is not an association of colleges, it runs a membership association of
institution Institutions are humanly devised structures of rules and norms that shape and constrain individual behavior. All definitions of institutions generally entail that there is a level of persistence and continuity. Laws, rules, social conventions a ...
s, including over 6,000 schools, colleges, universities, and other educational organizations. The College Board develops and administers
standardized test A standardized test is a test that is administered and scored in a consistent, or "standard", manner. Standardized tests are designed in such a way that the questions and interpretations are consistent and are administered and scored in a predete ...
s and curricula used by K–12 and post-secondary education institutions to promote college-readiness and as part of the college admissions process. The College Board is headquartered in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. David Coleman has been the CEO of the College Board since October 2012. He replaced
Gaston Caperton William Gaston Caperton III (born February 21, 1940) is an American politician who served as the 31st Governor of West Virginia from 1989 to 1997. He was president of the College Board, which administers the nationally recognized SAT and AP tes ...
, former Governor of West Virginia, who had held this position since 1999. The current president of the College Board is Jeremy Singer. In addition to managing assessments for which it charges fees, the College Board provides resources, tools, and services to students, parents, colleges, and universities in college planning, recruitment and admissions, financial aid, and retention.


History

The College Entrance Examination Board (CEEB) was founded at
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
on December 22, 1899, by representatives of 12 universities and three high school preparatory academies. These were: *
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
*
Colgate University Colgate University is a private liberal arts college in Hamilton, New York. The college was founded in 1819 as the Baptist Education Society of the State of New York and operated under that name until 1823, when it was renamed Hamilton Theolog ...
*
University of Pennsylvania The University of Pennsylvania (also known as Penn or UPenn) is a Private university, private research university in Philadelphia. It is the fourth-oldest institution of higher education in the United States and is ranked among the highest- ...
*
New York University New York University (NYU) is a private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then- Secretary of the Treasury Albert Gallatin. In 1832, th ...
*
Barnard College Barnard College of Columbia University is a private women's liberal arts college in the borough of Manhattan in New York City. It was founded in 1889 by a group of women led by young student activist Annie Nathan Meyer, who petitioned Columbia ...
*
Union College Union College is a private liberal arts college in Schenectady, New York. Founded in 1795, it was the first institution of higher learning chartered by the New York State Board of Regents, and second in the state of New York, after Columbia Co ...
*
Rutgers University Rutgers University (; RU), officially Rutgers, The State University of New Jersey, is a public land-grant research university consisting of four campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's College, and was ...
*
Vassar College Vassar College ( ) is a private liberal arts college in Poughkeepsie, New York, United States. Founded in 1861 by Matthew Vassar, it was the second degree-granting institution of higher education for women in the United States, closely foll ...
*
Bryn Mawr College Bryn Mawr College ( ; Welsh: ) is a women's liberal arts college in Bryn Mawr, Pennsylvania. Founded as a Quaker institution in 1885, Bryn Mawr is one of the Seven Sister colleges, a group of elite, historically women's colleges in the United ...
* Women's College of Baltimore (now Goucher College) *
Princeton University Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the ...
*
Cornell University Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to tea ...
* Newark Academy * Mixed High School, New York * Collegiate Institute, New York The organization's intent was to "adopt and publish a statement of the ground which should be covered and of the aims which should be sought by secondary school teaching in each of the following subjects (and in such others as may be desirable), and a plan of examination suitable as a test for admission to college: Botany, Chemistry, English, French, German, Greek, History, Latin, Mathematics, Physics, Zoology". According to the board's plan of organization, the exam fee was $5, around $155 in 2020.


CEEB code

The College Board maintains a numbered registry of countries, college majors, colleges, scholarship programs, test centers, and high schools. In the United States, this registry is borrowed by other institutions as a means of unambiguous identification; thus, a student might give his or her guidance department a college's name and address and its CEEB code to ensure that his or her transcript is sent correctly. There exists a similar set of ACT codes for colleges and scholarships, centers, and high schools; however, these codes are less widely used outside ACT, Inc.


Tests and programs


SAT and SAT Subject Tests

The SAT is a fee-based standardized test for college admissions in the United States, first administered in 1926. The College Board decides how the SAT will be constructed, administered, and used in the United States. Educational Testing Service (ETS) develops, administers, publishes, and scores the SAT. The SAT covers writing, reading, and mathematics. SAT scores range from 400 to 1600, with each of the two sections—''Evidence-based Reading and Writing'' and ''Mathematics''—worth up to 800 points. Most students take the test during their junior or senior year of high school. In the marketplace, the SAT competes with the ACT, another standardized college admissions test. The basic test is $49.50, and the optional essay section costs another $15. Also, various fees can accumulate—registering later results in a $30 fee, registering by phone results in a $15 fee, and changing a test date, center, or test type results in a $30 fee. The waitlist testing fee is $53, and each score report costs $12. Additionally, students sitting the test in regions outside the United States pay an additional 'Non-U.S. Regional Fee' of between $43 and $53. As a result, student testing fees may run up to $200 or more for a single test. However, fee waivers and reductions are available for some low-income students. On March 5, 2014, the College Board announced that a redesigned version of the SAT would be administered for the first time in 2016. The exam reverted to the 1600-point scale, and the essay became optional. The testing process was changed to give students three hours to take the exam plus 50 additional minutes to complete the essay. In the same announcement, the College Board also said they would be partnering with
Khan Academy Khan Academy is an American non-profit educational organization created in 2008 by Sal Khan. Its goal is creating a set of online tools that help educate students. The organization produces short lessons in the form of videos. Its website also i ...
to make available, from spring 2015, free test preparation materials for the redesigned SAT. This included a preparation application to help students practice and identify areas of improvement. Practice problems and videos demonstrating step-by-step solutions were also made available. The
SAT Subject Tests SAT Subject Tests were 20 multiple-choice standardized tests given by the College Board on individual subjects, typically taken to improve a student's credentials for college admissions in the United States. On January 19, 2021, the College Boar ...
are intended to measure student performance in specific areas, such as mathematics, science, and history. A student may take up to three SAT Subject Tests on any given date at a flat rate. There is a per-administration registration fee of $26, plus a flat fee of $22 ($26 in the case of language tests with listening) for each test the student plans to take.SAT Subject Test Fees
College Board
On May 13, 2015, the College Board announced the release of a new credential initiative to get students more interested in careers focused in
STEM Stem or STEM may refer to: Plant structures * Plant stem, a plant's aboveground axis, made of vascular tissue, off which leaves and flowers hang * Stipe (botany), a stalk to support some other structure * Stipe (mycology), the stem of a mushro ...
with a Project Lead the Way partnership. In March 2020, College Board announced the cancellation of several test dates during the spring of 2020, due to the
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quick ...
pandemic. On January 19, 2021, the College Board discontinued Subject Tests. This was effective immediately in the United States. The following summer, the tests were to be phased out for international students. It also announced the discontinuation of the optional essay section after June 2021. On January 25, 2022, College Board announced that the SAT will be delivered digitally in an attempt to change the format of test itself. Vice President of the College Readiness Assessment at College Board, Priscilla Rodriguez, states “ The digital SAT will be easier to take, easier to give and more relevant”. Some new features of this digital version of the SAT include: a 2 hours testing period instead of the 3 hours period that has been used for the current SAT, more relevant topics that cover material that is given in college courses, and calculators will be allowed the entirety of the Math portion of the exam. Digital versions of the exam gives College Board the opportunity to address inequities that are associated with student accessibility to technology by providing students who don’t have computers on testing days.This new change was brought forth by College Board following disruptions in testing that were COVID related. The 2021 SAT Suite of Assessment Program results showed that 1.5 million high school students took compared to the 2.2 million students in 2020 who participated taking this test.


PSAT/NMSQT

The
PSAT/NMSQT The Preliminary SAT/National Merit Scholarship Qualifying Test (PSAT/NMSQT) is a standardized test administered by the College Board and cosponsored by the National Merit Scholarship Corporation (NMSC) in the United States. In the 2018-2019 sc ...
is a fee-based standardized test that provides firsthand practice for the SAT for a cost of $17. It also functions as a qualifying test for the
National Merit Scholarship Corporation The National Merit Scholarship Program is a United States academic scholarship competition for recognition and university scholarships administered by the National Merit Scholarship Corporation (NMSC), a privately funded, not-for-profit organizat ...
's scholarship programs. There are also other forms of the PSAT, including the PSAT 10 and the PSAT 8/9. However, it is important to note that the PSAT 10 and the PSAT 8/9 do not qualify a student for the National Merit Scholarship.


Advanced Placement Program

The College Board's Advanced Placement Program is an extensive program that offers high school students the chance to participate in what the College Board describes as college-level classes, reportedly broadening students' intellectual horizons and preparing them for college work. It also plays a large part in the college admissions process, showing students' intellectual capacity and genuine interest in learning. The program allows many students to gain college credit for high performance on the AP exams, which cost $97 each, much in the same manner as the CLEP. Granting credit, however, is at the discretion of the college. Two thousand nine hundred colleges grant credit or advanced standing. Critics of the Advanced Placement Program charge that courses and exams emphasize the breadth of content coverage instead of depth. In May 2020, glitches prevented some students from submitting their AP exams, forcing those students to re-take them in June.


College Level Examination Program

The
College Level Examination Program The College Level Examination Program is a group of standardized tests created and administered by the College Board. These tests assess college-level knowledge in thirty-six subject areas and provide a mechanism for earning college credits wi ...
(CLEP) provides students of any age, including high schoolers, college students, homeschooled students, adults, senior citizens, children, and exceptional toddlers, with the opportunity to demonstrate college-level achievement through a program of exams in undergraduate college courses. Two thousand nine hundred colleges grant credit for passing CLEP exams.


Accuplacer

The College Board's Accuplacer test is a computer-based placement test that assesses reading,
writing Writing is a medium of human communication which involves the representation of a language through a system of physically inscribed, mechanically transferred, or digitally represented symbols. Writing systems do not themselves constitute h ...
, and math skills. The Accuplacer test includes reading comprehension, sentence skills, arithmetic, elementary algebra, college-level mathematics, and the writing test, Writeplacer. The Accuplacer test is used primarily by more than 1,000 high schools and colleges to determine a student's needed placement. Often community colleges have specific guidelines for students requiring the Accuplacer test. The Accuplacer Companion paper-and-pencil tests allow students with disabilities (Specifically students with an Individualized Education Program or 504 Plan) to take the test through its braille, large print, and audio tests. The biggest benefit of the Accuplacer and Accuplacer Companion tests is their ability to be scored immediately through an online scoring system and taken in remote locations. While there are normally no fees for taking the test, some institutions may charge a fee to retake the test. Note that if a testing institution is not local, an examinee may be required to arrange a proctor for the test. If so, a local library may be willing to serve as a proctor as there are not many other options for individuals in this case. Most schools will only test their own admissions candidates.


SpringBoard

SpringBoard is a pre-Advanced Placement program created by the College Board to prepare students who intend to take AP courses or college-level courses in their scholastic careers. Based on Wiggins and McTighe's "Understanding by Design" model, the SpringBoard program attempts to map knowledge into scholastic skill sets in preparation for Advanced Placement testing and college success. Units of instruction are titrated to students within and across all school grades, providing a vertically articulated curriculum framework that scaffolds learning skills and subject test knowledge. Implicit in the course curriculum, the program embeds pre-AP and AP teaching and learning strategies across grade school levels and classwork. The curriculum applies to grades 6 through 12. Teachers are provided with formative assessments, professional training, and various teaching tools to track student progress. The instructional framework is integrated into the curriculum content and subject materials. SpringBoard also provides other Web 2.0 resources aimed at making the program more community-oriented.


Truinfadores

On June 23, 2020, The College Board and NBCUniversal Telemundo Enterprises launched a joint public campaign Truinfadores in order to help guide primarily Spanish-speaking families through their child’s college planning process. This campaign will offer funding to scholarships that are included in the College Board Opportunity Scholarship program that encourages students to apply for a chance to earn $40,000 dollars towards their college tuition. These scholarships are open to any student, regardless of their citizenship status and are strictly reserved for students who’s household income is less than $60,000 .


CSS/Financial Aid PROFILE

The College Board also offers the CSS/Financial Aid PROFILE, a financial aid application service that many institutions use in determining family contribution and financial assistance packages. Students also must pay a $25 fee to apply and another $16 for each additional school to which they submit the profile.


Criticism

Criticism of the Board and its exams may have started as early as 1922, with a ''Harvard Alumni Bulletin'' article from prep school teacher Morgan Barnes. Barnes took ten different examinations "''in cognito'' qua candidate", requested the graded booklets of his exams, and attempted to confront some readers who scored them. Among Barnes' grievances were general incompetence in grading, excessive focus on exam preparation in classrooms, and overreliance on exam scores in the college admissions process. Since the late 1970s, the College Board has been subject to criticism from students, educators, and consumer rights activists. The College Board owns the SAT, and many students must take SAT exams for admission to competitive colleges. Some colleges also require students to submit a College Board CSS/Financial Aid PROFILE when applying for financial aid. As there are no broadly accepted alternatives to College Board products such as AP, SAT Subject Tests, and CSS/Financial Aid, the company is often criticized as exploiting its
monopoly A monopoly (from Greek language, Greek el, μόνος, mónos, single, alone, label=none and el, πωλεῖν, pōleîn, to sell, label=none), as described by Irving Fisher, is a market with the "absence of competition", creating a situati ...
on these products.
FairTest The National Center for Fair & Open Testing, also known as FairTest, is an American educational organization that addresses issues related to fairness and accuracy in student test taking and scoring. History FairTest was founded in 1985 by leaders ...
, an organization that advocates against over-dependence on standardized tests in school admissions, maintains that the SAT often underestimates the aptitude of African-American students and others. FairTest maintains a list of more than 1000 SAT-optional colleges on its website. The consumer rights organization Americans for Educational Testing Reform (AETR) has criticized the College Board for violating its
non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
status through excessive profits and exorbitant executive compensation; nineteen of its executives make more than $300,000 per year, with CEO Gaston Caperton earning $1.3 million in 2009 (including deferred compensation). AETR also claims that College Board is acting unethically by selling test preparation materials, directly lobbying legislators and government officials, and refusing to acknowledge test-taker rights.


Exam fees

The SAT Reasoning Test with essay costs $64.50 ($93.50 if late) , the AP exams cost US$94 , and taking AP exams is often a requirement for students taking AP classes. The SAT Subject Tests cost a baseline of $26 with a $22 fee for each test. Furthermore, numerous other services can be added to the basic costs, including late registration, score verification services, and various answering available services. SAT score reports cost $12 per college for 1–2-week electronic delivery or 2–4-week paper or disk delivery, depending on the school's method ($31 extra for two-day processing). The College Board allows high school administrators to authorize fee waivers for some services to students from low-income families, generally those meeting National School Lunch Act criteria. In addition, due to the competitive nature of the test, many students find it necessary to take preparatory courses or to have SAT tutoring, which can cost hundreds, sometimes thousands, of dollars. Even the College Board's College Scholarship Service Profile (CSS), a college financial aid application meant to help students pay for college, requires a fee. For the 2018–19 school year, the price is $25 for the first report sent and an additional $16 for each additional college to receive the information. In 2017, the College Board had $1.068 billion of revenue but spent only $927.8 million, leaving a $140 million surplus. Budget surpluses persist despite market-leading compensation packages for the College Board's executives – in 2009, the College Board paid out a $1.3 million/year package for CEO Caperton, more than the head of the American Red Cross or Harvard University. It paid nineteen executives more than $300,000 each per year.Nonprofit Head of College Board Paid More Than Harvard’s Leader
Janet Lorin, BloombergBusiness, August 26, 2011.


Correlation between essay length and score

In 2005, MIT Writing Director Les Perelman plotted essay length versus essay score on the new SAT from released essays and found a high correlation between them. After studying 23 graded essays, he found that the longer the essay was, the higher its score. Perelman found that he could accurately determine the score of an essay without even reading the essay. In his study, he discovered that several of these essays were full of factual inaccuracies. The College Board does not claim to grade for factual accuracy. Perelman, along with the National Council of Teachers of English, also criticized the 25-minute writing section of the test for damaging standards of writing taught in the classroom. They say that writing teachers training their students for the SAT will not instill revision, depth, and accuracy but will instead guide them to produce long, formulaic, and wordy pieces. "You're getting teachers to train students to be bad writers", concluded Perelman.


Advanced Placement classes

Some teachers have criticized AP classes as restrictive in the nature of their curriculum and yet indispensable due to the importance of AP classes in the college admissions process. The College Board can effectively control every aspect of AP classes directly or indirectly. The $94 fee, which is noted critically above, results only in a score report with the test name and grade. No details are given on how this scoring was reached nor are individuals given access to this information from College Board. Additionally, starting with a pilot program in 2018 and officially rolling out to all schools in 2019, the College Board required students to sign up for AP tests during the fall before early-round college decisions are out. While the College Board stated that this was to ensure students commit to learning the material at the beginning of the year, the move drew criticism from students, stating that because they do not know whether or not the college they end up attending will grant credit for the test, the new, early registration deadline forces students to pay for tests that they will receive no benefit from. The College Board also charges $40 if a student does not sit for a test that they signed up for, meaning that many students who signed up for tests that would not grant them any credit still have to sit for those tests or pay the $40 fee. Traditionally, AP exams are given in a school setting and last two to four hours. However, in 2020, due to the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
, the College Board released a new form of AP testing. Students were to take exams at home in a shortened 45-minute, open-book format. During the exams, there were reports of disruptions in tests.


Reporting errors

In March 2006, it was discovered that the College Board had incorrectly scored several thousand tests taken in October 2005. Although the Board was aware of the error as early as December, it waited months to respond, and in late March, schools still did not have the correct details. Within days of the first announcement, the Board corrected the number of affected students upward. Many colleges use the SAT score to decide acceptance and scholarships. The late reporting of errors upset many high-profile colleges. The dean of admissions at Pomona College commented, "Everybody appears to be telling half-truths, and that erodes confidence in the College Board...It looks like they hired the people who used to do the books for
Enron Enron Corporation was an American energy, commodities, and services company based in Houston, Texas. It was founded by Kenneth Lay in 1985 as a merger between Lay's Houston Natural Gas and InterNorth, both relatively small regional compani ...
".


Sale of student data

, the College Board charges $0.47 per name for access to student information. An investigation by the New York Civil Liberties Union revealed that one of the College Board's customers was
JAMRS Joint Advertising Marketing Research & Studies (JAMRS) is a program run by the United States Department of Defense to maintain sufficient levels of voluntary service in the United States Armed Forces. This objective is facilitated by the collec ...
, a military recruitment program run by the
United States Department of Defense The United States Department of Defense (DoD, USDOD or DOD) is an executive branch department of the federal government charged with coordinating and supervising all agencies and functions of the government directly related to national sec ...
. The College Board and ACT have been sued over the use of this information. In addition, there is criticism that students are not sufficiently made aware that their data is being sold, or that disclosure of certain data is optional. The College Board has received substantial backlash for these practices.


Recycling SAT exams

On August 25, 2018, the SAT given in America was a recycled October 2017 international SAT given in China. The leaked PDF file was on the internet before the August 25, 2018, exam.


Relationship with Hanban

In October 2020, the College Board announced its intention to terminate financial ties with
Hanban Hanban (), also known as Confucius Institute Headquarters, is the colloquial abbreviation for the Office of Chinese Language Council International (). It was originally called the China National Office for Teaching Chinese as a Foreign Language ( ...
, in place since 2006, following a letter from U.S. senators critical of the relationship.


See also

* ACT, a test by ACT, Inc., the main competitor to the College Board's SAT *
College admissions in the United States College admissions in the United States refers to the process of applying for entrance to institutions of higher education for undergraduate study at one of the nation's colleges or universities.Robin Mamlet and Christine VanDeVelde, College ...
* IB Diploma Programme, a pre-university educational program administered by the
International Baccalaureate The International Baccalaureate (IB), formerly known as the International Baccalaureate Organization (IBO), is a nonprofit foundation headquartered in Geneva, Switzerland, and founded in 1968. It offers four educational programmes: the IB D ...
, the main competitor to the College Board's Advanced Placement (AP) Program * Writing assessment


References


External links

* {{NIE Organizations based in New York City Organizations established in 1899 1899 establishments in New York City Standardized tests in the United States United States schools associations