Colbert Super PAC
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Americans for a Better Tomorrow, Tomorrow (better known as the Colbert Super PAC) was a United States political action committee (PAC) established by
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program '' The Colbert Report'' from 2005 ...
, who portrayed Dr. Stephen T. Colbert, a mock-
conservative Conservatism is a cultural, social, and political philosophy that seeks to promote and to preserve traditional institutions, practices, and values. The central tenets of conservatism may vary in relation to the culture and civilization in ...
political Politics (from , ) is the set of activities that are associated with making decisions in groups, or other forms of power relations among individuals, such as the distribution of resources or status. The branch of social science that stud ...
pundit on
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programmin ...
's satirical television series ''
The Colbert Report ''The Colbert Report'' ( ) is an American late-night talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005, to December 18, 2014, for 1,447 episodes. The show fo ...
''. As a super PAC the organization could raise unlimited sums of money from corporations, unions and other groups, as well as wealthy individuals. Speaking in character, Colbert said the money would be raised not only for political ads, but also "normal administrative expenses, including but not limited to, luxury hotel stays, private jet travel, and PAC mementos from
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and
Neiman Marcus Neiman Marcus Group, Inc. is an American integrated luxury retailer headquartered in Dallas, Texas, which owns Neiman Marcus, Bergdorf Goodman, Horchow, and Last Call. Since September 2021, NMG has been owned by a group of investment compani ...
." Colbert Super PAC reported raising over $1.22 million in their January 2012 filing with the
Federal Election Commission The Federal Election Commission (FEC) is an independent regulatory agency of the United States whose purpose is to enforce campaign finance law in United States federal elections. Created in 1974 through amendments to the Federal Election Cam ...
. Colbert has been credited with increasing awareness of Super PACs through his late night television show. In April 2012, Colbert received a Peabody Award for his show's series of parody reporting about his super PAC as an "innovative means of teaching American viewers about the landmark court decision". On November 12, 2012, Colbert announced his intention to dissolve Colbert Super PAC, citing the death of his fictional advisor Ham Rove. On December 13, 2012, Colbert announced that he was not required to say where the entire balance of the Super PAC's funds ($773,704.83) had gone. Immediately following this, however he stated that a group called "The Ham Rove Memorial Foundation" had received an anonymous donation of $773,704.83, which it will use to support various charities.


Founding

On March 10, 2011, during a segment on 2012 presidential contender
Tim Pawlenty Timothy James Pawlenty (; born November 27, 1960) is an American attorney, businessman, and politician who served as the 39th governor of Minnesota from 2003 to 2011. A member of the Republican Party, Pawlenty served in the Minnesota House o ...
's political action committee (PAC), Colbert announced the formation of his own PAC. Parodying a Pawlenty advertisement, Colbert chose to end his ad with a card saying "ColbertPAC", mocking Pawlenty's PAC. In response, an executive from
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programmin ...
asked Colbert if he was serious about founding a PAC, because it could create "trouble" for the network. Colbert saw the value in creating a PAC to showcase the impact of the '' Citizens United v. Federal Election Commission'' decision, in which the Supreme Court held that corporations have free-speech rights to spend unlimited amounts of money in political advertising to elect or defeat candidates for office. On March 30, Colbert hosted former
Federal Election Commission The Federal Election Commission (FEC) is an independent regulatory agency of the United States whose purpose is to enforce campaign finance law in United States federal elections. Created in 1974 through amendments to the Federal Election Cam ...
(FEC) Chairman
Trevor Potter Trevor Potter (born October 24, 1955) is a lawyer, former commissioner and chairman of the United States Federal Election Commission. He is the Founder and President of the Campaign Legal Center, a nonprofit organization which works in the areas ...
on the program to help him fill out the paperwork for the PAC. On April 14, Colbert revealed that Viacom, which owns Comedy Central, sent him a letter denying him permission to establish a PAC, but Colbert had Potter back on the show, who explained to Colbert and his audience that as a result of the ''Citizens United'' decision, Super PACs can be formed, which are less restrictive than regular PACs. Colbert filed a request with the FEC asking for a media exemption for coverage of his then-prospective Super PAC on a May 2011 episode of ''The Colbert Report''. The FEC voted 5–1 to grant ''The Colbert Report'' a limited media exemption during a June 2011 public meeting. Following the hearing, Colbert formally filed paperwork for the creation of his super PAC with the FEC secretary. The FEC approved Colbert's bid to form a Super PAC on June 30, 2011. Troubled by the fact that large corporations were not donating to his SuperPAC, on September 29, 2011, Potter explained that corporations prefer to remain anonymous when supporting political causes. Therefore, he helped Colbert set up in Delaware a 501(c)(4)
shell corporation A shell corporation is a company or corporation that exists only on paper and has no office and no employees, but may have a bank account or may hold passive investments or be the registered owner of assets, such as intellectual property, or s ...
to which donations can be given anonymously without limit and used for political purposes, similar to
American Crossroads American Crossroads is a US Super PAC that raises funds from donors to advocate for certain candidates of the Republican Party. It has pioneered many of the new methods of fundraising opened up by the Supreme Court's ruling in ''Citizens United ...
. It was initially named the "Anonymous Shell Corporation", but according to the Delaware Secretary of State's Office the official name was changed to "Colbert Super PAC SHH Institute" on the same day. Donations made to the shell corporation could be funneled to ColbertPAC without disclosure of the ultimate source of the donation. When Colbert asked what the difference is between this and money laundering, Potter answered, "It's hard to say." Colbert was the sole board member of the shell corporation and initially served as president, secretary, and treasurer of his organization, whose stated purpose was to educate the public. However, the organization could legally donate to his Super PAC, lobby for legislation, and participate in political campaigns and elections, as long as campaigning is not the organization's primary purpose. Colbert's organization could legally accept unlimited funds which may be donated by anonymous donors. Since the FEC doesn't require full disclosure, Colbert likened his
501(c)(4) A 501(c) organization is a nonprofit organization in the federal law of the United States according to Internal Revenue Code (26 U.S.C. § 501(c)) and is one of over 29 types of nonprofit organizations exempt from some federal income taxes. ...
to a "Campaign finance glory hole": "You stick your money in the hole, the other person accepts your donation, and because it's happening anonymously, no one feels dirty!" Colbert said in September 2011 that he was looking for a billionaire donor, or in the language of Colbert, a " sugar daddy". According to experts, Colbert's actions were perfectly legal and shine a light on how the financing of elections has dramatically changed since the ''Citizens United'' ruling. Speaking in 2014, Trevor Potter said:
olbertwas able to show America the loopholes (or "loop-chasms" as he called them) in the laws designed to regulate coordination between candidates and supposedly "independent" groups. By having his own Super PAC and 501(c)(4), Stephen could evolve right alongside the campaigns—or often be a step ahead of them. His understanding of the possibilities inherent in the legal confusion was keen enough to discover and exploit absurd legalities before it became clear that actual candidates and political activists were doing the same thing.
Potter called Colbert's ability to not only quickly understand complicated financial and legal concepts but to also make them funny "pure genius".


Funds

In an October 2011 email to his supporters Colbert explained how his 501(c)(4) could be used to legally launder anonymous donations to his Super PAC, "Americans for a Better Tomorrow, Tomorrow". In a January 31, 2012, FEC filing, the Super PAC reported raising over $219,000, making a grand total of $1.02 million raised. The filing also listed donors who gave more than $200 to the Super PAC, including Lieutenant Governor of California
Gavin Newsom Gavin Christopher Newsom (born October 10, 1967) is an American politician and businessman who has been the 40th governor of California since 2019. A member of the Democratic Party, he served as the 49th lieutenant governor of California f ...
($500), actor
Bradley Whitford Bradley Whitford (born October 10, 1959) is an American actor and producer. He is best known for his portrayal of White House Deputy Chief of Staff Josh Lyman in the NBC television political drama ''The West Wing'' (1999–2006), for which he ...
($250), and actress
Laura San Giacomo Laura San Giacomo (born November 14, 1962) is an American actress. She played Cynthia in the film ''Sex, Lies, and Videotape'' (1989) for which she won the Independent Spirit Award for Best Supporting Female, Kit De Luca in the film ''Pretty Woman ...
($250). In a press release Colbert said, "We raised it on my show and used it to materially influence the elections — in full accordance with the law. It's the way our founding fathers would have wanted it, if they had founded corporations instead of just a country."Stephen Colbert's Super PAC has raised over $1 million, according to filing with FEC
(January 31, 2012). Associated Press.
Colbert Super PAC reported raising over $33,000 in February 2012, with approximately $780,000 cash on hand. In the final pre-election filing for the 2012 general election, ''Americans for a Better Tomorrow, Tomorrow'' reported $776,731 still on hand, with total contributions for the election cycle of $1,231,916. Colbert Super PAC had more donors in the state of
Texas Texas (, ; Spanish: ''Texas'', ''Tejas'') is a state in the South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2020, it is the second-largest U.S. state by ...
than
Restore Our Future Restore Our Future is a political action committee (PAC) created to support Mitt Romney in the 2012 U.S. Presidential election. A so-called Super PAC, Restore Our Future is permitted to raise and spend unlimited amounts of corporate, union, and ...
, the super PAC supporting Mitt Romney's 2012 presidential campaign.


Ad campaigns

On August 10, 2011, the first ad by the Super PAC, titled " Episode IV: A New Hope" ran in
Iowa Iowa () is a state in the Midwestern region of the United States, bordered by the Mississippi River to the east and the Missouri River and Big Sioux River to the west. It is bordered by six states: Wisconsin to the northeast, Illinois to th ...
, telling Iowans to
write-in A write-in candidate is a candidate whose name does not appear on the ballot but seeks election by asking voters to cast a vote for the candidate by physically writing in the person's name on the ballot. Depending on electoral law it may be po ...
"Rick Parry" ("With an 'A' for America -- With an 'A' for IowA") instead of Rick Perry at the
Ames Straw Poll Ames may refer to: Places United States * Ames, Arkansas, a place in Arkansas * Ames, Colorado * Ames, Illinois * Ames, Indiana * Ames, Iowa, the most populous city bearing this name * Ames, Kansas * Ames, Nebraska * Ames, New York * Ames, Ok ...
. The following day the second ad ("Behind the Green Corn") was run. Two Iowa television stations ran the ads; however,
WOI-TV WOI-DT (channel 5) is a television station licensed to Ames, Iowa, United States, serving the Des Moines area as an affiliate of ABC. It is owned by Tegna Inc. alongside CW affiliate KCWI-TV (channel 23), also licensed to Ames. Both station ...
told Colbert that they would not run the ads because they considered them confusing to viewers. In October 2011, the Super PAC released its third ad, titled "Foul Balls", concerning the 2011 NBA lockout. It also released a fourth ad, also related to the NBA lockout, titled "Ball Gags".


Run for "President of the United States of South Carolina"

During the January 12, 2012 episode of ''The Colbert Report'', Colbert announced his plans to run for "President of the United States of South Carolina". Colbert's lawyer, Trevor Potter, made it clear that it is illegal for Colbert to run for president while active in his Super PAC (though it would be perfectly legal for him to "volunteer" on its behalf). Colbert then signed over control of his Super PAC to Jon Stewart as president pro tempore, and announced that the organization would now be referred to as "The Definitely Not Coordinating With Stephen Colbert Super PAC". Immediately after this legal block was removed, Colbert announced his decision to form an exploratory committee for his run for "President of the United States of South Carolina". Super PACs are not allowed to coordinate directly with candidates or political parties since they are "independent"; however, a candidate may talk to his super PAC through the media and the Super PAC can listen, just like everybody else. In a press release, the new PAC president, Jon Stewart, denied that he and Colbert would secretly coordinate their efforts: "Stephen and I have in no way have worked out a series of Morse-code blinks to convey information with each other on our respective shows." During the run-up to the
South Carolina primary The South Carolina presidential primary is an open primary election which has become one of several key early-state presidential primaries in the process of the Democratic and Republican Parties choosing their respective general election nominee ...
, the super PAC released an "over the top negative ad" attacking Mitt Romney ("If Mitt Romney really believes 'corporations are people, my friend' then Mitt Romney is a
serial killer A serial killer is typically a person who murders three or more persons,A * * * * with the murders taking place over more than a month and including a significant period of time between them. While most authorities set a threshold of three ...
") and another which first attacked
Stephen Colbert Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program '' The Colbert Report'' from 2005 ...
and then attacked the Super PAC itself. Both urged South Carolinians to vote for Herman Cain (a former candidate who had suspended his campaign but whose name still appeared on the primary ballot), whom Colbert was using as a proxy as it was too late to get on the ballot himself. A January 19 poll showed that if Colbert were to run for "president of the United States of South Carolina", 18% said they were at least "kinda somewhat likely" to cast their ballot for Colbert, including 4% who were very likely, 7% who were somewhat likely, and 7% who were "kinda somewhat likely". However, 13% reported they were not too likely, 56% say they were not likely at all, 8% didn't know enough about him, and 4% were unsure. Poll results showed that 52% of the potential Republican primary electorate in South Carolina were aware that Stephen Colbert was exploring a potential candidacy for president of the United States of South Carolina, while 48% were unaware or unsure. 21% of the potential Republican primary electorate reported they would be more likely to vote for former candidate Herman Cain if that vote served as encouragement for Colbert, while 62% would be less likely to cast their ballot for Cain, and 9% were unsure. On January 21, the "Cain/Colbert" combo received over 6,000 votes, a fifth-place finish.


College campus chapters

Colbert announced that the Colbert Super PAC would come to college campuses, with the first college chapter of Colbert Super PAC recognized at the
University of Texas at Austin The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,07 ...
. To facilitate this expansion, kits were available for purchase on the Super PAC website that contained instructions on how to start a Super PAC and several other seemingly unrelated items. Also included was a
treasure map A treasure map is a map that marks the location of buried treasure, a lost mine, a valuable secret or a hidden locale. More common in fiction than in reality, "pirate treasure maps" are often depicted in works of fiction as hand drawn and cont ...
, which allowed students who started their own Super PAC to begin a scavenger hunt with a personal appearance by Colbert himself as the prize. On June 29, it was announced that a student from the
University of Pittsburgh The University of Pittsburgh (Pitt) is a public state-related research university in Pittsburgh, Pennsylvania. The university is composed of 17 undergraduate and graduate schools and colleges at its urban Pittsburgh campus, home to the univers ...
won the challenge and would receive the visit.


Dissolution of the Super PAC

On November 12, 2012, Colbert announced his intention to dissolve Colbert Super PAC, citing the death of his fictional advisor "Ham Rove", a parody of Karl Rove. Colbert reported that the Super PAC still had nearly $800,000 in funds. Colbert's lawyer, Trevor Potter, advised Stephen that he could form a second anonymous
501(c)(4) A 501(c) organization is a nonprofit organization in the federal law of the United States according to Internal Revenue Code (26 U.S.C. § 501(c)) and is one of over 29 types of nonprofit organizations exempt from some federal income taxes. ...
, then make out a check with the remaining funds to his first 501(c)(4) along with an Agency Letter which instructed the original 501(c)(4) to pay those funds to the second 501(c)(4) and give dispersal instructions to that second 501(c)(4). In doing so, he could avoid telling anyone - even the IRS - where the money went. On December 13, 2012, Colbert reported that a nonprofit called the "Ham Rove Memorial Foundation", which Colbert was "surprised" he was on the board of, received a donation of $773,704.83, which was the amount that was left over from the Super PAC according to termination reports filed with the FEC. This money was distributed in $125,000 increments equally to four charities:
DonorsChoose DonorsChoose is a United States-based nonprofit organization that allows individuals to donate directly to public school classroom projects. The organization has been given Charity Navigator's highest rating every year since 2005. In January 201 ...
Hurricane Sandy Hurricane Sandy (unofficially referred to as ''Superstorm Sandy'') was an extremely destructive and strong Atlantic hurricane, as well as the largest Atlantic hurricane on record as measured by diameter, with tropical-storm-force winds spann ...
Relief Fund,
Team Rubicon Team Rubicon is an international non-government organization (NGO) specializing in disaster response. History Team Rubicon was formed in January 2010 following the Haiti earthquake, when William McNulty and Jacob "Jake" Wood led a medica ...
, Habitat for Humanity, and the
Yellow Ribbon Fund The ''Yellow Ribbon Fund'' (YRF) is a charity that primarily helps returning American service men & women, injured during active service, who are recovering at Walter Reed Army Medical Center and Bethesda Naval Hospital. The charity was founded ...
. The remaining money was split between the
Campaign Legal Center Campaign Legal Center (CLC) is a nonprofit 501(c)(3) government watchdog group in the United States. CLC supports strong enforcement of United States campaign finance laws. Trevor Potter, former Republican chairman of the Federal Election Comm ...
and
OpenSecrets OpenSecrets is a nonprofit organization based in Washington, D.C., that tracks data on campaign finance and lobbying. It was created from a merger of the Center for Responsive Politics (CRP) and the National Institute on Money in Politics (NIMP) ...
, which both focus on campaign finance reform in the United States. As part of the acceptance of the "Ham Rove Memorial Fund" donation, the Campaign Legal Center agreed to name their meeting space "The Ham Rove Memorial Conference Room". Additionally,
OpenSecrets OpenSecrets is a nonprofit organization based in Washington, D.C., that tracks data on campaign finance and lobbying. It was created from a merger of the Center for Responsive Politics (CRP) and the National Institute on Money in Politics (NIMP) ...
agreed to name its conference room "The Colbert Super Pac Memorial Conference Room".


Recognition and impact

In April 2012, a Peabody Award was bestowed upon Stephen Colbert for his Super PAC parody as an "innovative means of teaching American viewers about the landmark court decision". In June 2014, the Annenberg Public Policy Center reported that the Colbert Super PAC segments increased viewers' knowledge of PAC and 501(c)(4) campaign finance regulation more successfully than other types of news media.


See also

* Our Lady of Perpetual Exemption


References


External links

* * {{The Colbert Report United States political action committees Organizations established in 2011 The Colbert Report 501(c)(4) nonprofit organizations The Daily Show 2011 establishments in the United States