Clabber Girl is an American brand of

baking powder Baking powder is a dry chemical leavening agent, a mixture of a carbonate or bicarbonate and a weak acid. The base and acid are prevented from reacting prematurely by the inclusion of a buffer such as cornstarch. Baking powder is used to increas ...

baking soda Sodium bicarbonate (IUPAC name: sodium hydrogencarbonate), commonly known as baking soda or bicarbonate of soda, is a chemical compound with the formula NaHCO3. It is a salt composed of a sodium cation ( Na+) and a bicarbonate anion ( HCO3� ...

, and

corn starch Corn starch, maize starch, or cornflour (British English) is the starch derived from corn (maize) grain. The starch is obtained from the endosperm of the kernel. Corn starch is a common food ingredient, often used to thicken sauces or sou ...

popular in the United States. Originally owned and manufactured by

Hulman & Company Hulman & Company is an American private, family-owned, company founded in 1850 by Francis T. Hulman as a wholesale foods supplier of groceries, tobacco, and liquor, headquartered in Terre Haute, Indiana. Throughout the early half of the 20th cent ...

, which also owned and operated the

Indianapolis Motor Speedway The Indianapolis Motor Speedway is an automobile racing circuit located in Speedway, Indiana, an enclave suburb of Indianapolis, Indiana. It is the home of the Indianapolis 500 and the Verizon 200, and and formerly the home of the United Sta ...

and

INDYCAR INDYCAR, LLC, is an American-based auto racing sanctioning body for Indy car racing and other disciplines of open wheel car racing. The organization sanctions five racing series: the premier IndyCar Series with its centerpiece the Indianapoli ...

, it was sold in 2019 to

B&G Foods B&G Foods is an American branded foods holding company based in Parsippany, New Jersey. The company was formed in 1996 to acquire Bloch & Guggenheimer, a Manhattan-based producer of pickles, relish and condiments which had been founded in 188 ...

. The brand also owns the ''Rumford'', ''Davis'', ''Hearth Club'' and ''

Royal Royal may refer to: People * Royal (name), a list of people with either the surname or given name * A member of a royal family Places United States * Royal, Arkansas, an unincorporated community * Royal, Illinois, a village * Royal, Iowa, a ...

'' brands of retail baking powder, baking soda and corn starch, and the ''Royal'' brand of dessert mixes. The Clabber Girl name brand comes from the word "

clabber Clabber is a four-player trick-taking card game played in southwestern Indiana near Evansville. Clabber is a member of the Jack-Nine family of trick-taking card games that are popular in Europe. The game is a four player variation similar to tha ...

", a type of sour milk. In the early 1800s, people mixed clabber with

pearl ash Potash () includes various mined and manufactured salts that contain potassium in water-soluble form.

soda Soda or SODA may refer to: Chemistry * Some chemical compounds containing sodium ** Sodium carbonate, washing soda or soda ash ** Sodium bicarbonate, baking soda ** Sodium hydroxide, caustic soda ** Sodium oxide, an alkali metal oxide * Sod ...

cream of tartar Potassium bitartrate, also known as potassium hydrogen tartrate, with formula K C4 H5 O6, is a byproduct of winemaking. In cooking, it is known as cream of tartar. It is processed from the potassium acid salt of tartaric acid (a carboxylic ac ...

, and a few other ingredients to make what we know today as baking powder. The first baking powder brand by Hulman and company was the "Milk Brand". In 1899, it was changed to the "Clabber Brand". In 1923, the company changed the name to "Clabber Girl". According to the official website, the girl on the front of the can dates back to its 1899 debut, at a time when the product was called Clabber Baking Powder. "An artist was commissioned to provide a sketch of the girl, which is on display in the Clabber Girl Museum. The truth is, no one knows if the artist used a model or just came up with the Clabber Girl. The Clabber Girl has had a few different looks over the years, but her appearance has remained the same since 1940 when highlights were added to her hair."

NASCAR Sponsorship

Clabber Girl sponsored driver

Stevie Reeves Stevie Reeves (born May 16, 1967) is an American professional stock car racing driver and spotter. Driving career After several seasons racing on the bullrings ( short tracks) of Indiana, Reeves traveled nationally with the United States Automob ...

in the

NASCAR Busch Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to ...

from 1994 to 1996, where he picked up two top tens and a pole.

References

External links

Clabber Girl Baking Powder Corporation
in Terre Haute, Indiana, USA
Clabber Girl Museum

Clabber Girl Products

B&G Foods
Baking powder {{food-product-stub