Cinema of Peru
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While the Peruvian film industry has not been nearly as prolific as that of some other Latin American countries, such as
Mexico Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
or
Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...
, some
Peru , image_flag = Flag of Peru.svg , image_coat = Escudo nacional del Perú.svg , other_symbol = Great Seal of the State , other_symbol_type = National seal , national_motto = "Firm and Happy f ...
vian movies produced enjoyed regional success. Historically, the cinema of Peru began in Iquitos in 1932 by Antonio Wong Rengifo (with a momentous, initial film billboard from 1900) because of the
rubber boom The Amazon rubber boom ( pt, Ciclo da borracha, ; es, Fiebre del caucho, , 1879 to 1912) was an important part of the economic and social history of Brazil and Amazonian regions of neighboring countries, being related to the extraction and comm ...
and the intense arrival of foreigners with technology to the city, and thus continued an extensive, unique filmography, with a different style than the films made in the capital,
Lima Lima ( ; ), originally founded as Ciudad de Los Reyes (City of The Kings) is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín Rivers, in the desert zone of the central coastal part of ...
. In Lima, the first Peruvian sound film (with synchronized music and some talking sequences) was Alberto Santana's '' Resaca'', which was released in 1934. This was followed by another sound film entitled ''Cosas de la vida'' in 1934. The first all-talking picture, ''Buscando Olvido'', was finally released in 1936. More recently some bestselling novels by Peruvian author and talk show host
Jaime Bayly Jaime Bayly Letts (born February 19, 1965) is a Peruvian writer, journalist and television personality. He has won an Emmy Award and two of his books have been adapted into international movies. Early life Bayly was born to an upper class Pe ...
, including ''No se lo Digas a Nadie'' and ''La Mujer de mi Hermano'', have been made into movies. In fact, Francisco Jose Lombardi, perhaps the most important Peruvian filmmaker of recent years, has made most of his films from adaptations of important Peruvian novels. Peru also produced the first animated 3-D film in
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
, '' Piratas en el Callao''. This film is set in the historical port city of Callao, which during colonial times had to defend itself against attacks by Dutch and British privateers seeking to undercut Spain's trade with its colonies. The film was produced by the Peruvian company Alpamayo Entertainment, which made a second 3-D film one year later: '' Dragones: Destino de Fuego''. In February 2006, the film ''
Madeinusa ''Madeinusa'' is a 2005 Peruvian-Spanish drama film directed by Claudia Llosa. Plot Set in the fictional small and isolated indigenous village of Manayaycuna ("the town no one can enter" in Quechua) in the Peruvian Andes, the story covers three ...
'', produced as a joint venture between Peru and Spain and directed by
Claudia Llosa Claudia Llosa Bueno (born 15 November 1976) is a Peruvian film director, writer, producer, and author. She is recognized for her Academy-Award-nominated film ''The Milk of Sorrow''. Early life Claudia Llosa was born on November 15, 1976 in L ...
, was set in an imaginary Andean village and describes the stagnating life of Madeinusa performed by
Magaly Solier Magaly Solier Romero (born 11 June 1986) is a Peruvian actress and singer. Magaly Solier Romero was born on 11 June 1986 in to a Quechua family, the province of Huanta, in the region of Ayacucho in Peru. She speaks the indigenous language o ...
and the traumas of post-civil war Peru. Claudia Llosa, who shared elements of
Gabriel García Márquez Gabriel José de la Concordia García Márquez (; 6 March 1927 – 17 April 2014) was a Colombian novelist, short-story writer, screenwriter, and journalist, known affectionately as Gabo () or Gabito () throughout Latin America. Considered one ...
's magic realism, won an award at the
Rotterdam Film Festival The International Film Festival Rotterdam (IFFR) is an annual film festival held at the end of January in various locations in Rotterdam, the Netherlands. Since its foundation in 1972, it has maintained a focus on independent and experimental fi ...
. Llosa's second feature, ''
The Milk of Sorrow ''The Milk of Sorrow'' ( es, La Teta Asustada, The frightened teat) is a 2009 Peruvian-Spanish drama film by Peruvian director Claudia Llosa and co-produced by Peru and Spain. The film stars Magaly Solier and addresses the fears of abused women du ...
'' ("''La Teta Asustada''"), was nominated for the
82nd Academy Awards The 82nd Academy Awards ceremony, presented by the Academy of Motion Picture Arts and Sciences (AMPAS), honored the best films of 2009 and took place on March 7, 2010, at the Kodak Theatre in Hollywood, Los Angeles beginning at 5:30 p.m ...
for Best Foreign Language Picture, the first Peruvian film in the academy's history to be nominated and, won the Golden Bear award at the 2009
Berlinale The Berlin International Film Festival (german: Internationale Filmfestspiele Berlin), usually called the Berlinale (), is a major international film festival held annually in Berlin, Germany. Founded in 1951 and originally run in June, the festi ...
. On April 11, 2013, The film '' ¡Asu Mare!'' premiered nationwide. This film is an adaptation of a stand-up comedy starring Carlos Alcántara Vilar. The film is actually an autobiography, in which Carlos Alcantara tells his life story and how he became the actor he is today. The film was written and produced by Carlos Alcantara and was a huge box-office hit. Since the release, the actor has gained a lot of popularity. The film is a testament that the comedy genre can strike the right chord in the Peruvian film audience. The Peruvian film industry has witnessed unprecedented development during the late 2010s. In 2015 the number of cinema tickets sold in Peru was 46 million in comparison to Argentina's 52.1 million. Peru's television industry has also witnessed a comeback from the 1990s as indicative of the first half of 2016. Subscriptions to Peru cable company Movistar TV represented the third highest increase in Latin America, following that of Mexico and Brazil. According to
PWC PricewaterhouseCoopers is an international professional services brand of firms, operating as partnerships under the PwC brand. It is the second-largest professional services network in the world and is considered one of the Big Four accounting ...
's Global Media Outlook 2019-2023 report, Peruvian total box office was $181 million that is expected to grow to $242 million by 2023. Despite, Peru being one of the smallest Latin American markets the number of screens increased to 661 in 2018 and would amount to 789 by 2023. In terms of Latin America in general, production levels are rising in the countries of Peru, Mexico, Colombia, Brazil and Argentina with the region expected to raise revenue from $2.4 billion in 2018 to $3.2 billion by 2023 with an annual growth rate of 5.7%. 2018 has been a record year for the box office of Peruvian cinema ever since the highs in 2013. Attendance amounted to a record seven million viewers. For the first time, Peruvian films were released monthly and all the films in the top ten national premieres managed to accumulate six-digit figures in their respective box office. The three main distributors in Peru are Tondero Films (49.1%), Big Bang Film (12.7%) and La Soga Producciones (10.1%).


History


Background (1897-1918) - Silent Period

The first performance of a film (using the cinematograph of the Lumière brothers) was performed in February 1897, at the Confiteria Jardin Strasbourg (now Club de la Unión), in Lima, Peru. A month earlier, moving images had been projected with the apparatus called
Vitascope Vitascope was an early film projector first demonstrated in 1895 by Charles Francis Jenkins and Thomas Armat. They had made modifications to Jenkins' patented Phantoscope, which cast images via film and electric light onto a wall or screen. The ...
invented by Thomas Alva Edison. The early 1900s witnessed a reconstruction of society during the rule of Nicolas De Piérola. As a civic leader in Peruvian history, Piérola emphasized the growth of state activity that also included the cinema industry. The audience who witnessed at first, the screenings of the Vitascope and the Cinematographer were from the aristocracy and the images they observed were from landscapes of other countries such as
Eiffel Tower The Eiffel Tower ( ; french: links=yes, tour Eiffel ) is a wrought-iron lattice tower on the Champ de Mars in Paris, France. It is named after the engineer Gustave Eiffel, whose company designed and built the tower. Locally nicknamed "' ...
or the Champs-Elysées. Gradually, street exhibitors who purchased the motion picture film cameras took the first images of Peru during 1899. These were the first images of Peruvian geography projected by a cinematographic camera that included places such as the road to
La Oroya La Oroya is a city on the River Mantaro in central Peru. It is situated on the Andes some 176 km east-north-east of the national capital, Lima, and is capital of the Yauli Province. La Oroya is the location of a smelting operation that ea ...
at Chanchamayo or the Cathedral Basilica of Lima. Thereafter an age of documentary film making started as cameramen traveled to Peru, the Pacific Ocean, the Andes, and the Amazon regions to record landscapes,ceremonies, feasts, rites, public works as a means of visual identification. In 1904 businessman Juan José Pont, after a tour of different South American countries, was encouraged to record with the cinematograph different places of Lima. The cinematographic experience from 1909 to 1912 was noted for its
journalism Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the " news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (pro ...
. News documentary genre was popular through Jorge Enrique Goitizolo segments about bulls, military ceremonies, races and the carnival. Fernando Lund's Compañía Internacional Cinematográfica (Cinematographic Company) delighted the audience about journeys from southern Peru, Bolivia, regattas and hydroelectric facilities in
Chosica Lurigancho-Chosica is a district of Lima Province, Peru, located in the valley of the Rímac River which it shares with neighboring Chaclacayo and Ate districts. It was created on January 2, 1857. Its capital is the town of Chosica. The district ...
. The documentaries also featured political events such as the general strike in Lima, the last combat of the government troops with the revolutionaries of Don Orestes Ferro and the combat at the
Chira River Chira River or Rio Chira is the name of a river (as well as valley) in northern Peru whose mouth is 100 km north west of the provincial capital of Piura and 25 km north of the port of Paita. Its source is in the Ecuadorian Andes near th ...
. The pioneers of these times set the first stage for short films industry in Peru whose initial length was about ten minutes. The first Peruvian shorts originated under the documentary genre within the genre of informative journalism. The Cinema Theater Company (Empresa del Cinema Teatro) was founded in 1915 in Lima. Together with the opening of the famous show center
Teatro Colón The Teatro Colón (Spanish: ''Columbus Theatre'') is the main opera house in Buenos Aires, Argentina. It is considered one of the ten best opera houses in the world by National Geographic. According to a survey carried out by the acousti ...
in Lima in 1914 a new film audience was started. The first Peruvian film of fiction named (''Water Business'') released in the theater on 14 April 1913 based on ''Comedia en 5 Partes'' (''Comedy in 5 Parts'') produced by Cinema Teatro. The script was written by acclaimed poet and satirical writer Federico Blume and Corbacho. The film had a duration of about 10 minutes qualifying it as Peru's first comedy short film. On 18 June 1913, the second
tragicomedy Tragicomedy is a literary genre that blends aspects of both tragic and comic forms. Most often seen in dramatic literature, the term can describe either a tragic play which contains enough comic elements to lighten the overall mood or a seriou ...
film of Peru released called '' (From Asylum to Marriage)'' in direct response to ''Negocia al Agua'' The film consisted of six parts and was estimated to last about 11 minutes. The film was directed by , Peru's first female director. ''Negocia al Agua'''s promotional activities were organized by women and it depicted family relationships.


1919-1930 - Oncenio Era

The decade of the Twenties witnessed a revival in the cinema industry marked by documentary news and cinematographic footage of galas, carnivals, banquets, horse races etc. The decade was marked by the prosperous regime of
Augusto B. Leguía Augusto Bernardino Leguía y Salcedo (February 19, 1863 – February 6, 1932) was a Peruvian politician who served as President of Peru from 1908 to 1912 and from 1919 to 1930, the latter term known as ''El Oncenio de Leguía'' (Leguía's E ...
whose imposition of the modernization movement called ''Oncenio'' (''Patria Nueva'') created new areas of occupation such as reporters and writers. The government used the camera to display the celebratory and prosperous times of Peru although the film industry was noted for its discontinuity ever since the 26 July 1922 release of ''Camino de la Venganza'', noted as the first Peruvian national feature film. It was a drama filmed by the photographer and painter Luis Ugarte. Guillermo Garland Higginson as a talented cameraman popularized documentary travelogues such as ''Viaje a Cusco y Chanchamayo (1929)'' that featured sweeping panorama's of Cusco, Koricancha,
Sacsayhuamán Sacsayhuamán, which can be spelled many different ways (possibly from Quechua language, ''waman'' falcon or variable hawk), is a citadel on the northern outskirts of the city of Cusco, Peru, the historic capital of the Inca Empire. The comp ...
,
Ollantaytambo Ollantaytambo ( qu, Ullantaytampu) is a town and an Inca archaeological site in southern Peru some by road northwest of the city of Cusco. It is located at an altitude of above sea level in the district of Ollantaytambo, province of Urubamb ...
and Machu Picchu. The restoration efforts of negatives by ''Archi'', have made it possible to verify the existence of the travelogues. However, ''Oncenio'' era truly saw its milestone in the cinema industry with release of the adventure chase film by Enrique Cornejo Villanueva shot in the manner of the
Douglas Fairbanks Douglas Elton Fairbanks Sr. (born Douglas Elton Thomas Ullman; May 23, 1883 – December 12, 1939) was an American actor, screenwriter, director, and producer. He was best known for his swashbuckling roles in silent films including '' The Thi ...
tapes. The 1928 release of '' La Perricholi (1928 Film)'' by Enzo Longhi was released with great fanfare and demonstrated Peruvian film potential. The film was noted for its clothing, richness in details, composition and sets in and the Quinta de Presa mansion in Rímac. The film was screened at the Seville Exhibition of 1928. The 1930 film '' El Carnaval Del Amor'' by was the first juxtaposition film between the city and the countryside. Sambarino who came back from Bolivia directing the country's first film called ''
Corazón Aymara ''Corazón Aymara'' (''Aymara Heart'') is a 1925 lost Bolivian silent feature film, directed by Pedro Sambarino. Production background This film is generally described as Bolivia's first ever fiction feature film. It portrays an Aymara woman s ...
'' wanted to hire a script writer well known in Peru. Peru's first reporter Ángela Ramos was noted for her cinematographic and short stories. Sambarino hired Ramos for the script that highlighted the juxtaposition of a city carnival and the countryside's
Pachamanca Pachamanca (from Quechua ''pacha'' "earth", ''manka'' "pot") is a traditional Peruvian dish baked with the aid of hot stones. The earthen oven is known as a '' huatia''. It is generally made of, lamb, mutton, alpaca, llama, guanaco, vicuna, ...
Peruvian Harvest Feast. The film was well received by the public through reviews in journals. However, the Peruvian film industry was still in name only in the early 1930s. The endeavor to create the industry in stone was undertaken by talented directors from local and foreign countries whose goal was to establish continuity with production companies. Peruvian film directors Ricardo Villarán and Ricardo Garland were directing films in Argentina and US respectively. Polish actress, Stefanía Socha released a film called ''Los Abismosde la Vida'' in 1929. The script belonged to journalist and poet Julio Alfonso Hernández. As one of Peru's first overseas woman pioneers in film making who arrived in Peru in 1926, Socha created an acting academy for cinema called "Peru Film." Chilean director Alberto Santana was the most noticeable of the group whose entrepreneurial spirit set the first steps in creating a Peruvian film industry. Santana's company Patria Films premiered films in the genres of comedy and melodrama during the silent period such as '' Como Chaplin (1929),'' '' Las Chicas Del Jirón de la Unión (1930)'', and the melodrama classic '' (1933).'' However the film industry did not materialize until the 1940s. The stage for cinema bought acclaimed actors to publicity such as Teresita Arce and Mario Musseto. Teresita Arce became the first popular Peruvian actress. Arce was noted for her creative arts in a bourgeois theatre company. Luis Ugarte's ''Camino de la Venganza'' featured Teresita Arce as the main role of Juanacha, a young native woman who must defend against the exploitation of the miner McDonald. Arce also acted as the bride of the bandit Luis Pardo in the film of the same name. Teresita Arce's career spans to the 1960s that featured her performing in theater and radio dramas. The 1930s was marked by turbulent political and economic events. The rise of the Arequipa Revolution by
Luis Miguel Sánchez Cerro Luis Miguel Sánchez Cerro (August 12, 1889 – April 30, 1933) was a high-ranking Peruvian army officer who served as the 41st President of Peru, from 1931 to 1933 as well as Interim President of Peru, officially as the President of the Pro ...
as well as the reduction in purchasing power of the middle class due to a global financial downturn of 1929 severely deterred the rise of the film industry in Peru. Peruvian film making was known for its ritualized, hyper-expressive, melodramatic content. Peruvian cinema also contrasted with the cinemas of other Latin American countries that were known for their nationalism,
avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical ...
,
indigenous Indigenous may refer to: *Indigenous peoples *Indigenous (ecology), presence in a region as the result of only natural processes, with no human intervention *Indigenous (band), an American blues-rock band *Indigenous (horse), a Hong Kong racehorse ...
themes. Peruvian directors focused on a flat and direct cinema, conceived to move feelings and arrive without complications for the public. Additionally, the film mentality of Peru markedly contrasted with its peers as the arrival of sound in 1927 greatly affected the melodramatic silent cinema market in Peru. In comparison to this great anachronism, ''Luis Pardo'', one of the most popular tapes of Peruvian cinema, was released in October 1927, the same year as
Alan Crosland Alan Crosland (August 10, 1894 – July 16, 1936) was an American stage actor and film director. He is noted for having directed the first feature film using spoken dialogue, '' The Jazz Singer'' (1927). Early life and career Born in New York C ...
's sound film ''
The Jazz Singer ''The Jazz Singer'' is a 1927 American musical drama film directed by Alan Crosland. It is the first feature-length motion picture with both synchronized recorded music score as well as lip-synchronous singing and speech (in several isolate ...
''. As a result, the sound period created a crisis in the silent era period.


1934-1950 - Sound Period

The first time sound would be incorporated in a Peruvian film will be Alberto Santana's '' Resaca(1934 Film)'' released in July 1934. Director Sigifredo Salas heralded a new era in sound films by first releasing the
optical sound Optical sound is a means of storing sound recordings on transparent film. Originally developed for military purposes, the technology first saw widespread use in the 1920s as a sound-on-film format for motion pictures. Optical sound eventually ...
film '' Buscando Olvido'' in 1936 and then a series of fourteen long-running plot films between 1937 and 1940 produced by the company Amauta Films that was founded in 1937. Amauta
talkies A sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900, but decades passed before ...
were known for their populist comedies and dramas set within the framework of the middle class or in the suburbs. This initiative became the first steps in promoting the initial ingredients of a film such as popular voice, speech and songs. They were also known to capture and imprint the Peruvian culture into cinema with narratives that address themes of the suffering of the people who endured to survive in the midst of marginal living conditions. Amauta Films' popular works were the trilogy release of ', '' El Guapo del Pueblo'' and ' directed by Sigifredo Salas. Peruvian literature flourished in this time written by notable authors such as Felipe Pardo y Aliaga and whose works were used by Amauta Films. By 1940, eleven million people made up the Peruvian audience and according to information gathered by Ricardo Bedoya, film critic and academic at the University of Lima, the number of theaters increased to 242. Amauta Films, became the noteworthy production company in this decade whose mission was to capture and imprint the Peruvian culture into cinema. The early 1940s witnessed the same events as the early 1930s. The years were beset by shortage of photographic supplies caused by World War II. The nascent Peruvian film industry innovated by going into the sound industry. However, the directors were still innovating in the field and later found itself again in anachronistic competition with Mexican cinema called the "espectaculares" that is said to have captured the public imagination of Latin America during the 1940s. Therefore, few films released during the 1940s. A notable few included ''La Lunareja (1946 Film)'' ''(The Moon)'' by Bernardo Roca Rey about an episode of the war for the emancipation of the Spanish crown. The film was based on a screenplay by
Ricardo Palma Manuel Ricardo Palma Soriano (February 7, 1833 – October 6, 1919) was a Peruvian author, scholar, librarian and politician. His magnum opus is the ''Tradiciones peruanas''. Biography According to the official account, Manuel Ricardo Pa ...
and wardrobe design by Mocha Graña. The film was an attempt at reviving the film industry of Peru. In July 1944, a law by President Manuel Prado was signed to promote the production of national weekly news and documentaries that would be shown in cinemas across Peru. The state by means of fixed prices set up a news industry served within the cinema halls. Production companies shifted their attention from the field of fiction to Peruvian documentary. From 1944 to 1948, approximately five production studios, including Nacional Film and production company Huascarán filmed about three hundred and fifty documentary and news programs that gave new insight to the different regions of Peru.


1950-1960 - The School of Cuzco

The film industry in Peru revived in the 1950s as local as well as foreign directors came to Peru appraising its exotic locations such as the sierra and the
jungle A jungle is land covered with dense forest and tangled vegetation, usually in tropical climates. Application of the term has varied greatly during the past recent century. Etymology The word ''jungle'' originates from the Sanskrit word ''ja ...
. Hollywood directors found Peru to be a new frontier as directors such as
Sol Lesser Sol Lesser (February 17, 1890 – September 19, 1980) was an American film producer. He received a star on the Hollywood Walk of Fame in 1960 and was awarded the Jean Hersholt Humanitarian Award in 1961. Biography In 1913, while living in San F ...
and Edward Movius created B-series adventure films such as Paramount's Tarzan and Cold War movie (''Sabotaje en Laselva'') ''Sabotage in the Forest (1952)''. Out of all the films that found the locales and low production cost of Peru appealing was the Italian movie ''L'Imperio del Sole'' (''The Empire of the Sun'') by Enrico Grass. Additionally with Mario Craveri's movies, the cinemas captured the global imagination about the legendary life of Peru. Peru became the "country of gold" as the films showed the culture of Peru such as indigenous people wearing traditional Andean apparel like the
pollera A pollera is a Spanish term for a big one-piece skirt used mostly in traditional festivities and folklore throughout Spanish-speaking Latin America. Polleras are made from different materials, such as cotton or wool and tend to have colorful ...
who lived in the mountains of Machu Picchu. In terms of local production, the industry found common ground again in 1955 when the cinema club ''El Foto Cine-Club Cuzco'' (''The Photo Cine-Club of Cuzco'') was founded in Cuzco, the former capital of the
Inca Empire The Inca Empire (also known as the Incan Empire and the Inka Empire), called ''Tawantinsuyu'' by its subjects, ( Quechua for the "Realm of the Four Parts",  "four parts together" ) was the largest empire in pre-Columbian America. The adm ...
. The institution served as a training base for filmmakers who wanted to film the diverse
Andean The Andes, Andes Mountains or Andean Mountains (; ) are the longest continental mountain range in the world, forming a continuous highland along the western edge of South America. The range is long, wide (widest between 18°S – 20°S l ...
world. Nicknamed Escuela del Cuzco (School of Cuzco) by historian
Georges Sadoul Georges Sadoul (4 February 1904 – 13 October 1967) was a French film critic, journalist and cinema writer. He is known for writing encyclopedias of film and filmmakers, many of which have been translated into English. Biography Sadoul was ...
, the institution developed the talents of acclaimed directors. A new wave of film directors from Victor and Manuel Chambi, Luis Figueroa and Eulogio Nishiyama lead the way in publishing Andean cinema in the
Quechua Quechua may refer to: *Quechua people, several indigenous ethnic groups in South America, especially in Peru *Quechuan languages, a Native South American language family spoken primarily in the Andes, derived from a common ancestral language **So ...
language. The club members were dedicated to maintaining cinematographic activity in the interior of the country and their short documentaries reflected the density of the indigenous populations, their social gestures and the variation of color of the landscape. The debut began on 27 December 1955 with the projection of the film '' The Children of Paradise'' by Marcel Carné, shown at the Colón cinema in that city. After this film, Manuel Chambi and Luis Figueroa toured the streets of Cusco, recording the pre-Inca, Inca, and colonial constructions that are intermingled in the buildings of the imperial city. The result of this experience was the short ''Las Piedras (The Stones)'' released in 1956. From then on the Chambi brothers would host a variety of short film documentaries during the 1950s of the Cusco region that included ''Carnaval de Kanas (1956), Corrida de Toros y Condors (1957), Machu Picchu (1962)'' and ''De la Recolección a la Agricultura (1974).'''''' The club's most noteworthy and ambitious film was '' Kukuli'' (1961), directed by Eulogio Nishiyama, Luis Figueroa and César Villanueva. The movie entered into the
2nd Moscow International Film Festival The 2nd Moscow International Film Festival was held from 9 to 23 July 1961. The Grand Prix was shared between the Japanese film ''The Naked Island'' directed by Kaneto Shindo and the Soviet film '' Clear Skies'' directed by Grigori Chukhrai. Ju ...
. Constructed around an Andean mythological story about the fight of a man against the ukuku ice bear for the love of a maiden, the film contained native poetry and landscapes. Although the club disbanded in 1966, their filmography deeply entrenched the Cuscan experience of Andean universe, the indigenous world and the peasants to the Peruvian film industry''.'' The initiative was the first attempt at converting reality to culturally authentic cinematography.''''In 1958, the first commercial broadcast of a television program in the country took place. The medium heralded new areas in the film industry such as animators, models, soap opera actors and voice actors. The 1960s saw the publication of the ''Hablemosde'' magazine that refreshed the Peruvian film industry that was previously following the model of Mexican production. The decade bought new filmmakers to the industry such as
Francisco Lombardi Francisco is the Spanish and Portuguese form of the masculine given name ''Franciscus''. Nicknames In Spanish, people with the name Francisco are sometimes nicknamed "Paco". San Francisco de Asís was known as ''Pater Comunitatis'' (father of ...
, José Carlos Huayhuaca, and Nelson García.
Armando Robles Godoy Armando Robles Godoy (February 7, 1923 – August 10, 2010) was a Peruvian film director. He was son of the Peruvian composer Daniel Alomía Robles and Carmela Godoy. His 1967 film '' En la selva no hay estrellas'' won the Golden Prize at the 5t ...
became an acclaimed director during these times whose films entered into international film festivals. The director gave the Peruvian cinema a stable legal framework. From the drectorial debut '' Ganarás el Pan'' to ''
No Stars in the Jungle ''No Stars in the Jungle'' ( es, En la selva no hay estrellas) is a 1967 Peruvian adventure drama film directed by Armando Robles Godoy. The film won the Golden Prize at the 5th Moscow International Film Festival in 1967. The film was also selecte ...
'' (1966), ''La Muralla Verde ( The Green Wall)'' (1970), ''Espejismo'' ('' Mirage)'' (1973), these films became landmarks in world cinema. The short film industry, that once served as the backbone of Peruvian film industry waned and did not flourish for the first time. In 1968, ''Sociedad Peruana de Cinematografía (Peruvian Society of Cinematography)'' was formed for the promotion of cinema. Its managers were: Armando Robles Godoy, Manuel Chambi, Isaac Leon Frias, Jorge Volkert, Miguel Reynel and .


1970 - Peruvian Film Nationalism

The 1970s witnessed the proliferation of Peruvian cinemas with over 1,200 short films and 60 feature films. The government by General Juan Velasco Alvarado enacted the ''Ley de Promoción a la Industria Cinematográfica'' (''Law for the Promotion of the Film Industry'') ''(Law # 19327)''. The law levied cinema taxes as well as promoted the exhibition of Peruvian films. The rule was in favor by government members Franklin Urteaga and rear admiral of the Ministry of Industries . The state waived the tax levied on film tickets as a bid to boost domestic production. An additional requirement of the law was mandatory display of Peruvian production that reflected the message that all of Peruvians would find in common with such as the solidarity with the revolution (
Peruvian War of Independence The Peruvian War of Independence ( es, Guerra de Independencia del Perú, links=no) consisted in a series of military conflicts in Peru beginning with viceroy Abascal military victories in the south frontier in 1809, in La Paz revolution an ...
). Arturo Sinclair's ''Agua Salada (1974)'', one of the first fiction shorts made in Peru was released after the law was passed that depicted a mystical theme combining images and music. The short films during this time period would be based on tourism, documentaries about figurines or Peruvian archaeology, festivals, and landscapes in the sierra. The new cinema law was in force for twenty years that paved the way for a renaissance in the cinema industry. The era was known for "the decade of the short boom" as short films became popular again. 300 theaters in that time had to comply with the production of short film industry. Short films of twenty minutes duration were released making the industry a lucrative business for many companies. The Alvarado government additionally kept high tariffs on the dollar as foreign entry films would be seen as a competitive disadvantage to the burgeoning Peruvian film industry of the 1970s. The acclaimed '' Cholo (1972 Film)'' was released that starred football player Hugo Sotil. The film marked the rise of the multicultural
Lima Lima ( ; ), originally founded as Ciudad de Los Reyes (City of The Kings) is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín Rivers, in the desert zone of the central coastal part of ...
society. A new film audience was established that reached over a million viewers for films. Notable Peruvian releases in this decade included ''
The City and the Dogs ''The City and the Dogs'' ( es, La ciudad y los perros) is a 1985 Peruvian drama film directed by Francisco José Lombardi. It is based on ''The Time of the Hero'', a 1963 novel by Nobel Prize laureate Mario Vargas Llosa, which tells the story ...
'' by Lombardi, by Grupo Chaski and arguably the most popular Peruvian film in the 20th century, (''The Escape of The Jackal'') directed by Augusto Tamayo. In 1980 the ruling by
Fernando Belaúnde Fernando Sergio Marcelo Marcos Belaúnde Terry (October 7, 1912 – June 4, 2002) was a Peruvian politician who twice served as President of Peru (1963–1968 and 1980–1985). Deposed by a military coup in 1968, he was re-elected i ...
, reversed the decision of the earlier government to restrict access to cinema as films of all nations were allowed to be displayed in Peru. In the 80s, in terms of the short film industry, stories started to represent the themes of fiction centered around urban areas. However, an excessive production without quality found the industry not lucrative for companies. Some short filmmakers still continued to draw attention to their attractive, novel and original creations. José Antonio Portugal short films ''Crónica de dos Mundos'' (1979) and ''Hombres de Vento (1984)'' as well as 's ''El Enigma de la Pantalla y El Último Show'' were well known. By the start of the 1991 ''El Festival de Cortometraje (Short Film Festival)'', many thought the short film industry was in its final stages because of the lack of interest. However, a few notables stood out in the festival such as Rosa Maria Alvarez Gil's ''Luna de Almendra'', Edgardo Guerra's ''Para Vivir Mañana'', Enrique Verástegui and Aldo Salvini's ''El Gran Viaje del Capitán Neptuno (Great Voyage of Captain Neptuno)'' that would give new hope to the Peruvian cinema. Grupo Chaski production company became a noted cultural association that started in 1985. With their 16mm projector a catalog of 25 Peruvian films were made that highlighted Peruvian lifestyle like migrations. With their network group (''Red de Microcines''), broadcast of films was accessible to the people in the remote areas of Peru.


1990s

In the 1990s, under president
Alberto Fujimori Alberto Kenya Fujimori Inomoto ( or ; born 28 July 1938) is a Peruvian politician, professor and former engineer who was President of Peru from 28 July 1990 until 22 November 2000. Frequently described as a dictator, * * * * * * he remains a ...
's government, a revolutionary new film bill would be enacted that would replace the former one. In mid-1994 a new film bill was drafted that would provide financial fund for the production of films. However, the president exercised the right to move the bill back to Congress, due to disapproval of the bill. In October 1994, Congress enacted the final Peruvian Film Law # 26370. Its rules are a combination of the 70s Peruvian nationalism regulation with the 80s decade of universal access to films. The originality of this law rests on the recognition of cinema as a "cultural and communication fact." Thereby, the state has the objective to promote the national films through a decentralized, autonomous body of the film industry called ''CONACINE (Consejo Nacional de Cinematografía Peruana) (National Council of Peruvian Cinematography)''. The association would implement Peru's first promotional state awards festival with six feature-length projects and 48 short films recognized annually. The film festival system was strengthened with the law as a jury of specialists will award and merit those films that promote the values of Peru. However unexpected urban attacks to Peru reduced cinematographic enthusiasm in the 1900s. Despite setbacks, the spirit of the film industry was still intact, as the short film industry felt compelled by the new film law to direct new films. As a result, the CONACINE festival saw 29 short films in November 1996, 20 shorts in February 1997, 27 in August 1998 and 36 in September 1998. On the 28th of December 1995, marking the centenary of the first feature film made by the Lumière brothers; the government designated three representatives to the National Council of Cinematography: CONACINE, National Institute of Culture and National Institute of Defense of Competition and Protection of Intellectual Property (Indecopi). They were committed to work for key values such as to promote national production and to preserve audiovisual heritage. From 1996, CONCAINE was awarded by President Alberto Fujimori in the Congress of Andean filmmakers of Cusco a disbursement of 500,000 thousand soles as the guild's first budget. However, by the year 1999, the budget did not break even as the guild found itself under debt from economic pressure of the time period.


2000s - Present

Today, Peruvian cinema adapts the rich history and culture of the Andean tradition, Amazonian mythology and legends and brings them to the cinema halls. From 1997 to 2015, 206 films have been produced that not only reflects the rich traditions of Peru but also serves as a medium to portray the suffering and consequences of the internal conflict in Peru. The rise of such an industry that portrays the culture of Peru amidst its history has given the movement the name "regional cinema of Peru." In 2011, the National Council of Cinematography came to an end as the 1990s Film Law finished its last term. In 2018 Peru passed a minor film bill that gave more incentive towards the fifty five indigenous communities of the country. By late 2019 the new Peruvian Film Law # 022-2019 was passed as an emergency decree by the
Ministry of Culture Ministry of Culture may refer to: *Ministry of Tourism, Cultural Affairs, Youth and Sports (Albania) * Ministry of Culture (Algeria) *Ministry of Culture (Argentina) *Minister for the Arts (Australia) *Ministry of Culture (Azerbaijan) * Ministry of ...
. The bill would take effect after 2020 setting up a decentralized authority in charge of economic stimulus, film education and promotion of films. Miguel Valladares, manager of Tondero Films says the bill will allow viewers to "discover a new Peruvian cinema." Peruvian films in recent years are being sought out for their comedy, biographical, musical genres. Peru the country itself is ideal for
location scouting Location scouting is a vital process in the pre-production stage of filmmaking and commercial photography. Once scriptwriters, producers or directors have decided what general kind of scenery they require for the various parts of their work ...
for directors from within and abroad. The large number of life zones make Peru an ideal destination for audiovisual production. Critically acclaimed films in the 2000s include Jonatan Relayze directed '' Rosa Chumbe,'' Daniel Vega Vidal's ''
October October is the tenth month of the year in the Julian and Gregorian calendars and the sixth of seven months to have a length of 31 days. The eighth month in the old calendar of Romulus , October retained its name (from Latin and Greek ''ôc ...
'' that won the award in Vladivostok International Festival for the performance by Carlos Gassols as well as Andes Mountains classic ''
Eternity Eternity, in common parlance, means infinite time that never ends or the quality, condition, or fact of being everlasting or eternal. Classical philosophy, however, defines eternity as what is timeless or exists outside time, whereas sempit ...
'' (''Wiñaypacha''). The El Archivo Peruano de Imagen y Sonido (Peruvian Image and Sound Archive) (Archi) has been the primary force in preserving Peru's audiovisual history dating back to the 1900s. Founded in 1991, Archi still preserves the history of Peruvian cinema by digitizing exclusive archives that would otherwise would have been sold abroad. They are currently undertaking a project with the National Library of Peru to create a state film archive.


Animation

Peruvian animation industry is known for its record release of the first South American CGI animated film. In Latin America in general, there has been renewed interest in animation ever since the late 2010s. Ventana Sur's ''Animation!'' and Mexico's Pixelatl festivals have inaugurated the creative potential of animators to an international level. Financial backing is the only factor that holds back the Latin American animation industry such as those in Peru. The Peruvian animation industry is among the most dynamic among the Latin American countries whose products include '' Condorito: La Película'' released in 2017 and Amazon rain forest mythology animation '' Ainbo: Spirit of the Amazon'' released in 2021. Latin American animators are known to present the indigenous local stories with universal themes that can strike the right chord for both domestic as well as international audiences. Milton Guerrero, president of the Peru Animation Guild, says the guild have seen a rise in companies that include over twelve companies with an average of 200 workers. Revenues reach $10 million per year, with significant growth rates projected for 2019. However the challenges facing the industry is exporting of their turnover to producers in other countries and lack of staff. The guild has started initiatives to broaden the benefits of this industry with projects such as in-house training internships and development programs for animators. Animation in Peru accurately portray the Andean mythology and
Tahuantinsuyo The Inca Empire (also known as the Incan Empire and the Inka Empire), called ''Tawantinsuyu'' by its subjects, (Quechua for the "Realm of the Four Parts",  "four parts together" ) was the largest empire in pre-Columbian America. The admin ...
era. The directors inspired from their own history and background have developed such features as children's animated television series '' Punolo, Aventuras de Altura,'' animated series '' Kawsayninchikpaq'' (meaning "for our life") that features the septuagenarian Andean worldview protagonists Surimana and Uturunku and Incan animated feature '' Kayara''. The second Peruvian-Spanish Animation co-production meeting was held in 2021.


Note


See also

*
List of Peruvian films A list of films produced in Peru in year order. For a list of films A-Z currently with an article on Wikipedia see :Peruvian films. 1910s 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s 2010s 2020s ...
*
Elcine {{Infobox film festival , name = Encuentro Latinoamericano de Cine de Lima , logo = , logo_alt = , logo_size = , caption = Entrance of the PUCP Cultural Center in San Isidro during the 22nd Lima Film Fe ...
*
Lima Film Festival The Lima Film Festival ( es, Festival de Cine de Lima) is a film festival held annually by the Catholic University of Peru (PUCP). Its original name was ''Festival Elcine''. The official name has been ''Festival of Lima, Encuentro Latinoamerican ...
* * *
Latin American cinema Latin American cinema refers collectively to the film output and film industries of Latin America. Latin American film is both rich and diverse, but the main centers of production have been Argentina, Brazil and Mexico. Latin American cinema flou ...


Literature

* ''100 años de cine en el Perú: Una historia crítica'' (Spanish Edition) by Ricardo Bedoya *Carbone, Giancarlo. ''El cine en el Perú'': 1897–1950. Testimonios. Lima: Universidad de Lima, 1991 *Carbone, Giancarlo. ''El cine en el Perú'': 1950–1972. Testimonios. Lima: Universidad de Lima, 1993


References


External links


Peruvian image and Sound Archive (Archi)
on
Vimeo Vimeo, Inc. () is an American video hosting, sharing, and services platform provider headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices. Vimeo's business model is through software a ...
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