Companhia Hering (Cia Hering) is a Brazilian textile and retail clothing company, being the leading clothing textile company in Latin America. The company has 805 stores. The company is one of the oldest Brazilian companies still in activity, founded by
German
German(s) may refer to:
* Germany (of or related to)
** Germania (historical use)
* Germans, citizens of Germany, people of German ancestry, or native speakers of the German language
** For citizens of Germany, see also German nationality law
**Ge ...
brothers Bruno and Hermann Hering, in 1880. It was founded in
Blumenau
Blumenau is a city in Vale do Itajaí, state of Santa Catarina (Brazil), Santa Catarina, in the South Region, Brazil, South Region of Brazil. It is away from the state capital of Florianópolis.
The city was founded by the German chemist an ...
,
Santa Catarina, and its headquarters and major factories are still in this city. Hering is the major employer in the city (excluding public service jobs).
Hering exports its products worldwide. Currently, the company operates stores in
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
,
Bolivia,
Chile
Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...
,
Paraguay
Paraguay (; ), officially the Republic of Paraguay ( es, República del Paraguay, links=no; gn, Tavakuairetã Paraguái, links=si), is a landlocked country in South America. It is bordered by Argentina to the south and southwest, Brazil to th ...
,
Uruguay
Uruguay (; ), officially the Oriental Republic of Uruguay ( es, República Oriental del Uruguay), is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast; while bordering ...
and
Venezuela
Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...
.
Brands
Cia. Hering brands are:
*Hering with 617 stores is the company's clothing brand best-known in Brazil. Its style is casual day and daytime.
*Hering Kids with 109 stores has the same characteristics as Hering, but is for children.
*PUC with 56 stores is also for children, but the clothes are more colorful and sophisticated. It has been already for more than 30 years in the market.
*Dzarm with 3 stores is a brand specialized in clothes and accessories for streetwear. The jeans and mesh are the main items of the brand. In 2007 it launched the fragrance Dzarm. Dzarm is part of the casting of the brand's
São Paulo Fashion Week
The São Paulo Fashion Week is an clothing trade show held semi-annually in São Paulo. It is notable as "Latin America's pre-eminent fashion event" and it is of the emerging fashion weeks, outside the ''Big Four'' of New York Fashion Week, New Y ...
, the largest and most important fashion week in
Latin America
Latin America or
* french: Amérique Latine, link=no
* ht, Amerik Latin, link=no
* pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
and one of the world's most important.
Stores
Cia Hering opened its first Hering Store in 1993. Today there are 827 stores in operation in Brazil and the world, most installed in shopping malls, being 606 Hering Stores, 76 Hering Kids, 82 PUC stores and 1 Hering for you.
See also
List of Brazilian companies
References
External links
Cia. Hering home pageHering's home pageCia. Hering Kids home pagePUC page (children's clothing)Dzarm home page
Department stores of Brazil
Clothing companies of Brazil
Companies based in Santa Catarina (state)
Companies listed on B3 (stock exchange)
Brazilian brands
Blumenau
Companies established in 1880
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