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A Christmas window is a special window display prepared for the
Christmas shopping The economics of Christmas are significant because Christmas is typically a high-volume selling season for goods suppliers around the world. Sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate. In the ...
season at
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appe ...
s and other retailers. Some retailers around the world have become noted for their Christmas window displays, with some becoming tourist attractions. Christmas windows are sometimes thematic and may include
animatronics Animatronics refers to mechatronic puppets. They are a modern variant of the automaton and are often used for the portrayal of characters in films and in theme park attractions. It is a multidisciplinary field integrating puppetry, anatomy ...
.


North America

Several retailers in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
attract shoppers and tourists to their Christmas window displays, including
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
and
Lord & Taylor Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as ...
.
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
established the practice at its New York City store when it debuted an animated shop window in 1883.
AM&A's Adam, Meldrum & Anderson Company (AM&A's) was a chain of department stores based in Buffalo, New York. It was an institution to generations of shoppers in the Buffalo area. The company remained family owned until its sale to The Bon-Ton in 1995. ...
flagship department store in
Buffalo, New York Buffalo is the second-largest city in the U.S. state of New York (behind only New York City) and the seat of Erie County. It is at the eastern end of Lake Erie, at the head of the Niagara River, and is across the Canadian border from Sou ...
was known locally for its Victorian Christmas windows. Auction internet company Chartitybuzz auctioned the experience of watching Simon Doonan create the Barney's Christmas windows to benefit Christie's Green Auction in 2010 with a final bid received for $60,000.
Kaufmann's Kaufmann's was a department store that originated in Pittsburgh, Pennsylvania. Summary The store was owned in the early 20th century by Edgar J. Kaufmann, patron of the famous Fallingwater house. In the post-war years, the store became a regio ...
offered Christmas windows and Santa Land. Fees were charged to see Lonnie Hanzon's Christmas window display 12/25: A Holiday Store in Omaha in 1987. Until it closed in 1989, Altman's was known for its Christmas window displays that rivaled
Lord & Taylor Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as ...
's, a few blocks up on Fifth Avenue. In Pittsburgh, Horne's was one of the retailers known for its Christmas window displays. In Boston, Filene's would hold a
Christmas tree A Christmas tree is a decorated tree, usually an evergreen conifer, such as a spruce, pine or fir, or an artificial tree of similar appearance, associated with the celebration of Christmas. The custom was further developed in early modern ...
lighting and Jordan Marsh would present a series festive Christmas window displays known as the "Enchanted Village". The window display has since relocated to Boston's Hynes Convention Center, and then to City Hall Plaza. In
Montreal Montreal ( ; officially Montréal, ) is the second-most populous city in Canada and most populous city in the Canadian province of Quebec. Founded in 1642 as '' Ville-Marie'', or "City of Mary", it is named after Mount Royal, the triple- ...
, James Aird Nesbitt was in charge of the traditional Christmas window displays at the Ogilvy department store. In 1947, he commissioned
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...
toymaker
Steiff Steiff is a German-based plush toy company. It was founded in 1880 by Margarete Steiff, a seamstress. The toys began as elephants, and were originally a design Steiff found in a magazine and sold as pincushions to her customers. However, childr ...
to create two animated holiday scenes known as "The Mill in the Forest" and "The Enchanted Village". The displays included dozens of handcrafted mechanical toy animals and more than a hundred moveable parts. In 2008, the displays were refurbished.
Woodward's Woodward's Stores Ltd. was a department store chain that operated in Alberta and British Columbia, Canada, for 101 years, before its sale to the Hudson's Bay Company. History Charles Woodward established the first Woodward store at the corner o ...
Department Store in Vancouver's retail shopping district was also known for its Christmas window displays.


Europe

Tom Keogh Tom C. Keogh (1922 – 15 February 1980) was an international fashion illustrator, graphic artist, and set and costume designer who married dancer and novelist Theodora Keogh, née Roosevelt, the granddaughter of President Theodore Roosevelt. ...
designed the annual Christmas windows for
Galeries Lafayette The Galeries Lafayette () is an upmarket French department store chain, the biggest in Europe. Its flagship store is on Boulevard Haussmann in the 9th arrondissement of Paris but it now operates in a number of other locations in France and oth ...
department store in Paris during the late 1940s and early 1950s. The Fenwick (department store) in Newcastle is known locally for its Christmas window display. Since 1971 there has been a Christmas display in the shop's windows, and people come from near and far to look at them. There are records going back to the 1930s to indicate that displays have been done. The 2009 theme was a traditional
nativity scene In the Christian tradition, a nativity scene (also known as a manger scene, crib, crèche ( or ), or in Italian ''presepio'' or ''presepe'', or Bethlehem) is the special exhibition, particularly during the Christmas season, of art objects rep ...
, differing from the 2002 aliens theme ("Christmas in Another World") which showed aliens celebrating Christmas and sparked discussion in the letters page of the local papers. The Arab dress provoked some debate. The commentators may not have been familiar with the location of
Bethlehem Bethlehem (; ar, بيت لحم ; he, בֵּית לֶחֶם '' '') is a city in the central West Bank, Palestine, about south of Jerusalem. Its population is approximately 25,000,Amara, 1999p. 18.Brynen, 2000p. 202. and it is the capital ...
. In 2011, the store held the 40th anniversary of the store's Christmas window display tradition. The store is best known for its extravagant windows, filled with detailed sets and sophisticated moving figures, which appears every Christmas and almost rivals the windows in Liberty's. The themes are taken mainly from fairy tales and children's stories. The figures move and are accompanied by music. In 2011, Anthony Ausgang designed the Christmas windows for the
La Rinascente (La) Rinascente (; ) is a collection of high-end stores with Italian and international brands in fashion, accessories, beauty, homeware, design and food. It operates eleven stores in Italy, including its general headquarters in Milan and two fl ...
Department Store in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...
with larger-than-life three-dimensional models of his trademark psychedelic cartoon cats.
Bertrand Planes Bertrand Planes (born 1975) is a French visual artist who lives and works in Paris, France. His artworks often involve subverting and finding new uses for everyday objects. Biography He represented France in the 2005 La Paz Bienniale. His wo ...
designed Christmas window displays for
Le Bon Marché Le Bon Marché (lit. "the good market", or "the good deal" in French; ) is a department store in Paris. Founded in 1838 and revamped almost completely by Aristide Boucicaut in 1852, it was one of the first modern department stores. It was ...
in Paris.


Australia

In Australia, the
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...
department store David Jones presents an annual animated Christmas Window display. Traditionally these have often featured snowy northern hemisphere Christmas scenarios, but in 2014 the windows are set in a distinctly Australian summer, featuring beach and rainforest scenes, based on the book " Reindeer's Christmas Surprise" by Australian author
Ursula Dubosarsky Ursula Dubosarsky (born ''Ursula Coleman''; 1961 in Sydney) is an Australian writer of fiction and non-fiction for children and young adults, whose work is characterised by a child's vision and comic voice of both clarity and ambiguity. She ha ...
and illustrator Sue De Gennaro. In
Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metro ...
, the
Myer Myer (stylised MYER, sometimes known as Myers) is an Australian mid-range to upscale department store chain. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products ...
department store began presenting an annual Christmas window display in 1956, and later added the annual Myer Christmas Parade. Displays have typically included scenes from Christmas related stories such as The 12 Days of Christmas, A Christmas Carol and '' How The Grinch Stole Christmas'' as well as nativity scenes and scenes from children's stories and fairy tales. For the past few decades, displays have featured animated characters. ''
Uno's Garden ''Uno's Garden'' is a picture book written and illustrated by Australian children's author Graeme Base. The story features themes of environmental degradation, conservation of nature and habitat, and extinction. It also features arithmetic, and ...
'' was chosen as the theme of the 2007
Myer Myer (stylised MYER, sometimes known as Myers) is an Australian mid-range to upscale department store chain. It trades in all Australian states and one of Australia's two self-governing territories. Myer retails a broad range of products ...
Christmas Windows in Melbourne and Brisbane, Australia.


Pop culture

The 1947 film ''
Miracle on 34th Street ''Miracle on 34th Street'' (initially released as ''The Big Heart'' in the United Kingdom) is a 1947 American Christmas comedy-drama film released by 20th Century Fox, written and directed by George Seaton and based on a story by Valentine Davi ...
'' and 1983 film ''
A Christmas Story ''A Christmas Story'' is a 1983 Christmas comedy film directed by Bob Clark and based on Jean Shepherd's semi-fictional anecdotes in his 1966 book '' In God We Trust: All Others Pay Cash'', with some elements from his 1971 book ''Wanda Hickey's ...
'' feature Christmas window displays. The book cover of the 1916 children's novel ''Christmas Holidays at Merryvale'' by Alice Hale Burnett features children peering into a Christmas window.


See also

*
Christmas worldwide The observance of Christmas around the world varies by country. The day of Christmas, and in some cases Christmas Eve, the day before and Boxing Day, the day after, are recognized by many national governments and cultures worldwide, including in ...
* Window shopping * WindowsWear


References


Further reading


Losing Ourselves in Holiday Windows
by Hunter Oatman-Stanford December 20, 2013 ''Collectors Weekly'' {{Christmas Advertising tools
Window A window is an opening in a wall, door, roof, or vehicle that allows the exchange of light and may also allow the passage of sound and sometimes air. Modern windows are usually glazed or covered in some other transparent or translucent mat ...
Window A window is an opening in a wall, door, roof, or vehicle that allows the exchange of light and may also allow the passage of sound and sometimes air. Modern windows are usually glazed or covered in some other transparent or translucent mat ...
Window A window is an opening in a wall, door, roof, or vehicle that allows the exchange of light and may also allow the passage of sound and sometimes air. Modern windows are usually glazed or covered in some other transparent or translucent mat ...
Windows