The chief merchandising officer (CMO) is a top-level
executive
Executive ( exe., exec., execu.) may refer to:
Role or title
* Executive, a senior management role in an organization
** Chief executive officer (CEO), one of the highest-ranking corporate officers (executives) or administrators
** Executive dir ...
employee who controls the
merchandising in a
company or other
organization
An organization or organisation (English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-ise, -ize (-isation, -ization), see spelling differences), is an legal entity, entity—such as ...
.
Responsibilities
A Chief Merchandising Officer has the responsibility of overseeing a company or other organization's buying and selling activities and utilizing the information gathered to develop a plan of action toward future purchase decisions. They often make these decisions on behalf of the company and steer the direction or vision of the company's merchandise strategy by analyzing
trends and purchasing needs and fulfilling them when appropriate. They may also lead the merchandising sales floor in a
retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...
environment. The Chief Merchandising Officer is generally placed in a position of authority over a group of merchandising,
purchasing
Purchasing is the process a business or organization uses to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary greatly betwee ...
, or floor display staff.
Notes and references
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