Chief channel officer (CCO) is a
corporate title for the person responsible for all indirect revenue with a partner within an organization. The Channel Chief typically reports to the
chief executive officer
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especial ...
(CEO) as a corporate officer or to the
chief operating officer
A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the " C-suite". The COO is usually the second-in-command at the firm, especially if ...
(COO). The CCO is usually an executive or senior vice president position.
Responsible for the daily management of day-to-day activities of the corporation. The CCO is one of the highest-ranking members of an organization, monitoring the daily operations of the company, organization, or agency, indirect sales, business and alliances with
business partner
A business partner is a commercial entity with which another commercial entity has some form of alliance. This relationship may be a contract
A contract is a legally enforceable agreement between two or more parties that creates, defines, an ...
s.
With primary or shared responsibility for areas such as
sales management
Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of products and ...
,
product development
In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along w ...
,
distribution channel
Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service p ...
management,
public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
,
marketing communications (including advertising and promotions), pricing,
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mar ...
,
customer service
Customer service is the assistance and advice provided by a company to those people who buy or use its products or services. Each industry requires different levels of customer service, but in the end, the idea of a well-performed service is that ...
, and programs.
{{corporate titles
C