A chief creative officer (CCO) is the highest ranking position of the creative team within a company. Depending on the type of company, this position may be responsible for the overall look and feel of
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
,
media
Media may refer to:
Communication
* Media (communication), tools used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Broadcast media, communications delivered over mass e ...
, and
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create ...
ing associated with the organization. The CCO may also be charged with managing, developing, and leading the team of
creative director
A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions ar ...
s,
art directors,
designer
A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans.
In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exp ...
s, and
copywriters.
Overall description
The CCO directs a company's creative output, developing the artistic design strategy that defines the company's brand. The CCO creates the unique image of the firm and deliver this distinctive design to consumers and to create a clear
brand image
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
which is a fundamental and essential work throughout the company. Advertisements present a certain memorable artistic design while also structured to accomplish functional goals. The CCO ensures that the design and functionality combine harmoniously so the firm can present a product that successfully represents its creative brand.
[Written By: Terry Masters, Edited By: Allegra J. Ling]
"What Does a Chief Creative Officer Do"
14 October 2014, Retrieved on 30 October 2014
Notable chief creative officers
*
Riccardo Tisci
Riccardo Tisci (; born 1974) is an Italian fashion designer. He studied in Italy at the Design Istituto d’Arte Applicata in Cantù until the age of 17, and then graduated from London's Central Saint Martins College of Art and Design in 1999. In ...
of
Burberry
Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessorie ...
*
Raf Simons
Raf Jan Simons (; born 12 January 1968) is a Belgian fashion designer.
Beginning in furniture design, Simons launched his own menswear label in 1995. He was creative director at Jil Sander (2005–2012), Christian Dior (2012–2015), and Calvin K ...
of
Calvin Klein
*
Jennifer Lee of
Walt Disney Animation Studios
Walt Disney Animation Studios (WDAS), sometimes shortened to Disney Animation, is an American animation studio that creates animated features and short films for The Walt Disney Company. The studio's current production logo features a scene fro ...
*
Kevin Feige of
Marvel Entertainment
*
Pete Docter of
Pixar
Pixar Animation Studios (commonly known as Pixar () and stylized as P I X A R) is an American computer animation studio known for its critically and commercially successful computer animated feature films. It is based in Emeryville, Californ ...
*
Matthew Mercer
Matthew Christopher Miller (born June 29, 1982), better known as Matthew Mercer, is an American voice actor. He is best known for his work with Studiopolis, Funimation, Bang Zoom! Entertainment, Viz Media, and NYAV Post in anime, cartoons, and ...
of
Critical Role
''Critical Role'' is an American web series in which a group of professional voice actors play '' Dungeons & Dragons''. The show started streaming partway through the cast's first campaign in March 2015. Campaign one ended in October 2017 aft ...
*
Jessica Alba
Jessica Marie Alba ( ; born April 28, 1981) is an American actress and businesswoman. She began her television and movie appearances at age 13 in '' Camp Nowhere'' and '' The Secret World of Alex Mack'' (1994), and rose to prominence at age 19 ...
of
The Honest Company
The Honest Company, Inc. is an American digital-first consumer goods company, founded by actress Jessica Alba. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. The Honest Company has raised m ...
*
Burnie Burns
Michael Justin "Burnie" Burns (born January 18, 1973) is an American writer, actor, producer, comedian, host, and director previously based in Austin, Texas. He is a co-founder, former chief executive officer, and former chief creative offic ...
of
Rooster Teeth Productions
*
Nick Cannon
Nicholas Scott Cannon (born October 8, 1980) is an American television host, actor, rapper, and comedian. In television, Cannon began as a teenager on ''All That'' before going on to host '' The Nick Cannon Show'', ''Wild 'n Out'', ''America's ...
of
Radio Shack
RadioShack, formerly RadioShack Corporation, is an American retailer founded in 1921.
At its peak in 1999, RadioShack operated over 8,000 worldwide stores named RadioShack or Tandy Electronics in the United States, Mexico, United Kingdom, Austra ...
*
Hugh Hefner of
Playboy Enterprises
PLBY Group, Inc. is an American global media and lifestyle company founded by Hugh Hefner as Playboy Enterprises, Inc. to oversee the ''Playboy'' magazine and related assets. Its headquarters are in Los Angeles, California.
The company is focus ...
*
Alan Horn
Alan Frederick Horn (born February 28, 1943) is an American entertainment industry executive. Horn became President and COO of Warner Bros. from 1999 to 2012. Horn next served as the chairman of Walt Disney Studios from 2012 to 2020. During his ...
of
Walt Disney Studios
*
Jim Lee
Jim Lee (Korean 이용철; born August 11, 1964) is a Korean American comic-book artist, writer, editor, and publisher. He is currently the Publisher and Chief Creative Officer of DC Comics. In recognition of his work, Lee has received a Harvey ...
of
DC Entertainment
*
will.i.am
William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas.
...
of
3D Systems
3-D, 3D, or 3d may refer to:
Science, technology, and mathematics Relating to three-dimensionality
* Three-dimensional space
** 3D computer graphics, computer graphics that use a three-dimensional representation of geometric data
** 3D film, a ...
*
Sarah Michelle Gellar
Sarah Michelle Prinze ( ; born April 14, 1977) is an American actress. After being spotted at the age of four in New York City, she made her screen acting debut in the television film ''An Invasion of Privacy'' (1983). A leading role on the te ...
of
Foodstirs
*
Wong Cho-lam
Wong Cho-lam (born Wong Ho-yin; 9 January 1980) is a Hong Kong entertainer currently working as the Chief Creative Officer of TVB. He works as a stage actor, stage director, television actor, voice actor, DJ, television host, lyricist, scriptwri ...
of
TVB
Television Broadcasts Limited (TVB) is a television broadcasting company based in Hong Kong SAR. The Company operates five free-to-air terrestrial television channels in Hong Kong, with TVB Jade as its main Cantonese language service, and ...
*
Roberto Aguirre-Sacasa
Roberto Aguirre-Sacasa (born 1973) is an American playwright, screenwriter, and comic book writer best known for his work for Marvel Comics and for the television series '' Glee'', '' Big Love'', '' Riverdale'', '' Chilling Adventures of Sabrina' ...
of
Archie Comics
*
Jens Peder Bergensten of
Mojang Studios
Mojang Studios is a Swedish video game developer based in Stockholm. The studio is best known for developing the sandbox and survival game ''Minecraft'', the best-selling video game of all time.
Mojang Studios was founded by the independen ...
(developer of
Minecraft
''Minecraft'' is a sandbox game developed by Mojang Studios. The game was created by Markus "Notch" Persson in the Java (programming language), Java programming language. Following several early private testing versions, it was first made pub ...
)
*
Clive Davis of
Sony Music Entertainment
Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...
* Paul "
Triple H
Paul Michael Levesque (born July 27, 1969), better known by the ring name Triple H, is an American business executive, actor, and retired professional wrestler currently serving as the chief content officer for WWE. He is widely regarded as ...
" Levesque of
WWE
World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vari ...
*
Seth MacFarlane of
Fuzzy Door Productions
Fuzzy Door Productions is an American film and television production company founded by Seth MacFarlane in 1998. The company's productions include animated series ''Family Guy'', ''American Dad!'', the ''Family Guy'' spinoff ''The Cleveland Show' ...
*
Tony Khan
Antony Rafiq Khan (born October 10, 1982) is an American businessman, promoter, and sports executive. He is known for his involvement in American football, professional wrestling and soccer. He is best known as the founder and co-owner of All E ...
of
All Elite Wrestling
All Elite Wrestling (AEW) is an American professional wrestling promotion based in Jacksonville, Florida. It is considered the second largest wrestling promotion in the United States behind WWE.
AEW is owned by Shahid Khan and his son Tony, ...
References
{{corporate titles
Arts occupations
Business terms
Communication design
C
Management occupations