Charles O'Rear
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Charles O'Rear (born 26 November 1941) is an American photographer. His image ''
Bliss BLISS is a system programming language developed at Carnegie Mellon University (CMU) by W. A. Wulf, D. B. Russell, and A. N. Habermann around 1970. It was perhaps the best known system language until C debuted a few years later. Since then, C b ...
'' was used as the default desktop wallpaper of Microsoft's
Windows XP Windows XP is a major release of Microsoft's Windows NT operating system. It was release to manufacturing, released to manufacturing on August 24, 2001, and later to retail on October 25, 2001. It is a direct upgrade to its predecessors, Wind ...
operating system. O'Rear started his career with the daily newspapers ''
Emporia Gazette The ''Emporia Gazette'' is a daily newspaper in Emporia, Kansas. History William Allen White bought the newspaper for $3,000 ($ in dollars) in 1895. Through his editorship, over the next five decades, he became an iconic figure in American journ ...
'', ''
The Kansas City Star ''The Kansas City Star'' is a newspaper based in Kansas City, Missouri. Published since 1880, the paper is the recipient of eight Pulitzer Prizes. ''The Star'' is most notable for its influence on the career of President Harry S. Truman and a ...
'', and ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the ...
''; worked for ''
National Geographic ''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widel ...
'' magazine; and was part of the
Environmental Protection Agency A biophysical environment is a biotic and abiotic surrounding of an organism or population, and consequently includes the factors that have an influence in their survival, development, and evolution. A biophysical environment can vary in scale ...
's
DOCUMERICA Documerica (stylized as DOCUMERICA) was a program sponsored by the United States Environmental Protection Agency to "photographically document subjects of environmental concern" in the United States from about 1972 to 1977. The collection, now a ...
project. He began photographing
winemaking Winemaking or vinification is the production of wine, starting with the selection of the fruit, its fermentation into alcohol, and the bottling of the finished liquid. The history of wine-making stretches over millennia. The science of wine and ...
in 1978. Since 1998 O'Rear has been associated with Corbis, a Seattle-based stock photo company owned by co-founder and chairman of Microsoft,
Bill Gates William Henry Gates III (born October 28, 1955) is an American business magnate and philanthropist. He is a co-founder of Microsoft, along with his late childhood friend Paul Allen. During his career at Microsoft, Gates held the positions ...
. Corbis was bought by
Visual China Group Visual China Group (VCG) is a Chinese photo and media agency. Established in 2000, it is a supplier of stock multimedia content to the commercial media industry. VCG is currently the largest stock image and media footage provider in China and thi ...
in 2016, who now distribute his Corbis images on
Getty Images Getty Images Holdings, Inc. is an American visual media company and is a supplier of stock images, editorial photography, video and music for business and consumers, with a library of over 477 million assets. It targets three markets—creativ ...
.


Early life and career

O'Rear was born in
Butler, Missouri Butler is a city in Bates County, Missouri, United States and is part of the Kansas City metropolitan area. The population was 4,219 at the 2010 census. The county seat of Bates County, the city is named for William Orlando Butler, a noted Am ...
in 1941 and first handled a Brownie camera when he was 10. As a child, he wanted to be a pilot and got his license at the age of 16. He attended State Teachers College and started his career as a sports reporter for the ''Butler Daily Democrat''. In 1961, he joined the daily newspaper ''Emporia Gazette'' as a photographer, and in 1962 ''The Kansas City Star'' as a reporter-photographer and, in 1966, he moved to Los Angeles to join as a staff photographer for the ''Los Angeles Times''. In 1971, ''National Geographic'' magazine hired O'Rear to document the lives of Russian villagers in
Alaska Alaska ( ; russian: Аляска, Alyaska; ale, Alax̂sxax̂; ; ems, Alas'kaaq; Yup'ik: ''Alaskaq''; tli, Anáaski) is a state located in the Western United States on the northwest extremity of North America. A semi-exclave of the U ...
who called themselves
Old Believers Old Believers or Old Ritualists, ''starovery'' or ''staroobryadtsy'' are Eastern Orthodox Christians who maintain the liturgical and ritual practices of the Russian Orthodox Church as they were before the reforms of Patriarch Nikon of Moscow b ...
. In 1978, the magazine sent him to
Napa Valley Napa Valley is an American Viticultural Area (AVA) located in Napa County in California's Wine Country. It was established by the Bureau of Alcohol, Tobacco and Firearms (ATF) on January 27, 1981. Napa Valley is considered one of the premier ...
to photograph the wine region. O'Rear became interested in wine photography and shifted his base to the valley to photograph the region. In 1985, he traveled to
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania between the Indian and Pacific oceans. It consists of over 17,000 islands, including Sumatra, Java, Sulawesi, and parts of Borneo and New Gui ...
for another assignment for the magazine where he carried 500 rolls of film and took 15,000 photos. O'Rear has appeared on ''National Geographic'' magazine's cover twice: once as "Bird Man" flying an
ultralight aircraft Ultralight aviation (called microlight aviation in some countries) is the flying of lightweight, 1- or 2-seat fixed-wing aircraft. Some countries differentiate between weight-shift control and Aircraft flight control system, conventional three-a ...
and later for the other photograph shown him holding a computer chip in his hand. O'Rear had been associated with the magazine for nearly 25 years (1971 to 1995) and has photographed in 30 countries and every state in the USA. For the magazine, he photographed 25 articles ranging in topics including the
Mexican Riviera The Mexican Riviera refers collectively to twenty cities and lagoons lying on the western coast of Mexico. Although there are long distances between these cities, they are often collectively referred to as the ''Mexican Riviera'' because of the ...
,
Siberia Siberia ( ; rus, Сибирь, r=Sibir', p=sʲɪˈbʲirʲ, a=Ru-Сибирь.ogg) is an extensive geographical region, constituting all of North Asia, from the Ural Mountains in the west to the Pacific Ocean in the east. It has been a part ...
,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...
,
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Cou ...
and
Napa Valley Napa Valley is an American Viticultural Area (AVA) located in Napa County in California's Wine Country. It was established by the Bureau of Alcohol, Tobacco and Firearms (ATF) on January 27, 1981. Napa Valley is considered one of the premier ...
. While working with ''National Geographic'', he learned to use small strobes and taught the subject for 11 years at the Santa Fe Photographic Workshop. From 1972 to 1975, O'Rear was part of the
Environmental Protection Agency A biophysical environment is a biotic and abiotic surrounding of an organism or population, and consequently includes the factors that have an influence in their survival, development, and evolution. A biophysical environment can vary in scale ...
's
DOCUMERICA Documerica (stylized as DOCUMERICA) was a program sponsored by the United States Environmental Protection Agency to "photographically document subjects of environmental concern" in the United States from about 1972 to 1977. The collection, now a ...
project, aimed at "photographically documenting the subjects of environmental concern in America during the 1970s" along with 70 other photographers including
Bill Strode William Hall Strode III (August 6, 1937 in Louisville, Kentucky – May 15, 2006) was an American photographer.
, Danny Lyon and John H. White. O'Rear is credited with the most photographs in the final DOCUMERICA collection. In 1980, he co-founded the photo agency, Westlight, with Craig Aurness, which was acquired in 1998 by Corbis. The same year, Corbis sent O'Rear around the world for a year to photograph major wine regions.


''Bliss''

In January 1996, O'Rear was on his way from his home in
St. Helena, California St. Helena ( ; Wappo language, Wappo: ''Anakotanoma'') is a city in Napa County, California, Napa County, in the Wine Country of California. Located in the North Bay (San Francisco Bay Area), North Bay region of the San Francisco Bay Area, the ...
, in the
Napa Valley Napa Valley is an American Viticultural Area (AVA) located in Napa County in California's Wine Country. It was established by the Bureau of Alcohol, Tobacco and Firearms (ATF) on January 27, 1981. Napa Valley is considered one of the premier ...
, to visit his girlfriend, Daphne Irwin (whom he later married), in the city, as he did every Friday afternoon. He was working with Irwin on a book about the wine country. Driving through Napa and Sonoma counties in California, he stopped and pulled off the road to photograph a green, lush hillside on the side of the highway 12/
121 121 may refer to: *121 (number), a natural number *AD 121, a year in the 2nd century AD *121 BC, a year in the 2nd century BC *121 (Eagle) Sqn *121 (MBTA bus) *121 (New Jersey bus) *Road 121, see list of highways numbered 121 *Russian cruiser Mosk ...
. O'Rear took the photograph with a hand-held
medium-format Medium format has traditionally referred to a film format in photography and the related cameras and equipment that use film. Nowadays, the term applies to film and digital cameras that record images on media larger than the used in 35&nbs ...
Mamiya RZ67 The Mamiya RZ67 is a professional medium format single-lens reflex system camera manufactured by Mamiya. There are three successive models: the RZ67 Professional (first model released in 1982), RZ67 Professional II (released in 1993) and RZ67 ...
camera. He submitted the photo to Westlight under the name of ''Bucolic Green Hills''.Metadata of Bliss, Windows XP Beta 2 Westlight would be acquired by Corbis in 1998, one of the stock photography agencies that Microsoft used at the time. Microsoft picked O'Rear's image for its new operating system
Windows XP Windows XP is a major release of Microsoft's Windows NT operating system. It was release to manufacturing, released to manufacturing on August 24, 2001, and later to retail on October 25, 2001. It is a direct upgrade to its predecessors, Wind ...
in 2001, buying all rights to it. They offered O'Rear what he says is the second-largest payment ever made to a photographer for a single image; however, he signed a
confidentiality agreement A non-disclosure agreement (NDA) is a legal contract or part of a contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, but wish ...
and cannot disclose the exact amount. It has been reported to be "in the low six figures". Microsoft bought him a plane ticket to
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region o ...
and he personally delivered the original film to their offices, as couriers and delivery services declined to ship it after becoming aware of the value of the shipment. Microsoft renamed the image to ''Bliss'' and used it as the default desktop wallpaper for Windows XP's default theme. The image also became part of Microsoft's $200 million
advertising campaign An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
to promote their software, ''Yes You Can''. As a result of the success of the
operating system An operating system (OS) is system software that manages computer hardware, software resources, and provides common daemon (computing), services for computer programs. Time-sharing operating systems scheduler (computing), schedule tasks for ef ...
, O'Rear's photograph became one of the most viewed images in history. The image was alleged to have been digitally manipulated to enhance its effects or even to have been a computer-generated scene, assembled using
Adobe Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It was originally created in 1988 by Thomas and John Knoll. Since then, the software has become the industry standard not only in rast ...
from a number of different images. O'Rear denied the claim and reported that it was submitted to Westlight unedited. The saturated colors resulted from the use of
Fujifilm , trading as Fujifilm, or simply Fuji, is a Japanese multinational conglomerate headquartered in Tokyo, Japan, operating in the realms of photography, optics, office and medical electronics, biotechnology, and chemicals. The offerings from the ...
's Velvia film, rather than being an alteration made by Westlight or Microsoft.


Books

O'Rear has written, produced, and photographed 10 books about wine and wine regions since 1989. * ''Silicon Valley High Tech: Window to the Future.'' Australia: Weldon Publishing, 1985. * ''Napa Valley'' (1989) * ''Fodor's Wine Country'' (1995) * ''Cabernet: A Photographic Journey from Vine to Wine'' (1998) co-authored with Michael Creedman, Foreword by
Robert Mondavi Robert Gerald Mondavi (June 18, 1913 – May 16, 2008) was an American winemaker. His technical and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California. From an early period, Mondavi promoted label ...
* ''Chardonnay: Photographs from Around the World'' (1999) co-authored with Michael Creedman * ''Napa Valley: The Land, The Wine, The People'' (2001) * ''Beautiful Wineries'' (2005) co-authored with Thom Elkjer * ''Wine Places: The Land, the Wine, the People'' (2005) co-authored with David Furer * ''Wine Across America: A Photographic Road Trip'' (2007) co-authored with Daphne Larkin * ''Beringer's Rhine House'' (2009) co-authored with Daphne Larkin * ''Napa Valley: The Land, The Wine, The People'' (2011)


References


External links


Photographs by Charles O'Rear on Getty Images

Photographs by Charles O'Rear owned by Visual China Group on Getty Images
* DOCUMERICA photos by Charles O'Rear on
Flickr Flickr ( ; ) is an American image hosting and video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was a popular way for amateur and profession ...
:
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{{DEFAULTSORT:Orear, Charles 1941 births Living people People from St. Helena, California Photographers from Missouri Photographers from California People from Butler, Missouri Stock photographers National Geographic photographers