Sichuan Changhong Electric Co., Ltd., doing business as Changhong () domestically and CHiQ internationally, is a Chinese consumer electronics company based in

Mianyang Mianyang (; formerly known as Mienchow) is the second largest prefecture-level city of Sichuan province in Southwest China. Located in north-central Sichuan covering an area of consisting of Jiangyou, a county-level city, five counties, and thr ...

Sichuan Sichuan (; zh, c=, labels=no, ; zh, p=Sìchuān; alternatively romanized as Szechuan or Szechwan; formerly also referred to as "West China" or "Western China" by Protestant missions) is a province in Southwest China occupying most of t ...

, founded in October 1958. It is the second-largest manufacturer of televisions in China. In 2004, 90 percent of the television sets exported from China to the United States were made by Changhong.

History

Changhong emerged from the Changhong Machinery Factory, which was a

state-owned State ownership, also called government ownership and public ownership, is the ownership of an industry, asset, or enterprise by the state or a public body representing a community, as opposed to an individual or private party. Public owne ...

large enterprise established in the 1950s. The company, which was part of the 156 key projects that were aided by the

Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen nationa ...

, focused on the development and production of airborne fire control

radar system Radar is a detection system that uses radio waves to determine the distance (''ranging''), angle, and radial velocity of objects relative to the site. It can be used to detect aircraft, ships, spacecraft, guided missiles, motor vehicles, weat ...

. By mid-1970s, Changhong began manufacturing products for civilian use when demand for military hardware declined, eventually focusing on the television product line. During the next decade, it beefed up its technological capabilities with a series of partnerships with overseas companies such as

Panasonic formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational conglomerate corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb ...

, from which it imported tubes and advanced production lines to drive the volume production of television. In 1980, the company already boasted the production of over 10,000 television units annually and by 1988, this number rose to almost a million units. In 1994, the company was listed as a publicly traded company and, a year later, it was recognized as China's largest television manufacturer. Changhong has a minimal presence in North America, where it sells TVs through the online retailer

Newegg Newegg Commerce, Inc. is an American online retailer of items including computer hardware and consumer electronics. It is based in City of Industry, California. It is majority-owned by Liaison Interactive, a multinational technology company. Hi ...

. It markets its brand CHIQ in United States. Another line of products is the manufacturing of nickel–iron batteries. Changhong is the sole manufacturer of batteries for the

Chengdu J-10 The Chengdu J-10 Vigorous Dragon (; NATO reporting name: Firebird), is a medium-weight, single-engine, multirole combat aircraft capable of all-weather operations, configured with a delta wing and canard design, with fly-by-wire flight contr ...

. Since 2004, Changhong's development strategy and operating mechanism system have changed from time to time, and the industrial scale has expanded rapidly, becoming the leading enterprise in the domestic intelligent integration industry layout. It owns four listed companies including Sichuan Changhong, Changhong Meiling, Changhong Huayi and Changhong Jiahua. In 2008, an offer was reportedly made by AMD for a 15% stake but was blocked by the Chinese government.

Leadership

References

External links

Official website
{{Electronics industry in China Companies based in Sichuan Electronics companies established in 1958 1958 establishments in China Display technology companies Electronics companies of China Chinese brands 1994 initial public offerings