The centerfold or centrefold of a magazine is the inner pages of the middle sheet, usually containing a

portrait A portrait is a painting, photograph, sculpture, or other artistic representation of a person, in which the face and its expressions are predominant. The intent is to display the likeness, personality, and even the mood of the person. For this ...

, such as a

pin-up A pin-up model (known as a pin-up girl for a female and less commonly male pin-up for a male) is a model whose mass-produced pictures see widespread appeal as part of popular culture. Pin-up models were variously glamour models, fashion models ...

or a

nude Nudity is the state of being in which a human is without clothing. The loss of body hair was one of the physical characteristics that marked the biological evolution of modern humans from their hominin ancestors. Adaptations related to h ...

. The term can also refer to the model featured in the portrait. In saddle-stitched magazines (as opposed to those that are perfect-bound), the centerfold does not have any blank space cutting through the image. The term was coined by

Hugh Hefner Hugh Marston Hefner (April 9, 1926 – September 27, 2017) was an American magazine publisher. He was the founder and editor-in-chief of ''Playboy'' magazine, a publication with revealing photographs and articles which provoked charges of obsc ...

, founder of ''

Playboy ''Playboy'' is an American men's Lifestyle magazine, lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from H ...

'' magazine. The success of the 1953 first issue of ''Playboy'' has been attributed in large part to its centerfold: a nude of

Marilyn Monroe Marilyn Monroe (; born Norma Jeane Mortenson; 1 June 1926 4 August 1962) was an American actress. Famous for playing comedic " blonde bombshell" characters, she became one of the most popular sex symbols of the 1950s and early 1960s, as wel ...

. The advent of monthly centerfolds gave the pin-up a new respectability, and helped to sanitize the notion of "sexiness". Being featured as a centerfold could lead to film roles for models, and still occasionally does today. Early on, Hefner required ''Playboy'' centerfolds to be portrayed in a very specific way, telling photographers in a 1956 memo that the "model must be in a natural setting engaged in some activity 'like reading, writing, mixing a drink'... nd.. should have a 'healthy, intelligent, American look—a young lady that looks like she might be a very efficient secretary or an undergrad at Vassar.'" Hefner later said that the ideal centerfold is one in which "a situation is suggested, the presence of someone not in the picture"; the goal was to transform "a straight pinup into an intimate interlude, something personal and special." Some magazines later adopted the practice of having a trifold or quatrefold centerfold, using a longer sheet of paper at that spot and folding the extra length into the magazine. Racier adult magazines used this space to showcase more explicit imagery: "In order to represent breasts, genitals, anus, and face all within the tri-fold frame of the centerfold, models were propped up, legs spread, raised, and then jack- knifed against their bodies, arms plunged between them to spread the labia." Though the term has become linked in the public consciousness with erotic material or models, many other magazines such as ''

Life Life is a quality that distinguishes matter that has biological processes, such as signaling and self-sustaining processes, from that which does not, and is defined by the capacity for growth, reaction to stimuli, metabolism, energy ...

'', ''

Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...

'' and ''

National Geographic ''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widel ...

'' have published fold-out spreads on other subjects.

Titles

Some magazines will refer to their centerfold models with a specific name, which may be connected to the magazine's brand or theme.
When obtained from one of the more prestigious publications in the field, it can become a semi-formal personal title used in news articles and introductions long after the model's centerfold appearance. Some online-only media outlets maintain a monthly designation reminiscent of a print magazine centerfold; for example, the '' Twistys'' Treat.

References

{{Sexual slang Graphic design Pin-up art Playboy Publishing Pornography terminology *