Category killer
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A category killer is a
retailer Retail is the sale of and to s, in contrast to , which is sale to business or institutional customers. A retailer purchases goods in large quantities from , directly or through a wholesaler, and then sells in smaller quantities to consumers f ...
, often a
big-box store A big-box store (also hyperstore, supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain Image:Kettenvergleich.jpg, Roller chains A chain is a wikt:series#Noun, serial assembly of connecte ...
, that specializes in and carries a deep product assortment within a given category and through selection,
pricing Pricing is the Business process, process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at whi ...

pricing
and
market penetration Market penetration refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market p ...
obtains a massive
competitive advantage In business, a competitive advantage is the attribute that allows an organization to outperform its competitors. A competitive advantage may include access to natural resources , Malaysia Malaysia ( ; ) is a country in Southeast Asia. ...
over other
retailers Retail is the process of selling consumer goods or Service (economics), services to customers through multiple distribution channel, channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain. The term ...
.
Chains A chain is a assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a in that it is flexible and d in but , rigid, and load-bearing in . A chain may consist of two or more links. C ...
such as
Barnes & Noble Barnes & Noble, Inc., is an American bookseller Image:Libraria Carturesti Carusel - Interior ziua.jpg, 250px, Cărturești Carusel, a bookshop in a historical building from Bucharest (Romania), built in 1860 as a bank. Its interior comb ...
,
Best Buy Best Buy Co., Inc. is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state ...

Best Buy
,
CompUSA CompUSA was a retailer Retail is the process of selling consumer goods or Service (economics), services to customers through multiple distribution channel, channels of distribution to earn a profit. Retailers satisfy demand identified through ...
,
Linens 'n Things Linens 'n Things was a Clifton, New Jersey-based big-box store, big-box retailer specializing in home textiles, housewares, and decorative home accessories. The chain store, chain operated 571 stores in 47 U.S. states and six Canadian provinces, and ...
, and Staples are considered category killers. Once typically found in power centers, increasingly they are found in or adjacent to (as an outbuilding of) repurposed traditional malls.


See also

*
Big-box store A big-box store (also hyperstore, supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain Image:Kettenvergleich.jpg, Roller chains A chain is a wikt:series#Noun, serial assembly of connecte ...


References


External links

* Competition (economics) Brand management Retail formats Power centers (retail) Superstores {{Business-term-stub