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Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
since September 1, 2009. Evolving from
Timely Comics Timely Comics is the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. "Timely Publications became the name ...
in 1939, ''Magazine Management/Atlas Comics'' in 1951 and its predecessor, ''Marvel Mystery Comics'', the ''Marvel Comics'' title/name/brand was first used in June 1961. Marvel was started in 1939 by Martin Goodman as
Timely Comics Timely Comics is the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. "Timely Publications became the name ...
, and by 1951 had generally become known as Atlas Comics. The Marvel era began in June 1961 with the launch of '' The Fantastic Four'' and other superhero titles created by Stan Lee,
Jack Kirby Jack Kirby (born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comic book artist, writer and editor, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He gre ...
,
Steve Ditko Stephen John Ditko Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular act ...
and many others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand. Marvel counts among its characters such well-known superheroes as Spider-Man, Iron Man, Captain America, Thor, Doctor Strange, Hulk, Wolverine, and Captain Marvel, as well as popular superhero teams such as the Avengers, the X-Men, the Fantastic Four, and the
Guardians of the Galaxy The Guardians of the Galaxy is a fictional superhero team appearing in American comic books published by Marvel Comics. It may more specifically refer to: Comic book teams * Guardians of the Galaxy (1969 team), the original 31st-century team fr ...
. Its stable of well-known supervillains includes the likes of Doctor Doom,
Magneto A magneto is an electrical generator that uses permanent magnets to produce periodic pulses of alternating current. Unlike a dynamo, a magneto does not contain a commutator to produce direct current. It is categorized as a form of alternator, ...
, Ultron, Thanos, Green Goblin, Galactus, Loki, and Kingpin. Most of Marvel's fictional characters operate in a single reality known as the Marvel Universe, with most locations mirroring real-life places; many major characters are based in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. Additionally, Marvel has published several licensed properties from other companies. This includes '' Star Wars'' comics twice from 1977 to 1986 and again since 2015.


History


Timely Publications

Pulp-magazine publisher Martin Goodman created the company later known as Marvel Comics under the name Timely Publications in 1939.Postal indicia in issue, pe
''Marvel Comics'' #1 [1st printing] (October 1939)
at the
Grand Comics Database The Grand Comics Database (GCD) is an Internet-based project to build a database of comic book information through user contributions. The GCD project catalogues information on creator credits, story details, reprints, and other information useful ...
: "Vol.1, No.1, MARVEL COMICS, Oct, 1939 Published monthly by Timely Publications, ... Art and editorial by Funnies Incorporated..."
Per statement of ownership, dated October 2, 1939, published in ''
Marvel Mystery Comics ''Marvel Mystery Comics'' (first issue titled simply ''Marvel Comics'') is an American comic book series published during the 1930s–1940s period known to fans and historians as the Golden Age of Comic Books. It was the first publication of Mar ...
'' #4 (Feb. 1940), p. 40; reprinted in ''Marvel Masterworks: Golden Age Marvel Comics'' Volume 1 (Marvel Comics, 2004, ), p. 239
Goodman, who had started with a
Western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
pulp in 1933, was expanding into the emerging—and by then already highly popular—new medium of comic books. Launching his new line from his existing company's offices at 330 West 42nd Street, New York City, he officially held the titles of editor,
managing editor A managing editor (ME) is a senior member of a publication's management team. Typically, the managing editor reports directly to the editor-in-chief and oversees all aspects of the publication. United States In the United States, a managing edit ...
, and
business manager The Oxford English Dictionary defines a business manager as "a person who manages the business affairs of an individual, institution, organization, or company". Compare manager. Business managers drive the work of others (if any) in order to oper ...
, with Abraham Goodman (Martin's brother) officially listed as publisher. Timely's first publication, ''
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
'' #1 ( cover dated Oct. 1939), included the first appearance of Carl Burgos' android superhero the
Human Torch The Human Torch (Jonathan "Johnny" Storm) is a superhero appearing in American comic books published by Marvel Comics. The character is a founding member of the Fantastic Four. He is writer Stan Lee's and artist Jack Kirby's reinvention of a si ...
, and the first appearances of
Bill Everett William Blake Everett (; May 18, 1917 – February 27, 1973) was an American comic book writer-artist best known for creating Namor the Sub-Mariner as well as co-creating Zombie and Daredevil with writer Stan Lee for Marvel Comics. He was alleg ...
's anti-hero
Namor the Sub-Mariner Namor (), also known as the Sub-Mariner, is a fictional character appearing in American comic books published by Marvel Comics. Debuting in early 1939, the character was created by writer-artist Bill Everett for comic book packager Funnies Inc ...
, among other features. The issue was a great success; it and a second printing the following month sold a combined nearly 900,000 copies.Per researcher Keif Fromm, '' Alter Ego'' #49, p. 4 (caption), ''Marvel Comics'' #1, cover-dated October 1939, quickly sold out 80,000 copies, prompting Goodman to produce a second printing, cover-dated November 1939. The latter appears identical except for a black bar over the October date in the inside front-cover indicia, and the November date added at the end. That sold approximately 800,000 copies—a large figure in the market of that time. Also per Fromm, the first issue of '' Captain America Comics'' sold nearly one million copies. While its contents came from an outside packager, Funnies, Inc., Timely had its own staff in place by the following year. The company's first true editor, writer-artist Joe Simon, teamed with artist
Jack Kirby Jack Kirby (born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comic book artist, writer and editor, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He gre ...
to create one of the first patriotically themed superheroes, Captain America, in ''Captain America Comics'' #1 (March 1941). It, too, proved a hit, with sales of nearly one million. Goodman formed Timely Comics, Inc., beginning with comics cover-dated April 1941 or Spring 1941. While no other Timely character would achieve the success of these three characters, some notable heroes—many of which continue to appear in modern-day
retcon Retroactive continuity, or retcon for short, is a literary device in which established diegetic facts in the plot of a fictional work (those established through the narrative itself) are adjusted, ignored, supplemented, or contradicted by a subs ...
appearances and flashbacks—include the Whizzer, Miss America, the Destroyer, the original
Vision Vision, Visions, or The Vision may refer to: Perception Optical perception * Visual perception, the sense of sight * Visual system, the physical mechanism of eyesight * Computer vision, a field dealing with how computers can be made to gain und ...
, and the Angel. Timely also published one of humor cartoonist
Basil Wolverton Basil Wolverton (July 9, 1909 – December 31, 1978)
at the
Powerhouse Pepper", as well as a line of children's
talking animal A talking animal or speaking animal is any non-human animal that can produce sounds or gestures resembling those of a human language. Several species or groups of animals have developed forms of communication which superficially resemble verbal ...
comics featuring characters like Super Rabbit and the duo Ziggy Pig and Silly Seal. Goodman hired his wife's 16-year-old cousin, Stanley Lieber, as a general office assistant in 1939. When editor Simon left the company in late 1941, Goodman made Lieber—by then writing pseudonymously as " Stan Lee"—interim editor of the comics line, a position Lee kept for decades except for three years during his military service in
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposing ...
. Lee wrote extensively for Timely, contributing to a number of different titles. Goodman's business strategy involved having his various magazines and comic books published by a number of corporations all operating out of the same office and with the same staff. One of these shell companies through which Timely Comics was published was named Marvel Comics by at least ''Marvel Mystery Comics'' #55 (May 1944). As well, some comics' covers, such as ''All Surprise Comics'' #12 (Winter 1946–47), were labeled "A Marvel Magazine" many years before Goodman would formally adopt the name in 1961.


Magazine Management/Atlas Comics

The post-war American comic market saw superheroes falling out of fashion. Goodman's comic book line dropped them for the most part and expanded into a wider variety of genres than even Timely had published, featuring horror,
Westerns The Western is a genre set in the American frontier and commonly associated with folk tales of the Western United States, particularly the Southwestern United States, as well as Northern Mexico and Western Canada. It is commonly referred ...
, humor,
talking animal A talking animal or speaking animal is any non-human animal that can produce sounds or gestures resembling those of a human language. Several species or groups of animals have developed forms of communication which superficially resemble verbal ...
,
men's adventure Men's adventure is a genre of magazine that was published in the United States from the 1940s until the early 1970s. Catering to a male audience, these magazines featured pin-up girls and lurid tales of adventure that typically featured wartime fe ...
-drama, giant monster,
crime In ordinary language, a crime is an unlawful act punishable by a state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definitions of", in Ca ...
, and
war comics War comics is a genre of comic books that gained popularity in English-speaking countries following World War II. History American war comics Shortly after the birth of the modern comic book in the mid- to late 1930s, comics publishers began incl ...
, and later adding jungle books,
romance Romance (from Vulgar Latin , "in the Roman language", i.e., "Latin") may refer to: Common meanings * Romance (love), emotional attraction towards another person and the courtship behaviors undertaken to express the feelings * Romance languages, ...
titles, espionage, and even medieval adventure, Bible stories and sports. Goodman began using the globe logo of the Atlas News Company, the newsstand-distribution company he owned, on comics
cover-date The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date); later cover dates are common in magazine and comic book publishing. More unu ...
d November 1951 even though another company, Kable News, continued to distribute his comics through the August 1952 issues.Marvel_:_Atlas_ Marvel_:_Atlas_[wireframe_globe
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_and_war_dramas_prevailing_for_a_time,_Drive-in_theater">drive-in_movie_ A_drive-in_theater_or_drive-in_cinema_is_a_form_of_cinema_structure_consisting_of_a_large_outdoor_movie_screen,_a__projection_booth,_a_concession_stand,_and_a_large_parking_area_for__automobiles._Within_this_enclosed_area,_customers_can_view_movi_...
_monsters_another_time—and_even_other_comic_books,_particularly_the_ Marvel_:_Atlas_[wireframe_globe
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and war dramas prevailing for a time, Drive-in theater">drive-in movie A drive-in theater or drive-in cinema is a form of cinema structure consisting of a large outdoor movie screen, a projection booth, a concession stand, and a large parking area for automobiles. Within this enclosed area, customers can view movi ...
monsters another time—and even other comic books, particularly the Entertaining Comics">EC horror (genre)">horror line. Atlas also published a plethora of children's and teen humor titles, including Dan DeCarlo's ''Homer the Happy Ghost'' (similar to ''Casper the Friendly Ghost'') and ''Homer Hooper'' (à la Archie Andrews (comics), Archie Andrews). Atlas unsuccessfully attempted to revive superheroes from late 1953 to mid-1954, with the Human Torch (art by
Syd Shores Sydney Shores (1916 – June 3, 1973) was an American comic book artist known for his work on Captain America both during the 1940s, in what fans and historians call the Golden Age of comic books, and during the 1960s Silver Age of comic books. Bi ...
and
Dick Ayers Richard Bache Ayers (; April 28, 1924 – May 4, 2014) was an American comic book artist and cartoonist best known for his work as one of Jack Kirby's inkers during the late-1950s and 1960s period known as the Silver Age of Comics, including on s ...
, variously), the Sub-Mariner (drawn and most stories written by
Bill Everett William Blake Everett (; May 18, 1917 – February 27, 1973) was an American comic book writer-artist best known for creating Namor the Sub-Mariner as well as co-creating Zombie and Daredevil with writer Stan Lee for Marvel Comics. He was alleg ...
), and Captain America (writer Stan Lee, artist
John Romita Sr. John V. Romita (; born January 24, 1930) is an American comic book artist best known for his work on Marvel Comics' ''The Amazing Spider-Man'' and for co-creating characters including the Punisher and Wolverine. He was inducted into the Will Eis ...
). Atlas did not achieve any breakout hits and, according to Stan Lee, Atlas survived chiefly because it produced work quickly, cheaply, and at a passable quality. In 1957 Goodman switched distributors to the American News Company — which shortly afterward lost a Justice Department lawsuit and discontinued its business. Atlas was left without distribution and was forced to turn to
Independent News Independent News Co. was a magazine and comic book distribution business owned by National Periodical Publications, the parent company of DC Comics. Independent News distributed all DC publications, as well as those of a few rival publishers, suc ...
, the distribution arm of its biggest rival, National (DC) Comics, which imposed draconian restrictions on Goodman's company. As then-Atlas editor Stan Lee recalled in a 1988 interview, " e had beenturning out 40, 50, 60 books a month, maybe more, and ... suddenly we went ... to either eight or 12 books a month, which was all Independent News Distributors would accept from us."


Marvel Comics

The first modern comic books under the Marvel Comics brand were the science-fiction anthology ''
Journey into Mystery ''Journey into Mystery'' is an American comic book series initially published by Atlas Comics, then by its successor, Marvel Comics. Initially a horror comics anthology, it changed to giant-monster and science fiction stories in the late 1950s. ...
'' #69 and the teen-humor title '' Patsy Walker'' #95 (both cover dated June 1961), which each displayed an "MC" box on its cover. Then, in the wake of
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
' success in reviving superheroes in the late 1950s and early 1960s, particularly with the
Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * Flash (DC Comics character), several DC Comics superheroes with super speed: ** Flash (Barry Allen) ** Flash (Jay Garrick) ** Wally West, the first Kid F ...
,
Green Lantern Green Lantern is the name of several superheroes appearing in American comic books published by DC Comics. They fight evil with the aid of rings that grant them a variety of extraordinary powers, all of which come from imagination, fearlessness, ...
, Batman, Superman, Wonder Woman, Green Arrow and other members of the team the Justice League of America, Marvel followed suit. In 1961, writer-editor Stan Lee revolutionized superhero comics by introducing superheroes designed to appeal to older readers than the predominantly child audiences of the medium, thus ushering what Marvel later called the Marvel Age of Comics. Modern Marvel's first superhero team, the titular stars of '' The Fantastic Four'' #1 (Nov. 1961), broke convention with other comic book archetypes of the time by squabbling, holding grudges both deep and petty, and eschewing anonymity or secret identities in favor of celebrity status. Subsequently, Marvel comics developed a reputation for focusing on characterization and adult issues to a greater extent than most superhero comics before them, a quality which the new generation of older readers appreciated. This applied to ''The Amazing Spider-Man'' title in particular, which turned out to be Marvel's most successful book. Its young hero suffered from self-doubt and mundane problems like any other teenager, something with which many readers could identify. Stan Lee and freelance artist and eventual co-plotter
Jack Kirby Jack Kirby (born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comic book artist, writer and editor, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He gre ...
's Fantastic Four originated in a Cold War culture that led their creators to revise the superhero conventions of previous eras to better reflect the psychological spirit of their age. Eschewing such comic book tropes as secret identities and even costumes at first, having a monster as one of the heroes, and having its characters bicker and complain in what was later called a "superheroes in the real world" approach, the series represented a change that proved to be a great success. Marvel often presented flawed superheroes, freaks, and misfits—unlike the perfect, handsome, athletic heroes found in previous traditional comic books. Some Marvel heroes looked like villains and monsters such as the Hulk and the Thing. This naturalistic approach even extended into topical politics. Comics historian Mike Benton also noted: All these elements struck a chord with the older readers, including college-aged adults. In 1965, Spider-Man and the Hulk were both featured in '' Esquire'' magazine's list of 28 college campus heroes, alongside
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and the nickname Jack, was an American politician who served as the 35th president of the United States from 1961 until his assassination ...
and Bob Dylan. In 2009, writer Geoff Boucher reflected that,
Superman and DC Comics instantly seemed like boring old Pat Boone; Marvel felt like
The Beatles The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developmen ...
and the British Invasion. It was Kirby's artwork with its tension and
psychedelia Psychedelia refers to the psychedelic subculture of the 1960s and the psychedelic experience. This includes psychedelic art, psychedelic music and style of dress during that era. This was primarily generated by people who used psychedelic ...
that made it perfect for the times—or was it Lee's bravado and melodrama, which was somehow insecure and brash at the same time?
In addition to Spider-Man and the Fantastic Four, Marvel began publishing further superhero titles featuring such heroes and antiheroes as the Hulk, Thor,
Ant-Man Ant-Man is the name of several superheroes appearing in books published by Marvel Comics. Created by Stan Lee, Larry Lieber and Jack Kirby, Ant-Man's first appearance was in ''Tales to Astonish'' #27 (January 1962) but first appeared in cost ...
, Iron Man, the X-Men, Daredevil, the
Inhumans The Inhumans are a fictional superhuman race of superheroes appearing in American comic books published by Marvel Comics. The comic book series has usually focused more specifically on the adventures of the Inhuman Royal Family, and many peop ...
, Black Panther, Doctor Strange, Captain Marvel and the
Silver Surfer The Silver Surfer is a fictional character appearing in American comic books published by Marvel Comics. The character also appears in a number of movies, television, and video game adaptations. The character was created by Jack Kirby and first a ...
, and such memorable antagonists as Doctor Doom,
Magneto A magneto is an electrical generator that uses permanent magnets to produce periodic pulses of alternating current. Unlike a dynamo, a magneto does not contain a commutator to produce direct current. It is categorized as a form of alternator, ...
, Galactus, Loki, the Green Goblin, and
Doctor Octopus Doctor Octopus (Dr. Otto Gunther Octavius), also known as Doc Ock for short, is a fictional character appearing in American comic books published by Marvel Comics. The character was created by Stan Lee and Steve Ditko and first appeared in ''Th ...
, all existing in a shared reality known as the Marvel Universe, with locations that mirror real-life cities such as New York, Los Angeles and Chicago. Marvel even lampooned itself and other comics companies in a
parody A parody, also known as a spoof, a satire, a send-up, a take-off, a lampoon, a play on (something), or a caricature, is a creative work designed to imitate, comment on, and/or mock its subject by means of satiric or ironic imitation. Often its sub ...
comic, '' Not Brand Echh'' (a play on Marvel's dubbing of other companies as "Brand Echh", à la the then-common phrase "Brand X"). Originally, the company's publications were branded by a minuscule "Mc" on the upper right-hand corner of the covers. However, artist/writer
Steve Ditko Stephen John Ditko Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular act ...
put a larger masthead picture of the title character of '' The Amazing Spider-Man'' on the upper left-hand corner on issue #2 that included the series' issue number and price. Lee appreciated the value of this visual motif and adapted it for the company's entire publishing line. This branding pattern, being typically either a full-body picture of the characters' solo titles or a collection of the main characters' faces in ensemble titles, would become standard for Marvel for decades.


Cadence Industries ownership

In 1968, while selling 50 million comic books a year, company founder Goodman revised the constraining distribution arrangement with
Independent News Independent News Co. was a magazine and comic book distribution business owned by National Periodical Publications, the parent company of DC Comics. Independent News distributed all DC publications, as well as those of a few rival publishers, suc ...
he had reached under duress during the Atlas years, allowing him now to release as many titles as demand warranted. Late that year, he sold Marvel Comics and its parent company, Magazine Management, to the Perfect Film and Chemical Corporation, though he remained as publisher. In 1969, Goodman finally ended his distribution deal with Independent by signing with Curtis Circulation Company. In 1971, the
United States Department of Health, Education, and Welfare The United States Department of Health and Human Services (HHS) is a cabinet-level executive branch department of the U.S. federal government created to protect the health of all Americans and providing essential human services. Its motto is " ...
approached Marvel Comics editor-in-chief Stan Lee to do a comic book story about drug abuse. Lee agreed and wrote a three-part Spider-Man story portraying drug use as dangerous and unglamorous. However, the industry's self-censorship board, the
Comics Code Authority The Comics Code Authority (CCA) was formed in 1954 by the Comics Magazine Association of America as an alternative to government regulation. The CCA allowed the comic publishers to self-regulate the content of comic books in the United States. ...
, refused to approve the story because of the presence of narcotics, deeming the context of the story irrelevant. Lee, with Goodman's approval, published the story regardless in '' The Amazing Spider-Man'' #96–98 (May–July 1971), without the Comics Code seal. The market reacted well to the storyline, and the CCA subsequently revised the Code the same year. Goodman retired as publisher in 1972 and installed his son, Chip, as publisher. Shortly thereafter, Lee succeeded him as publisher and also became Marvel's president for a brief time.Lee, Mair, p. 5. During his time as president, he appointed his associate editor, prolific writer Roy Thomas, as editor-in-chief. Thomas added "Stan Lee Presents" to the opening page of each comic book. A series of new editors-in-chief oversaw the company during another slow time for the industry. Once again, Marvel attempted to diversify, and with the updating of the Comics Code published titles themed to horror (''
The Tomb of Dracula ''The Tomb of Dracula'' is an American horror comic book series published by Marvel Comics from April 1972 to August 1979. The 70-issue series featured a group of vampire hunters who fought Count Dracula and other supernatural menaces. On rare ...
''), martial arts ('' Shang-Chi: Master of Kung Fu''), sword-and-sorcery ('' Conan the Barbarian'' in 1970, '' Red Sonja''), satire (''
Howard the Duck Howard the Duck is a fictional Character (arts), character appearing in American comic books published by Marvel Comics. The character was created by writer Steve Gerber and artist Val Mayerik. Howard the Duck first appeared in ''Adventure into F ...
'') and science fiction ('' 2001: A Space Odyssey'', "
Killraven Killraven (Jonathan Raven) is a character (arts), fictional character appearing in American comic books published by Marvel Comics. The character has been depicted as a freedom fighter in several Apocalyptic and post-apocalyptic fiction, post-apoca ...
" in ''
Amazing Adventures ''Amazing Adventures'' is the name of several anthology comic book series, all but one published by Marvel Comics. The earliest Marvel series of that name introduced the company's first superhero of the late-1950s to early-1960s period fans and h ...
'', '' Battlestar Galactica'', '' Star Trek'', and, late in the decade, the long-running '' Star Wars'' series). Some of these were published in larger-format black and white magazines, under its
Curtis Magazines Curtis or Curtiss is a common English given name and surname of Anglo-Norman origin from the Old French ''curteis'' ( Modern French ''courtois'') which derived from the Spanish Cortés (of which Cortez is a variation) and the Portuguese and G ...
imprint. Marvel was able to capitalize on its successful superhero comics of the previous decade by acquiring a new newsstand distributor and greatly expanding its comics line. Marvel pulled ahead of rival
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
in 1972, during a time when the price and format of the standard newsstand comic were in flux. Goodman increased the price and size of Marvel's November 1971 cover-dated comics from 15 cents for 36 pages total to 25 cents for 52 pages. DC followed suit, but Marvel the following month dropped its comics to 20 cents for 36 pages, offering a lower-priced product with a higher distributor discount. In 1973, Perfect Film and Chemical renamed itself as Cadence Industries and renamed Magazine Management as Marvel Comics Group. Goodman, now disconnected from Marvel, set up a new company called Seaboard Periodicals in 1974, reviving Marvel's old Atlas name for a new Atlas Comics line, but this lasted only a year and a half. In the mid-1970s a decline of the newsstand distribution network affected Marvel. Cult hits such as ''Howard the Duck'' fell victim to the distribution problems, with some titles reporting low sales when in fact the first specialty comic book stores resold them at a later date. But by the end of the decade, Marvel's fortunes were reviving, thanks to the rise of direct market distribution—selling through those same comics-specialty stores instead of newsstands. Marvel ventured into audio in 1975 with a radio series and a record, both had Stan Lee as narrator. The radio series was Fantastic Four. The record was ''Spider-Man: Rock Reflections of a Superhero'' concept album for music fans. Marvel held its own
comic book convention A comic book convention or comic-con is an event with a primary focus on comic books and comic book culture, in which comic book fans gather to meet creators, experts, and each other. Commonly, comic conventions are multi-day events hosted at co ...
, Marvelcon '75, in spring 1975, and promised a Marvelcon '76. At the 1975 event, Stan Lee used a Fantastic Four panel discussion to announce that
Jack Kirby Jack Kirby (born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comic book artist, writer and editor, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He gre ...
, the artist co-creator of most of Marvel's signature characters, was returning to Marvel after having left in 1970 to work for rival
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
. In October 1976, Marvel, which already licensed reprints in different countries, including the UK, created a superhero specifically for the British market.
Captain Britain Captain Britain is a title used by various superheroes in comic books published by Marvel Comics, commonly in association with Excalibur. The moniker was first used in publication by Brian Braddock in ''Captain Britain Weekly'' #1 by writer Ch ...
debuted exclusively in the UK, and later appeared in American comics. During this time, Marvel and the Iowa-based Register and Tribune Syndicate launched a number of syndicated comic strips — '' The Amazing Spider-Man'', ''
Howard the Duck Howard the Duck is a fictional Character (arts), character appearing in American comic books published by Marvel Comics. The character was created by writer Steve Gerber and artist Val Mayerik. Howard the Duck first appeared in ''Adventure into F ...
'', '' Conan the Barbarian'', and ''
The Incredible Hulk The Hulk is a superhero appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of '' The Incredible Hulk'' (May 1962). In his comic book a ...
''. None of the strips lasted past 1982, except for ''The Amazing Spider-Man'', which is still being published. In 1978, Jim Shooter became Marvel's editor-in-chief. Although a controversial personality, Shooter cured many of the procedural ills at Marvel, including repeatedly missed deadlines. During Shooter's nine-year tenure as editor-in-chief, Chris Claremont and John Byrne's run on the ''
Uncanny X-Men ''Uncanny X-Men'', originally published as ''The X-Men'', is an American comic book series published by Marvel Comics since 1963, and is the longest-running series in the X-Men comics franchise. It features a team of superheroes called the X- ...
'' and
Frank Miller Frank Miller (born January 27, 1957) is an American comic book writer, penciller and inker, novelist, screenwriter, film director, and producer known for his comic book stories and graphic novels such as his run on ''Daredevil'' and subsequen ...
's run on '' Daredevil'' became critical and commercial successes. Shooter brought Marvel into the rapidly evolving direct market, institutionalized creator royalties, starting with the
Epic Comics Epic Comics (also known as the Epic Comics Group)Shooter, Jim. "Bullpen Bulletins: The Truth About the Epic Comics Group!" Marvel comics cover-dated November 1982. was an imprint of Marvel Comics from 1982 to 1996. A spin-off of the publisher's ...
imprint for
creator-owned In the United States, creator ownership in comics is an arrangement in which the comic book creator retains full ownership of the material, regardless of whether the work is self-published or published by a corporate publisher. In some fields of ...
material in 1982; introduced company-wide crossover story arcs with '' Contest of Champions'' and ''
Secret Wars ''Marvel Super Heroes Secret Wars'', commonly known as ''Secret Wars'' for short, is a twelve-issue American comic book crossover limited series published from May 1984 to April 1985 by Marvel Comics. The series was written by Jim Shooter, with ...
''; and in 1986 launched the ultimately unsuccessful
New Universe The New Universe is an imprint from Marvel Comics that was published in its original incarnation from 1986 to 1989. It was the first line produced by Marvel Comics utilizing a pre-conceived shared universe concept. It was created by Jim Shooter, ...
line to commemorate the 25th anniversary of the Marvel Comics imprint.
Star Comics Star Comics was an imprint of Marvel Comics that began in 1984 and featured titles that were aimed at child readers and were often adaptations of children's television series, animated series or toys. The last comic published under the imprint ...
, a children-oriented line differing from the regular Marvel titles, was briefly successful during this period.


Marvel Entertainment Group ownership

In 1986, Marvel's parent,
Marvel Entertainment Group Marvel Entertainment, LLC (formerly Marvel Enterprises) is an American entertainment company founded in June 1998 and based in New York City, New York, formed by the merger of Marvel Entertainment Group and Toy Biz. The company is a wholly owned ...
, was sold to
New World Entertainment New World Pictures (also known as New World Entertainment and New World Communications Group, Inc.) was an American independent production, distribution, and (in its final years as an autonomous entity) multimedia company. It was founded in 197 ...
, which within three years sold it to MacAndrews and Forbes, owned by
Revlon Revlon, Inc. is an American multinational company dealing in cosmetics, skin care, fragrance, and personal care. The headquarters of Revlon was established in New York City on March 1, 1932, where it still remains. Revlon was founded by brother ...
executive Ronald Perelman in 1989. In 1991 Perelman took MEG public. Following the rapid rise of this stock, Perelman issued a series of
junk bond In finance, a high-yield bond (non-investment-grade bond, speculative-grade bond, or junk bond) is a bond that is rated below investment grade by credit rating agencies. These bonds have a higher risk of default or other adverse credit events ...
s that he used to acquire other entertainment companies, secured by MEG stock. Marvel earned a great deal of money with their 1980s children's comics imprint
Star Comics Star Comics was an imprint of Marvel Comics that began in 1984 and featured titles that were aimed at child readers and were often adaptations of children's television series, animated series or toys. The last comic published under the imprint ...
and they earned a great deal more money and worldwide success during the comic book boom of the early 1990s, launching the successful
2099 In contemporary history, the third millennium of the anno Domini or Common Era in the Gregorian calendar is the current millennium spanning the years 2001 to 3000 (21st to 30th centuries). Ongoing futures studies seek to understand what is l ...
line of comics set in the future (''
Spider-Man 2099 Spider-Man 2099 is a fictional superhero character appearing in American comic books published by Marvel Comics. The character was created by Peter David and Rick Leonardi in 1992 for the Marvel 2099 comic book line, and is a futuristic re-imagin ...
'', etc.) and the creatively daring though commercially unsuccessful
Razorline Razorline was an imprint of American comic book company Marvel Comics that ran from 1993 to 1995. It was created by filmmaker and horror/fantasy novelist Clive Barker, with its characters existing in one of the many alternate universes outside ...
imprint of superhero comics created by novelist and filmmaker
Clive Barker Clive Barker (born 5 October 1952) is an English novelist, playwright, author, film director, and visual artist who came to prominence in the mid-1980s with a series of short stories, the ''Books of Blood'', which established him as a leading h ...
. In 1990, Marvel began selling Marvel Universe Cards with trading card maker
SkyBox International SkyBox International Inc., formerly Impel Marketing, was an American trading card manufacturing company based in Durham, North Carolina started in 1990 and operated until 1995. History Impel Marketing In 1990, The Liggett Group Inc., a U.S. tobacc ...
. These were collectible trading cards that featured the characters and events of the Marvel Universe. The 1990s saw the rise of
variant cover In comic books, a variant cover (sometimes variant edition) refers to an issue of a comic book printed with multiple covers, each with unique cover art. The first comic book marketed with a variant cover was the 1986 first issue of '' The Man of St ...
s, cover enhancements, swimsuit issues, and company-wide crossovers that affected the overall continuity of the Marvel Universe. Marvel suffered a blow in early 1992, when seven of its most prized artists —
Todd McFarlane Todd McFarlane (; born March 16, 1961) is a Canadian comic book creator, artist, writer, filmmaker and entrepreneur, best known for his work as the artist on ''The Amazing Spider-Man'' and as the creator, writer, and artist on the superhero horro ...
(known for his work on '' Spider-Man''),
Jim Lee Jim Lee (Korean 이용철; born August 11, 1964) is a Korean American comic-book artist, writer, editor, and publisher. He is currently the Publisher and Chief Creative Officer of DC Comics. In recognition of his work, Lee has received a Harvey ...
('' X-Men''),
Rob Liefeld Robert Liefeld (; born October 3, 1967) is an American comic book creator. A prominent writer and artist in the 1990s, he is known for co-creating the character Cable (comics), Cable with writer Louise Simonson and the character Deadpool with wri ...
('' X-Force''), Marc Silvestri ('' Wolverine''),
Erik Larsen Erik J. Larsen (born December 8, 1962) is an American comic book artist, writer, and publisher. He currently acts as the chief financial officer of Image Comics. He gained attention in the early 1990s with his art on Spider-Man series for Marvel ...
('' The Amazing Spider-Man''),
Jim Valentino Jim Valentino (born October 28, 1952) is an American writer, penciler, editor and publisher of comic books, best known for his 1990–1992 work on '' Guardians of the Galaxy'' for Marvel Comics, and for co-founding Image Comics, a company publis ...
(''
Guardians of the Galaxy The Guardians of the Galaxy is a fictional superhero team appearing in American comic books published by Marvel Comics. It may more specifically refer to: Comic book teams * Guardians of the Galaxy (1969 team), the original 31st-century team fr ...
''), and
Whilce Portacio William "Whilce" Portacio (; born July 8, 1963) is a Filipino American comic book writer and artist noted for his work on such titles as '' The Punisher'', ''X-Factor'', ''Uncanny X-Men'', ''Iron Man'', '' Wetworks'' and ''Spawn''. Portacio was al ...
(''
Uncanny X-Men ''Uncanny X-Men'', originally published as ''The X-Men'', is an American comic book series published by Marvel Comics since 1963, and is the longest-running series in the X-Men comics franchise. It features a team of superheroes called the X- ...
'') — left to form Image Comics in a deal brokered by
Malibu Comics Malibu Comics Entertainment, Inc. (also known as Malibu Graphics) was an American comic book publisher active in the late 1980s and early 1990s, best known for its Ultraverse line of superhero titles. Notable titles published by Malibu included ' ...
' owner
Scott Mitchell Rosenberg Scott Mitchell Rosenberg is an American film, television, and comic book producer. He is the chairman of Platinum Studios, an entertainment company that controls a library of comic-book characters and adapts them for film, television and other ...
. Three years later, on November 3, 1994, Rosenberg sold Malibu to Marvel. In purchasing Malibu, Marvel now owned the leading standard for computer coloring of comic books that had been developed by Rosenberg, and also integrated the
Ultraverse The Ultraverse is a defunct comic book imprint published by the American company Malibu Comics which is currently owned by Marvel Comics. The Ultraverse is a shared universe in which a variety of characters – known within the comics as Ultras ...
line of comics and the Genesis Universe into Marvel's multiverse. In late 1994, Marvel acquired the comic book distributor Heroes World Distribution to use as its own exclusive distributor.Duin, Steve and Richardson, Mike (ed.s) "Capital City" in ''Comics Between the Panels'' ( Dark Horse Publishing, 1998) , p. 69 As the industry's other major publishers made exclusive distribution deals with other companies, the ripple effect resulted in the survival of only one other major distributor in North America, Diamond Comic Distributors Inc. Then, by the middle of the decade, the industry had slumped, and in December 1996 MEG filed for
Chapter 11 Chapter 11 of the United States Bankruptcy Code (Title 11 of the United States Code) permits reorganization under the bankruptcy laws of the United States. Such reorganization, known as Chapter 11 bankruptcy, is available to every business, wheth ...
bankruptcy protection. In early 1997, when Marvel's Heroes World endeavor failed, Diamond also forged an exclusive deal with Marvel—giving the company its own section of its comics catalog ''Previews''.Duin, Steve and Richardson, Mike (ed.s) "Diamond Comic Distributors" in ''Comics Between the Panels'' ( Dark Horse Publishing, 1998) , p. 125-126 To help Marvel expand its storytelling during the early to mid-1990s, they began to experiment with their series, including
Saturday-morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series programming that was typically scheduled on Saturday and Sunday mornings in the United States on the "Big Three" television networks. The genre's popularity had a br ...
s and various comic collaborations to explore new genres. In 1992, they released the '' X-Men: The Animated Series'' which was aired on Fox Kids, they later released a Spider-Man: The Animated Series on the network as well. In 1993, Marvel teamed up with Thomas Nelson to create Christian media genre comics, including a Christian superhero named The Illuminator, they made adaptions of Christian novels too, including ''
In His Steps ''In His Steps'' is a best-selling religious fiction novel written by Charles Monroe Sheldon. First published in 1896, the book has sold more than 50,000,000 copies, and ranks as one of the best-selling books of all time. The full title of th ...
'', ''
The Screwtape Letters ''The Screwtape Letters'' is a Christian apologetic novel by C. S. Lewis and dedicated to J. R. R. Tolkien. It is written in a satirical, epistolary style and while it is fictional in format, the plot and characters are used to address Chris ...
'', and '' The Pilgrim's Progress''. In 1996, Marvel had some of its titles participate in " Heroes Reborn", a crossover that allowed Marvel to relaunch some of its flagship characters such as the Avengers and the Fantastic Four, and outsource them to the studios of two of the former Marvel artists turned Image Comics founders, Jim Lee and Rob Liefeld. The relaunched titles, which saw the characters transported to a parallel universe with a history distinct from the mainstream Marvel Universe, were a solid success amidst a generally struggling industry.


Marvel Enterprises

In 1997,
Toy Biz Toy Biz (also stylized as ToyBiz), was a toy company which later became a subsidiary of Marvel Entertainment and was renamed to Marvel Toys. It was best known for producing action figures and toys and holding the Marvel Comics license from 1990 t ...
bought Marvel Entertainment Group to end the bankruptcy, forming a new corporation, Marvel Enterprises. With his business partner Avi Arad, publisher Bill Jemas, and editor-in-chief
Bob Harras Robert Harras (born January 11, 1959''Comics Buyer's Guide'' #1650; February 2009; page 107) is an American comics writer and editor, who was editor-in-chief of Marvel Comics from 1995 to 2000 and editor-in-chief of DC Comics from 2010 to 2020. ...
, Toy Biz co-owner Isaac Perlmutter helped stabilize the comics line. In 1998, the company launched the imprint
Marvel Knights Marvel Knights is an imprint of Marvel Comics that contained standalone material taking place inside the Marvel Universe (Earth-616). The imprint originated in 1998 when Marvel outsourced four titles (''Black Panther'', ''Punisher'', '' Daredevil ...
, taking place just outside Marvel continuity with better production quality. The imprint was helmed by soon-to-become editor-in-chief
Joe Quesada Joseph Quesada (; born January 12, 1962'' Comics Buyer's Guide'' #1650; February 2009; page 107) is an American comic book artist, writer, editor, and television producer. He became known in the 1990s for his work on various Valiant Comics books ...
; it featured tough, gritty stories showcasing such characters as the Daredevil,McMillan, Graeme. Page 10
"Leaving an Imprint: 10 Defunct MARVEL Publishing Lines"
. ''Newsarama'' (January 10, 2013).
the
Inhumans The Inhumans are a fictional superhuman race of superheroes appearing in American comic books published by Marvel Comics. The comic book series has usually focused more specifically on the adventures of the Inhuman Royal Family, and many peop ...
, and Black Panther. With the new millennium, Marvel Comics emerged from bankruptcy and again began diversifying its offerings. In 2001, Marvel withdrew from the
Comics Code Authority The Comics Code Authority (CCA) was formed in 1954 by the Comics Magazine Association of America as an alternative to government regulation. The CCA allowed the comic publishers to self-regulate the content of comic books in the United States. ...
and established its own Marvel Rating System for comics. The first title from this era to not have the code was '' X-Force'' #119 (October 2001). Marvel also created new imprints, such as MAX (an explicit-content line) and
Marvel Adventures Marvel Adventures, formerly Marvel Age, was an imprint of Marvel Comics intended for younger audiences, including small children. Unlike the standard comics published by Marvel, which often take place in story arcs spanning several issues, each Marv ...
(developed for child audiences). The company also created an alternate universe imprint,
Ultimate Marvel Ultimate Marvel, later known as Ultimate Comics, was an imprint of comic books published by Marvel Comics, featuring re-imagined and modernized versions of the company's superhero characters from the Ultimate Marvel Universe. Those characters ...
, that allowed the company to
reboot In computing, rebooting is the process by which a running computer system is restarted, either intentionally or unintentionally. Reboots can be either a cold reboot (alternatively known as a hard reboot) in which the power to the system is physi ...
its major titles by revising and updating its characters to introduce to a new generation. Some of the company's properties were adapted into successful film franchises, such as the '' Men in Black'' movie series (which was based on a Malibu book), starting in 1997, the ''
Blade A blade is the portion of a tool, weapon, or machine with an edge that is designed to puncture, chop, slice or scrape surfaces or materials. Blades are typically made from materials that are harder than those they are to be used on. Histor ...
'' movie series, starting in 1998, the '' X-Men'' movie series, starting in 2000, and the highest grossing series, '' Spider-Man'', beginning in 2002. Marvel's '' Conan the Barbarian'' title was canceled in 1993 after 275 issues, while the ''Savage Sword of Conan'' magazine had lasted 235 issues. Marvel published additional titles including miniseries until 2000 for a total of 650 issues. Conan was picked up by Dark Horse Comics three years later. In a cross-promotion, the November 1, 2006, episode of the CBS soap opera ''
The Guiding Light ''Guiding Light'' (known as ''The Guiding Light'' before 1975) is an American radio and television soap opera. It is listed in ''Guinness World Records'' as the third longest-running drama in television in American history. ''Guiding Light'' a ...
'', titled "She's a Marvel", featured the character Harley Davidson Cooper (played by
Beth Ehlers Beth Ehlers (born 1968) is an American actress. She is known for playing Harley Cooper, between 1987 and 2008, on CBS's daytime drama ''Guiding Light''. Career Ehlers grew up in New York City and begin appearing in television commercials at t ...
) as a superheroine named the Guiding Light. The character's story continued in an eight-page backup feature, "A New Light", that appeared in several Marvel titles published November 1 and 8. Also that year, Marvel created a wiki on its Web site. In late 2007 the company launched
Marvel Digital Comics Unlimited Marvel Unlimited, formerly known as Marvel Digital Comics Unlimited, is an online service by Marvel Comics that distributes past issues of their comics via the internet. The service launched on November 13, 2007, and now has more than 30,000 comic ...
, a digital archive of over 2,500 back issues available for viewing, for a monthly or annual subscription fee. At the December 2007 the New York Anime Fest, the company announcement that
Del Rey Manga Del Rey Manga was the manga-publishing imprint of Del Rey Books, a branch of Ballantine Books, which in turn is part of Random House, the publishing division of Bertelsmann. History Del Rey Manga was formed as part of a cross-publishing relation ...
would published two original English language Marvel manga books featuring the X-Men and Wolverine to hit the stands in spring 2009. In 2009 Marvel Comics closed its Open Submissions Policy, in which the company had accepted unsolicited samples from aspiring comic book artists, saying the time-consuming review process had produced no suitably professional work. The same year, the company commemorated its 70th anniversary, dating to its inception as
Timely Comics Timely Comics is the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. "Timely Publications became the name ...
, by issuing the one-shot ''
Marvel Mystery Comics ''Marvel Mystery Comics'' (first issue titled simply ''Marvel Comics'') is an American comic book series published during the 1930s–1940s period known to fans and historians as the Golden Age of Comic Books. It was the first publication of Mar ...
70th Anniversary Special'' #1 and a variety of other special issues.


Disney conglomerate unit (2009–present)

On August 31, 2009,
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
announced it would acquire Marvel Comics' parent corporation, Marvel Entertainment, for a cash and stock deal worth approximately $4 billion, which if necessary would be adjusted at closing, giving Marvel shareholders $30 and 0.745 Disney shares for each share of Marvel they owned. As of 2008, Marvel and its major competitor
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
shared over 80% of the American comic-book market. As of September 2010, Marvel switched its bookstore distribution company from Diamond Book Distributors to Hachette Distribution Services. Marvel moved its office to the Sports Illustrated Building in October 2010. Marvel relaunched the CrossGen imprint, owned by
Disney Publishing Worldwide Disney Publishing Worldwide (DPW), formerly known as The Disney Publishing Group and Buena Vista Publishing Group, is the publishing subsidiary of Disney Parks, Experiences and Products, a subsidiary of The Walt Disney Company. Its imprints incl ...
, in March 2011. Marvel and Disney Publishing began jointly publishing ''Disney/Pixar Presents'' magazine that May. Marvel discontinued its
Marvel Adventures Marvel Adventures, formerly Marvel Age, was an imprint of Marvel Comics intended for younger audiences, including small children. Unlike the standard comics published by Marvel, which often take place in story arcs spanning several issues, each Marv ...
imprint in March 2012, and replaced them with a line of two titles connected to the Marvel Universe TV block. Also in March, Marvel announced its Marvel ReEvolution initiative that included Infinite Comics, a line of digital comics, Marvel AR, a software application that provides an augmented reality experience to readers and
Marvel NOW! Marvel Now! (stylized as Marvel NOW!) is a comic book branding for the relaunch of several ongoing comic books published by Marvel Comics, that debuted in October 2012 with new #1 issues. The relaunch also included some new titles, including '' U ...
, a relaunch of most of the company's major titles with different creative teams. Marvel NOW! also saw the debut of new flagship titles including ''
Uncanny Avengers ''Uncanny Avengers'' is a comic book series first appearing in the October 2012 debut of Marvel NOW!, published by Marvel Comics. The series follows an interconnected fictional superhero team, featuring members from the Marvel Universe (specific ...
'' and ''
All-New X-Men ''All-New X-Men'' was a comic book series published by Marvel Comics that debuted in November 2012, with the launch of Marvel NOW! The series centers on the five original X-Men, brought from the past to the present to confront their future counte ...
''. In April 2013, Marvel and other Disney conglomerate components began announcing joint projects. With ABC, a '' Once Upon a Time'' graphic novel was announced for publication in September. With Disney, Marvel announced in October 2013 that in January 2014 it would release its first title under their joint "Disney Kingdoms" imprint "Seekers of the Weird", a five-issue miniseries. On January 3, 2014, fellow Disney subsidiary Lucasfilm announced that as of 2015, ''Star Wars'' comics would once again be published by Marvel. Following the events of the company-wide crossover "
Secret Wars ''Marvel Super Heroes Secret Wars'', commonly known as ''Secret Wars'' for short, is a twelve-issue American comic book crossover limited series published from May 1984 to April 1985 by Marvel Comics. The series was written by Jim Shooter, with ...
" in 2015, a relaunched Marvel universe began in September 2015, called the
All-New, All-Different Marvel All-New, All-Different Marvel (ANADM) is a 2015–2019 branding for Marvel Comics' entire main line of comics. Taking place after the crossover storyline " Secret Wars", it details the new Marvel Universe, with nearly 60–65 titles relaunched w ...
.
Marvel Legacy Marvel Legacy is a 2017–18 relaunch of a line of American comic books published by Marvel Comics. It is concurrent with All-New, All-Different Marvel and Marvel NOW! 2.0. Publication history On April 22, 2017, Marvel Comics announced Marvel ...
was the company's Fall 2017 relaunch branding, which began that September. Books released as part of that initiative featured lenticular variant covers that required comic book stores to double their regular issue order to be able to order the variants. The owner of two Comix Experience stores complained about requiring retailers to purchase an excess of copies featuring the regular cover, which they would not be able to sell in order to acquire the more sought-after variant. Marvel responded to these complaints by rescinding these ordering requirements on newer series, but maintained it on more long-running titles like ''Invincible Iron Man.'' As a result, MyComicShop.com and at least 70 other comic book stores boycotted these variant covers. Despite the release of '' Guardians of the Galaxy Vol. 2'', '' Logan'', '' Thor: Ragnarok'' and '' Spider-Man: Homecoming'' in theaters, none of those characters' titles featured in the top 10 sales and the ''Guardians of the Galaxy'' comic book series was cancelled. Conan Properties International announced on January 12, 2018, that Conan would return to Marvel in early 2019. On March 1, 2019, Serial Box, a digital book platform, announced a partnership with Marvel, in which they would publish new and original stories tied to a number of Marvel's popular franchises. In the wake of the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
, from March to May 2020, Marvel and its distributor Diamond Comic Distributors stopped producing and releasing new comic books. On March 25, 2021, Marvel Comics announced that they planned to shift their direct market distribution for monthly comics and graphic novels from Diamond Comic Distributors to Penguin Random House. The change was scheduled to start on October 1, 2021, in a multi-year partnership. The arrangement would still allow stores the option to order comics from Diamond, but Diamond would be acting as a wholesaler rather than distributor.


Officers

* Michael Z. Hobson, executive vice president; Marvel Comics Group vice-president (1986) * Stan Lee, chairman and publisher (1986) * Joseph Calamari, executive vice president (1986) * Jim Shooter, vice president and editor-in-chief (1986)


Publishers

* (Abraham Goodman, 1939) * Martin Goodman, 1939–1972 * (Charles "Chip" Goodman, 1972) * Stan Lee, 1972 – October 1996 * Shirrel Rhoades, October 1996 – October 1998 * Winston Fowlkes, February 1998 – November 1999 * Bill Jemas, February 2000 – 2003 * Dan Buckley, 2003 — January 2017 * John Nee, January 2018 — present


Editors-in-chief

Marvel's chief editor originally held the title of "editor". This head editor's title later became "editor-in-chief". Joe Simon was the company's first true chief-editor, with publisher Martin Goodman, who had served as titular editor only and outsourced editorial operations. In 1994 Marvel briefly abolished the position of editor-in-chief, replacing Tom DeFalco with five group editors-in-chief. As Carl Potts described the 1990s editorial arrangement: Marvel reinstated the overall editor-in-chief position in 1995 with
Bob Harras Robert Harras (born January 11, 1959''Comics Buyer's Guide'' #1650; February 2009; page 107) is an American comics writer and editor, who was editor-in-chief of Marvel Comics from 1995 to 2000 and editor-in-chief of DC Comics from 2010 to 2020. ...
. ;Editor * Martin Goodman (1939–1940; titular only) * Joe Simon (1939–1941) * Stan Lee (1941–1942) *
Vincent Fago Vincenzo Francisco Gennaro Di Fago (; November 28, 1914 – June 13, 2002),Vincent F. Fago
at the Unite ...
(acting editor during Lee's military service) (1942–1945) * Stan Lee (1945–1972) * Roy Thomas (1972–1974) * Len Wein (1974–1975) *
Marv Wolfman Marvin Arthur Wolfman (born May 13, 1946) is an American comic book and novelization writer. He worked on Marvel Comics's '' The Tomb of Dracula'', for which he and artist Gene Colan created the vampire-slayer Blade, and DC Comics's ''The New Te ...
( black-and-white magazines 1974–1975, entire line 1975–1976) * Gerry Conway (1976) * Archie Goodwin (1976–1978) ;Editor-in-chief * Jim Shooter (1978–1987) * Tom DeFalco (1987–1994) * ''No overall''; separate group editors-in-chief (1994–1995) **
Bob Budiansky Bob Budiansky (; born March 15, 1954) is an American comic book writer, editor, and penciller, best known for his work on Marvel's '' Transformers'' comic. He also created the Marvel character Sleepwalker and wrote all 33 issues of that comic. ...
, Spider-Man Group ** Bobbie Chase, Marvel Edge **
Mark Gruenwald Mark Eugene Gruenwald (; June 18, 1953 – August 12, 1996) was an American comic book writer, editor, and occasional penciler known for his long association with Marvel Comics. Biography Early career Gruenwald got his start in comics fa ...
, Marvel Universe (that is, Avengers & Cosmic) **
Bob Harras Robert Harras (born January 11, 1959''Comics Buyer's Guide'' #1650; February 2009; page 107) is an American comics writer and editor, who was editor-in-chief of Marvel Comics from 1995 to 2000 and editor-in-chief of DC Comics from 2010 to 2020. ...
, X-Men Group **
Carl Potts Carl Potts (born November 12, 1952) is an American comics artist, writer, teacher, and editor best known for creating the series '' Alien Legion'' for the Marvel Comics imprint Epic Comics. Early life Born in Oakland, California, and raised in t ...
, Marvel Comics (licensed property titles only) *
Bob Harras Robert Harras (born January 11, 1959''Comics Buyer's Guide'' #1650; February 2009; page 107) is an American comics writer and editor, who was editor-in-chief of Marvel Comics from 1995 to 2000 and editor-in-chief of DC Comics from 2010 to 2020. ...
(1995–2000) *
Joe Quesada Joseph Quesada (; born January 12, 1962'' Comics Buyer's Guide'' #1650; February 2009; page 107) is an American comic book artist, writer, editor, and television producer. He became known in the 1990s for his work on various Valiant Comics books ...
(2000–2011) * Axel Alonso (2011–2017) * C. B. Cebulski (2017–present)


Executive Editors

Originally called associate editor when Marvel's chief editor just carried the title of editor, the title of the second-highest editorial position became executive editor under the chief editor title of editor-in-chief. The title of associate editor later was revived under the editor-in-chief as an editorial position in charge of few titles under the direction of an editor and without an assistant editor. ;Associate Editor * Jim Shooter, January 5, 1976 – January 2, 1978 ;Executive Editor * Tom DeFalco, 1983-1987 *
Mark Gruenwald Mark Eugene Gruenwald (; June 18, 1953 – August 12, 1996) was an American comic book writer, editor, and occasional penciler known for his long association with Marvel Comics. Biography Early career Gruenwald got his start in comics fa ...
, 1987–1991; Senior Executive Editor: 1991–1995 *
Carl Potts Carl Potts (born November 12, 1952) is an American comics artist, writer, teacher, and editor best known for creating the series '' Alien Legion'' for the Marvel Comics imprint Epic Comics. Early life Born in Oakland, California, and raised in t ...
,
Epic Comics Epic Comics (also known as the Epic Comics Group)Shooter, Jim. "Bullpen Bulletins: The Truth About the Epic Comics Group!" Marvel comics cover-dated November 1982. was an imprint of Marvel Comics from 1982 to 1996. A spin-off of the publisher's ...
Executive Editor, 1989–1995 *
Bob Budiansky Bob Budiansky (; born March 15, 1954) is an American comic book writer, editor, and penciller, best known for his work on Marvel's '' Transformers'' comic. He also created the Marvel character Sleepwalker and wrote all 33 issues of that comic. ...
, Special Projects Executive Editor, 1991–1995 * Bobbie Chase, 1995–2001 *
Tom Brevoort Tom Brevoort () is an American comic book editor, known for his work for Marvel Comics, where he has overseen titles such as '' New Avengers'', ''Civil War'', and ''Fantastic Four''. He became Executive Editor in 2007, and in January 2011 was prom ...
, 2007–2011 * Axel Alonso, 2010 – January 2011


Ownership

* Martin Goodman (1939–1968) ;Parent corporation * Magazine Management Co. (1968–1973) * Cadence Industries (1973–1986) *
Marvel Entertainment Group Marvel Entertainment, LLC (formerly Marvel Enterprises) is an American entertainment company founded in June 1998 and based in New York City, New York, formed by the merger of Marvel Entertainment Group and Toy Biz. The company is a wholly owned ...
(1986–1998) * Marvel Enterprises **Marvel Enterprises, Inc. (1998–2005) ** Marvel Entertainment, Inc (2005–2009) ** Marvel Entertainment, LLC (2009–present, a wholly owned subsidiary of
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Disney Stud ...
)


Offices

Located in New York City, Marvel has had successive headquarters: * in the McGraw-Hill Building, where it originated as
Timely Comics Timely Comics is the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. "Timely Publications became the name ...
in 1939 * in suite 1401 of the Empire State BuildingSanderson, Peter
''The Marvel Comics Guide to New York City''
, (
Pocket Books Pocket Books is a division of Simon & Schuster that primarily publishes paperback books. History Pocket Books produced the first mass-market, pocket-sized paperback books in the United States in early 1939 and revolutionized the publishing ...
, 2007) p. 59.
* at 635 Madison Avenue (the actual location, though the comic books' indicia listed the parent publishing-company's address of 625 Madison Ave.) * 575 Madison Avenue; * 387 Park Avenue South * 10 East 40th Street * 417 Fifth Avenue * a space in the Sports Illustrated Building at 135 W. 50th Street (October 2010— present)


Productions


TV

Animated


Market share

In 2017, Marvel held a 38.30% share of the comics market, compared to its competitor
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with thei ...
' 33.93%. By comparison, the companies respectively held 33.50% and 30.33% shares in 2013, and 40.81% and 29.94% shares in 2008.


Marvel characters in other media

Marvel characters and stories have been adapted to many other media. Some of these adaptations were produced by Marvel Comics and its sister company, Marvel Studios, while others were produced by companies licensing Marvel material.


Games

In June 1993, Marvel issued its collectable caps for milk caps game under the Hero Caps brand. In 2014, the Marvel Disk Wars: The Avengers Japanese TV series was launched together with a collectible game called Bachicombat, a game similar to the milk caps game, by Bandai.


Collectible card games

The RPG industry brought the development of the collectible card game (CCG) in the early 1990s which there were soon Marvel characters were featured in CCG of their own starting in 1995 with Fleer's OverPower (1995–1999). Later collectible card game were: * Marvel Superstars (2010–?)
Upper Deck Company The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. in the UK), founded in 1988, is a private company primarily known for producing trading cards. Its headquarters are in Carlsbad, California, United Stat ...
* ReCharge Collectible Card Game (2001–? ) Marvel *
Vs. System Vs. System (short for Versus System), also written as VS System and abbreviated as VS, is a collectible card game designed by Upper Deck Entertainment (UDE). In the game, players build and play a deck of Vs. System cards in an attempt to win a g ...
(2004–2009, 2014–) Upper Deck Company * X-Men Trading Card Game (2000–?)
Wizards of the Coast Wizards of the Coast LLC (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes, and formerly an operator of retail stores for games. It is currently a subsidia ...
* Marvel Champions: The Card Game (2019—present) Fantasy Flight Games, a Living Card Game


Miniatures

* Marvel Crisis Protocol (Fall 2019—) Atomic Mass Games *
HeroClix HeroClix is a collectible miniatures game that uses the Clix system that centers on the world of superhero comic books, especially the DC Comics and Marvel universes like Superman, Batman, Wonder Woman, Spider-Man, the Incredible Hulk, the X-Me ...
, WizKids


Role-playing

TSR published the pen-and-paper role-playing game Marvel Super Heroes in 1984. TSR then released in 1998 the '' Marvel Super Heroes Adventure Game'' which used a different system, the card-based SAGA system, than their first game. In 2003 Marvel Publishing published its own role-playing game, the '' Marvel Universe Roleplaying Game'', that used a diceless stone pool system. In August 2011
Margaret Weis Productions Margaret Weis Productions, Ltd. is a games publisher located in Williams Bay, Wisconsin, United States and founded in 2004 after Margaret Weis and Don Perrin, the two founders of Sovereign Press, divorced. Games Margaret Weis Productions is pr ...
announced it was developing a
tabletop role-playing game A tabletop role-playing game (typically abbreviated as TRPG or TTRPG), also known as a pen-and-paper role-playing game, is a form of role-playing game (RPG) in which the participants describe their characters' actions through speech. Participa ...
based on the Marvel universe, set for release in February 2012 using its house Cortex Plus RPG system.


Video games

Video games based on Marvel characters go back to 1984 and the Atari game, '' Spider-Man''. Since then several dozen video games have been released and all have been produces by outside licensees. In 2014, '' Disney Infinity 2.0: Marvel Super Heroes'' was released that brought Marvel characters to the existing Disney sandbox video game.


Films

As of the start of September 2015, films based on Marvel's properties represent the highest-grossing U.S. franchise, having grossed over $7.7 billion as part of a worldwide gross of over $18 billion. As of May 2019 the Marvel Cinematic Universe (MCU) has grossed over $22 billion.


Live shows

* Spider-Man's Wedding (1987) * Spider-Man On Stage (1999) * Spider-Man Stunt Show: A Stunt Spectacular (2002-2004) *'' Spider-Man Live!'' (2002–2003) * ''The Marvel Experience'' (2014–) *'' Marvel Universe Live!'' (2014–) live arena show * '' Spider-Man: Turn Off the Dark'' (2011–2014) a Broadway musical


Prose novels

Marvel first licensed two prose novels to Bantam Books, who printed ''The Avengers Battle the Earth Wrecker'' by
Otto Binder Otto Oscar Binder (; August 26, 1911 – October 13, 1974) was an American author of science fiction and non-fiction books and stories, and comic books. He is best known as the co-creator of Supergirl and for his many scripts for '' Captain Ma ...
(1967) and ''Captain America: The Great Gold Steal'' by Ted White (1968). Various publishers took up the licenses from 1978 to 2002. Also, with the various licensed films being released beginning in 1997, various publishers put out movie
novelizations A novelization (or novelisation) is a derivative novel that adapts the story of a work created for another medium, such as a film, TV series, stage play, comic book or video game. Film novelizations were particularly popular before the advent of ...
. In 2003, following publication of the prose
young adult novel Young adult fiction (YA) is a category of fiction written for readers from 12 to 18 years of age. While the genre is primarily targeted at adolescents, approximately half of YA readers are adults. The subject matter and genres of YA correlate ...
''Mary Jane'', starring
Mary Jane Watson Mary Jane "MJ" Watson is a Character (arts), fictional character appearing in American comic books published by Marvel Comics. The character was created by Stan Lee and John Romita Sr., and made her first appearance in ''The Amazing Spider-Man' ...
from the Spider-Man mythos, Marvel announced the formation of the publishing imprint Marvel Press. However, Marvel moved back to licensing with Pocket Books from 2005 to 2008. With few books issued under the imprint, Marvel and Disney Books Group relaunched Marvel Press in 2011 with the Marvel Origin Storybooks line.


Television programs

Many television series, both live-action and animated, have based their productions on Marvel Comics characters. These include series for popular characters such as Spider-Man, Iron Man, the Hulk, the Avengers, the X-Men, Fantastic Four, the Guardians of the Galaxy, Daredevil, Jessica Jones, Luke Cage, Iron Fist, the Punisher, the Defenders, S.H.I.E.L.D., Agent Carter, Deadpool, Legion, and others. Additionally, a handful of television movies, usually also pilots, based on Marvel Comics characters have been made.


Theme parks

Marvel has licensed its characters for theme parks and attractions, including Marvel Super Hero Island at
Universal Orlando Universal Orlando Resort, commonly known as Universal Orlando or simply Universal, formerly Universal Studios Escape, is an American theme park and entertainment resort Building#Complex, complex based in Orlando, Florida. The resort is operate ...
's
Islands of Adventure Universal's Islands of Adventure (also known as Islands of Adventure or IOA), originally called Universal Studios Islands of Adventure, is a theme park located in Orlando, Florida. It opened on May 28, 1999, along with CityWalk, as part of an ...
in Orlando, Florida, which includes rides based on their iconic characters and costumed performers, as well as The Amazing Adventures of Spider-Man ride cloned from Islands of Adventure to Universal Studios Japan. Years after Disney purchased Marvel in late 2009, Walt Disney Parks and Resorts plans on creating original Marvel attractions at their theme parks, with Hong Kong Disneyland becoming the first Disney theme park to feature a Marvel attraction. Due to the licensing agreement with Universal Studios, signed prior to Disney's purchase of Marvel, Walt Disney World and Tokyo Disney Resort are barred from having Marvel characters in their parks. However, this only includes characters that Universal is currently using, other characters in their "families" (X-Men, Avengers, Fantastic Four, etc.), and the villains associated with said characters. This clause has allowed Walt Disney World to have meet and greets, merchandise, attractions and more with other Marvel characters not associated with the characters at Islands of Adventures, such as
Star-Lord Star-Lord (Peter Jason Quill) is a fictional character and superhero appearing in American comic books published by Marvel Comics. The character, created by Steve Englehart and Steve Gan, first appeared in '' Marvel Preview'' #4 (January 197 ...
and
Gamora Gamora is a fictional character appearing in American comic books published by Marvel Comics. Created by writer/artist Jim Starlin, the character first appeared in ''Strange Tales'' #180 (June 1975). Gamora is the adopted daughter of Thanos, and ...
from ''
Guardians of the Galaxy The Guardians of the Galaxy is a fictional superhero team appearing in American comic books published by Marvel Comics. It may more specifically refer to: Comic book teams * Guardians of the Galaxy (1969 team), the original 31st-century team fr ...
''.


Imprints

* Marvel Comics * Marvel Press, joint imprint with Disney Books Group *
Icon Comics Icon Comics is an imprint of Marvel Comics for creator-owned titles, designed to keep select "A-list" creators producing for Marvel rather than seeing them take creator-owned work to other publishers. History It was launched in 2004 with Mic ...
(creator owned) * Infinite Comics *
Timely Comics Timely Comics is the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. "Timely Publications became the name ...
* MAX


Disney Kingdoms

Marvel Worldwide with Disney announced in October 2013 that in January 2014 it would release its first comic book title under their joint Disney Kingdoms imprint ''Seekers of the Weird'', a five-issue miniseries inspired by a never built Disneyland attraction Museum of the Weird. Marvel's Disney Kingdoms imprint has since released comic adaptations of Big Thunder Mountain Railroad,
Walt Disney's Enchanted Tiki Room Walt Disney's Enchanted Tiki Room is an attraction located in Disneyland at the Disneyland Resort and in Magic Kingdom at Walt Disney World, and previously in Tokyo Disneyland at Tokyo Disney Resort. First opened on June 23, 1963 at the Disneyl ...
, The Haunted Mansion, two series on ''Figment'' based on Journey Into Imagination.


Defunct

* Amalgam Comics * CrossGen * Curtis Magazines/Marvel Magazine Group ** Marvel Monsters Group *
Epic Comics Epic Comics (also known as the Epic Comics Group)Shooter, Jim. "Bullpen Bulletins: The Truth About the Epic Comics Group!" Marvel comics cover-dated November 1982. was an imprint of Marvel Comics from 1982 to 1996. A spin-off of the publisher's ...
(creator owned) (1982–2004) *
Malibu Comics Malibu Comics Entertainment, Inc. (also known as Malibu Graphics) was an American comic book publisher active in the late 1980s and early 1990s, best known for its Ultraverse line of superhero titles. Notable titles published by Malibu included ' ...
(1994–1997) *
Marvel 2099 Marvel 2099 is a Marvel Comics imprint, started in 1992, that was originally one possible future of the Marvel Universe, but later revealed in a climax of ''Superior Spider-Man Goblin Nation arc'' and ''Amazing Spider-Man'' Vol. 3 #14 to be the ...
(1992–1998) * Marvel Absurd * Marvel Age/Adventures * Marvel Books * Marvel Edge *
Marvel Knights Marvel Knights is an imprint of Marvel Comics that contained standalone material taking place inside the Marvel Universe (Earth-616). The imprint originated in 1998 when Marvel outsourced four titles (''Black Panther'', ''Punisher'', '' Daredevil ...
* Marvel Illustrated * Marvel Mangaverse * Marvel Music * Marvel Next * Marvel Noir *
Marvel UK Marvel UK was an imprint of Marvel Comics formed in 1972 to reprint US-produced stories for the British weekly comic market. Marvel UK later produced original material by British creators such as Alan Moore, John Wagner, Dave Gibbons, Steve Di ...
** Marvel Frontier * MC2 *
New Universe The New Universe is an imprint from Marvel Comics that was published in its original incarnation from 1986 to 1989. It was the first line produced by Marvel Comics utilizing a pre-conceived shared universe concept. It was created by Jim Shooter, ...
* Paramount Comics (co-owned with Viacom's Paramount Pictures) *
Razorline Razorline was an imprint of American comic book company Marvel Comics that ran from 1993 to 1995. It was created by filmmaker and horror/fantasy novelist Clive Barker, with its characters existing in one of the many alternate universes outside ...
*
Star Comics Star Comics was an imprint of Marvel Comics that began in 1984 and featured titles that were aimed at child readers and were often adaptations of children's television series, animated series or toys. The last comic published under the imprint ...
*
Tsunami A tsunami ( ; from ja, 津波, lit=harbour wave, ) is a series of waves in a water body caused by the displacement of a large volume of water, generally in an ocean or a large lake. Earthquakes, volcanic eruptions and other underwater exp ...
* Ultimate Comics


See also

* List of comics characters which originated in other media * List of magazines released by Marvel Comics in the 1970s


Notes


References


Further reading

* * * * *


External links

* * .
Complete Marvel Reading Order from Travis Starnes
{{Authority control 1939 establishments in New York City American companies established in 1939 American culture Articles which contain graphical timelines Comic book publishing companies of the United States Comics publications Companies that filed for Chapter 11 bankruptcy in 1996 Marvel Entertainment Mass media companies based in New York City Publishing companies based in New York City Publishing companies established in 1939 The Walt Disney Company subsidiaries