''Carosello'' () was an Italian television

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

show broadcast on

RAI RAI – Radiotelevisione italiana (; commercially styled as Rai since 2000; known until 1954 as Radio Audizioni Italiane) is the national public broadcasting company of Italy, owned by the Ministry of Economy and Finance. RAI operates many ter ...

from 1957 to 1977. The series mainly showed short

sketch comedy Sketch comedy comprises a series of short, amusing scenes or vignettes, called "sketches", commonly between one and ten minutes long, performed by a group of comic actors or comedians. The form developed and became popular in vaudeville, and ...

films using live action, various types of

animation Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most ani ...

, and

puppetry Puppetry is a form of theatre or performance that involves the manipulation of puppets – inanimate objects, often resembling some type of human or animal figure, that are animated or manipulated by a human called a puppeteer. Such a performa ...

. It had an audience of about 20 million viewers.

History

Initially, the only income for

Italian television Television in Italy was Timeline of the introduction of television in countries, introduced in 1939, when the first experimental broadcasts began. However, this lasted for a very short time: when fascist Italy entered World War II in 1940 all tra ...

broadcasters came from subscription fees, but the amount was still very low. Rai had already thought of introducing a space dedicated to advertising in the television schedule.

was looking for an original, innovative and interesting way to offer it to the public in a pleasant way through entertainment and shows without disturbing them. Then came the idea of making relatively long (average three minutes) funny curtains, comics and sketches, which attracted people's attention. At an experimental level, some of the test procedures were performed with the ''proto-caroselli'', based on fictitious products, made in

Turin Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...

Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus ( legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...

and

Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city ...

. In fact, this is what the carousel will look like two years later.

Animated segments

''Carosello'' would feature hand drawn and stop-motion segments. Some of which would feature characters from

Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...

. Meanwhile, the original characters created for the series, including Pallina, were animated by Gamma Productions, who also animated ''

The Adventures of Rocky and Bullwinkle and Friends ''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the American Broadca ...

''. Pallina (Italian for 'little ball') was an Italian cartoon character created by

Quartetto Cetra Quartetto Cetra (; ) was an Italian jazz vocal quartet established during the early 1940s and active until 1988. Career The band was based on the Mills Brothers and started performing under the name Quartetto Egie from the initials of the singers ...

for the series. She originally appeared in the 1960s, running from 1961 to 1968, and was a 60s mascot for various cleaning products, including Solex and Vetril.

References

Italian television series 1950s Italian television series 1957 Italian television series debuts 1960s Italian television series 1970s Italian television series 1977 Italian television series endings Italian television shows featuring puppetry {{Italy-tv-prog-stub