Carl Spielvogel
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Carl Spielvogel (December 27, 1928 – April 21, 2021) was an American marketing executive and diplomat. He co-founded the advertising firm of Backer and Spielvogel (with
Bill Backer William Montague Backer or Bill Backer (June 9, 1926 – May 13, 2016) was an American advertising executive.Weil, Martin. "William Backer, ad man behind Coke jingle that taught the world to sing, dies at 89." ''Washingtonpost.com'', 17 May 2016 ...
), where he served as Chairman and CEO. Spielvogel has conducted trade and commerce in 45 countries during a 40-year career. He was the chairman and CEO of Carl Spielvogel Associates, Inc., an international investment, management and marketing company. He was appointed to the
Broadcasting Board of Governors The United States Agency for Global Media (USAGM), formerly the Broadcasting Board of Governors (BBG), is an independent agency of the United States government that broadcasts news and information. It describes its mission, "vital to US nation ...
's first board in 1995 by President
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and again ...
. In 2000 he became the United States Ambassador to Slovakia, nominated as a
recess appointment In the United States, a recess appointment is an appointment by the president of a federal official when the U.S. Senate is in recess. Under the U.S. Constitution's Appointments Clause, the President is empowered to nominate, and with the a ...
.Slovakia
/ref> He presented his credentials on September 7, 2000, and served in that post until April 15, 2001. He was a member of the
Council of American Ambassadors The Council of American Ambassadors (CAA) is an association of non-career United States ambassadors. A nonprofit and nonpartisan organization, the CAA comprises over 200 members whose ambassadorial service collectively extends over five decades ...
, and the
Council on Foreign Relations The Council on Foreign Relations (CFR) is an American think tank specializing in U.S. foreign policy and international relations. Founded in 1921, it is a nonprofit organization that is independent and nonpartisan. CFR is based in New York Ci ...
. He also served as chairman of the
United Auto Group Penske Automotive Group, Inc., headquartered in Bloomfield Hills, Michigan, is an international transportation services company that operates automotive and commercial truck dealerships principally in the United States, Canada, and Western Europe ...
and was elected to the board of many companies.


Early life and work

Spielvogel was born to a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
family in New York City on December 27, 1928, the son of Sadie (Tellerman) and Joseph Spielvogel. He received a B.B.A. degree from Baruch College of the City University of New York. He began his working career in 1950 as a copy boy in the news department, he then became a reporter, and eventually a six-times-a-week columnist for ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'', until 1960. In the years of 1960-1972 he was a ''McCann Erickson'' eventually EVP and General Manager. Until 1980, Spielvogel was vice chairman, and a member of the executive committee and the board of directors of the Interpublic Group, with which he was associated for twenty years, one of the world's largest communications marketing companies. Before joining Interpublic's parent company in 1972, he was chairman of the executive committee and executive vice president and general manager of McCann-Erickson, Inc., Interpublic's largest subsidiary.SUNY Board of Trustees (http://www.suny.edu/Board_of_Trustees/CarlSpielvogel.cfm)


Backer & Spielvogel

In 1980, Spielvogel became Founder/Chairman and CEO of Backer & Spielvogel, which became Backer Spielvogel Bates Worldwide, Inc., one of the world's largest marketing and advertising communications companies. This worldwide corporation had 178 companies in 55 countries, and employed 8,500 persons—1,000 Americans and 7,500 nationals of the countries in which business was being conducted.


United Auto Group

From October 1994 until April 1997, Spielvogel was chairman and chief executive officer of the United Auto Group, Inc., then the nation's largest publicly owned auto dealership group, and one of the first automobile dealership groups to go public on the New York Stock Exchange, with sales approximating $4 billion. In 1994 he became a member of the Board of Bates Worldwide Chairman.


Political career

In 1995, he was appointed by President
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician who served as the 42nd president of the United States from 1993 to 2001. He previously served as governor of Arkansas from 1979 to 1981 and again ...
, and approved by the U.S. Senate, to the U.S.
Broadcasting Board of Governors The United States Agency for Global Media (USAGM), formerly the Broadcasting Board of Governors (BBG), is an independent agency of the United States government that broadcasts news and information. It describes its mission, "vital to US nation ...
, which is responsible for
Voice of America Voice of America (VOA or VoA) is the State media, state-owned news network and International broadcasting, international radio broadcaster of the United States, United States of America. It is the largest and oldest U.S.-funded international br ...
,
Radio Free Europe Radio Free Europe/Radio Liberty (RFE/RL) is a United States government funded organization that broadcasts and reports news, information, and analysis to countries in Eastern Europe, Central Asia, Caucasus, and the Middle East where it says tha ...
, Voice of Asia, Radio Marti, Worldnet, and the other non-military "Voices" of the United States Government. In his youth, Spielvogel was a 2nd Lieutenant in the U.S. Air Force Reserve, and an infantry soldier in the U.S. Army from 1953-55."Carl Spielvogel"
Retrieved on 28 Jan 2018
In 1997, he was named chairman of the International Advisory Board of the ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nik ...
'', the leading global and financial newspaper. He was also chairman of the board of advisors of the Intermedia Advertising Group, Inc., a research and technology company. In 1998, he was appointed a Fellow at the Center for Business and Government, at the John F. Kennedy School of Government,
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of highe ...
. He was a member of the
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
Institute for the Study of Europe, and a board member of the Weissman Institute of International Studies at
Baruch College Baruch College (officially the Bernard M. Baruch College) is a public college in New York City. It is a constituent college of the City University of New York system. Named for financier and statesman Bernard M. Baruch, the college operates unde ...
. In 1999 he was appointed by President Clinton as Ambassador to the
Slovak Republic Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the ...
. At the time, Senator
Charles Grassley Charles Ernest Grassley (born September 17, 1933) is an American politician serving as the president pro tempore emeritus of the United States Senate, and the senior United States senator from Iowa, having held the seat since 1981. In 2022, he ...
put a hold on several ambassadorial appointments, including those of Spielvogel and
Richard Holbrooke Richard Charles Albert Holbrooke (April 24, 1941 – December 13, 2010) was an American diplomat and author. He was the only person to have held the position of Assistant Secretary of State for two different regions of the world (Asia from 1977 ...
. This hold lasted for 16 months until August 2000 when President Clinton named him to the post as a recess appointment. He served as Ambassador until April 2001. For his outstanding service to Slovakia, President
Rudolf Schuster Rudolf Schuster (born 4 January 1934) is a Slovak politician, who served as the second president of Slovakia from 1999 to 2004. He was elected on 29 May 1999 and inaugurated on 15 June. In the presidential elections of April 2004, in which he sou ...
presented him with the Presidential Medal of Honor of Slovakia. In 2008, he was appointed to the board of trustees of the State University of N.Y. ( SUNY), the largest state university system in the U.S., comprising 65 college campuses, with approximately 480,000 students.


Posts and activity

Spielvogel was the chairman and CEO of Carl Spielvogel Enterprises, a global investment, consulting and marketing company. He has been elected to the board of many publicly owned companies, including the board of directors of Interactive Data, Inc. and Apollo Investment, Inc. He had previously served as a member of the board of directors of CBS Market Watch, Inc.; Interpublic; Josephson International; CMA; Foamex, Inc.; the
United Auto Group Penske Automotive Group, Inc., headquartered in Bloomfield Hills, Michigan, is an international transportation services company that operates automotive and commercial truck dealerships principally in the United States, Canada, and Western Europe ...
; Culligan Water Technologies; Alliant Foodservice, Inc.,
Barneys New York Barneys New York Inc. is an American luxury brand founded in New York City in 1923. It has introduced major designers including Armani, Azzedine Alaïa, Comme des Garçons, Christian Louboutin, and Ermenegildo Zegna to the US market. Barneys ...
,
Hasbro, Inc. Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products o ...
, Kraft International, Bank Hapoalim,
International Creative Management ICM Partners is a talent and literary agency with offices in Los Angeles, New York City, Washington D.C. and London. ICM (International Creative Management) Partners represents clients in the fields of motion pictures, television, music, publi ...
, Manhattan Industries and The Franklin Corporation. Spielvogel had a lifelong involvement in civic and cultural organizations: a member of the board of trustees, and former chairman of the Business Committee of
The Metropolitan Museum of Art The Metropolitan Museum of Art of New York City, colloquially "the Met", is the largest art museum in the Americas. Its permanent collection contains over two million works, divided among 17 curatorial departments. The main building at 1000 ...
; a member of the board of trustees and the executive committee of
Lincoln Center for the Performing Arts Lincoln Center for the Performing Arts (also simply known as Lincoln Center) is a complex of buildings in the Lincoln Square neighborhood on the Upper West Side of Manhattan. It has thirty indoor and outdoor facilities and is host to 5 milli ...
; a former member, for 20 years, of the board of trustees of Mt. Sinai Hospital; a former member (for 22 years) of the board of trustees of the Philharmonic Symphony Society of New York, Inc.; a former member (for 18 years) of the executive committee and the board of trustees of the
Asia Society The Asia Society is a non-profit organization that focuses on educating the world about Asia. It has several centers in the United States (Manhattan, Washington, D.C., Houston, Los Angeles, and San Francisco) and around the world (Hong Kong, Ma ...
, where he was Trustee Emeriti and co-chair of the Business Council of the Asia Society. He was also a member of the Council of American Ambassadors, the Weissman Institute of International Studies, the Council of Foreign Relations, the Silurian Society and the Yale Club. He served on the board of trustees of Eureka Communities, which worked to rebuild depressed
inner city The term ''inner city'' has been used, especially in the United States, as a euphemism for majority-minority lower-income residential districts that often refer to rundown neighborhoods, in a downtown or city centre area. Sociologists some ...
neighborhoods across the nation, "one leader at a time" for ten years. During the 20 years he was executing duties of a Trustee of Mt. Sinai Hospital in New York. Active for forty years in the New York State Democratic Party, he also was chairman of its board of trustees. In 1999, Spielvogel received the Humanitarian award from H.E.L.P, which provides transitional housing for the homeless. He was named chairman of "The Committee in the Public Interest" by Mayor
Abraham Beame Abraham David Beame (March 20, 1906February 10, 2001) was the 104th mayor of New York City from 1974 to 1977. As mayor, he presided over the city during its fiscal crisis of the mid-1970s, when the city was almost forced to declare bankruptcy. ...
during the
New York City fiscal crisis New is an adjective referring to something recently made, discovered, or created. New or NEW may refer to: Music * New, singer of K-pop group The Boyz Albums and EPs * ''New'' (album), by Paul McCartney, 2013 * ''New'' (EP), by Regurgitator ...
; and named chairman of "the NYC Public/Private Partnership" by Mayor
David Dinkins David Norman Dinkins (July 10, 1927 – November 23, 2020) was an American politician, lawyer, and author who served as the 106th mayor of New York City from 1990 to 1993. He was the first African American to hold the office. Before enteri ...
, and chairman of the campaign to "Clean up New York", by Mayor
Edward I. Koch Edward Irving Koch ( ; December 12, 1924February 1, 2013) was an American politician, lawyer, political commentator, film critic, and television personality. He served in the United States House of Representatives from 1969 to 1977 and was mayo ...
. He had been a member of the Council for the ''Study of Europe'' at
Columbia University Columbia University (also known as Columbia, and officially as Columbia University in the City of New York) is a private research university in New York City. Established in 1754 as King's College on the grounds of Trinity Church in Manhatt ...
, a Fellow at ''The Center for Business and Government'' at ''The John F. Kennedy School of Government'',
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of highe ...
."Carl Spielvogel"
Retrieved on 28 Jan 2018
Spielvogel had been an Independent Director of ''Barneys New York Inc.'' since 1999. Since April 1997 he had served as a Director of ''Culligan International Company'' (Alternatively ''Culligan Water Technologies Inc''). From February 1996 to May 20, 2009 he discharged functions of a Director of
Interactive Data Corporation ICE Data Services (formerly known as Interactive Data) was an American 1960s-founded Time-sharing services company that later became known for providing financial market data (financial data vendor), analytics and related solutions to financial ...
. Beginning from 1992 he held an appointment of a Director of
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of K ...
Inc. He had been a member of the International Advisory Board for the Business Council for the
United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmoni ...
; the board of the International Tennis Hall of Fame; the Municipal Art Society; the board of Bennington College; the board of the New York State Council for the Humanities; and the board of the International Media Fund.


Awards and achievements

A past president of the board of trustees of the Baruch College Fund; he was the recipient of an honorary LL.D. degree from Baruch College in 1987. He was the recipient in June 1990 of the Baruch College Distinguished Alumnus Award for Outstanding Career Accomplishment. In September 1992, Baruch College inaugurated an annual lecture series in Spielvogel's honor entitled, "The Carl Spielvogel Lecture Series on Global Marketing Communications." In 1998, he was elected to the City College Communications Hall of Fame. In 2008, in an attempt to interest honor students of
Baruch College Baruch College (officially the Bernard M. Baruch College) is a public college in New York City. It is a constituent college of the City University of New York system. Named for financier and statesman Bernard M. Baruch, the college operates unde ...
in pursuing careers in the U.S. Department of State, Spielvogel funded a program which was named to honor the service of City College graduate, former Secretary of State,
Colin Powell Colin Luther Powell ( ; April 5, 1937 – October 18, 2021) was an American politician, statesman, diplomat, and United States Army officer who served as the 65th United States Secretary of State from 2001 to 2005. He was the first Africa ...
. The program is entitled "The Colin Powell Fellows," and two summer interns have been selected each year to serve at the U.S. Department of State.


Personal life

Spielvogel lived in New York City and Southampton New York, with his wife Barbaralee Diamonstein-Spielvogel, the author of 20 books on the arts, architecture, preservation and public policy. As of 2018 he kept a position of the Chairman and CEO of ''Carl Spielvogel Associates, Inc.''. He died on April 21, 2021, in Manhattan.


References


External links


Oral history interview with Carl Spielvogel, 2000, Jan. 24
from The Metropolitan Museum of Art Archives, New York. {{DEFAULTSORT:Spielvogel, Carl 1928 births 2021 deaths Businesspeople from New York City Military personnel from New York City American Jews Ambassadors of the United States to Slovakia Trustees of the State University of New York Baruch College alumni