Camay is an American brand of bar soap owned by

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

. It was introduced in 1926 by

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer he ...

and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. Camay's slogan for many years was "Camay: the soap for beautiful women." It was later replaced with "For your most beautiful complexion at every age." In December, 2014, Procter & Gamble announced that it was selling Camay to

. The transaction was completed in 2015, but Unilever had not yet announced when it would start producing Camay soap.

Media sponsorship

For many years, Camay was a major sponsor of the soap operas ''

As the World Turns ''As the World Turns'' (often abbreviated as ''ATWT'') is an American television soap opera that aired on CBS for 54 years from April 2, 1956, to September 17, 2010. Irna Phillips created ''As the World Turns'' as a sister show to her other s ...

'' and ''

Search for Tomorrow ''Search for Tomorrow'' is an American television soap opera. It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986. Set in the fictional town of Henderson in an unspecified state, the show fo ...

''. Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004. A Hungarian online campaign calle
The Code of Seduction
(in Hungarian: A Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality and mood the best.

Spokesmodels

In the 1970s, its television spokesmodels included Princess Luciana Pignatelli, an Italian socialite, writer, and cosmetics executive, and

Shelley Long Shelley Lee Long (born August 23, 1949) is an American actress, singer, and comedian. Long portrayed Diane Chambers on the hit sitcom '' Cheers'' and received five Emmy nominations, winning in 1983 for Outstanding Lead Actress in a Comedy Se ...

. Other spokesmodel's included Katie Boyle, Gail Barclay, Lynn Clayton, Julie Dawn Cole, Stacy Dorning, Claire Faulconbridge,

Lynne Frederick Lynne Frederick (25 July 1954 – 27 April 1994) was an English actress, film producer, and fashion model. In a career spanning ten years, she made over thirty appearances in film and television productions. Known for her classic English rose b ...

, Sylvie Granotier, Nicola Pagett, Julie Peasgood and Natasha Pyne.

References

{{reflist

External links

Camay Europe
Products introduced in 1926 Soap brands Unilever brands