CIUP-FM (99.3 FM, ''Up! 99.3'') is a radio station in

Edmonton Edmonton ( ) is the capital city of the Canadian province of Alberta. Edmonton is situated on the North Saskatchewan River and is the centre of the Edmonton Metropolitan Region, which is surrounded by Alberta's central region. The city an ...

Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest T ...

. Owned by the

Jim Pattison Group The Jim Pattison Group is a Canadian conglomerate based in Vancouver. In a recent survey by the Financial Post, the firm was ranked as Canada's 62nd largest company. Jim Pattison, a Vancouver-based entrepreneur, is the chairman, CEO, and sole ...

, it broadcasts an adult hits format.

History

The station received approval by the

CRTC The Canadian Radio-television and Telecommunications Commission (CRTC; french: Conseil de la radiodiffusion et des télécommunications canadiennes, links=) is a public organization in Canada with mandate as a regulatory agency for broadcasti ...

in July 2005 and was launched in September of that year for on-air testing. The station officially debuted on December 8, 2005 at 2 PM as CHMC-FM with a

smooth jazz Smooth jazz is a genre of commercially-oriented crossover jazz and easy listening music that became dominant in the mid 1970s to the early 1990s. History Smooth jazz is a commercially oriented, crossover jazz which came to prominence in the ...

format branded as ''Magic 99''. Magic's first song was

Michael Bublé Michael Steven Bublé ( ; born September 9, 1975) is a Canadian singer. A four-time Grammy Award winner, he is often credited for helping to renew public interest and appreciation for traditional pop standards and the Great American Songboo ...

's '' Sway''. On October 19,

2010 File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...

, the station dropped its

format, in favor of its current adult hits format as ''Up! 99.3'', and adopted its current callsign. The first song on "Up!" was " Don't Stop" by

Fleetwood Mac Fleetwood Mac are a British-American rock band, formed in London in 1967. Fleetwood Mac were founded by guitarist Peter Green, drummer Mick Fleetwood and guitarist Jeremy Spencer, before bassist John McVie joined the line-up for their epo ...

. The launch was simulcasted on

Global TV The Global Television Network (more commonly called Global, or occasionally Global TV) is a Canadian English-language terrestrial television network. It is currently Canada's second most-watched private terrestrial television network after CT ...

. According to the station's website, the station plays a wide mix of classic songs from the late 1960s through the 80s with some currents/recurrents, along with 90s and 2000s music. Unlike most adult hits stations, CIUP leans towards heavier music. On August 17, 2011,

Rawlco Communications Rawlco Radio Ltd. is a media company based in Saskatoon, Saskatchewan, Canada. The company is the sole proprietor of seven radio stations in the provinces of Alberta and Saskatchewan. The Rawlco Radio Corporate Office is just south of Downtown Sas ...

received CRTC approval to change the technical parameters of the station by increasing the effective height of antenna above average terrain from 148.4 to 272 meters and by relocating its transmitter. On July 10, 2014, Rawlco announced the sale of its Edmonton radio stations to The Jim Pattison Group. As of Feb 28, 2021, CIUP is the 2nd-most-listened-to radio station in the Edmonton market according to a PPM data report released by

Numeris Numeris (formerly the Bureau of Broadcast Measurement, or BBM Canada) is a Canadian audience measurement organization. Established on May 11, 1944 as a division of the Canadian Association of Broadcasters, Numeris is the primary provider of viewers ...

Former Logo

References

External links

* * * {{DEFAULTSORT:Ciup-Fm Iup Iup Radio stations established in 2005 Iup 2005 establishments in Alberta