radio station
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
, Ontario. The station airs a
multicultural
The term multiculturalism has a range of meanings within the contexts of sociology, political philosophy, and colloquial use. In sociology and in everyday usage, it is a synonym for "Pluralism (political theory), ethnic pluralism", with the tw ...
programming format. CIRV's studios are located in
Brampton
Brampton ( or ) is a city in the Canadian Provinces and territories of Canada, province of Ontario. Brampton is a city in the Greater Toronto Area (GTA) and is a List of municipalities in Ontario#Lower-tier municipalities, lower-tier municipalit ...
, while its transmitter is located atop
First Canadian Place
First Canadian Place (originally First Bank Building) is a skyscraper in the Financial District of Toronto, Ontario, at the northwest corner of King and Bay streets, and serves as the global operational headquarters of the Bank of Montreal. At ...
in Toronto's
Financial District
A financial district is usually a central area in a city where financial services firms such as banks, insurance companies and other related finance corporations have their head offices. In major cities, financial districts are often home to s ...
. Matching sister stations
CKYE-FM
CKYE-FM (93.1 MHz) is a commercial FM radio station in Vancouver, British Columbia. It airs a multicultural format and is owned by the South Asian Broadcasting Corporation. CKYE-FM has an effective radiated power of up to 8,000 watts from a tran ...
and CKYR-FM, it rebranded itself in 2019 as RED FM with Red standing for Reflecting Ethnic Diversity. The station's main channel predominantly carries musical programming in Punjabi,
Hindi
Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...
Portuguese Canadian
Portuguese Canadians ( pt, luso-canadianos, italic=no) are Canadian citizens of full or partial Portuguese heritage or people who migrated from Portugal and reside in Canada. According to the 2016 Census, there were 482,610 or 1.4% of Canadians ...
Francisco Alvarez, the station launched in 1986 at FM 88.7, and moved to its current frequency in 1993. Since the move, it was branded on-air as CIRV Radio International FM 88.9 Toronto. The station's studios were originally based at Dundas Street West in the
Trinity-Bellwoods
Trinity-Bellwoods is an inner city neighbourhood in Toronto, Ontario, Canada. It is bounded on the east by Bathurst Street, on the north by College Street, on the south by Queen Street West, and by Dovercourt Road on the west. It has a large Por ...
neighbourhood of Toronto. CIRV's initial programming was predominantly in
Portuguese
Portuguese may refer to:
* anything of, from, or related to the country and nation of Portugal
** Portuguese cuisine, traditional foods
** Portuguese language, a Romance language
*** Portuguese dialects, variants of the Portuguese language
** Portu ...
, with
Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Cana ...
as well as Chinese (
Cantonese
Cantonese ( zh, t=廣東話, s=广东话, first=t, cy=Gwóngdūng wá) is a language within the Chinese (Sinitic) branch of the Sino-Tibetan languages originating from the city of Guangzhou (historically known as Canton) and its surrounding are ...
and
Mandarin
Mandarin or The Mandarin may refer to:
Language
* Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country
** Standard Chinese or Modern Standard Mandarin, the official language of China
** Taiwanese Mandarin, Stand ...
) content joining the schedule in later years. Select shows also targeted Brazilian,
Caribbean
The Caribbean (, ) ( es, El Caribe; french: la Caraïbe; ht, Karayib; nl, De Caraïben) is a region of the Americas that consists of the Caribbean Sea, its islands (some surrounded by the Caribbean Sea and some bordering both the Caribbean Se ...
Russian
Russian(s) refers to anything related to Russia, including:
*Russians (, ''russkiye''), an ethnic group of the East Slavic peoples, primarily living in Russia and neighboring countries
*Rossiyane (), Russian language term for all citizens and peo ...
,
Ukrainian
Ukrainian may refer to:
* Something of, from, or related to Ukraine
* Something relating to Ukrainians, an East Slavic people from Eastern Europe
* Something relating to demographics of Ukraine in terms of demography and population of Ukraine
* So ...
FPTV
FPTV (short for Festival Portuguese Television) is a Canadian Category B Portuguese language specialty channel. The channel's licensee is 1395047 Ontario Inc., a company founded by Frank Alvarez, in 2001.
FPTV broadcasts a variety of foreign an ...
channel. In September 2018, the station launched
HD Radio
HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...
multi-casting services with additional programming on sub-stations. The studio moved to Brampton in early 2019. This was followed by an on-air relaunch as Red FM on April 15, 2019. "South Asian Broadcasting has rebranded CIRV-FM Toronto to 88.9 RED FM, in line with Kulwinder Sanghera’s other RED-branded multicultural stations CKYE-FM Vancouver and CKYR-FM Calgary. Monday’s launch was attended by many dignitaries, including Etobicoke North MP Kirsty Duncan, Minister of Science and Sport." The re-brand came with a shift in programming focus to Punjabi,
Hindi
Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of northern, central, eastern, and western India. Hindi has been de ...
and Urdu music from 4 am to midnight. Material targeting other ethnic groups remains on the schedule in a diminished capacity and is also available on the station's three sub-channels. The CIRV-FM brand is still used on the station's multiplex sub-channels, including HD2 where it runs a 24/7 Portuguese format and HD3 which has Tamil-language programming.