CEAT Limited (formerly, Cavi Elettrici e Affini Torino) is an Indian multinational tyre manufacturing company owned by the

RPG Group The Rama Prasad Goenka Group, commonly known as RPG Group, is an Indian industrial and services conglomerate headquartered in Mumbai, Maharashtra. The roots of the RPG Group can be traced back to the enterprise of Ramdutt Goenka in 1820. RPG ...

. It was established in 1924 in

Turin Turin ( , Piedmontese language, Piedmontese: ; it, Torino ) is a city and an important business and cultural centre in Northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

. It has a presence in global markets. CEAT produces over 165 million tyres a year and manufactures tyres for passenger cars, two-wheelers, trucks and buses, light commercial vehicles, earth-movers,

forklift A forklift (also called lift truck, jitney, hi-lo, fork truck, fork hoist, and forklift truck) is a powered industrial truck used to lift and move materials over short distances. The forklift was developed in the early 20th century by various ...

s, tractors, trailers, and

auto-rickshaws An auto rickshaw is a motorized version of the pulled rickshaw or cycle rickshaw. Most have three wheels and do not tilt. They are known by many terms in various countries including auto, auto rickshaw, baby taxi, mototaxi, pigeon, jonnybee, bajaj ...

. The current capacity of CEAT tyres' plants is over 800 tonnes per day.– About us
/ref>

History

The company was founded as Cavi Elettrici e Affini Torino (Electrical Cables and Allied Products of Turin) by Virginio Bruni Tedeschi in 1924, in

. On 10 March 1958, the company was incorporated as CEAT Tyres of India, in

Mumbai Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...

. Initially, the company collaborated with the

Tata Group The Tata Group () is an Indian multinational conglomerate headquartered in Mumbai. Established in 1868, it is India's largest conglomerate, with products and services in over 150 countries, and operations in 100 countries across six continent ...

. In 1972, the company set up a research and development unit at

Bhandup Bhandup (Pronunciation: ʱaːɳɖup is a suburban locality in Mumbai, in the state of Maharashtra, India. The name ''Bhandup'' is derived from ''Bhandupeshwar'', one of the names of the Hindu god Shiva. An old temple dedicated to Lord Shiva, ...

. In 1981, Deccan Fibre Glass Limited was merged with the company. In 1980, Alberto, son of Virginio, sold the Cavi Elettrici e Affini Torino to investment firm SOFIT, which went on to cut jobs. Oweing to it, in 1981, the company failed in Italy and

Pirelli Pirelli & C. S.p.A. is a multinational tyre manufacturer based in Milan, Italy. The company, which has been listed on the Milan Stock Exchange since 1922, is the 6th-largest tyre manufacturer and is focused on the consumer production of tyres ...

purchased the right to the CEAT name, which it sold to

in 1983. In 1982,

acquired the company, and in 1990, the company was renamed as CEAT. In 1993, the company collaborated with Yokohama Rubber Company, to manufacture radial tyres at their

Nashik Nashik (, Marathi: aːʃik, also called as Nasik ) is a city in the northern region of the Indian state of Maharashtra. Situated on the banks of river Godavari, Nashik is the third largest city in Maharashtra, after Mumbai and Pune. Nash ...

unit. In 1999, CEAT formed a joint-venture, named as CEAT Kelani, with

Asia MotorWorks Asia Motor Works Ltd (AMW) is an Indian automotive company that manufactures commercial vehicles, auto components, fully built vehicles and forged components. Founded in 2002, AMW has won Commercial Vehicle (CV) of the year 2008 from NDTV Pro ...

(AMW) and Kelani Tyres, to manufacture and market CEAT tyres in

Sri Lanka Sri Lanka (, ; si, ශ්‍රී ලංකා, Śrī Laṅkā, translit-std=ISO (); ta, இலங்கை, Ilaṅkai, translit-std=ISO ()), formerly known as Ceylon and officially the Democratic Socialist Republic of Sri Lanka, is an ...

. in 2006, CEAT Kelani commissioned their first Sri Lanka-based radial-tyre manufacturing unit in

Kalutara Kalutara ( si, කළුතර, ta, களுத்துறை) or Kalutota is a major city in Kalutara District, Western Province, Sri Lanka. It is also the administrative capital of Kalutara District. It is located approximately south o ...

. In 2009, AMW exited the joint-venture.

Products

CEAT manufactures tyres for various types of vehicles like heavy commercial vehicles, light commercial vehicle, off-highway tyres, passenger cars, tractors, motorcycles and scooters, cycles and SUVs. It exports

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an are ...

Sponsorship

CEAT is the bat sponsor of

cricketers Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by strik ...

Rohit Sharma Rohit Gurunath Sharma (born 30 April 1987) is an Indian international cricketer and the current captain of the Indian cricket team. Widely considered as one of the best opening batter of all time, he plays as a right-handed batsman for Mumb ...

Shreyas Iyer Shreyas Santosh Iyer (born 6 December 1994) is an Indian international cricketer who plays for the Indian cricket team as a Right-handed batter. He has played in all formats for the Indian team. Iyer has scored a century in his debut test matc ...

Mayank Agarwal Mayank Anurag Agarwal (born 16 February 1991)
ESPN Cricinfo. Retrieved 2012-02-01. is an Indian in ...

Ajinkya Rahane Ajinkya Madhukar Rahane (born 6 June 1988) is an Indian international cricketer and former captain of Indian team in all formats, who has played for Indian cricket team in all formats as a batsman. He currently captains Mumbai in Ranji trophy. R ...

and

Harmanpreet Kaur Harmanpreet Kaur ( ; born 8 March 1989) is an Indian cricketer who serves as the captain of the India Women's National Cricket Team in all formats . She plays as an all-rounder for the Indian women's cricket team; and was awarded the Arjuna Aw ...

. From 2015–18, CEAT sponsored the strategic-timeout for the

Indian Premier League The Indian Premier League (IPL), also known as TATA IPL for sponsorship reasons, is a men's T20 franchise cricket league of India. It is annually contested by ten teams based out of seven Indian cities and three Indian states. The leagu ...

(IPL).

Anti competition practices

In April 2022, the

Competition Commission of India The Competition Commission of India (CCI) is the chief national competition regulator in India. It is a statutory body within the Ministry of Corporate Affairs and is responsible for enforcing the Competition Act, 2002 to promote competition ...

raided the headquarters of CEAT along with other tyre companies like

Apollo Tyres Apollo Tyres Limited is an Indian Multinational tyre manufacturing company headquartered in Gurugram, Haryana. It was incorporated in 1972, and its first plant was commissioned in Perambra in Chalakudy, Kerala (India). The company now has fi ...

, MRF (Madras Rubber Factory) and Continental Tyres at multiple locations. Earlier in February the antitrust watch dog had released a statement about fining these tyre companies a total of Rs 1788 crores (of which CEAT fined Rs 252.16 cr.) for sharing price sensitive information among themselves to manage their cartelization of tyre prices for supplies to the public transport corporation of Haryana state. Earlier the All India Tyre Dealers Federation had complained to the Ministry of corporate affairs about this cartelization of these companies to increase the tyre prices. The ministry had then referred the case to the CCI.

References

{{reflist Tyre manufacturers of India Manufacturing companies based in Mumbai Automotive companies of India RPG Group Indian brands Manufacturing companies established in 1924 Italian companies established in 1924 1982 mergers and acquisitions Multinational companies headquartered in India Companies listed on the National Stock Exchange of India Companies listed on the Bombay Stock Exchange