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The CBS Building, also known as Black Rock, is the headquarters of the
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
broadcasting network at 51 West 52nd Street in the Midtown Manhattan neighborhood of
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. The 38-story, building, the only skyscraper designed by
Eero Saarinen Eero Saarinen (, ; August 20, 1910 – September 1, 1961) was a Finnish-American architect and industrial designer noted for his wide-ranging array of designs for buildings and monuments. Saarinen is best known for designing the General Motors ...
, was constructed from 1961 to 1964. The interior spaces and furnishings were designed by Saarinen and Florence Knoll Bassett. The building was also the headquarters of CBS Records (later
Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...
) before the early 1990s. The building is on Sixth Avenue (Avenue of the Americas) between 52nd and 53rd Streets, although its main entrances are on the side streets. The "Black Rock" nickname is derived from the design of its facade, which consists of angled dark-gray granite piers alternating with dark-tinted glass. The facade was designed to make the building appear as a continuous slab. Inside, the building has a
gross floor area In architecture, construction, and real estate, floor area, floor space, or floorspace is the area (measured as square feet or square metres) taken up by a building or part of it. The ways of defining "floor area" depend on what factors of the buil ...
of approximately . The building's superstructure is made of reinforced concrete, and steel beams are only used below ground. Saarinen referred to the building as the "simplest skyscraper statement in New York". The design was finalized in 1961 and, despite Saarinen's death shortly afterward, construction started in 1962. The first employees moved into the building in late 1964 and it was completed the following year. The building initially served as the headquarters of CBS, which occupied all the above-ground space until the early 1990s, when CBS started leasing some stories to other tenants. The
New York City Landmarks Preservation Commission The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and cu ...
designated the CBS Building as a city landmark in 1997. CBS attempted to sell the building twice between 1998 and 2001, and
ViacomCBS Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. It ...
again attempted to sell it in early 2020. ViacomCBS announced it would sell the building for $760 million to Harbor Group International in August 2021.


Site

The CBS Building is at 51 West 52nd Street in the Midtown Manhattan neighborhood of
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un ...
. It is along the eastern side of Sixth Avenue (officially Avenue of the Americas) between 52nd and 53rd Streets. The land lot covers . The site has a frontage of on 52nd Street to the south, with a depth of between 52nd and 53rd Streets. Nearby buildings include the Credit Lyonnais Building to the west,
New York Hilton Midtown The New York Hilton Midtown is the New York City hotels, largest hotel in New York City and List of tallest hotels in the world, world's 101st tallest hotel. The hotel is owned by Park Hotels & Resorts and managed by Hilton Worldwide. At 1,929 ...
to the northwest,
53W53 53 West 53 (also known as 53W53 and formerly known as Tower Verre) is a supertall skyscraper at 53 West 53rd Street in the Midtown Manhattan neighborhood of New York City, adjacent to the Museum of Modern Art (MoMA). It was developed by the re ...
to the north, the
Museum of Modern Art The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street between Fifth and Sixth Avenues. It plays a major role in developing and collecting modern art, and is often identified as one of ...
(MoMA) to the northeast, the
53rd Street Library The 53rd Street Library is a branch of the New York Public Library at 18 West 53rd Street, just west of Fifth Avenue in Midtown Manhattan. The library is composed of three floors, including two basement levels, and contains a glass facade. The b ...
and
21 Club The 21 Club, often simply 21, was a traditional American cuisine restaurant and former prohibition-era speakeasy, located at 21 West 52nd Street in New York City. Prior to its closure in 2020, the club had been active for 90 years, and it had ...
to the east, and
75 Rockefeller Plaza 75 Rockefeller Plaza is a skyscraper on the north side of 51st Street in New York City, originally built as a northern extension to Rockefeller Center. History In July 1944, the Rockefellers began planning a new 16-story tower to house the St ...
to the southeast. The CBS Building stands directly above a New York City Subway tunnel connecting the Sixth Avenue and
53rd Street 53rd Street is a Midtown Manhattan, midtown cross street in the New York City borough (New York City), borough of Manhattan, that runs adjacent to buildings such as the Citigroup Center, Citigroup building. It is 1.83 miles (2.94 km) ...
subway lines. The CBS Building, developed for broadcasting company
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
, was designed to occupy only 60 percent of its site. It is three blocks north of
Rockefeller Center Rockefeller Center is a large complex consisting of 19 commercial buildings covering between 48th Street and 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco buildings, commissioned by the Rockefeller family, span th ...
, headquarters of CBS's rival
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
. By the late 1950s, the midtown section of Sixth Avenue was being developed with office towers and hotels, including the Hilton hotel, the
Time-Life Building 1271 Avenue of the Americas is a 48-story skyscraper on Sixth Avenue (Avenue of the Americas), between 50th and 51st Streets, in the Midtown Manhattan neighborhood of New York City. Designed by architect Wallace Harrison of Harrison, Ab ...
, and the Equitable Building at 1285 Avenue of the Americas. Just before the building's construction, the site was occupied by five apartment buildings of four stories each, as well as a parking lot.
William Zeckendorf William Zeckendorf Sr. (June 30, 1905 – September 30, 1976) was a prominent American real estate developer. Through his development company Webb and Knapp — for which he began working in 1938 and which he purchased in 1949 — he developed ...
had acquired all of these structures but sold them to CBS before he could develop them.


Architecture

The CBS Building was designed by
Eero Saarinen Eero Saarinen (, ; August 20, 1910 – September 1, 1961) was a Finnish-American architect and industrial designer noted for his wide-ranging array of designs for buildings and monuments. Saarinen is best known for designing the General Motors ...
, with the George A. Fuller Company as the general contractor for the project.
Cosentini Associates Cosentini Associates is an engineering firm that provides consulting engineering services for the building industry. Company history Cosentini Associates was founded in 1952 by William Randolph Cosentini as W.R. Cosentini and Associates. Wil ...
was the mechanical engineer, while Paul Weidlinger was the structural engineer.
Carson, Lundin, and Shaw Carson & Lundin (and later Carson, Lundin & Shaw) was an architectural firm in New York City formed initially by the 1941 partnership between Robert Irose Carson with Earl H. Lundin. Principals *Robert Carson (July 19, 1906 – 1960) was born in Ma ...
planned the interior layout of the CBS Building, designing the mechanical systems and interior partitions. Acoustical engineer Paul Veneklasen advised the firm on how to design different spaces in the building based on varying acoustical requirements for different divisions. The furnishings were manufactured by Florence Knoll Bassett, whom Saarinen had invited to the project shortly before his death in 1961. CBS's design director Lou Dorfsman and president Frank Stanton worked with Knoll to arrange the art in the building. The building measures and is tall with 38 stories. It does not contain any setbacks on intermediate levels.; The building is recessed from the lot line on the north, west, and south and is recessed the same distance from an auxiliary building to the east. A separate structure with a loading area was provided east of the building, allowing the main structure to be a standalone slab. The CBS Building's massing related to that of earlier standalone buildings, such as Eliel Saarinen's unbuilt Tribune Tower design and
Louis Sullivan Louis Henry Sullivan (September 3, 1856 – April 14, 1924) was an American architect, and has been called a "father of skyscrapers" and "father of modernism". He was an influential architect of the Chicago School, a mentor to Frank Lloy ...
's Guaranty Building. However, the uniform treatment of the CBS Building's facade differed greatly from these earlier designs, which had been divided horizontally into three sections.


Plaza

Surrounding the building is a plaza that is about below the Sixth Avenue sidewalk. It is reached by a flight of five steps from Sixth Avenue. The eastern part of the plaza is slightly lower, being six steps below 52nd Street and seven steps below 53rd Street. The plaza contains Canadian black granite pavers, the same material used in the facade. In contrast to the nearly contemporary
Seagram Building The Seagram Building is a skyscraper at 375 Park Avenue, between 52nd and 53rd Streets, in the Midtown Manhattan neighborhood of New York City. Designed by Ludwig Mies van der Rohe with minor assistance from Philip Johnson, Ely Jacques Kahn, ...
, which had a decorative plaza with fountains and plants, the CBS Building's plaza was designed solely as a backdrop for the tower. Consequently, the plaza was not designed with seating, and there were no storefronts at plaza level. Before his death, Saarinen had written of his belief that a tower should stand as a solitary mass, detached from shorter buildings. At the time of the building's construction, New York City planners were considering enacting the
1961 Zoning Resolution The 1916 Zoning Resolution in New York City was the first citywide zoning code in the United States. The zoning resolution reflected both borough and local interests, and was proposed after the Equitable Building was erected in Lower Manhatta ...
, which would allow skyscrapers to have a slab-like shape and additional floor area in exchange for the inclusion of ground-level open spaces. When he was designing the CBS Building, Saarinen had calculated that each story would need to have a floor area of about to be profitable, even though the new zoning would have only allowed on each floor. The plaza around the CBS Building was one of the influences of the 1961 legislation. In the 1980s, an additional plaza was built to the east, connecting 52nd and 53rd Streets and separating the CBS Building from EF Hutton's then-new building at 31 West 52nd Street.


Facade

The facade consists of concrete vertical piers clad with Canadian black granite, alternating with 5-foot-wide vertical bays of dark-tinted glass. The design of the facade was intended to "keep glass areas to a desirable minimum", according to the general contractors, while also permitting natural light from multiple angles.
John Dinkeloo Roche-Dinkeloo, otherwise known as Kevin Roche John Dinkeloo and Associates LLC (KRJDA), is an architectural firm based in Hamden, Connecticut founded in 1966. About The principal designers were 1982 Pritzker Prize laureate Kevin Roche (June 19 ...
, one of Saarinen's associates, also believed that dark stone was better than glass at showing strength. At the time of the building's construction, granite was generally associated with strength, while concrete was largely considered comparatively weak. The combination of black-granite piers and dark glass make the CBS Building appear as a granite slab from some angles.; The facade led to its nickname "Black Rock", though CBS cites the building's proximity to Rockefeller Center as another influence for the nickname. The piers are triangular, which ''
Architectural Record ''Architectural Record'' is a US-based monthly magazine dedicated to architecture and interior design. "The Record," as it is sometimes colloquially referred to, is widely-recognized as an important historical record of the unfolding debates in a ...
'' said made the piers appear as a "continuous accordion pleated granite faced wall" when perceived from a certain angle. Architectural writer Ada Louise Huxtable characterized this effect as " trompe-l'oeil", and Dinkeloo called it an example of "op architecture". The piers extend outward 45 degrees from the building line in a "V" shape, thereby creating a 90-degree angle at the tip of the "V". Each of the CBS Building's corners consists of two "V"-shaped piers, which appear as a massive load-bearing chamfer, though this effect was purely aesthetic. The northwest-corner pier bore no load; a section of that pier was designed to be removable so large mechanical equipment could be lifted into and out of the building. Unlike at other contemporary skyscrapers with load-bearing walls, where the walls on the lower stories are thicker than those on the upper stories, the piers in the CBS Building are a uniform width on all stories. During the construction process, CBS executives and Saarinen's team considered using synthetic granite for the facade, but CBS president
William S. Paley William Samuel Paley (September 28, 1901 – October 26, 1990) was an American businessman, primarily involved in the media, and best known as the chief executive who built the Columbia Broadcasting System ( CBS) from a small radio network into ...
ultimately decided to use genuine granite, since it was more durable. The piers divide the west and east facades vertically into 12 bays, while the north and south facades are divided into 15 bays. The glass panes contain bronze-finished aluminum frames that are about tall at the ground story and tall on upper stories. The panes are separated vertically by windowsills between each story. The windows are recessed from the piers on the exterior and on the interior. For insulation, of
polyurethane Polyurethane (; often abbreviated PUR and PU) refers to a class of polymers composed of organic units joined by carbamate (urethane) links. In contrast to other common polymers such as polyethylene and polystyrene, polyurethane is produced from ...
foam was sprayed across the facade. According to the insulation contractor, the CBS Building was the first New York City high-rise to use polyurethane as insulation. To make the building appear imposing, Saarinen did not include an entrance from Sixth Avenue in his design. Saarinen did not want to modify the piers on Sixth Avenue to create a main entrance there, and he also refused to use
entasis In architecture, entasis is the application of a convex curve to a surface for aesthetic purposes. Its best-known use is in certain orders of Classical columns that curve slightly as their diameter is decreased from the bottom upward. It also may ...
(applying a convex curve for aesthetic purposes). The main entrances were instead placed on the 52nd and 53rd Street sides, though small doors were later installed on Sixth Avenue. On 52nd Street, the entrances are in the seven center bays and consist of single, double, and revolving doors; the easternmost set of doors leads to the ground-level restaurant. There are also seven entrances on 53rd Street, but the entrance to the restaurant on that side is separated from the other entrance doorways by a window. On the east facade are doorways that lead directly into the restaurant space. On the second story, a mechanical floor, there are metal grilles instead of glass panes. Similar grates are placed at the top story, also a mechanical floor.


Structural features

The CBS Building has a superstructure made of reinforced concrete; it was the city's first skyscraper with a concrete superstructure to be built after World War II. Paul Weidlinger of Saarinen's engineering team said: "Too many people were saying 'it cannot be done' and we were itching to show them." Saarinen's team had considered making a superstructure of steel, as well as superstructure with a mixture of steel concrete, before deciding on an all-concrete structure after evaluating the cost of each option. During the planning process, the price of steel had surpassed the price of concrete, influencing the team's decision. The concrete used in the CBS Building's floor slabs was 25 percent lighter than that used in conventional concrete slabs. Because the exterior piers are spaced so closely together, they double as
load-bearing wall A load-bearing wall or bearing wall is a wall that is an active structural element of a building, which holds the weight of the elements above it, by conducting its weight to a foundation structure below it. Load-bearing walls are one of the ea ...
s. This contrasted with other contemporary skyscrapers, where internal columns typically carried the structural loads. Within each pier, insulation is placed between the granite cladding and the reinforced concrete, allowing the concrete piers to retain the same temperature as the building's mechanical core. The piers contain electrical wiring and air-conditioning and heating ducts. Only the intake pipes and ducts are within the piers; the return pipes and ducts are within the core. In addition, each pier supports floor beams, which connect to a structural core at the center of the building. On the inner face of each pier is an "L"-shaped beam, which carries the floor plates. To avoid the subway tunnel directly underneath the building, some of the piers are placed on large steel girders over the tunnel. The steel girders above the subway are the only significant pieces of steel used in the building's construction. The CBS Building's a mechanical core includes the elevators and stairs and measures . The core was designed to withstand most of the
wind shear Wind shear (or windshear), sometimes referred to as wind gradient, is a difference in wind speed and/or direction over a relatively short distance in the atmosphere. Atmospheric wind shear is normally described as either vertical or horizont ...
hitting the building. The core carries most of the building's structural loads, but some of the loads are transferred through the concrete floor slabs to the piers on the facade. There are ribs on the central floor slabs, and the walls of the mechanical core are between thick. The office space on each story has a maximum depth of between the curtain wall and the core. The offices do not contain columns; the core is the only obstruction to the floor plan. By relocating all mechanical spaces, elevators, and stairs to the core, Saarinen wanted to maximize the efficiency of the floor layout.


Interior

According to ''Architectural Record'', the CBS Building has about in
gross floor area In architecture, construction, and real estate, floor area, floor space, or floorspace is the area (measured as square feet or square metres) taken up by a building or part of it. The ways of defining "floor area" depend on what factors of the buil ...
, though according to the New York City Department of City Planning, it has . Sixteen elevators are placed within the mechanical core. On each story, a passageway runs from north to south through the core, providing access to both the elevator lobbies and service rooms there.


Ground floor

The CBS Building's ground-floor lobby is split into two sections, one each to the north and south of the elevator core. The lobby was designed by Saarinen's office. This was the only portion of the interior designed by the Saarinen firm, which wanted the lobby's design to match the exterior appearance. The architects installed vertical bronze
batten A batten is most commonly a strip of solid material, historically wood but can also be of plastic, metal, or fiberglass. Battens are variously used in construction, sailing, and other fields. In the lighting industry, battens refer to linea ...
walls on either side of each entrance, interspersed with the flat inner faces of the granite exterior piers. The floor was generally made of granite, except around the elevators, where the floor and walls were made of travertine. The western part of the ground floor originally contained a banking space used by the
Bank of New York The Bank of New York Mellon Corporation, commonly known as BNY Mellon, is an American investment banking services holding company headquartered in New York City. BNY Mellon was formed from the merger of The Bank of New York and the Mellon Fina ...
. Haines, Lundberg Waehler were responsible for the design of the bank. The space extended into the basement. Escalators, a private elevator, and a stairway connected the ground floor and basement. According to Alan R. Griffith, later a president of the bank, the presence of the branch in the CBS Building gave the bank an advantage over its competitors in lending to communications companies. The eastern part of the ground floor originally had a restaurant called "The Ground Floor", designed by
Warren Platner Warren Platner (June 18, 1919 – April 17, 2006) was an American architect and interior designer. Platner produced a furniture collection that has proved to be a continuing icon of 1960s modernism. He is also famed with designing several promi ...
. The restaurant, originally operated by Jerry Brody of
Restaurant Associates Compass Group plc is a British multinational contract foodservice company headquartered in Chertsey, England. It is the largest contract foodservice company in the world employing over 500,000 people. It serves meals in locations including off ...
, was designed to accommodate 220 guests for dinner. The restaurant space had a grill room and an open kitchen at its center, though the food-preparation kitchen was in the basement. There was also a bar facing 52nd Street and a principal dining room facing 53rd Street. The main lighting system consisted of mahogany-and-glass fixtures with filamented bulbs. Dorfman designed a by mural, '' Gastrotypographicalassemblage'', for the restaurant. The work, removed circa 1995, used varied typefaces of hand-milled
wood type In letterpress printing, wood type is movable type made out of wood. First used in China for printing body text, wood type became popular during the nineteenth century for making large display typefaces for printing posters, because it was l ...
to list all of the foods offered to patrons. , the space contains the Nusr-Et steakhouse, operated by Turkish chef
Salt Bae Nusret Gökçe (; born 1983), nicknamed Salt Bae, is a Turkish butcher, chef, food entertainer and restaurateur whose technique for preparing and seasoning meat became an Internet meme in January 2017. He owns Nusr-Et, a chain of luxury steak ho ...
.


Other stories

The 5-foot-wide bays of the facade influenced the CBS Building's interior arrangement since, at the time, office space could easily be arranged into modules measuring 5 by 5 feet. The arrangement of the building allowed high flexibility in planning interior offices. As originally arranged, CBS's private offices measured at least . The spacing of the facade's piers necessarily meant that the smallest offices along the building's perimeter bordered an exterior wall. There was a high amount of standardization within the executive stories. Presidents had offices measuring , vice presidents , directors , and managers . Conference rooms could be placed around the mechanical core, as conference rooms did not require much natural light. Even so, the lack of interior columns allowed the clerical offices and interior spaces to receive sufficient sunlight. The ceilings contain recessed fluorescent lights along with air-conditioning ducts. At the building's opening, ''Architectural Forum'' wrote of the office designs: "Rich materials have been used throughout and no detail has been left unstudied." Movable partitions could be set up on each story at intervals of as small as five feet. The partitions themselves had magnetic hangers because nails could not be driven into the partitions. In designing the offices, the interior designers used varying color schemes to create what ''Architectural Forum'' characterized as a "bright and cheerful atmosphere". Knoll's team designed the reception area on every story with different color schemes, furniture, and works of art. CBS executives used large dining tables to hold small meetings and do paperwork, though they also had smaller units with items such as TVs, radios, and personal documents. Furniture and decorations were made as inconspicuous as possible; CBS employees were not allowed to display personal decorations or even family photographs. Mechanical stories are placed directly above the lobby as well as at the top floor. The second story controls the plumbing, heating, and ventilation systems, while the top story contains a cooling tower. In typical New York City office buildings, some mechanical equipment is placed in the basement, but this was unfeasible for the CBS Building since vibrations from passing subway trains could affect the equipment.


History

William S. Paley became chairman of the Columbia Broadcasting System (CBS) in 1928 and, after expanding the number of CBS's broadcasting affiliates, relocated the company's offices the following year to 485 Madison Avenue. Architect
William Lescaze William Edmond Lescaze, FAIA (March 27, 1896 – February 9, 1969), was a Swiss-born American architect, city planner and industrial designer. He is ranked among the pioneers of modernism in American architecture. Biography William Lescaze w ...
designed a headquarters for CBS in 1935, which was not built.; By the late 1950s, CBS was again searching for a site for a new headquarters. At the time, the company occupied several sites across Manhattan in addition to 485 Madison Avenue. Paley said: "I think we were ..determined that if we went ahead on our own building for CBS, it would have to be of the highest aesthetic quality obtainable." CBS initially considered sites on Fifth Avenue, the
East River The East River is a saltwater tidal estuary in New York City. The waterway, which is actually not a river despite its name, connects Upper New York Bay on its south end to Long Island Sound on its north end. It separates the borough of Quee ...
, and the
New Jersey Meadowlands New Jersey Meadowlands, also known as the Hackensack Meadowlands after the primary river flowing through it, is a general name for the large ecosystem of wetlands in northeastern New Jersey in the United States, a few miles to the west of ...
. CBS also considered acquiring sites on
Park Avenue Park Avenue is a wide New York City boulevard which carries north and southbound traffic in the boroughs of Manhattan and the Bronx. For most of the road's length in Manhattan, it runs parallel to Madison Avenue to the west and Lexington Av ...
, which would later become the
Pan Am Building The MetLife Building (also 200 Park Avenue and formerly the Pan Am Building) is a skyscraper at Park Avenue and 45th Street (Manhattan), 45th Street, north of Grand Central Terminal, in the Midtown Manhattan neighborhood of New York City. Desi ...
and 277 Park Avenue. Paley dismissed the Park Avenue sites as having "too cold a feeling"; he also believed that Madison Avenue, a block west, was "too narrow to display good architecture". By contrast, Sixth Avenue was being redeveloped in the mid-20th century with speculative office towers. Many of these new structures were designed as metal-and-glass slabs with public plazas.


Development


Planning

In July 1960, CBS announced that it had acquired a site on Sixth Avenue between 52nd and 53rd Streets from William Zeckendorf's company Webb and Knapp. Paley had believed Sixth Avenue to be "more stimulating" than Park Avenue, which was three blocks east. The site cost $7 million, of which Zeckendorf received $5 million. The building would not include broadcast studios, which instead were to be consolidated at the
CBS Broadcast Center The CBS Broadcast Center is a television and radio production facility located in New York City. It is CBS's main East Coast production hub, similar to CBS Studio Center in Los Angeles as the West Coast hub. The Broadcast Center is one of t ...
, simultaneously being planned on 57th Street. CBS acquired a site on 53 West 52nd Street in July 1961, bringing the assemblage to its final size of nearly . CBS president Stanton wanted to hire Eero Saarinen & Associates for the project, having been impressed with the firm's design for the
General Motors Technical Center The GM Technical Center is a General Motors facility in Warren, Michigan. The campus has been the center of the company's engineering effort since its inauguration in 1956. In 2000 it was listed on the National Register of Historic Places; fourtee ...
in Michigan. Paley was initially skeptical, as he was acquainted with modernist architects
Wallace Harrison Wallace Kirkman Harrison (September 28, 1895 – December 2, 1981) was an American architect. Harrison started his professional career with the firm of Corbett, Harrison & MacMurray, participating in the construction of Rockefeller Center. He i ...
and
Philip Johnson Philip Cortelyou Johnson (July 8, 1906 – January 25, 2005) was an American architect best known for his works of modern and postmodern architecture. Among his best-known designs are his modernist Glass House in New Canaan, Connecticut; the po ...
, but he relented. Ultimately, CBS hired Saarinen to design a new corporate headquarters for CBS on the plot. The CBS corporate building was planned to be Saarinen's first skyscraper and, as it turned out, the only skyscraper he would ever design. Paley and Saarinen both wanted to erect a skyscraper that was distinct from International Style works such as Skidmore, Owings & Merrill's
Lever House Lever House is a office building at 390 Park Avenue in the Midtown Manhattan neighborhood of New York City. The building was designed in the International Style by Gordon Bunshaft and Natalie de Blois of Skidmore, Owings & Merrill (SOM) as ...
and Ludwig Mies van der Rohe's Seagram Building. Saarinen's biographer Jayne Merkel wrote that the architect particularly wanted to make "the best modern skyscraper anywhere", surpassing even the Seagram. As Saarinen's wife Aline B. Saarinen said after his death, "After all, that's why they came to Eero and not to Skidmore." The architect contemplated several alternatives, involving rectangular slabs, as well as more standard towers with setbacks that complied with the
1916 Zoning Resolution The 1916 Zoning Resolution in New York City was the first citywide zoning code in the United States. The zoning resolution reflected both borough and local interests, and was proposed after the Equitable Building was erected in Lower Manhatta ...
.; Saarinen's firm created five sets of blueprints, four of which had a square plan. At the time of the CBS Building's development, city officials were planning the
1961 Zoning Resolution The 1916 Zoning Resolution in New York City was the first citywide zoning code in the United States. The zoning resolution reflected both borough and local interests, and was proposed after the Equitable Building was erected in Lower Manhatta ...
, a
zoning Zoning is a method of urban planning in which a municipality or other tier of government divides land into areas called zones, each of which has a set of regulations for new development that differs from other zones. Zones may be defined for a si ...
ordinance that allowed New York City developers to increase their edifices' maximum floor areas in exchange for adding open space in front of their buildings. Saarinen, who worked with city planning commissioner James Felt to resolve the project's zoning issues, wanted to add a sunken plaza with trees outside the CBS Building. The land lot had a
floor area ratio Floor area ratio (FAR) is the ratio of a building's total floor area (gross floor area) to the size of the piece of land upon which it is built. It is often used as one of the regulations in city planning along with the building-to-land ratio. The ...
of 15, meaning that the building's
gross floor area In architecture, construction, and real estate, floor area, floor space, or floorspace is the area (measured as square feet or square metres) taken up by a building or part of it. The ways of defining "floor area" depend on what factors of the buil ...
was restricted to 15 times the area of the site. Saarinen developed several alternatives, including a 15-story building filing the site, but he ultimately decided on a 38-story building occupying a portion of the site. In March 1961, Saarinen wrote to Paley that he had developed a solution: a freestanding slab bereft of setbacks, with a facade composed of triangular piers interspersed with windows. The slab would have been either tall. Saarinen wrote of the design: "It will be the simplest skyscraper statement in New York." Paley twice visited Saarinen's offices in
Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at t ...
to see a model of the building. On his first visit Paley was unimpressed but, after his second visit in July 1961, Paley decided to commit to Saarinen's proposal. Following Saarinen's sudden death on September 1, 1961, his associates, including
Kevin Roche Eamonn Kevin Roche (June 14, 1922 – March 1, 2019) was an Irish-born American Pritzker Prize-winning architect. He was responsible for the design/master planning for over 200 built projects in both the U.S. and abroad. These projects in ...
, Joseph N. Lacy, and John Dinkeloo, took over the CBS Building's design. Dinkeloo said the CBS headquarters had "especially excited" Saarinen. As Saarinen had said: "I think Louis Sullivan was right to want the skyscraper to be a soaring thing." In the firm's office at New Rochelle, New York, Roche and his associates created several mockups of the building. Paley recalled that he visited the Roche-Dinkeloo offices at least thirty times to observe five or six mockups.


Construction

In February 1962, CBS announced that it would move forward with its 38-story building after Saarinen's death. The George A. Fuller Company was selected as the general contractor at this time. The headquarters was to house CBS's International,
News News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. N ...
,
Radio Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a transmi ...
, Television Network,
Television Stations A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the ear ...
, and Columbia Records divisions. The contractors chose to decorate the building with granite from
Alma, Quebec Alma (2021 Town population: 30,331; CA Population 33,018; UA Population 26,016) is a town in Saguenay–Lac-Saint-Jean, in the Canadian province of Quebec. Geography Alma is located on the southeast coast of Lac Saint-Jean where it flows into t ...
, after examining samples of granite from numerous countries around the world. A construction fence was erected around the work site in July 1962. The fence along Sixth Avenue was made of plexiglass, allowing passersby to observe the construction; a CBS spokesperson likened it to 980 "portholes" in a standard plywood fence. The building's first tenant, a branch of the
Bank of New York The Bank of New York Mellon Corporation, commonly known as BNY Mellon, is an American investment banking services holding company headquartered in New York City. BNY Mellon was formed from the merger of The Bank of New York and the Mellon Fina ...
, signed a 21-year lease that August for a portion of the lobby and basement along Sixth Avenue. By early 1964, the superstructure was halfway complete. The concrete piers were poured around steel molds measuring one story high. After the concrete for the first story had hardened, the mold was moved to the second story, where the process was repeated until construction reached the roof. Two cranes were also installed to lift equipment into place. A section of one pier on the second floor remained wide-open during construction so materials could be lifted into the building. To give the facade piers a rough surface, the top layer of granite cladding was burned at using a process called thermal
stippling Stippling is the creation of a pattern simulating varying degrees of solidity or shading by using small dots. Such a pattern may occur in nature and these effects are frequently emulated by artists. Art In printmaking, stipple engraving is ...
. The stippling process turned the black granite into a grayish hue; to restore the black color, an abrasive was applied to the granite under extremely high water pressure, a process called liquid honing.


20th century

The first CBS employees relocated into the building from the old Madison Avenue headquarters in late 1964. At the time, much of the interior was still being completed. By September 1965, most of the CBS Building's initial 2,500 employees had moved into the building. The interior work was mostly complete except for the offices of Paley and Stanton, who had decided that their offices be decorated last. Upon its completion, the CBS headquarters was nicknamed CBS/51W52. The final cost was not revealed at the time, but it was estimated at $40 million. The Ground Floor restaurant opened in November 1965. For the first quarter-century of the CBS Building's existence, all of the office space was occupied by CBS. The Ground Floor restaurant was overhauled in 1980, becoming the American Charcuterie. Judith Stockman oversaw the renovation, which largely retained the original layout of The Ground Floor. By 1981, CBS had 9,900 employees in New York, many of whom worked at the CBS Building. The restaurant space became the Rose Restaurant in 1983 after Paley asked the restaurant's operators to come to the CBS Building. The restaurant was renovated again in 1987 and the space became the China Grill. Throughout the 1980s, CBS downsized its presence at the building.
Sony Corporation of America Sony Corporation of America (SONAM, also known as SCA), is the American arm of the Japanese conglomerate Sony Group Corporation SONAM, headquartered in New York City, manages the company's US-based businesses. Sony's principal U.S. business ...
acquired
CBS Records International CBS Records International was the international arm of the Columbia Records unit of Columbia Broadcasting System, Inc. ( CBS) formed in 1961 and launched in 1962. Previously, Columbia Records had licensed other record companies to manufacture an ...
in 1998 and the CBS Records company became known as
Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...
two years later. Sony Music Entertainment briefly continued to lease the space from CBS, but Sony Music's employees moved to
550 Madison Avenue 550 Madison Avenue (formerly known as the Sony Tower, Sony Plaza, and AT&T Building) is a postmodern skyscraper at Madison Avenue between 55th and 56th Streets in the Midtown Manhattan neighborhood of New York City. Designed by Philip Johnson ...
in 1991 after Sony leased that building. By the early 1990s, CBS had downsized to about 4,700 employees and no longer required the entire building for its use. The law firm
Wachtell, Lipton, Rosen & Katz Wachtell, Lipton, Rosen & Katz is an American law firm in New York City. The firm is known for corporate law, regularly handling large and complex transactions. On both a profit per lawyer, and profit per equity partner basis, it is the most p ...
signed a lease for floors 27 to 33, and brokerage firm Edward S. Gordon advertised floors 4 to 14 for outside tenants. Real estate firm
Cushman & Wakefield Cushman & Wakefield plc is a global commercial real estate services firm. The company's corporate headquarters is located in Chicago, Illinois. Cushman & Wakefield is among the world's largest commercial real estate services firms, with revenues ...
had taken another six stories by 1993. To accommodate the new lessees, CBS renovated the building's lobby and mechanical systems for $20 million.
Paul Goldberger Paul Goldberger (born in 1950) is an American author, architecture critic and lecturer. He is known for his "Sky Line" column in ''The New Yorker''. Biography Shortly after starting as a reporter at ''The New York Times'' in 1972, he was assign ...
wrote that the work "represents nothing less than an attempt to convert one of the great modern buildings in New York into an ordinary speculative office tower". The
New York City Landmarks Preservation Commission The New York City Landmarks Preservation Commission (LPC) is the New York City agency charged with administering the city's Landmarks Preservation Law. The LPC is responsible for protecting New York City's architecturally, historically, and cu ...
designated the CBS Building as a city landmark on October 21, 1997. CBS placed Black Rock for sale a little more than a year later. Several investors expressed interest in buying Black Rock, but CBS canceled its plans to sell the building in mid-1999, as none of the potential buyers had offered at least $350 million.


21st century

After Viacom acquired CBS in 2000, and in the wake of an improving real-estate market, Viacom planned to sell the building for up to $370 million. Viacom planned to allow CBS's existing employees in the building to remain. Radio stations
WCBS (AM) WCBS (880 AM, "WCBS Newsradio 880") is a radio station licensed to New York, New York and is owned and operated by Audacy, Inc. WCBS's studios are located in the combined Audacy facility in the Hudson Square neighborhood of lower Manhattan ...
and
WCBS-FM WCBS-FM (101.1 FM) is a radio station offering a classic hits format licensed to New York City and is owned and operated by Audacy, Inc. The station's studios are in the combined Audacy facility in the Hudson Square neighborhood in lower Man ...
moved from Black Rock to the Broadcast Center in October 2000, as Black Rock could not accommodate the modern broadcasting technology that these stations required. By early 2001, Viacom had planned to buy 1515 Broadway (also One Astor Plaza), its own headquarters, in conjunction with its sale of the CBS Building. Two firms had expressed interest in purchasing the building by August, but one of them withdrew after the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commer ...
shortly afterward. The sale was ultimately canceled in November 2001. This was attributed in part to Viacom's demand that any buyer first acquire 1515 Broadway and then swap that for the CBS Building and cash; such a transaction would enable Viacom to avoid paying estate transfer taxes on the transaction. CBS and Viacom ultimately split in 2006. The law firm Orrick, Herrington & Sutcliffe leased in the building in 2009, taking up some space that had been leased to Swiss bank UBS. The following year, investment company Charles Schwab leased in the building. Charles Schwab proposed installing planters in front of the building, though the local Manhattan Community Board 5 initially refused to approve the plans. The China Grill restaurant closed in February 2017. It was replaced the following January by the Nusr-Et steakhouse. Also in 2018, Wachtell, Lipton, Rosen & Katz renewed its lease in the building. Charles Schwab, Orrick, Herrington & Sutcliffe, and law firm
Dorsey & Whitney Dorsey & Whitney LLP (known as Dorsey) is an American law firm with over 500 lawyers, and a similar number of staff, located in 21 offices in the United States, Canada, Europe, and Asia. The firm's headquarters is in Minneapolis, Minnesota, where ...
retained space at the CBS Building during this time. Shortly after Viacom and CBS merged again into
ViacomCBS Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. It ...
in December 2019, the newly combined company's CEO Bob Bakish said the company was looking to sell the building. The company sought more than $1 billion for the CBS Building, but the sale was withdrawn in March 2020 with the onset of the COVID-19 pandemic in New York City. In August 2021, ViacomCBS announced that they had agreed to sell the building to the real estate investment and management firm Harbor Group International for $760 million, the first sale of the building since it opened. ViacomCBS planned to occupy some space under a short-term lease. Harbor Group intended to upgrade the building's lobby, as well as tenant facilities such as the cafeteria. The same October, HGI received $558 million of
commercial mortgage-backed security Commercial mortgage-backed securities (CMBS) are a type of mortgage-backed security backed by commercial and multifamily mortgages rather than residential real estate. CMBS tend to be more complex and volatile than residential mortgage-backed ...
financing to help fund its purchase.


Critical reception

The CBS Building received a large amount of praise upon completion, though much of it came with qualifications. Huxtable called the CBS headquarters "a building, in the true, classic sense". Bethami Probst wrote in ''
Progressive Architecture The Progressive Architecture Awards (P/A Awards) annually recognise risk-taking practitioners and seek to promote progress in the field of architecture. History The editors of ''Progressive Architecture'' magazine hosted the first Progressive Arch ...
'' magazine that the CBS Building was a "dignified, pertinent rebuke to its more strident high-rise neighbors", though she did not consider it as good as the Seagram Building.; A writer for ''Architectural Forum'' summarized the CBS Building thus: "It has enormous unity; it has strength; the proportions of its windows are elegant; it has great dignity; and it even has color." Peter Blake, writing for the same magazine, said the CBS Building "stands aloof, alone, serene", but this was a positive trait compared to the other structures being built on the avenue at the same time, which he summarized as the "slaughter on Sixth Avenue". David Jacobs regarded the building as "a marvelous contribution" to New York City despite its "impersonal and forbidding" profile. The design deviated from architectural norms of the time, leading to some criticism. One common objection was that the consistent width of the facade's piers did not accurately express their function, since the piers carry reduced loads at upper stories and thus should be smaller. For a similar reason, several critics disapproved of the piers at each corner. Conversely, a 1965 ''Architectural Forum'' article had praised this same quality, describing the piers as being "directly expressed from plaza to sky" instead of being recessed behind curtain walls. '' Harper's Magazine'', likewise, commended "the honesty with which it occupies its context". Huxtable also observed that the public had a much different perception of the building than architectural critics, saying: "The dark dignity that appeals to architectural sophisticates puts off the public, which tends to reject it as funereal". She wrote in 1984 that the CBS Building's design "created deliberate, dark ambiguities at a time when architecture was supposed to be rational and open". The author Antonio Román stated that the building's "internal and external consistency perfectly conveyed Saarinen's vision for the tower". The interiors were more broadly criticized. Huxtable described the offices as having a "curious deadness" because the style of the exterior was not extended into the interior spaces. Patricia Conway of ''Industrial Design'' magazine saw the tightly regulated decorative scheme as contrived, saying: "A few pieces f decorationhave charm but, for the most part, there is a preponderance of hard-edge, straight-line compositions". Conversely, other publications praised the interior decorative scheme, to the point that ''
The New Yorker ''The New Yorker'' is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. Founded as a weekly in 1925, the magazine is published 47 times annually, with five of these issues ...
'' profiled Stanton's desk. As for the lobby, which did have the same style as the exterior, Stern characterized it as "austere to the point of lugubriousness". Likewise, Probst wrote that the thick facade piers overshadowed the lobby. The Ground Floor restaurant was also perceived as a gloomy environment, especially at night. A writer for ''Progressive Architecture'' doubted whether the CBS Building's ground story "can ever be a suitable, psychologically acceptable atmosphere for pleasant dining". The CBS Building has also won architectural awards. The Architectural League of New York cited the CBS Building in 1964 as one of eight CBS facilities being built nationwide to "very high standards". The
Municipal Art Society The Municipal Art Society of New York (MAS) is a non-profit membership organization for preservation in New York City, which aims to encourage thoughtful planning and urban design and inclusive neighborhoods across the city. The organization was ...
recognized the building with a bronze plaque for "outstanding architecture" the next year. Also in 1965, the New York Board of Trade gave its first-ever architectural achievement award to the CBS Building.


See also

*
List of New York City Designated Landmarks in Manhattan from 14th to 59th Streets A ''list'' is any set of items in a row. List or lists may also refer to: People * List (surname) Organizations * List College, an undergraduate division of the Jewish Theological Seminary of America * SC Germania List, German rugby unio ...
* List of works by Eero Saarinen


References


Notes


Citations


Sources

* * * * * * * * * * * * * {{Portal bar, Television, United States, New York City, Architecture 1965 establishments in New York City CBS Television Network Eero Saarinen structures Mass media company headquarters in the United States Midtown Manhattan Modernist architecture in New York City New York City Designated Landmarks in Manhattan Office buildings completed in 1965 Sixth Avenue Skyscraper office buildings in Manhattan Former CBS Corporation subsidiaries