Burgundy Records was an American

record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the pr ...

and

subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a ...

Sony Music Entertainment Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...

History

In January 2006 the

Sony BMG Sony BMG Music Entertainment was an American record company owned as a 50–50 joint venture between Sony Corporation of America and Bertelsmann. The venture's successor, the revived Sony Music, is wholly owned by Sony, following their buyou ...

Strategic Marketing Group (SMG) announced the launch of its new record label, Burgundy Records. The new Sony BMG imprint label, which was spearheaded by former Executive Vice President

Joe DiMuro Joe or JOE may refer to: Arts Film and television * ''Joe'' (1970 film), starring Peter Boyle * ''Joe'' (2013 film), starring Nicolas Cage * ''Joe'' (TV series), a British TV series airing from 1966 to 1971 * ''Joe'', a 2002 Canadian animated ...

, later ran by J.J. Rosen, previously an executive in Sony BMG's Digital Business Group, was set to sign multi-platinum artists and release new titles in conjunction with marketing campaigns that promoted the artists through traditional and non-traditional channels. Burgundy's first artists signed were musicians

Chaka Khan Yvette Marie Stevens (born March 23, 1953), better known by her stage name Chaka Khan (), is an American singer. Her career has spanned more than five decades, beginning in the 1970s as the lead vocalist of the funk band Rufus. Known as the " Q ...

and

Aaron Neville Aaron Joseph Neville (born January 24, 1941) is a retired American R&B and soul singer. He has had four platinum albums and four Top 10 hits in the United States, including three that reached number one on Billboard's Adult Contemporary chart. ...

. Burgundy Records was set to sign additional artists who have retained strong consumer affinity and produced a catalog of music that is still relevant and appreciated today. The label's primary target audience was adult consumers who are fans of the artists' earlier work and are eager to hear new material. In tandem with this outreach to a loyal consumer base, the label also brought widespread exposure for these artists and their new music to a contemporary audience. Central to every project executed by SMG was the concept of a "360-Degree Approach." By operating like an agency, the Group analyzed artists from different angles and promoted them through a variety of channels, such as licensing, strategic partnerships, mobile applications, DRTV, tour marketing and publicity. As of January 2010, Burgundy Records may have been discontinued, sinc
its official website
is redirected to

Legacy Recordings Legacy Recordings is an American record label that is a division of Sony Music. Formed in 1990 after Sony's acquisition of CBS Records, Legacy originally handled the archives of Sony Music-owned labels Columbia Records and Epic Records. In 2 ...

' website.

Burgundy Artists

Artists on the final Burgundy Records roster included (listed alphabetically): *

America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

Gloria Estefan Gloria Estefan (; born Gloria María Milagrosa Fajardo García; born 1 September 1957) is a Cuban-American singer, actress, and businesswoman. Estefan is a seven-time Grammy Award winner, a Presidential Medal of Freedom recipient, and has bee ...

Julio Iglesias Julio José Iglesias de la Cueva (; born 23 September 1943) is a Spanish singer, songwriter and former professional footballer. Iglesias is recognized as the most commercially successful Spanish singer in the world and one of the top record ...

The New Orleans Social Club ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...

Donna Summer LaDonna Adrian Gaines (December 31, 1948May 17, 2012), known professionally as Donna Summer, was an American singer and songwriter. She gained prominence during the disco era of the 1970s and became known as the " Queen of Disco", while her musi ...

*Henry Lewis

References

External links

Burgundy Records – Official website

Sony Music
Parent Company of Burgundy {{Authority control American record labels Record labels established in 2006 Record labels disestablished in 2010

History

Burgundy Artists

See also

References

External links