Budapest Fashion Week is a

fashion week A fashion week is a fashion industry event, lasting approximately one week, where fashion designers, brands or "houses" display their latest collections in runway fashion shows to buyers and the media. These events influence the upcoming fashi ...

trade show A trade fair, also known as trade show, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and ...

held annually in April and October in

Budapest Budapest (, ; ) is the capital and most populous city of Hungary. It is the ninth-largest city in the European Union by population within city limits and the second-largest city on the Danube river; the city has an estimated population o ...

Hungary Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Cr ...

, usually after the five major fashion weeks. It is still aspiring to the level of big five fashion weeks (

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and

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). Based on the concept of the international fashion week series, TONI&GUY Fashion Week Budapest is an event, where the leading Hungarian

fashion designer Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashio ...

s and international designers gain platform to introduce their seasonal collections twice a year for the Hungarian and international

fashion industry Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashio ...

and the public as well. The event is usually held in the Palazzo Dorottya.

Location

The Spring-Summer 2019 edition of Budapest Fashion Week was hosted at the Várkert Bazár in the capital of Budapest.

Purpose and organizer

Budapest Fashion Week's aim is to get together the talented young

s with the innovative brands for a successful and most “talked about” event for communication and socially responsible purposes. Based on the concept of the international

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

week series, TONI&GUY Fashion Week Budapest is an event, where the leading Hungarian fashion designers gain platform to introduce their seasonal collections twice a year for the Hungarian and international fashion industry and the public as well. The long-term goal of the event is to build a position for the Hungarian designers on the local and also on the international markets and to revive Hungarian fashion and textile industry. The organizer of this event is BigBag PR Agency, which is a boutique strategic communications firm specializes in fashion and beauty. Based on industry experiences – with a background in fashion journalism – the agency develop programs that launch, grow, or re-establish brand's presence and deliver consistent brand message. The agency's aim is to reinvigorate the professional Hungarian fashion life, that is why the organizers created TONI&GUY Fashion Week Budapest. Budapest Fashion Week is not limited to Hungarian designers alone. Labels from other central European countries including Poland, Czech Republic, Romania, and Ukraine are also featured. These designers are working to change the way Budapest fashion is perceived by incorporating unique color palettes, fabrics, and silhouettes. Sandra Sandor has reached a higher popularity status than most other designers featured in Budapest Fashion Week. Sandor developed her brand named Nanushka in 2005, immediately after graduating from the London College of Fashion. Sandor is known for her knit sweaters, satin dresses with tie-waist details, striped linen pants, vegan leather puffers and belt bags. For each collection she chooses a clashing culture theme. For example, her Spring 2018 collection represents a mix of “far Eastern culture and wild Western Americana” . Nanushka's bold pieces made from luxurious fabrics and sold at a contemporary price point set this brand aside from most. It has gained global recognition, now being sold to Net-a-Porter, MyTheresa, Nordstrom, and Moda Operandi. World-famous fashion models Gigi Hadid and Caroline de Maigret have been caught wearing staple Nanushka pieces. This brand has been featured twice in New York Fashion Week and there are plans to open stores in New York and LA in the coming years. Through Sandor's hard work and increased popularity, she is helping to establish Budapest as the latest fashion hub.

Thoughts from Vogue

Reception

Live video stream

Budapest Fashion Week became one of the first fashion weeks to fully embrace digital media when it offered all designers who were showing their collections on the catwalk the opportunity to broadcast their shows live on the

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UStream IBM Watson Media (formerly Ustream and IBM Cloud Video) is an American virtual events platform company which is a division of IBM. Prior to IBM acquisition, it had more than 180 employees across San Francisco, Los Angeles, and Budapest offices. ...

. The video stream can be seen on Budapest Fashion Week's website and on UStream channels. The full live stream is no longer available on

but short clips can be found on YouTube.

References

External links

Budapest Fashion Week official website

Budapest Fashion Week official channel
on

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...

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