Bruno Brookes
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Trevor Neil "Bruno" Brookes (born 1959 in
Stoke-on-Trent Stoke-on-Trent (often abbreviated to Stoke) is a city and Unitary authorities of England, unitary authority area in Staffordshire, England, with an area of . In 2019, the city had an estimated population of 256,375. It is the largest settlement ...
, Staffordshire) is an English former radio presenter who became prominent on British radio in the 1980s. He was CEO of in-store radio company Immedia from 2000–2020.


Early life and career

Brookes attended Bradwell and Seabridge secondary schools in
Newcastle-under-Lyme Newcastle-under-Lyme ( RP: , ) is a market town and the administrative centre of the Borough of Newcastle-under-Lyme in Staffordshire, England. The 2011 census population of the town was 75,082, whilst the wider borough had a population of 1 ...
. He became a disc jockey through
youth club A youth center or youth centre, often called youth club, is a place where young people can meet and participate in a variety of activities, for example table football, association football (US soccer, UK football), basketball, table tennis, vi ...
discos in his home town before he sent a successful audition tape created for him by George Wood (Judder) to his local station,
BBC Radio Stoke BBC Radio Stoke is the BBC's local radio station serving Staffordshire and South Cheshire. It broadcasts on FM, DAB, Freeview and via BBC Sounds from studios in the Hanley area of Stoke-on-Trent. According to RAJAR, the station has a weekl ...
. He used to wash cars to raise money for buying equipment. He spent three years there before being recruited by
BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance ...
, the national pop network, where he worked as a stand-in presenter for Steve Wright before taking over the teatime show from Peter Powell in September 1984.


Radio One

In addition to this show, Brookes presented a rundown of the UK
Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "cont ...
singles chart on Sunday evenings between 1986 and 1990 and between 1992 and 1995. In April 1989, Brookes moved to the weekend breakfast show, co-hosting with Liz Kershaw, taking over from
Mark Goodier Mark Goodier (born 9 June 1961) is a British radio disc jockey best known for his time on BBC Radio 1 between 1987 and 2002. He had two spells presenting the station's Top 40 singles chart, from 1990 to 1992 and from 1995 until 2002. He also h ...
. and also regularly deputised for
Simon Mayo Simon Andrew Hicks Mayo (born 21 September 1958) is an English radio presenter and author who worked for BBC Radio from 1982 until 2022. Mayo has presented across three BBC stations for extended periods. From 1986 to 2001 he worked for Radio ...
on the weekday breakfast show. Three years later he moved to the weekday early breakfast slot, where he remained until he was dismissed in 1995 by Trevor Dann, who said "...why is Bruno on? you know, he seems to have a charmed life, because if the view was 'we must get rid of the dinosaurs', you know we've got this behemoth striding the airwaves of dawn" in the BBC TV documentary ''Blood on the Carpet: Walking with Disc Jockeys'' in 2001. Brookes, along with another former chart show presenter
Mark Goodier Mark Goodier (born 9 June 1961) is a British radio disc jockey best known for his time on BBC Radio 1 between 1987 and 2002. He had two spells presenting the station's Top 40 singles chart, from 1990 to 1992 and from 1995 until 2002. He also h ...
, returned to the station for a one-off Top 40 countdown show on Sunday 30 September 2007, providing new pre-recorded inserts into the show, which was hosted by the then-current (but outgoing) presenters
JK and Joel Jason King (né Griffiths) and Joel Ross (né Hogg), known professionally as JK and Joel, were a radio presenting duo, best known for hosting the official UK chart on BBC Radio 1 between 2005 and 2007 and presented the CBBC show ''Hider in the ...
. This special show formed part of the station's celebrations of the 40th birthday of BBC Radio 1.


Acid house

Brookes was also an early supporter of the fledgling
acid house Acid house (also simply known as just "acid") is a subgenre of house music developed around the mid-1980s by DJs from Chicago. The style is defined primarily by the squelching sounds and basslines of the Roland TB-303 electronic bass synthes ...
scene by championing Stakker Humanoid, a November 1988 hit for
Humanoid A humanoid (; from English ''human'' and '' -oid'' "resembling") is a non-human entity with human form or characteristics. The earliest recorded use of the term, in 1870, referred to indigenous peoples in areas colonized by Europeans. By the 20 ...
(AKA Brian Dougans). In a 2013 interview with ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers '' The Observer'' and '' The Guardian Weekly'', ''The Guardian'' is part of the ...
'', Brookes said that he was given a white label of the record and immediately fell under its spell. "It just got to me. I remember listening to it and thinking it was one step ahead of everything techno that was coming out. It wasn't copying anything else; it was just fabulous." As a result, he played the record twice in one show – a very unusual step for a prime-time radio DJ.


"Killing in the Name" controversy

While presenting the Top 40, Brookes accidentally played the full uncensored version of "
Killing in the Name "Killing in the Name" is a protest song by American rock band Rage Against the Machine, and appears on their 1992 self-titled debut album. It was released as the lead single from the album in November 1992. It features heavy drop-D guitar riff ...
" by
Rage Against the Machine Rage Against the Machine (often abbreviated as RATM or shortened to simply Rage) is an American rock band from Los Angeles, California. Formed in 1991, the group consists of vocalist Zack de la Rocha, bassist and backing vocalist Tim Commer ...
on 21 February 1993. The song contains 15 instances of the word "
Fuck ''Fuck'' is an English-language expletive. It often refers to the act of sexual intercourse, but is also commonly used as an intensifier or to convey disdain. While its origin is obscure, it is usually considered to be first attested to ar ...
". Brookes was not made aware of the language in the track and, as a new entry, included it in the broadcast. Brookes and his producer Simon Sadler were preparing a trail for the following week's show whilst the song played, so were unaware of what was going out on air. The station immediately received 138 phone calls of complaint.


Television work

During his period at Radio 1, Brookes was on the ''
Top of the Pops ''Top of the Pops'' (''TOTP'') is a British Record chart, music chart television programme, made by the BBC and originally broadcast weekly between 1January 1964 and 30 July 2006. The programme was the world's longest-running weekly music show ...
'' host roster and also presented '' Beat the Teacher'' on BBC television, a children's quiz where pupils took on teachers in a
general knowledge General knowledge is information that has been accumulated over time through various mediums and sources. It excludes specialized learning that can only be obtained with extensive training and information confined to a single medium. General kn ...
game based on
noughts and crosses Tic-tac-toe (American English), noughts and crosses (Commonwealth English), or Xs and Os (Canadian or Irish English) is a paper-and-pencil game for two players who take turns marking the spaces in a three-by-three grid with ''X'' or ''O''. ...
. He was the last of the show's three presenters, following Howard Stableford and ex-
Manfred Mann Manfred Mann were an English rock band, formed in London and active between 1962 and 1969. The group were named after their keyboardist Manfred Mann, who later led the successful 1970s group Manfred Mann's Earth Band. The band had two diffe ...
singer Paul Jones. He also hosted the dating show ''Love at First Sight'' and the angling show ''Tight Lines'' on Sky. He also appeared in the '' Brass Eye'' series, in which he read an appeal against the fictitious drug "cake".


Immedia

Brookes founded the corporate communications company Immedia in 2000, a provider of in-store radio stations including to HSBC, Ikea, and Topshop. The company was founded as Storm Radio, initially providing
internet radio Online radio (also web radio, net radio, streaming radio, e-radio, IP radio, Internet radio) is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not transmitted ...
services, and was floated on the
Alternative Investment Market AIM (formerly the Alternative Investment Market) is a sub-market of the London Stock Exchange that was launched on 19 June 1995 as a replacement to the previous Unlisted Securities Market (USM) that had been in operation since 1980. It allows ...
in 2003. After May 2001, the stations removed human DJs and were automated and they closed in 2002 in favour of in-store stations. He resigned as CEO in May 2020.


Personal life

Brookes appeared on the quiz show '' Through the Keyhole'' in the late 1990s as one of the celebrities whose homes were visited by Loyd Grossman. Brookes is a supporter of the
Conservative Party The Conservative Party is a name used by many political parties around the world. These political parties are generally right-wing though their exact ideologies can range from center-right to far-right. Political parties called The Conservative P ...
. Brookes was in a relationship for eight years with TV presenter Anthea Turner until the early 1990s, when she left him for fellow DJ Peter Powell. She later said he was abusive, which he said was an exaggeration. He married model Debbie Brooker in 1994, they resided in Newbury, but they separated in January 2002 and were divorced. He received a 12-month driving ban in 1999 for drink driving. In May 2006, Brookes suffered a heart attack and was treated at
St Thomas' Hospital St Thomas' Hospital is a large NHS teaching hospital in Central London, England. It is one of the institutions that compose the King's Health Partners, an academic health science centre. Administratively part of the Guy's and St Thomas' NHS ...
, London where he was interviewed by
Nadia Sawalha Nadia Sawalha (; born 18 November 1964) is a British actress, television personality and YouTuber. She played the role of Annie Palmer on the BBC One soap opera ''EastEnders'' from 1997 to 1999 and Gina in ITV comedy Second Thoughts (TV series), ...
as a patient on
BBC One BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins, ...
's ''City Hospital''. In the interview he said he would try to give up smoking which he acknowledged as the main reason for his illness."Ex-Radio 1 star has heart attack"
BBC, 27 May 2006.


References


External links

*
Bruno Brookes' Company, Immedia
{{DEFAULTSORT:Brookes, Bruno 1959 births English radio DJs English businesspeople Living people People from Stoke-on-Trent BBC Radio 1 presenters English chief executives Top of the Pops presenters