Broccoli (D.R.A.M. song)
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"Broccoli" is a song by American rapper
DRAM Dynamic random-access memory (dynamic RAM or DRAM) is a type of random-access semiconductor memory that stores each bit of data in a memory cell, usually consisting of a tiny capacitor and a transistor, both typically based on metal-oxid ...
featuring fellow American rapper Lil Yachty. It was released on April 6, 2016, by
Atlantic Records Atlantic Recording Corporation (simply known as Atlantic Records) is an American record label founded in October 1947 by Ahmet Ertegun and Herb Abramson. Over its first 20 years of operation, Atlantic earned a reputation as one of the most i ...
and Empire Distribution as the lead single from DRAM's debut
studio album An album is a collection of audio recordings issued on compact disc (CD), Phonograph record, vinyl, audio tape, or another medium such as Digital distribution#Music, digital distribution. Albums of recorded sound were developed in the early ...
'' Big Baby DRAM''. It was produced by J. Gramm, with
Rogét Chahayed Rogét Lutfi Chahayed (born May 31, 1988) is a Grammy-nominated American record producer and songwriter who Billboard has called "one of hip-hop and pop's most dependable hit machines." A conservatory-trained pianist who became a producer under ...
as co-producer. It received a Grammy Award nomination for Best Rap/Sung Collaboration at the
59th Annual Grammy Awards The 59th Annual Grammy Awards ceremony was held on February 12, 2017. The CBS network broadcast the show live from the Staples Center in Los Angeles. The ceremony recognized the best recordings, compositions, and artists of the eligibility year, ...
.


Background and release

The song was released for digital download as a single on April 6, 2016. It is the first single from DRAM's debut studio album, '' Big Baby DRAM'', which was released in October 2016. A limited edition picture disc 7" vinyl version of the song was released on November 25, as part of Record Store Day's Black Friday sale. In an interview with Genius, DRAM spoke on the creation process behind the song:
"I was first introduced to Yachty through Rick Rubin. I was in Shangri La and Rick asked me if he could bring Yachty through. We linked and played each other music. A good month later, one of my main camera guys was following Yachty around during his SXSW run and I came about during the conversation. We exchanged numbers and I saw he was in LA, so I called him and he answered on the first fucking ring. He came to the studio and we had the loop of this going. We weren’t sure on what was going to make it carry over. At first, it was the piano with the drum loop, we had the flute and when that went in, everyone started vibing. Yachty started on his verse and I didn’t have any bars at first so I told him to go in. When he left, I didn’t even have my verse, I just had the bridge."
"Broccoli" debuted at number 87 on ''Billboard'' Hot 100 for the chart dated July 2, 2016. It rose to number 65 on the Hot 100 the following week and has peaked at number 5, making it DRAM and Lil Yachty's first top 5 entry. As of January 2017, the song has sold 1,104,000 copies in the United States. The song was certified quintuple platinum by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) on April 6, 2017, for combined sales and streaming-equivalent points of five million units in the United States.


Critical reception

James Grebey of ''
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'' said "the pair’s affable, clever rapping is a delight over the beat, which switched from a grizzled boom to some flighty, '' Kirby’s Dreamland-''esque twinkling." Pitchfork's Marcus J. Moore opined, "D.R.A.M. comes through with his usually energetic rhymes, proclaiming his territory while giving the track even more punch." The same magazine listed "Broccoli" on their ranking of the 100 best songs of 2016 at number 33. The track was named the 47th best song of the year on '' Rolling Stone''s "50 Best Songs of 2016" list. ''
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'' ranked "Broccoli" at number three on their "100 Best Pop Songs of 2016" list. In the annual '' Village Voices Pazz & Jop mass critics poll of the year's best in music in 2016, "Broccoli" was ranked at number 26.


Sampling

The song was sampled in the Beyoncé 2018 Coachella performance. It samples "No Drama" performed by Phemza The Kween featuring Klondike Blonde.


Music video

The song's accompanying music video premiered on July 22, 2016 on DRAM's YouTube account. The video makes extensive use of wiggle stereoscopy. As of November 2021, the music video has 429 million views on YouTube.


Track listing

* Empire — 8891526038 — Record Store Day limited edition 7" vinyl


Charts


Weekly charts


Year-end charts


Certifications


References


External links

*
Lyrics of this song at Genius
{{authority control 2016 singles 2016 songs DRAM (musician) songs Songs about cannabis Lil Yachty songs Songs written by Rogét Chahayed Songs written by Lil Yachty Empire Distribution singles Atlantic Records singles Songs written by DRAM (musician)