''Bright Promise'' is an American daytime

soap opera A soap opera, or ''soap'' for short, is a typically long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term "soap opera" originated from radio drama ...

that ran on

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...

from September 29, 1969 to March 31, 1972.

Synopsis

The show revolved around students and faculty at the fictional Bancroft College, located in the community of Bancroft, somewhere in the American

Midwest The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four Census Bureau Region, census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of ...

. The name of the show reflected the overarching theme of the bright promise that the leaders of tomorrow graduating from Bancroft would ostensibly bring. At first, the main character was College president Thomas Boswell (

Dana Andrews Carver Dana Andrews (January 1, 1909 – December 17, 1992) was an American film actor who became a major star in what is now known as film noir. A leading man during the 1940s, he continued acting in less prestigious roles and character parts ...

). Later, the focus shifted from the College, to the town of Bancroft at large, and focused mainly on the Pierce and Jones families. The main character by this time was Sandra Jones, who had been a student at Bancroft College, and married herself into the wealthy Pierce family. ''Bright Promise'' was created by the husband-and-wife writing team of

Frank and Doris Hursley Frank M. Hursley (November 21, 1902 – February 3, 1989) and Doris Hursley (September 29, 1898 – May 5, 1984) were an American husband-and-wife team of screenwriters, best known for their serials, especially the medical drama ''General Hospi ...

, who had previously created ''

General Hospital ''General Hospital'' (often abbreviated as ''GH'') is an American daytime television soap opera. It is listed in ''Guinness World Records'' as the longest-running American soap opera in production, and the second in American history after '' ...

'', and was their last project prior to their

retirement Retirement is the withdrawal from one's position or occupation or from one's active working life. A person may also semi-retire by reducing work hours or workload. Many people choose to retire when they are elderly or incapable of doing their j ...

Bing Crosby Productions Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a varie ...

(under the name Frandor Productions) was the packager, with assistance from Cox Broadcasting. The title and closing sequences were filmed at

UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California ...

. Having replaced the game show ''

You Don't Say! ''You Don't Say!'' is an American television game show that had three separate runs on television. The first version aired on NBC daytime from April 1, 1963 to September 26, 1969 with revivals on ABC in 1975 and in syndication from 1978 to 197 ...

,'' ''Bright Promise'' would give way to another serial, ''

Return to Peyton Place ''Return to Peyton Place'' is a 1959 novel by Grace Metalious, a sequel to her best-selling 1956 novel '' Peyton Place''. Plot summary After the phenomenal success of her first novel, Metalious hastily penned a sequel centering on the life and ...

,'' on the NBC daytime schedule; the serial had been soundly defeated in the

Nielsen ratings Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...

CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...

' ''

The Edge of Night ''The Edge of Night'' is an American television mystery crime drama series and soap opera, created by Irving Vendig and produced by Procter & Gamble Productions. It debuted on CBS on April 2, 1956, and ran as a live broadcast on that netwo ...

'' and ABC's ''

One Life to Live ''One Life to Live'' (often abbreviated as ''OLTL'') is an American soap opera broadcast on the ABC television network for more than 43 years, from July 15, 1968, to January 13, 2012, and then on the internet as a web series on Hulu and iTunes ...

''. Actress

Gail Kobe Gail Kobe (born Gabriella Kieliszewski; March 19, 1932 – August 1, 2013) was an American actress and television producer. Early years Kobe was born Gabriella Kieliszewski in Hamtramck, Michigan (near Detroit) to Benjamin and Theresa Kobe. She ...

, a regular on ''Bright Promise,'' would become ''Return's'' executive producer.

Cast

Original cast members included the show's star,

, with Susan Brown,

Paul Lukather Paul Lukather (August 24, 1926 – October 9, 2014) was a veteran actor known for his vast array of work across stage, television and voice-over work. Lukather graduated from Drake University and Yale University. He won the Barter Award, which wa ...

Ruth McDevitt Ruth Thane McDevitt ( Shoecraft; September 13, 1895 – May 27, 1976) was an American film, stage, radio, and television actress. Career The daughter of John Barnabas Shoecraft and Elizabeth Imber Shoecraft, McDevitt was born in Coldwater, Mich ...

, Ivor Francis, Forrest Compton,

Richard Eastham Richard Eastham (born Dickinson Swift Eastham; June 22, 1916 – July 10, 2005) was an American actor of stage, film, and television, a concert singer known for his deep baritone voice, and an inventor. Early years Eastham's birth name was ...

Betsy Jones-Moreland Betsy Jones-Moreland (died May 1, 2006) was an American actress. Early life Jones-Moreland worked in secretarial jobs before she became an entertainer. Career Jones-Moreland acted on stage, including as a member of the newly formed Valley Play ...

, Coleen Gray, Gary Pillar, Peter Hobbs, Peter Ratray,

Pat Woodell Patricia Joy Woodell (July 12, 1944 – September 29, 2015) was an American actress and singer, best known for her television role as Bobbie Jo Bradley from 1963 to 1965 on ''Petticoat Junction''. Career Woodell was born July 12, 1944, in Win ...

, Susannah Darrow,

Cheryl Miller Cheryl D. Miller (born January 3, 1964) is an American former basketball player. She was formerly a sideline reporter for NBA games on TNT Sports and also works for NBA TV as a reporter and analyst, having worked previously as a sportscaster f ...

, and Eric James. Later additions included David Lewis,

Annette O'Toole Annette O'Toole (born Annette Toole; April 1, 1952) is an American actress. She is known for portraying Lisa Bridges in the television series ''Nash Bridges'', Beverly Marsh in the 1990 television mini-series adaptation of Stephen King's epic hor ...

Dabney Coleman Dabney Wharton Coleman (born January 3, 1932) is an American actor. Coleman's best known films include ''9 to 5'' (1980), '' On Golden Pond'' (1981), ''Tootsie'' (1982), '' WarGames'' (1983), '' Cloak & Dagger'' (1984), ''The Beverly Hillbillies ...

Marion Brash Marion Brash (March 27, 1931 – January 10, 2022) was an American actress known for her work in television and cinema. Early years Brash was born in Berlin (as Marion Brasch), and came to the United States as a child. Her acting debut came in ...

, Anne Seymour,

Anthony Geary Anthony Geary (born May 29, 1947) is an American actor. He is known for playing the role of Luke Spencer on the ABC daytime drama ''General Hospital''. He originated the role of Luke in 1978 and received a record eight Daytime Emmy Awards for ...

, John Considine,

Philip Carey Philip Carey (born Eugene Joseph Carey, July 15, 1925February 6, 2009) was an American actor. Early life and education On July 15, 1925, Carey was born in Hackensack, New Jersey.Anne Jeffreys Anne Jeffreys (born Annie Jeffreys Carmichael; January 26, 1923 – September 27, 2017) was an American actress and singer. She was noted as the female lead in the 1950s TV series '' Topper''. Career Jeffreys was born Annie Jeffreys Carmichae ...

and Sherry Alberoni.

References

External links

* {{US daytime soaps American television soap operas NBC original programming 1969 American television series debuts 1972 American television series endings English-language television shows