BrandAds is an
online video analytics
Online video analytics (also known as Web video analytics) is the measurement, analysis and reporting of videos viewed online. It is used for the purposes of understanding the consumption patterns ( behavioral analysis) and optimizing viewing exp ...
company based in
Emeryville, California. It produces BrandAds Bridge, a tool for advertisers that measures the success of online video campaigns using more than 30 performance metrics such as
gross rating point (GRP), viewability, time spent, brand lift by demographic segment, social lift and social sentiment.
History
BrandAds was founded in 2011 by CEO Avi Brown (formerly of
native advertising company Sharethrough), Ryan Pamplin and Kandi Onwuama. Brown has stated that the company aims to be proactive as video advertising gains popularity. The company has made efforts to increase transparency in the presentation of statistics. Additionally, their statistics are updated in real-time.
It launched its first product, BrandAds Bridge, in September 2013.
In May 2014, the company was acquired
by Extreme Reach, a Needham, MA-based company that provides a video ad distribution platform. The BrandAds brand name was folded into
Extreme Reach
Extreme may refer to:
Science and mathematics Mathematics
*Extreme point, a point in a convex set which does not lie in any open line segment joining two points in the set
*Maxima and minima, extremes on a mathematical function
Science
*Extremop ...
, and its advertising metrics platform is incorporated as "Real-Time Video Advertising Intelligence."
References
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Companies based in Emeryville, California