Boomerang was a 24-hour cable television channel owned by

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with Di ...

under its International division. It was a localization of the original United States channel initially launched in 2001 and primarily carried classic

Warner Bros. Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...

and Hanna-Barbera cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014–15 worldwide rebrand on 28 September 2014. The channel was replaced by

Cartoonito Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and Block programming, programming blocks that target preschool-age children. The name combines the "cartoon" with the Spanish language, Spanish suf ...

on December 1, 2021 on 6am across Latin America.

History

Launching of Boomerang (2001–06)

Boomerang was launched on 2 July 2001 with the same graphics and programming from the US variant of the channel. It used to air classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.

As general children's service (2006–07)

On 3 April 2006, Boomerang was relaunched as a general children's entertainment network, introducing a logo and on-air branding style identical to that of Pogo (a Turner-owned kids channel in India). Classic cartoons were pushed to the overnight and early morning hours, while the daytime lineup began to feature live-action and animated series; this also encompassed a variation of the

Tiny TV Tiny TV was a brand name used by Turner Broadcasting for a slate of international programming blocks that targeted preschool-age children. The block primarily aired on Cartoon Network in countries such as Australia, India, and Southeast Asia. Tin ...

block, ''Mini TV''.

As teen-oriented channel (2008–14)

In January 2008, (June 2008 in Latin America) in the Brazilian and Mexican localized feeds, the channel modified its logo and relaunched again, now solely broadcasting original and third-party-produced shows aimed at teenagers. All classical animation was moved over to

Tooncast Tooncast is a Latin American pay television channel owned by Warner Bros. Discovery through its International division. It was launched on 1 December 2008; its programming consists of classical animation, both from Hanna-Barbera and Cartoon Netw ...

, a separate 24-hour channel that launched in December of that year. The channel aired some successful blocks, such as ''Boombox'', which consisted of interviews with different artists and featuring live concerts in Latin America, the US, and later, the United Kingdom. On 1 April 2009, the channel launched a mobile service. Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative. By mid-2010, the channel's logo was slightly modified. By May 2011, it was the only Boomerang channel in the world that would not air any animated content.

Relaunch as kids and family channel (2014–21)

On 1 April 2014, cartoon programming returned to the daytime schedule. It was later confirmed that the channel would be part of the worldwide rebrand which took place later on 28 September that year.

Replacement by Cartoonito (2021)

In October 2021, it was announced on

SKY Brasil SKY Brasil is a company, owned by Vrio, which operates a subscription television service in Brazil. It produces TV content, and owns several TV channels. History SKY Mexico was founded on 25 July 1996, a joint venture between British Sky Broa ...

’s lineup that Boomerang would be replaced by

on December 1. Shortly after that, the Argentine pay television service Telered announced the replacement for the rest of Latin America on the same date. And by December 1, 2021, Boomerang was replaced by Cartoonito throughout Latin America.

Programming

External links

Boomerang Latin America Archived official website
(Archived on 15 May 2021)

References

{{Warner Bros. Discovery International Defunct television channels Warner Bros. Discovery Americas Television channels and stations established in 2001 Television channels and stations disestablished in 2021