Bob's () is a Brazilian

fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredie ...

chain, founded in 1952 by the

American Brazilian An American Brazilian ( pt, italic=yes, américo-brasileiro, norte-americano-brasileiro, estadunidense-brasileiro) is a Brazilian person who is fully, partially or predominantly of European-American descent or a U.S.-born immigrant in Brazil. ...

tennis champion

Bob Falkenburg Robert Falkenburg (January 29, 1926 – January 6, 2022) was an American amateur tennis player and entrepreneur. He is best known for winning the Men's Singles at the 1948 Wimbledon Championships and for introducing soft ice cream and American f ...

, Wimbledon tournament winner in 1948. The first store was opened in the Copacabana neighborhood of

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...

. It is the first Brazilian fast food chain. In 1972, Falkenburg sold the franchise to the

Brazilian Fast Food Corporation Brazil Fast Food Corporation (BFFC) is a food service holding company in Brazil that includes BFFC do Brasil Participacões, Ltda. It also operated in Angola and Chile. The restaurants and kiosks include company owned operations and franchisees suc ...

(BFFC).

Big Bob

Among the main sandwiches sold by the company, Big Bob is the most popular and it is made of two

hamburgers A hamburger, or simply burger, is a food consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. Hamburgers are often served with cheese, lettuce, tomato, onion, pickles, bacon, or c ...

onions An onion (''Allium cepa'' L., from Latin ''cepa'' meaning "onion"), also known as the bulb onion or common onion, is a vegetable that is the most widely cultivated species of the genus '' Allium''. The shallot is a botanical variety of the on ...

and leaf chicory. Test The chain also offers innovative sandwiches, as toasted cheese with banana sandwich. Another popular item sold by the franchise is the

Ovomaltine Ovaltine (also known by its original name Ovomaltine) is a brand of milk flavoring product made with malt extract (except in the blue packaging in the United States), sugar (except in Switzerland), and whey. Some flavors also have cocoa. Ovalti ...

milkshake A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, fruit syrup, or whole fruit into a thick, sweet, cold mixtu ...

Business model

In 1984, Bob's started a

franchising Franchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual property, use of its busine ...

system, opening new stores in Vitória,

Espírito Santo Espírito Santo (, , ; ) is a state in southeastern Brazil. Its capital is Vitória, and its largest city is Serra. With an extensive coastline, the state hosts some of the country's main ports, and its beaches are significant tourist attra ...

. Since then, Bob's has been expanding within Brazil and internationally. Today, there are about 811 stores in Brazil, of which about 320 are franchises. At one time, international stores were opened in

Portugal Portugal, officially the Portuguese Republic ( pt, República Portuguesa, links=yes ), is a country whose mainland is located on the Iberian Peninsula of Southwestern Europe, and whose territory also includes the Atlantic archipelagos of th ...

(

Carcavelos Carcavelos () was, until 2013, a civil parish in the Portuguese municipality of Cascais, about west of Lisbon. In 2013, the parish merged into the new parish Carcavelos e Parede. The parish was known for the Carcavelos wine. With the decline of ...

, Algés and Bragança) as well as in

Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the eas ...

and

Angola , national_anthem = "Angola Avante"() , image_map = , map_caption = , capital = Luanda , religion = , religion_year = 2020 , religion_ref = , coordinat ...

, however since 2021 the company's website shows that they have closed.

Other brands

Bob's Shakes, formerly known as “Bob’s Sorvetes” (Bob's Ice Cream), sells frozen desserts such as ice cream, milkshakes, and pies. It was rebranded to the current name in 2009 due to increased popularity of its milkshakes (principally the

's) compared to ice cream. Bexpress by Bob's offers half-finished and ready sandwiches to be heated in the oven, which can be eaten in or carried out.“BFFC coloca em prática BEXPRESS by Bob’s durante a ABF Franchising Holding inicia sistema de franquia da marca Doggis durante o evento”
, 1001franquias.com, September 6, 2010

References

External links

Official website
{{Food chains in Brazil Fast-food chains of Brazil Fast-food hamburger restaurants Food and drink companies based in Rio de Janeiro (city) Restaurants established in 1952 Brazilian brands Hamburger restaurants 1952 establishments in Brazil

Big Bob

Business model

Other brands

See also

References

External links