Blendtec is an American company that sells commercial and residential

blender A blender (sometimes called a mixer or liquidiser in British English) is a kitchen and laboratory appliance used to mix, crush, purée or emulsify food and other substances. A stationary blender consists of a blender container with a rotating me ...

s. It is a division of K-TEC, Inc.Mixing It Up
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The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

'', Rob Walker, August 22, 2008 Blendtec was founded in 1975 by Tom Dickson, and still operates primarily from

Orem Orem is a city in Utah County, Utah, United States, in the northern part of the state. It is adjacent to Provo, Lindon, and Vineyard and is approximately south of Salt Lake City. Orem is one of the principal cities of the Provo-Orem, Utah M ...

Utah Utah ( , ) is a state in the Mountain West subregion of the Western United States. Utah is a landlocked U.S. state bordered to its east by Colorado, to its northeast by Wyoming, to its north by Idaho, to its south by Arizona, and to it ...

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

Marketing

Blendtec is popularly known for its ''

Will It Blend? ''Will It Blend?'' is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, particularly the ''Total Blender''. In the show, Blendtec founder Tom Dickson attempts to blend various unusual ...

'' viral marketing campaign, where Dickson blends various non-food items, including iPods, iPhones, marbles, golf balls, and remote controls. Dickson was featured in “How I Made My Millions”, a CNBC series covering individuals who founded and grew successful businesses.

History

In February 2006, Blendtec sued

Vitamix Vita-Mix Corporation, doing business as Vitamix, is an American privately owned company operated by the Barnard family since 1921. Vitamix manufactures blenders for consumers and for the restaurant and hospitality industry. Vitamix has been base ...

Corporation for infringing its patents on Blendtec's "Wild Side" jar design, which Vitamix had allegedly copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec's patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah. In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec's Signature Series and Stealth lines of blenders. In June 2017, the company was awarded the 2017 Kitchen Innovations Award for its Nitro Blending System. Blendtec is the parent company of the nutrition company Blendfresh, which was launched on July 14, 2014. In 2021, the Blendtec founding family sold majority share of the company to Wasatch Group.

Products

;Home blenders * Classic 575 * Designer 650 * Designer 650 S * Professional 800 * Total Blender Classic ;Commercial blenders * Connoisseur 825 Spacesaver * Connoisseur 825 * Stealth * Stealth Nitro * Stealth X * Stealth Nitro X ;Commercial dispensers & self serve machines * BDI * BI * BD8 * D8 * RealSmooth ;Jars * WildSide+ Jar * Wildside Flow Jar * Mini WildSide Jar * FourSide Jar * Twister Jar * Margarita Jar * Blendtec GO

References

External links

* {{Official website, https://www.blendtec.com/ American companies established in 1975 Manufacturing companies established in 1975 Kitchenware brands Manufacturing companies based in Utah 1975 establishments in Utah Companies based in Orem, Utah Home appliance manufacturers of the United States

Marketing

History

Products

See also

References

External links