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Bleem! (styled as bleem!) was a commercial
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a di ...
emulator In computing, an emulator is hardware or software that enables one computer system (called the ''host'') to behave like another computer system (called the ''guest''). An emulator typically enables the host system to run software or use pe ...
released by the Bleem! Company in 1999 for IBM-compatible PCs and
Dreamcast The is a home video game console released by Sega on November 27, 1998, in Japan; September 9, 1999, in North America; and October 14, 1999, in Europe. It was the first sixth-generation video game console, preceding Sony's PlayStation 2, Nint ...
. It is notable for being one of the few commercial software emulators to be aggressively marketed during the emulated console's lifetime, and was the center of multiple controversial lawsuits.


History

Bleem! was a PlayStation emulator designed to allow people to play original PlayStation games on their PC or
Dreamcast The is a home video game console released by Sega on November 27, 1998, in Japan; September 9, 1999, in North America; and October 14, 1999, in Europe. It was the first sixth-generation video game console, preceding Sony's PlayStation 2, Nint ...
gaming consoles (the Dreamcast version was called Bleemcast!). It was released in March 1999. The company that developed and commercialized Bleem! initially consisted of just two people, David Herpolsheimer (president) and Randy Linden, but in the commercial phase included Will Kempe, Scott Karol, Sean Kauppinen, Bryan Stokes, James Sinclair, and Paul Chen, later of
Rovio Entertainment Rovio Entertainment Oyj (formerly Relude Oy and Rovio Mobile Oy and doing business internationally as the Rovio Entertainment Corporation) is a Finnish video game developer based in Espoo. Founded in 2003 by Helsinki University of Technology s ...
.


Context

To allow for full-speed emulation on even lower-end computers of what was at the time a current generation console, the authors coded Bleem! in assembly. This allowed them to create precise optimizations. Unlike
Connectix Connectix Corporation was a software and hardware company, noted for having released innovative products that were either made obsolete as Apple Computer incorporated the ideas into system software, or were sold to other companies once they became ...
's commercial
Virtual Game Station The Virtual Game Station (VGS, code named Bonestorm) was an emulator by Connectix that allows Sony PlayStation games to be played on a desktop computer. It was first released for the Macintosh, in 1999, after being previewed at Macworld/iWorld ...
, it made use of a PC's 3D graphics hardware for rendering, allowing for enhanced resolutions and filtered textures not possible on real hardware. Bleem! used low-level memory emulation and other real-mode technology. It did not function on operating systems using the
Windows NT kernel The Software architecture, architecture of Windows NT, a line of operating systems produced and sold by Microsoft, is a layered design that consists of two main components, User space, user mode and Protection ring#SUPERVISOR-MODE, kernel mode. ...
, including
Windows 2000 Windows 2000 is a major release of the Windows NT operating system developed by Microsoft and oriented towards businesses. It was the direct successor to Windows NT 4.0, and was released to manufacturing on December 15, 1999, and was offici ...
. In fact, Bleem!'s statement at the time was that Bleem! would never support running on
Windows NT Windows NT is a proprietary graphical operating system produced by Microsoft, the first version of which was released on July 27, 1993. It is a processor-independent, multiprocessing and multi-user operating system. The first version of Win ...
-based systems, as
Windows 98 Windows 98 is a consumer-oriented operating system developed by Microsoft as part of its Windows 9x family of Microsoft Windows operating systems. The second operating system in the 9x line, it is the successor to Windows 95, and was released to ...
was the dominant operating system at the time.
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
, despite having lost its case with Connectix, continued to pursue legal action against Bleem!. Bleem!, financially unable to defend itself, was forced to go out of business. As of 2005, two members of the team were working for Sony: Randy Linden was working for
SCEA ''Scea'' is a genus of moths of the family Notodontidae. Species This genus consists of the following species: *'' Scea angustimargo'' Warren, 1905 *''Scea auriflamma'' (Geyer, 827 *'' Scea bellona'' (Druce, 1906) *''Scea bryki'' Hering, 19 ...
on porting titles and looking at the possibility of emulation of previous generation titles for the next PlayStation, and Sean Kauppinen was promoting '' EverQuest II'' and '' Star Wars Galaxies'' for
Sony Online Entertainment Daybreak Game Company LLC is an American video game developer based in San Diego. The company was founded in December 1997 as Sony Online Entertainment, a subsidiary of Sony Computer Entertainment, but was spun off to an independent investor in ...
.


Copy protection

To combat redistribution of the small downloadable
emulator In computing, an emulator is hardware or software that enables one computer system (called the ''host'') to behave like another computer system (called the ''guest''). An emulator typically enables the host system to run software or use pe ...
, the user had to buy the Bleem!-CD, containing about 35 MB of data: a
DirectX Microsoft DirectX is a collection of application programming interfaces (APIs) for handling tasks related to multimedia, especially game programming and video, on Microsoft platforms. Originally, the names of these APIs all began with "Direct" ...
distributable and the actual version of Bleem! available at the time of the CD's printing. The rest of the CD was only for copy protection and was impossible to copy by conventional means; nevertheless, the copy protection was cracked within two weeks of the release. Further updates to the emulator were free until the company ceased operation several years later.


Bleemcast!

Bleemcast! is an independently developed commercial
emulator In computing, an emulator is hardware or software that enables one computer system (called the ''host'') to behave like another computer system (called the ''guest''). An emulator typically enables the host system to run software or use pe ...
by Bleem! that allows one to load and play
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a di ...
discs on the Sega
Dreamcast The is a home video game console released by Sega on November 27, 1998, in Japan; September 9, 1999, in North America; and October 14, 1999, in Europe. It was the first sixth-generation video game console, preceding Sony's PlayStation 2, Nint ...
. It is compatible with most Dreamcast controllers and steering wheels, and leverages the Dreamcast's superior processing power for enhanced graphics. It was created by using the MIL-CD security hole found in the Dreamcast
BIOS In computing, BIOS (, ; Basic Input/Output System, also known as the System BIOS, ROM BIOS, BIOS ROM or PC BIOS) is firmware used to provide runtime services for operating systems and programs and to perform hardware initialization during the b ...
.


History

Originally, Bleem! was planning to have the disc able to run any PlayStation game on the Dreamcast, but due to technical difficulties, they developed the concept of the "Bleempak", in which the software would boot only 100 specific games each. New Bleempaks would have to be purchased if one game was not available to boot in a Bleempak. Due to the Dreamcast controller's fewer buttons compared to the PlayStation, there were plans to release a Bleem! controller somewhat similarly designed to the PlayStation controller, and a PlayStation-to-Dreamcast controller adapter, which would allow one to use a PlayStation controller on the Dreamcast. As technical difficulties grew further, all these ideas were scrapped, with no "Bleempak" and no hardware releases. However, they managed to release individual Bleemcast! bootdiscs for three popular games: ''
Gran Turismo 2 ''Gran Turismo 2'' is a 1999 racing game developed by Polyphony Digital and published by Sony Computer Entertainment for the PlayStation. It is the sequel to '' Gran Turismo''. It was well-received critically and financially, shipping 1.71& ...
'', ''
Tekken 3 is a fighting game, the third entry in the ''Tekken'' series. It was released to the arcades in 1997, before being ported for the PlayStation in 1998. The arcade version of the game was released in 2005 for the PlayStation 2 as part of ''Tekke ...
'', and ''
Metal Gear Solid is a series of techno-thriller stealth games created by Hideo Kojima. Developed and published by Konami, the first game, ''Metal Gear'', was released in 1987 for MSX home computers. The player often takes control of a special forces opera ...
''. ''
WWF SmackDown! ''WWE SmackDown'', also known as ''Friday Night SmackDown'' or simply ''SmackDown'', is an American professional wrestling television program produced by WWE that as of currently airs live every Friday at 8 p.m. Eastern Time Zone, ET on Fox Br ...
'' was also being planned for a release, but was not completed, while a couple of screenshots of ''
Final Fantasy IX is a 2000 role-playing video game developed and published by Square for the PlayStation video game console. It is the ninth game in the main '' Final Fantasy'' series. The plot focuses on a war between nations in a medieval fantasy world cal ...
'' were surfacing during this time, but was never announced as a planned release.digitaltaco. "Bleemcast Releases." PlanetDreamcast. Accessed May 29, 2017. http://planetdc.segaretro.org/features/previews/bleem/index.html. As promised from the beginning, the games ran in a 640×480 resolution, as opposed to the PS1's 320×240 resolution, and featured
anti-aliasing Anti-aliasing may refer to any of a number of techniques to combat the problems of aliasing in a sampled signal such as a digital image or digital audio recording. Specific topics in anti-aliasing include: * Anti-aliasing filter, a filter used be ...
and
bilinear filtering In mathematics, bilinear interpolation is a method for interpolating functions of two variables (e.g., ''x'' and ''y'') using repeated linear interpolation. It is usually applied to functions sampled on a 2D rectilinear grid, though it can be ...
. This drastically improved the games' graphics, but also brought out some graphical imperfections that were originally hidden in the lower resolution.


Sony lawsuit

Two days after Bleem! started taking preorders for their emulator, Sony filed suit over violations of copyright. Sony had accused Bleem! of engaging in
unfair competition Unfair may refer to: * Double Taz and Double LeBron James in multiverses ''fair''; unfairness or injustice Injustice is a quality relating to unfairness or undeserved outcomes. The term may be applied in reference to a particular event or situ ...
by allowing PlayStation BIOSs to be used on a personal computer as this would ultimately damage Sony's sales of the PlayStation. The Judge had rejected the notion, and issued a protective order to "protect David from Goliath". Sony's second copyright allegation regarded the use of screenshots on their
advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
s comparing the native PlayStation and emulated Bleem! versions. The district court had held in favor of Sony regarding the allegation and issued a
preliminary injunction An injunction is a legal and equitable remedy in the form of a special court order that compels a party to do or refrain from specific acts. ("The court of appeals ... has exclusive jurisdiction to enjoin, set aside, suspend (in whole or in p ...
against Bleem!; however, Bleem! later
appealed In law, an appeal is the process in which cases are reviewed by a higher authority, where parties request a formal change to an official decision. Appeals function both as a process for error correction as well as a process of clarifying and ...
the decision providing their use of copyrighted material was protected under
fair use Fair use is a doctrine in United States law that permits limited use of copyrighted material without having to first acquire permission from the copyright holder. Fair use is one of the limitations to copyright intended to balance the interests ...
. The appeal was successful, with the court stating that the use of screenshots of Sony's video games rather constituted comparative advertising. In spite of the loss, the release of the Bleemcast! caused Sony to file another lawsuit accusing them of
unfair competition Unfair may refer to: * Double Taz and Double LeBron James in multiverses ''fair''; unfairness or injustice Injustice is a quality relating to unfairness or undeserved outcomes. The term may be applied in reference to a particular event or situ ...
and
patent infringement Patent infringement is the commission of a prohibited act with respect to a patented invention without permission from the patent holder. Permission may typically be granted in the form of a license. The definition of patent infringement may v ...
regarding the use of PlayStation BIOSs on the
Sega Dreamcast The is a home video game console released by Sega on November 27, 1998, in Japan; September 9, 1999, in North America; and October 14, 1999, in Europe. It was the first sixth-generation video game console, preceding Sony's PlayStation 2, Nint ...
. This approach had become problematic for Bleem!, despite no actual court ruling against them. The main issue regarded the financial problems Bleem! had faced as they had to deal with defense costs of $1 million per patent. This had caused Bleem!'s work to decline, so that they had only managed to release three games: ''
Metal Gear Solid is a series of techno-thriller stealth games created by Hideo Kojima. Developed and published by Konami, the first game, ''Metal Gear'', was released in 1987 for MSX home computers. The player often takes control of a special forces opera ...
'', ''
Gran Turismo 2 ''Gran Turismo 2'' is a 1999 racing game developed by Polyphony Digital and published by Sony Computer Entertainment for the PlayStation. It is the sequel to '' Gran Turismo''. It was well-received critically and financially, shipping 1.71& ...
'', and ''
Tekken 3 is a fighting game, the third entry in the ''Tekken'' series. It was released to the arcades in 1997, before being ported for the PlayStation in 1998. The arcade version of the game was released in 2005 for the PlayStation 2 as part of ''Tekke ...
'', for the Bleemcast!. At this point, Sony had obstructed Bleem! from developing further video games for the Bleemcast! and had even threatened retailers selling these products. The legal fees forced the company out of business and
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auctions of some of the company's possessions were held soon after – including a huge library of worldwide game releases used for compatibility testing.


Closure of Bleem!

Although Sony ultimately did not win any of its lawsuits against them, Bleem! had to shut down when the huge court costs became too much for the small company to handle. Bleem! shut down in November 2001, the same year Sega announced that they would discontinue the Dreamcast in North America. Bleem! closed their website, with only an image on their front page showing
Sonic the Hedgehog is a Japanese video game series and media franchise created by Sega. The franchise follows Sonic, an anthropomorphic blue hedgehog who battles the evil Doctor Eggman, a mad scientist. The main ''Sonic the Hedgehog'' games are platformers m ...
tearfully holding a flower next to a Bleem! gravestone. The image was later altered and Sonic was removed, ironically to avoid a lawsuit from Sega. Sega themselves had also been indirectly involved in the obstruction of Bleemcast! by the way of the removal of the unpopular (for Sega's intended use) MIL-CD format.


Beta leak

A beta build of Bleemcast! was eventually leaked. Even though it was buggy and incomplete, it would run some PlayStation games, though not all the games it ran would be playable. Using this beta, hackers were able to create "Bleemed games" – discs of a PlayStation title with the Bleemcast! emulator built in. ISO images of many of these discs circulate on file-sharing networks. After the leak, Rod Maher, one of the developers of Bleemcast!, made a public statement regarding the beta, providing some insight into the development process. He revealed that the leaked beta predated the beta that had been shown at E3 and that the leaked beta was 30% complete. The commercial Bleemcast! release was notable as the only release on the Dreamcast that had not been pirated, as it had a complex copy-protection scheme. All three Bleempaks were finally cracked and made available online in December 2009, eight years after their introduction.


Bleem Powered

On January 4, 2021,
Piko Interactive Piko Interactive LLC is an American video game publisher based in San Antonio, Texas. Founded in early 2013 by Eli Galindo, the company focuses on physical re-releases of games from older video game consoles and digitally released ports to newer ...
announced that they had acquired the Bleem! brand name, with plans to start a
retrogaming Retrogaming, also known as classic gaming and old school gaming, is the current playing and collection of obsolete personal computers, consoles, and video games. Usually, retrogaming is based upon systems that are outmoded or discontinued, alt ...
-focused online storefront titled Bleem Powered, which as of late 2022 still seems to be under development.https://twitter.com/Pikointeractive/status/1603149755344887810?cxt=HHwWhICxka2NxL8sAAAA


References

{{PlayStation (console) PlayStation emulators Dreamcast emulation software Assembly language software Sony litigation Video game controversies Windows emulation software Proprietary video game console emulators